Marketing news

• Movers and shakers: Chime, Bacardi, Condé Nast, Tribal Worldwide, McLaren and more

  14-11-2017 20:28 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Holiday debut 'Lighthouse' spot from Macy's and BBDO remind us the perfect gift brings people together.

  14-11-2017 19:00
  BBDO's debut holiday work for Macy's is a heartwarming story told in cold, coastal winter.
  Two families separated by the sea come together to the tune of a bittersweet, piano-only cover of The Black Keys 'Everlasting Light.' The boy from one family gazes out to a lighthouse, where his friend and and her widower father live.
  The communication is sparse, but meaningful: the subdued exchange between father and daughter, the Morse code between the lighthouse and baseball lamp, and the simp
  
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• Iris wins Starbucks EMEA advertising account

  14-11-2017 18:52 via campaignlive.co.uk
  Global coffee-shop giant Starbucks has appointed Iris as creative agency across Europe, Middle East & Africa after a competitive pitch.
  
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• Starbucks contested EMEA creative account heads to Iris

  14-11-2017 18:47
  Starbucks has appointed Iris to lead its creative account in Europe, Middle East and Africa following a competitive pitch.
  The agency’s first work for the coffee brand will launch next year and run across 41 markets.
  “We are excited to begin our work with Iris,” said Maria Sebastian, senior vice president, brand for Starbucks Europe, Middle East and Africa.
  “[It is] a best in class creative agency who demonstrated during this process the opportunity we have to celebrate o
  
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• ‘The greatest time suck ever known’: W+K Lodge builds physical worlds for Reddit robot escape

  14-11-2017 18:45
  A palm-sized robot is bringing together the digital and physical worlds on Reddit in a real-life escape room experience through a combined effort between tech and creative groups.
  Robotic and AI company Anki, the maker of the popular Cozmo robot, along with Wieden+Kennedy’s creative technology group, W+K Lodge, are bringing the weight of the Reddit community together in a game attempting to help the little robotic wonder make its way out of the live challenge site.
  In what the trailer call
  
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• Ikea: Criticism of campaigns that champion diversity only pushes us on

  14-11-2017 18:20
  Ikea has been running its ‘The Wonderful Everyday’ campaign for the past four years and credits it with bringing more personality and understanding of what the brand stands for to the UK market. And it says a big reason it has been successful is its focus on diversity.
  The company’s most recent TV spot, ‘Hooray! To the Wonderful Everyday’ features a family celebrating life’s small victories and simple pleasures. Created by agency Mother, it has been widely pra
  
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• Can luxury retailers recreate the in-store experience online?

  14-11-2017 17:39
  Luxury brands have excelled at creating special experiences for customers in-store to differentiate themselves from the ‘average’ retailer. This includes factors such as beautiful store design, great personal service and advice from store staff, and maybe a glass of Veuve Clicquot on arrival.
  This quality of service, added to the quality of the products, provides potential customers with the best possible store experience.
  However, luxury brands have faced challenges when attemp
  
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• UK Top Shazamed Ads: John Lewis push into the chart's top spot with Xmas ad

  14-11-2017 17:36
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  It's no surprise that this week sees three Christmas ads enter the chart with the big day now less than six weeks away. 
  Taking the number one spot is the most anticipated Xmas ad of the year, John Lewis' Moz the Monster from Adam&EveDDB. With a sampling from Elbow's Golden Slumber, what starts out to be a t
  
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• What does luxury mean for today’s consumer?

  14-11-2017 17:20
  Emma Fisher, guest editor of The Drum Network's luxury issue, looks at the modern day definition.
  A significant market evolution is ongoing with consumers shunning traditional luxury goods in search of novel, unique labels and new product categories like experiential luxury and art. While this should not be an alarming watershed for traditional luxury consumers, it’s indicative of the desire for the lifestyle that affords the product or experience, rather than the product itself. The emerg
  
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• AEG's 'Magic mirror' brings AR to King's Cross Station

  14-11-2017 17:09 via campaignlive.co.uk
  Kitchen appliance brand AEG, part of Electrolux Group, has teamed up with AR advertising specialists 3rock to temporarily install an interactive screen in the station.
  
