Marketing news

• TV Ad Spend Weekly: Holiday retail advertising heats up

  16-11-2017 23:50
  Brands continue to invest heavily in above-the-line content, and television is still seen as the place brands want to be. Each week, in partnership with Kantar Media, The Drum looks at which brands have been investing the most on newly-launched creative on US national broadcast and cable TV.
  Advertisers pulled back a bit on new national TV ad spending during the week of November 6. Spend for new ads reach $142 million – a decrease of 15% from the previous week. NFL programming continues to
  
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• Interactive game 'Hair Nah' made by Wieden art director swats the microaggression of touching black women's hair

  16-11-2017 22:00
  The anti-microaggression travel game, created by Wieden+Kennedy art director Momo Pixel garnered the support of agency-made blog On She Goes, and the Portland shop itself.
  The tgame was made to address the issue of people reaching for and touching black women’s hair without permission.
  ‘Hair Nah!” was created and developed by Pixel, in conjunction with another agency team. It centers around Aeva, a young traveler who’s consistently accosted by reaching hands as
  
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• Interactive game 'Hair Nah' from W+K travel blog On She Goes attacks the microaggression of touching black women's hair

  16-11-2017 22:00
  W+K-backed On She Goes has produced an anti-microaggression travel game called ‘Hair Nah.'
  The travel site founded by women of color at Wieden+Kennedy launched the project to address the issue of people reaching for and touching black women’s hair without permission.
  ‘Hair Nah!” was concepted and developed by artist and W+K art director Momo Pixel in conjunction with another agency team. It centers around Aeva, a young traveler who’s consistently accosted by re
  
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• Weber Shandwick and ActionAid UK's brutally cut FMG video wins big at the Marketing Can Change the World Awards 2017

  16-11-2017 21:00
  Recognising the power of marketing is at the core of the Marketing Can Change the World (MCCTW) Awards and Do It Day. Weber Shandwick, for ActionAidUK to draw attention to the risks and dangers surrounding female genital mutilation (FGM), has scooped the campaign of the year (not for profit) award.
  The global public relations firm also snapped up three other awards: best social media strategy or campaign, best digital strategy or campaign and best PR strategy.
  The Brutal
  
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• Havas posts flat growth for third quarter as UK media business recedes

  16-11-2017 21:00
  Havas has reported a 0.1% increase in organic revenue for its third quarter, with the UK experiencing a 10.9% dip that’s affected its media business in the region.
  In Europe, Havas posted a 4.7% drop in organic growth, with the UK, Spain, Germany, Belgium and Portugal taking the hardest hit.
  “Europe remained in negative growth over the quarter,” said Yannick Bolloré, Havas Group chief executive, in a statement. “There are many factors at work, foremost among them r
  
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• Facebook looks to woo influencers via app which makes it easier to create videos

  16-11-2017 21:00
  Facebook has unveiled a new app which is geared towards influencers, making it easier for them to create videos and access analytics tools.
  The Facebook Creator app is being rolled out globally and comprises the usual camera and effects tools, as well as a tab which lets makers connect with their fans via a dedicated inbox which pools together messages from creators’ Facebook and Instagram audiences.
  The main draw for influencers working with brands is likely to be the insights feature whi
  
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• 'None of it made sense at times': RYOT CMO on what makes a great story

  16-11-2017 20:02
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  The story of RYOT is, on its own, interesting. Started in 2010 soon after the Haiti earthquake, the founders, Bryn Mooser and David Darg, brought Molly Swenson, now chief marketing officer of the company, into the fold to launch the “first news site link
  
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• Havas shrinks 11% in UK as Unilever and Pernod Ricard cut spend

  16-11-2017 18:08 via campaignlive.co.uk
  Havas shrunk by almost 11% in the UK in the last quarter, blaming a fall in spend by major clients such as FMCG giant Unilever and French spirits company Pernod Ricard.
  
