Marketing news

• YouTube under fire again, this time, for videos that 'exploit' children

  19-11-2017 15:45 via campaignlive.co.uk
  An article in a national daily has claimed that Google has made millions of pounds in advertising from videos that exploit children.
  
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• Driverless cars to operate on UK roads 'by 2021', as government greenlights road tests

  19-11-2017 13:58
  The UK government plans to have fully driverless cars on roads within four years as part of its ambitions to "lead the next industrial revolution", chancellor Philip Hammond has revealed.
  The chancellor is set to unveil plans in Wednesday's budget to allow developers to test driverless vehicles on UK roads as early as 2019.
  The investment in the driverless car revolution forms part of the government's plans to boost the UK’s technology and science industries. 
  "Som
  
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• Tech giants face stricter regulation on how they gather data and target teenagers

  19-11-2017 13:34
  Silicon Valley giants could be facing stricter rules on how they gather data on teenagers as part of a proposed amendment to the data protection bill.
  The amendment to the bill, which is currently going through the House of Lords, was put forward by crossbencher and film director Lady Beeban Kidron. Kirdon has been campaigning to make children’s use of the internet safer since joining the House of Lords five years ago.
  The amendment called for technology companies to be subject to &ld
  
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• 12 men challenge ideals of masculinity in #ChangeThePicture campaign

  19-11-2017 11:52
  Dentsu Aegis Network and male suicide prevention charity Calm (Campaign Against Living Miserably) are looking to break stereotypes of masculinity in a campaign that traces the mental health struggles of 12 men.
  It sees the 12 men reveal the painful truth behind their stereotypically masculine photos in order to confound the notion that your social media status is a true reflection of your health and happiness. Instead, all 12 of the men revealed their battles with vulnerability, mental heal
  
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• 95% of UK CMOs review digital strategy in light of brand safety concerns

  19-11-2017 11:01
  The vast majority (95%) of chief marketing officers (CMOs) at some of the UK's biggest brands have overhauled their digital marketing strategy in the last 12 months in response to growing concerns around brand safety, transparency and fraud.
  It comes after a turbulent year for digital advertising, first triggered by Procter & Gamble's chief brand officer Marc Pritchard, whose call-to-arms for the digital supply chain to clean up its act in January set the scene for The Ti
  
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• Google responds to brand safety reports it benefited from child abuse on YouTube

  19-11-2017 00:35
  Google has responded to reports that it has benefited through adverts appearing on channels that supported child abuse after it closed channel Toy Freaks and announced that it had launched a subsequent investigation on the platform. 
  During a year where Google has responded to concerns by advertisers over brand safety, where it was found that adverts were running against terrorist propaganda video with the brand's knowledge, it is now defending itself against further claims that the same ha
  
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