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• Adwatch: Love Marmite, on the fence about its latest campaign

  14-11-2017 17:09 via campaignlive.co.uk
  Marmite lover Jo Coombs, chief executive of OgilvyOne, thinks its latest ad is too spoof to be taken seriously.
  
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• Facebook reveals four ad products for reaching across borders

  14-11-2017 16:55 via campaignlive.co.uk
  The latest updates by Facebook mirror the Go Global initiative by Google, in that they focus on cross-border growth for advertisers.
  
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• Mytaxi’s CEO on how it plans to ‘capitalise’ on Uber’s London failings

  14-11-2017 16:36
  When the news broke in September that Transport for London (TfL) wouldn’t be renewing Uber’s licence to operate in London, the controversial decision split Londoners. While a petition against the ban resulted in thousands of signatures, there were also plenty of voices on social media backing TfL for making a brave decision.
  TfL found Uber to no longer be “fit and proper” to hold a licence in the UK capital due to its suspect approach to reporting serious driver offences
  
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• AdYouLike and TabMo announce mobile-focused native programmatic advertising partnership

  14-11-2017 15:25
  AdYouLike has formed a partnership with TabMo, the first mobile creative DSP for video, display, and native advertising. This integration enables agencies and brands to serve their audiences with more personalized native advertising on mobile devices.
  This partnership combines the technologies of demand-side platform TabMo with SSP AdYouLike, which helps mobile marketers benefit from this new expanded access to inventory.
  Through Tabmo’s unique demand in the mobile space, plus AdYouLi
  
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• Ink Digital rebrands to become Woven

  14-11-2017 15:05
  Ink Digital has announced a full rebrand, changing the trading name of the business to Woven.
  The agency, founded in 2002 and headquartered in Halifax, Yorkshire, also operates offices in Leeds, London and Melbourne.
  Explaining the reasoning behind the rebrand, Helen  Darlington, chief executive officer at Woven  said: "The marketing landscape has been reshaped in ways that even the most forward-thinking pundit couldn’t have imagined back in 2002. For quite a while now, we&r
  
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• Marketoonist on trying to appeal to millennials

  14-11-2017 14:51
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on trying to appeal to millennials appeared first on Marketing Week.
  
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• JWT launches Female Tribes business consultancy

  14-11-2017 14:02 via campaignlive.co.uk
  J Walter Thompson London has launched a consultancy that takes the insights gleaned from its global Female Tribes initiative and applies them to help clients' businesses become more female-orientated.
  
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• How DigiTru.st aims to help publishers navigate the adtech conundrum

  14-11-2017 14:00
  DigiTru.st, a proposed coalition of adtech outfits and publishers geared towards coming up with a universal identifier, has reached a milestone with over 40 such companies agreeing to deploy the technology. The Drum caught up with its chief executive officer Jordan Mitchell to discuss his pitch to the market.
  Having been co-founded in 2014, and later resurrected in early 2016, DigiTru.st has gained critical mass, according to Mitchell who adds that members are about to fully deploy its single ID
  
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• Ad of the Day: Icon recruits pregnant pole dancer and skating queer rights activist to say 'Piss Off'

  14-11-2017 13:47
  The latest campaign from ‘pee-proof underwear’ brand Icon features a surprising trio of women: a pregnant pole dancer, a skateboarding advocate for queer and trans rights and 57-year-old clinical psychology PHD candidate. All three feature in the out-of-home campaign dubbed ‘Piss Off’.
  The brand created the platform to de-stigmatise bladder leakage in women and celebrate the mildly blasphemous term ‘Piss Off’ as an affirmation. For Icon, ‘freedom means s
  
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• John Lewis is mums' favourite Christmas ad amid sticky shopping habits

  14-11-2017 13:34 via campaignlive.co.uk
  John Lewis' latest Christmas ad is most popular among mothers, the vast majority of whom say they do not change where they shop despite enjoying festive commercials.
  