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• Sonos on why its first UK store is a marketing, not a sales, channel

  16-11-2017 17:55
  Sonos is opening its first concept store in London today (16 November) as it looks to widen its appeal and convince more shoppers they should consider buying one of its home sound systems.
  The store, located in Seven Dials near Covent Garden, features two ‘Listening Rooms’ – acoustically-tuned, house-shaped structures designed to replicate the multi-room listening experience Sonos sells. Guests will be able to stream their own music into the rooms while at the same time testing
  
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• Amazon Prime Video gains live and distribution rights for ATP World Tour until 2023

  16-11-2017 17:07 via campaignlive.co.uk
  After outbidding Sky in August for exclusive ATP tour tennis rights, Amazon has now expanded its deal with ATP to include live and distribution rights for 37 ATP World Tour events.
  
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• Sky Bet launches 'responsible gambling' as key message of its latest ad

  16-11-2017 16:54 via campaignlive.co.uk
  Sky Bet is claiming a gambling industry first with an ad dedicated to promoting responsible gambling.
  
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• Duke's creative and strategy chiefs depart after 'fundamental disagreements'

  16-11-2017 16:48 via campaignlive.co.uk
  Duke executive creative director Jo Tanner and chief strategy officer Steve Stokes have left the agency, citing disagreements with chief executive Neil Hughston as the main reason.
  
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• Airbnb brings on Naz Arandi as creative director

  16-11-2017 16:38
  Naz Arandi has joined Airbnb in the role of creative director at the company’s in-house team.
  Based in Airbnb’s San Francisco headquarters, Arandi will report to executive creative director Tony Högqvist. She will be tasked with leading and mentoring cross-functional teams - from content makers to art directors to creative technologists - to develop holistic creative campaigns for product launches and community driven experiences.
  She previously served as a creative/design
  
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• Axe/Lynx's top marketer on helping men break out of the 'Man Box'

  16-11-2017 16:23 via campaignlive.co.uk
  The "Man Box", or the set of attributes that rigidly defines masculinity, is harmful and detrimental and it's an issue Axe/Lynx has decided to address, Rik Strubel global vice-president of Axe/Lynx, said.
  
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• AS Roma names Volvo as its official car partner in a three year deal

  16-11-2017 16:13
  AS Roma joined hands with Swedish car manufacturer Volvo, which will now become the club's official car partner in a three-year deal.
  As part of the partnership, Volvo Car will make a fleet of 40 cars available to Roma, for use in transporting players and officials and assisting with the day-to-day logistics of the club’s many activities.
  In addition, the company's brand will also feature around the Stadio Olimpico on matchdays.
  Michele Crisci, president of Volvo Car Italia, said: "AS Roma
  
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• Do It Day: what happened when the industry came together to destigmatise mental health

  16-11-2017 15:49
  A panel of judges led by ex-Unilever media director Alex Tait assessed all the campaigns created. They deemed the campaign created for The Mix to be the overall winner, while applauding the work of all challenge teams.
  The Mix 
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  Three in four under 25s believe they are misrepresented in the news media, a study by The Mix found. Based on this insight, the youth charity set out to disrupt the negative news agenda by creating an alternative 6 o’clock news bulletin, produce
  
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• How will brands cater to the rise of foodie-fitness trends?

  16-11-2017 15:07
  By name and by nature, food is a cornerstone of our culture. Team lunch is more than a daily occurrence to refuel. It’s pleasure and nourishment, it’s about sharing, experimentation and most importantly, taking a break from our desks to feed the body and mind. And we’re not alone in our respect of food.
  'Mindful eating' is just one example of the impressive rise of foodie-fitness trends engulfing society. Wherever we look, the latest raw recipes and flexitarian alternatives are
  
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• Now introduces equal paid leave for mothers and fathers

  16-11-2017 15:05 via campaignlive.co.uk
  Now has introduced a new policy for fathers which will match the 16-weeks paid leave offered to women on maternity leave.
  
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• Study finds ‘agency model’ is ‘broken’ when it comes to programmatic and trust

  16-11-2017 15:00
  Marketer mistrust of the programmatic supply chain has been a major narrative of the digital advertising industry in 2017. Research published today (November 16) details the extent of the misgivings of media agencies' role in the sector, with over half of marketers (53%) labeling them “untrustworthy.”
  Over two-thirds (71%) of participants believe their media agencies have “struggled” to adapt to the demands of programmatic media buying, with concerns over financial d
  
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• Gyro shakes up leadership team as Kate Howe is elevated to chief executive

