Marketing news

• Former Barcelona star Ronaldinho: 'It is great to be involved with Football for Peace as it contributes to peace by uniting people'

  18-11-2017 15:28
  London was bestowed upon the award for being a City for Peace by Football for Peace (FfP), a United Nations Office on Sport for Development and Peace (UNOSDP) which aims to unite people and communities through football. 
  The award ceremony took place at the inaugural Football for Peace ball on 17th November 2017. Football for Peace's Birmingham campaign was supported by His Royal Highness Prince William.
  Also present on the occasion was former Brazil and Barcelona striker Ronaldinho wh
  
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• Former Barcelona & Brazil striker Ronaldinho talks ambassadorship for Football for Peace

  18-11-2017 15:28
  Former Barcelona and Brazil striker Ronaldinho has spoken of his pride in becoming an ambassador for London charity Football for Peace (FFP).
  Speaking to The Drum, Ronaldinho, who has previously served blue chip brands such as Coca-cola, Nike and Lenovo as a face for each, talked about his new role while attending the unveiling of a portrait featuring him in London last week. 
  Ronaldinho described being an ambassador for FfP as 'an honour' while speaking to The Drum. 
  He said: "I am ve
  
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• Own your power: Replace ‘you’re making me uncomfortable’ with something more direct

  18-11-2017 14:30
  I recently saw a well-meaning list of phrases women could use to combat sexual harassment. While many were helpful, I was disappointed to see this one:
  “You’re making me uncomfortable.”
  I began my career in ad sales in rural Washington State in the 90s. Sexual harassment came with the territory. When I negotiated ad buys with men who ran car dealerships they’d try to distract me by asking what kind of underwear I was wearing. They told me that the sales rep who had the te
  
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• How America’s top marketers are leading business transformation

  18-11-2017 14:04
  The business challenges that marketers face today are immense. Technology has, in a very short amount of time, democratized marketing. A company’s ethos, identity, and story is no longer created in a backroom of a corporate office or in a tower on Madison Avenue.
  Today, customers help shape brand messaging, product development, and organizational culture. For companies to succeed in today’s climate, they must cede control to their customers and work with them to shape new business pr
  
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• Pouch develops AI bot to highlight Black Friday deals for Brits

  18-11-2017 10:51
  Browser plugin company Pouch has developed an artificial intelligence (AI) chatbot to ensure Brits don’t miss out on the Black Friday discounts.
  The bot will be available for free on Facebook Messenger and will highlight the Black Friday and Cyber Monday deals once they are live online.
  The tech will further  use ‘decision tree logic’ to understand the preferences of people. To access the chatbot, users can log in online. The page will be live from toda
  
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• Mr Porter's Mayfair pop-up store engages users with a spy-like experience to promote Kingsman: The Golden Circle

  18-11-2017 10:01
  In a tie-up with the movie Kingsman: The Golden Circle, digital agency Candyspace has brought a high-tech spy experience to Mr Porter's Mayfair pop-up store.
  The agency created two transparent display-based attractions using custom-designed hardware. The first showcased the Kingsman X Tag Heuer smartwatch. The second provided customers with an interactive mirror, opening up the store’s wider collection in a digital format.
  It has also installed an interactive mirror in the form of a&n
  
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• Facebook, Google, Bing and Twitter join The Trust Project to help users combat Fake News

  18-11-2017 09:11
  Facebook, Google, Bing and Twitter have all agreed to be part of a non-partisan effort called The Trust project which is aimed at enlightening users about the difference between reliable journalism and fake news.
  As part of the agreement, “Trust Indicators” are going live on Facebook, offering easy-to-access, transparent information about a news organisation’s ethics and practices.
  The Trust Project said that on Facebook, an icon will appear next to articles in the News Fe
  
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• Guardian editor-in-chief Katherine Viner takes Facebook and Google to task in op-ed on the state of journalism

  18-11-2017 08:53
  In an impassioned essay to Guardian readers, the chief editor for the publication has called out the reliance of algorithms by Facebook and Google as cause for the rise of fake news, and new pitfalls for modern journalism.
  Part history lesson, part challenge to publishers of all stripes, Viner discussed all the challenges that her publication has faced in the past, using its efforts to maintain its independence as a way to address and solve the current-day problems for The Guardia
  
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• Facebook tests VR experience in News Feed via a 360 degree game for upcoming film Jumanji

  18-11-2017 08:12
  Facebook has begun testing a VR experience in users' News Feed with its first experiment being a 'scavenger hunt' game for the upcoming movie Jumanji.
  The game has been published on the film's official page on Facebook, described as an interactive 360 experience which can be played on desktop and Facebook's mobile app.
  As reported by Engadget, Jumanji: Welcome to the Jungle, is built on the VR developer kit that Facebook rolled out earlier this year and works with b
  
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• Facebook to take on Olx and Quikr with its own Marketplace in India

  18-11-2017 07:46
  Facebook is set to take on Indian online marketplace Olx and Quikr as it tests its own Marketplace to connect local buyers and sellers in India.
  As reported by Economic Times, Marketplace won't charge any fees from buyers or sellers and will aim to make it easy for users to trade mostly secondhand goods, with the ability to post items for sale via smartphone or computer. In India, users mainly buy and sell jewellery and accessories, household goods, electronics and apparel. 
  
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• TV is the safest & most profitable form of advertising in the UK research claims

  18-11-2017 07:17
  TV adverts create 71% of advertising-generated profit according to Thinkbox’s latest study, ‘Profit Ability: the business case for advertising.'
  The study also revealed that all forms of advertising create profit to varying degrees in both the short and long term, with, on average, advertising creating a total profit return on investment (ROI) of £3.24 per £1 spent over three years.
  The study commissioned Ebiquity and Gain Theory to work on the study, based on both b
  
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