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• TMG launches global blockchain-based media agency

  14-11-2017 12:59 via campaignlive.co.uk
  The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.
  
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• UK agencies are not ready for recession reveals industry research

  14-11-2017 12:38
  Many UK agencies would not be prepared for a recession if it were to occur, with those not adequately focused on their infrastructure at risk of going bust, a report by accountancy firm, The Wow Company has revealed.
  The report, How recession-proof is your business, tests the resilience of organisations across the country, and its findings have shown that a large  proportion of business leaders remain vulnerable to a downturn.
  As economic uncertainty continues, 15% of the 500 business
  
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• Google hardware adds broadcast of voice commands

  14-11-2017 12:19 via campaignlive.co.uk
  Advertisers and agencies seeking an organic association between home events and their brands need to take steps toward building voice-based search capabilities.
  
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• Savlon introduces hand wash sachets into school ID cards to encourage hand hygiene on Children's Day in India

  14-11-2017 12:16
  Indian antiseptic brand, Savlon continues with its initiative #SavlonSwasthIndia (SavlonHealthyIndia) aimed at raising awareness about hygiene among kids by introducing Savlon ID Guard to mark the occasion of Children's Day (14 November).
  Savlon has placed its small sachets inside school children ID card thus making it Savlon ID Guard which aims to harness the power of design-thinking to encourage and enable hand hygiene among school children. The film talks about how difficult it is to get
  
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• 'I don't have time for self-importance': Twitter global creative chief

  14-11-2017 12:08 via campaignlive.co.uk
  Jayanta Jenkins spoke to Faaez Samadi about the creative opportunities for brands on Twitter, which go way beyond selling products.
  
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• ASA scotches social media claims of swearing in M&S Paddington ad

  14-11-2017 12:07
  The Advertising Standards Authority (ASA) has given its definitive answer as to whether or not Paddington Bear was sworn at by a frustrated burglar in this year's M&S Christmas ad, stating that viewers hearing anything other than "thank-you little bear" are mistaken.
  Social media users were quick to spot a potential conspiracy after many professed to have mistakenly heard the exchange as "fuck you, little bear", forcing the retailer to publicly clarify that profanity was not a feature i
  
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• The c-suite is paralysed with fear, finds new report on digital transformation

  14-11-2017 12:00
  Senior board members of companies are not only struggling to cope with digital transformation; most CMOs are not even having these business conversations, according to a new report.
  Business leaders are feeling the pressure to keep up with new technologies and are struggling to enforce digital strategies, according to the report by The Drum, in partnership with leading content delivery network (CDN) and cloud services provider, Akamai.
  The report, Digital Transformation: How Will Consumer I
  
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• The best parodies of John Lewis' #MozTheMonster Christmas campaign

  14-11-2017 11:34 via campaignlive.co.uk
  Parodies of the John Lewis Christmas campaign are now (nearly) as highly anticipated as the real thing. Here are PRWeek UK's favourite spoofs of the festive season so far...
  
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• Making marketing a career option for people from socially diverse backgrounds

  14-11-2017 11:32
  Among the many diversity challenges marketing faces, social diversity is seldom discussed. It’s safe to say in many cases the majority of marketers do not share the social class of many of their customers.
  The Marketing Academy Foundation wants to address this under representation. It has two objectives: to fund marketing apprenticeships for people from disadvantaged backgrounds and increase awareness of marketing as a career among people who wouldn’t be likely to ever consider it an
  
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• Chinese e-commerce giant JD.com reports $12.6bn in revenue for Q3 after record sales for Singles Day

  14-11-2017 11:30
  JD.com, China’s largest retailer and second biggest e-commerce company, has reported a 39% increase in revenues to RMB 83.7bn ($12.6bn) for the third quarter of 2017.
  The results revealed JD.com posted net income of RMB 1bn ($200m), which is the company’s highest ever quarterly profit. Gross profit for the three months ending September 30 was RMB 13bn ($2bn), a 50% increase over Q3 2016.
  JD.com’s annual active customer accounts increased 34% to 266.3 million from 198.
  