  16-11-2017 14:19
  Dentsu Aegis agency Gyro has elevated Kate Howe to the newly created role of UK chief executive as part of leadership overhaul.
  Howe has been managing director of the agency's UK operations since May 2014. In the new role, she will work with Liz Jones, chief executive of B2B at parent company Dentsu Aegis Network, to lead the B2B marketing agency's evolution.
  The agency has tapped Beth Freedman, head of clients services at B2B marketing agency Saatchi & Saa
  
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• The future of health marketing and how brands can get involved

  16-11-2017 14:01
  Health marketing has been stepping into the sights of mainstream brands in recent years, with Cannes introducing the health category only three years ago where This Girl Can won its first Lion. However the question on everyone’s lips is, why did it take so long?
  Health marketing is experiencing real change with the maturing of technological innovation and the data available to health practitioners, brands and marketers who know an increasing amount about the world's health issues and lifes
  
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• Winter is coming for the blockbuster Christmas ad as traditional retailers struggle for survival

  16-11-2017 14:00
  Once again, Britain’s major retailers have blown their budgets on The Big Christmas Ad. But they’re beginning to look desperate as the threat from online grows year on year.
  The parade of festive spirit vignettes is becoming more like an ad land version of Britain’s Got Talent, where everyone has a vote. Like BGT, the Christmas advert is also a firm feature on the news calendar with papers from the Telegraph to Metro wrapping up their ‘best and worst’ reviews of thi
  
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• Sega Football Manager unveils ‘Like A Boss’ campaign with Mox

  16-11-2017 14:00
  Sports Interactive unveils Football Manager 2018 campaign ‘Like A Boss’ with creative agency Mox.
  The campaign focuses on bringing the ‘FM feeling’ to life, using in-game moments and recreating them in film. For example, unveiling your wife as your new star player and celebrating average exam results like Paolo Di Canio.
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  The campaign is targeted at new users of the game, a bullseye audience of 13-24 year old football fans. The campaign is optimized
  
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• Digital in detention: can cross-platform measurement help ease industry anguish?

  16-11-2017 14:00
  Reflecting on the themes from this year's conference season, it is clear the digital advertising industry still has some work to do to prove its value to marketers.
  Ten months on from his provocative rally cry, P&G’s Mark Pritchard stated in his Dmexco keynote that, with digital now a $200bn industry, “we have to stop giving digital media a pass and insist it grow up”.
  Similarly, Unilever chief marketing officer, Keith Weed, in his Advertising Week keynote, highlighted cros
  
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• International round-up: Coca-Cola partners with The Salvation Army, Lyft enters Canada

  16-11-2017 13:29
  Ride-hailing app Lyft sets up shop in Canada
  Uber better watch out, as its competitors are closing in. Lyft is in the middle of an expansion drive, and has announced plans to launch its ride-hailing app in Toronto next month.
  It’s the company’s first international expansion outside the US. The move follows aggressive growth in the US, where Lyft has also benefited from problems affecting its rival, Uber.
  The Lyft app is now available to 95% of the US population, up from 54% at the st
  
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• John Lewis 'most viewed' Christmas ad on social within both 24 hours and three days of launch

  16-11-2017 13:23 via campaignlive.co.uk
  John Lewis's "Moz the monster" campaign was the most viewed Christmas ad on Facebook and YouTube within 24 hours of launch, beating Marks & Spencer.
  
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• Amplify bolsters creative department with new hires

  16-11-2017 12:49 via campaignlive.co.uk
  Brand experience agency Amplify has hired Vikesh Bhatt and Ben Peckett to the roles of creative directors.
  
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• Creative Director’s Choice: We Are Unlimited’s Toygar Bazarkaya celebrates the simplicity of McCann Thailand's 'Capture'

  16-11-2017 12:46
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference.  This week, Toygar Bazarkaya, chief creative officer at We Are Unlimited, praises a three-minute ad for a Thai dietary supplement by McCann Worldgroup Thailand, Bangkok.
  This year I fell in love with a bunch of pieces out of Asia, especially McCann Thailand’s ‘Capt
  
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• McDonald's gets #ReindeerReady with social Christmas campaign

  16-11-2017 12:34 via campaignlive.co.uk
  McDonald's has launched its Christmas campaign, which includes a film about a girl saving a carrot for Santa's reindeer, as well as a features hub on Snapchat.
  
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• How accelerator schemes can turbo-charge marketing training

  16-11-2017 12:34
  Nobody could dispute that the skill set required in the communications industry has changed dramatically in the past 10 years. But whether training and continuous professional development (CPD) has moved with the times is up for debate. Industry bodies are taking their responsibilities seriously, but experts and PR professionals say there is still a shortfall, particularly in the areas of digital skills and mentoring.
  “There is generally an issue with the quality of courses that are being
  
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• Freuds hires from Wunderman for new data role and brings in director from Contagious

  16-11-2017 12:31 via campaignlive.co.uk
  Freuds has hired Joe Faul (pictured) from WPP digital agency Wunderman to the new role of head of data and analytics, and brought in Contagious and PepsiCo veteran Arif Haq as a director.
  
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• Green & Black’s on the Fairtrade backlash: ‘We have nothing to hide’

  16-11-2017 12:03
  Green & Black’s is looking to significantly grow the brand after investing in its first TV campaign, but has been forced to defend itself from public criticism on launching a new range that isn’t certified by the Fairtrade Foundation.
  The Mondelēz-owned brand was started in 1991 by husband and wife team Craig Sams and Jo Fairley. It was originally bought by Cadbury’s in 2005, which in turn was acquired by Mondelēz (formerly Kraft Foods) in 2010.
  The brand’s
  
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• Guardian to explore 'human' side of business with B2B branded content service

  16-11-2017 11:53
  The Guardian is courting big brand advertisers looking to grow their enterprise divisions with the launch of a B2B service that aims to communicate the 'human' side of business.
  The service will sit within the publisher's branded content division, Guardian Labs.
  The publisher has tapped Facebook, Post Office, Thomson Reuters and Henkel as launch partners for the division, all of whom are looking to market the services they offer to businesses or entrepreneurs.
  The four launch clients j
  
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• Rupert Murdoch admits his hands are full keeping newspaper empire ‘viable’ in rush to digital

  16-11-2017 11:49
  Rupert Murdoch has struck an uncharacteristically downbeat note while updating a gathering of News Corp shareholders on progress made to keep his publishing business viable in the midst of the rush to digital.
  Acknowledging that digital advertising "has been tremendously damaging to print", Murdoch praised efforts by his company to hold back the tide, but warned: “So far I think we have done pretty well in replacing lost advertising revenue in the major papers, but it continues to be
  
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• Campaign Brand Exchange to make 2018 comeback as Brand Forum

  16-11-2017 11:47 via campaignlive.co.uk
  Campaign is building on the success of this year's Brand Exchange - a two-day event that brought together senior marketers with agencies and marcomms experts - with registration now live for a 2018 return.
  
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• Young listeners are helping LBC break the BBC's stranglehold on speech radio

  16-11-2017 11:34
  After monopolising the field of serious speech radio for nearly a century, the BBC finally faces some stiff competition.
  The commercial station LBC has increased its audience by 800,000 listeners (62%) since it took the decision to go national three years ago. In its last quarterly Rajar listening figures, it posted a record reach of 2.1 million, up 283,000 year-on-year.
  Once an acronym for “London’s Biggest Conversation”, LBC’s tagline has been geographically extend
  
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• M/Six leadership changes herald ‘progressive’ new media model

  16-11-2017 11:12
  Media, planning and buying specialist M/Six has overhauled its leadership team with two new hires and a series of internal promotions.
  New arrivals include Anna Foster from TMW Unlimited as incoming global chief data and customer officer, who joins alongside Adrian Parris, formerly MEC's chief finanical officer EMEA, as global chief finance officer.
  Foster will assume responsibility for refocusing the use of audience data in marketing in addition to providing assistance to clients read
  
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• Why Saatchi & Saatchi’s Mia Silverman collects KitKat wrappers | Creative Pursuits

  16-11-2017 11:00
  When she’s not creating work in her role as art director at Saatchi & Saatchi, Mia Silverman enjoys football, drawing and painting. But her most unusual hobby is adding to her 13-year-old collection of KitKat wrappers.
  The creative’s collection is beautifully preserved and presented in folders, where the 400+ wrappers are organised by type and country of origin. Silverman began gathering the chocolate packaging when she was studying graphic design at GCSE level and needed somethi
  
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• Fake news: what is it and how do the media tackle it?