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• Tesco sales growth outstrips rivals for eighth consecutive month

  14-11-2017 11:27 via campaignlive.co.uk
  Tesco grew its sales by 2.7% during the last three months, the strongest performance of the UK's "Big four" supermarkets.
  
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• HP to usher in new design era with its revolutionary software

  14-11-2017 11:24
  HP is opening its software to help creatives and brands collaborate to achieve greater and more rapid customisation and personalisation of their products.
  HP’s SmartStream Designer software, famously used to create the personalised bottles for the ‘Share a Coke’ campaign, has been stripped back to make it more accessible to designers. Until now the software was only accessible to owners of HP digital presses, but the lighter version of the software - HP SmartStream Designer for
  
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• Dentsu Aegis profit slide slows to 0.2%

  14-11-2017 11:14 via campaignlive.co.uk
  Dentsu Aegis Network, the international business owned by Dentsu, has recorded a decline in organic gross profit for the second quarter in a row.
  
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• Snapchat's Ad Manager updates includes audience filters

  14-11-2017 11:00 via campaignlive.co.uk
  Snapchat has rolled its advertising self-service tools onto one platform with Ad Manager 2.0.
  
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• Snapchat's Ad Manager updates include audience filters

  14-11-2017 11:00 via campaignlive.co.uk
  Snapchat has rolled its advertising self-service tools onto one platform with Ad Manager 2.0.
  
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• Mobike launches in Sydney adding more heat to booming bike-sharing market

  14-11-2017 10:56
  Mobike, the Chinese share-bike company, has continued its global expansion launching in Sydney Australia and appointing a general manager.
  The Sydney launch of Mobike, which claims to be the world’s largest smart bike-share platform, comes just weeks after rival Chinese bicycle company Ofo rolled out its distinctive yellow bikes in the city.
  In a sign of the competition set to be unleashed in Australia, Mobike is offering free rides throughout November and requiring just a $1 deposit to si
  
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• The margarine test: why marketers must look at what people do rather than what they say

  14-11-2017 10:49
  The 1940s were a dispiriting decade for American margarine makers.
  Despite being cheaper than other spreads, shoppers viewed margarine as an unappetising white gloop. Its reputation was so tarnished that Joseph Quarles, a Wisconsin senator, said: "I want butter that has the natural aroma of life and health. I decline to accept as a substitute caul fat, matured under the chill of death, blended with vegetable oils and flavoured by chemical tricks."
  At
  
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• Channel 4 forges ahead with pan-European broadcaster alliance

  14-11-2017 10:44
  Channel 4 has become the exclusive UK partner of a pan-European TV advertising alliance which the broadcaster hopes will give it the scale it needs to take on the likes of Google's YouTube and Facebook.
  The European Broadcaster Exchange (EBX) is a continent-wide initiative that will enable advertisers to target video-on-demand (VOD) commercials at a potential audience of up to 160m viewers – turbocharging the reach of advertisers backing the broadcaster's hit shows such as Great British Ba
  
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• Creative works APAC featuring Moove Media, Geometry Global, Go-Jek, Red Bull & more

  14-11-2017 10:34
  Welcome to The Drum's APAC Creative Works.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'
  We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 21 November.
  For project information, credits and m
  
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• Cannes Lions boss Jose Papa: 'WPP is a key partner, I expect all the industry to engage with us'

  14-11-2017 10:17 via campaignlive.co.uk
  Jose Pape reflects on a turbulent first year leading Cannes Lions, and explains why a journey through Campaign's archive reassured him that the festival could recover from its recent troubles.
  
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• AnalogFolk opens in China

  14-11-2017 10:10 via campaignlive.co.uk
  Agency arrives on the mainland with second Asia office.
  
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• Publicis Health embraces good causes with PlowShare Group acquisition

  14-11-2017 10:04
  Publicis Health is on an expansion drive after acquiring specialist communications agency the PlowShare Group, which devises marketing campaigns for charities and government bodies to progress social issues and good causes.
  Since its formation 20 years ago PlowShare has grown to become the largest such agency in the US with a client list that includes the American Red Cross, Centers for Disease Control and Prevention and the World Wildlife Fund.
  Nick Colucci, chairman & CEO, Publicis Health,
  
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• BIMA live blog - keep up to date with Digital Day 2017

  14-11-2017 10:00
  Welcome The Drum's BIMA Digital Day live blog where we will keep you up to date with everything happening in schools throughout the UK as agencies work with more than 5000 students to introduce the idea of a career in digital. 
  The day will see industry professionals from agencies going into over 140 schools to share their experiences and help the students who will be tasked with completing a number of challenges throughout the day.  
   
  
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• ITV ad revenue decline slows to 4%

  14-11-2017 09:59 via campaignlive.co.uk
  ITV has reported a 4% fall in advertising revenues in the third quarter of 2017, a performance that has "reassured" analysts.
  
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• Counter-terror chiefs liken media coverage of atrocities to propaganda

  14-11-2017 09:33
  Counter-terror chiefs have warned Britain’s media to tone down their reporting of terrorist atrocities amidst fears that they could be spreading propaganda on behalf of groups such as IS.
  Urging a ‘fine balance’ to be struck between covering events and helping to ‘radicalise and influence’ Mark Rowley, assistant commissioner of the Metropolitan Police, told a gathering of the Society of Editors: “I do think there are some ways that you can rein back what you d
  
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• Online beauty retailer Glossier creates London pop-up store

  14-11-2017 09:22 via campaignlive.co.uk
  Glossier, the New York-based beauty brand, is the latest in a string of online retailers setting up shop in London.
  
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• M&S is the UK’s top storytelling retailer

  14-11-2017 08:30
  Building a coherent narrative around a brand and its purpose helps businesses connect with consumers in a more meaningful way, one which brands hope will help them forge long-lasting and fruitful relationships. At Christmas this becomes all the more important as brands – and particularly retailers – look to win consumers’ hearts as well as their wallets.
  You only have to look at the endless stream of elaborately constructed Christmas ads to hit our screens over the past week to
  
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• Alibaba posts record breaking $25.3bn sales for 2017 Singles Day extravaganza

  14-11-2017 08:05
  Alibaba has once again broken its records for its annual 11.11 Singles Day e-commerce extravaganza posting sales of $25.3bn (RMB168.2bn).
  The record figures for sales across Alibaba’s Tmall and Taobao channels were up 39% compared to 2016’s event, which posted US$17.8 bn (RMB120.7bn).
  This year’s event, which centered around a major gala entertainment event which was attended by The Drum, saw $1bn (RMB6.6bn) of gross merchandise volume (GMV) settled through Alipay in the first
  
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• Facebook Messenger bot developed to keep readers of The Drum even more informed

  14-11-2017 08:03
  As the proliferation of content delivery systems continues to expand, so too has The Drum’s ability to deliver its content to readers, with the development of a Facebook messenger bot, released this week.
  The Facebook bot has been developed by OgilvyOne, with the process being led by experience planning partner, James Whatley and can be added to a Facebook Messenger profile simply by searching for The Drum on the messenger platform, or messaging The Drum on its Facebook page. 
  It feat
  
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• Oracle's Moat awarded video viewability verification by ABC

  14-11-2017 08:00
  With marketers under increasing pressure to show their online media spend is driving ROI, Oracle is trumpeting that its measurement and analytics arm Moat has been certified by trade bodies for online video viewability.
  Oracle has today (14 November) announced that Moat has been certified by verification provider ABC for the principles of video viewability measurement, as prescribed by JICWEBS – a cross-industry organisation consisting of trade bodies representing brands, media a
  
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