  16-11-2017 11:00
  Can the media stand up to fake news? The term, only made mainstream by President Trump's 'claim' over the phrase, has many meanings, but what it comes down to is misinformation spread throughout the media.
  The Drum spoke to the Independent, Wikitribune and male-focused publisher Joe Media to find out how they think fake news can be tackled. 
  What is fake news?
  Gavin Johnson, managing director, joe.co.uk: It’s telling lies in terms of manipulating people's minds and their actions and b
  
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• The Guardian scoops Brave Brand of the Year Award

  16-11-2017 10:54 via campaignlive.co.uk
  The Guardian voted as The Marketing Society's Brave Brand of the Year 2017, writes Elen Lewis, editor of The Marketing Society.
  
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• Greater Anglia previews new trains with VR experience

  16-11-2017 10:45 via campaignlive.co.uk
  Train company Greater Anglia is showcasing its new fleet of trains with a virtual reality experience hosted at stations across its network.
  
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• BBC eyes advertising and pay TV expansion by wresting full control of UKTV

  16-11-2017 10:43
  The BBC is aiming to expand its presence in advertising and pay TV by undertaking a £500m bid to assume full control of UKTV, the broadcaster behind Dave, Gold and Really.
  Industry reports suggest that BBC Worldwide has opened talks about the borrowing hundreds of millions of pounds to control the remaining 50% stake in the broadcaster which it doesn’t currently control.
  A window of opportunity has opened up for the BBC to make its move after its joint-venture partner Scripps found i
  
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• Festive sales propel Xiaomi to join Samsung in leading the Indian smartphone market

  16-11-2017 10:42
  Xiaomi's aggressive pricing has helped it join Samsung to lead the Indian smartphone market, with each claiming 24% of market share. 
  Bolstered by the festive season, the smartphone shipments in India reached  39m units in 2017 Q3 with a substantial growth of 40% from the previous quarter and 21% growth from the same period last year, according to International Data Corporation's (IDC) latest Quarterly Mobile Phone Tracker, Q3 2017. 
  However, both Samsung and Xiaomi would nee
  
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• TV ads create 71% of advertising-generated profit

  16-11-2017 10:36 via campaignlive.co.uk
  A study of over 2,000 ad campaigns has found that, pound for pound, TV advertising out-performs all other media investments.
  
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• WPP says it will invest more in ADK if Bain's bid fails

  16-11-2017 10:22 via campaignlive.co.uk
  As the tender offer nears its expiry date, WPP is working harder to get fellow ADK shareholders on its side.
  
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• MC&C promotes Trust after MD Mark Jackson departs

  16-11-2017 10:22 via campaignlive.co.uk
  MC&C Media has promoted deputy managing director Robin Trust to UK managing director, filling the vacancy left by the departure of Mark Jackson.
  
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• What are today’s marketing directors looking for in a marketing partnership?

  16-11-2017 10:11
  APS Group recently published a whitepaper on new model client/agency relationships and always a sucker for any new agency model that might shed some light on how agencies may progress in the future the Recommended Agency Register’s head of consultancy services, Steve Antoniewicz, was keen to find out more.
  So, Steve joined APS Group and their assembled brand guests for a roundtable discussion at famous celeb hangout spot The Chiltern Firehouse to hear more about their experiences and opini
  
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• WPP's Kantar accused of delaying supplier payments to bolster bottom line

  16-11-2017 10:05
  WPP’s Kantar subsidiary has been accused of deliberately withholding payments to key suppliers in an effort to artificially enhance its balance sheet in the run up to Christmas.
  A report in City AM suggested that hundreds of frontline UK staff working for the world’s biggest advertiser were told, by email, to hold off on paying outstanding invoices until the New Year to maintain a healthy balance sheet through the fourth quarter.
  An internal email from the finance department at the s
  
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• Kellogg's to open immersive cereal café in New York

  16-11-2017 10:02 via campaignlive.co.uk
  Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Square.
  
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• Guardian Labs launches new B2B section

  16-11-2017 09:57 via campaignlive.co.uk
  Guardian Labs, the branded content division for The Guardian, is launching a new B2B section with founding clients Facebook, Thomson Reuters and the Post Office.
  
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