Marketing news

• Sainsbury’s gets all it wanted for Christmas – a festive extension of 2017’s ‘Living Well’

  12-11-2017 20:45
  No internet-breaking blockbuster from Sainsbury’s this Christmas – its TVC is an extension of the black-and-white, musical ‘Living Well’ campaign that launched in January, albeit a longer spot featuring cameos from Kermit the Frog and Ricky Tomlinson. It’s exactly what its agency, Wieden+Kennedy London, was asked to do – devise year-round, big-impact marketing that’s not just for Christmas.
  By all accounts, the ad entitled ‘Every Bit of Christ
  
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• Sainsbury’s drops Christmas ad specials with campaign focused on the ‘best bits’

  12-11-2017 20:45
  https://www.youtube.com/watch?v=WU50dLLy7Cw&feature=youtu.be
  Sainsbury’s is moving away from one-off ‘Christmas ad specials’, instead extending its ‘Living Well’ campaign into Christmas but giving it a festive flavour.
  The campaign, ‘Every Bit of Christmas’, centres around an upbeat festive song written specifically for the ad that talks to the best aspects of Christmas from pigs in blankets to novelty socks and Brussels sprouts. Created by agency W
  
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• Sainsbury’s drops ‘Christmas ad specials’ for festive singalong

  12-11-2017 20:45
  Sainsbury’s is moving away from one-off ‘Christmas ad specials’, instead extending its ‘Living Well’ campaign into Christmas but giving it a festive flavour.
  The campaign, ‘Every Bit of Christmas’, centres around an upbeat festive song written specifically for the ad that talks to the best aspects of Christmas from pigs in blankets to novelty socks and Brussels sprouts. Created by agency Wieden+Kennedy, it features members of the public and Sainsbury&rsq
  
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• Sainsbury’s drops Christmas ad blockbusters for festive singalong

  12-11-2017 20:45
  Sainsbury’s is moving away from one-off ‘Christmas ad specials’, instead extending its ‘Living Well’ campaign into Christmas but giving it a festive flavour.
  The campaign, ‘Every Bit of Christmas’, centres around an upbeat festive song written specifically for the ad that talks to the best aspects of Christmas from pigs in blankets to novelty socks and Brussels sprouts. Created by agency Wieden+Kennedy, it features members of the public and Sainsbury&rsq
  
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• 'Millennials will never take to traditional TV': five key takeaways from Group M's 'State of Video' report

  12-11-2017 19:54 via campaignlive.co.uk
  From the declining millennial audience, to addressable TV, to the future video powerhouses, here are the main points from Group M's report on the "State of Video".
  
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• Will the power of Single’s Day ever truly capture the West?

  12-11-2017 13:27
  The behemoth that is Asia’s Single’s Day has grown again, with billions spent and a threefold increase in average sales recorded across South East Asia. But with a unique premise (lovelorn graduates buying gifts for themselves) and a ‘sales day’ market already engulfed with Black Friday and Cyber Monday, will Western brands and retailers ever embrace 11/11?
  The day for singletons looking to treat themselves is led by giant e-tailer Alibaba, which broke its own record and
  
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• Meditation, Michelle Obama and MCs: inside the weird and wonderful world of Dreamforce

  12-11-2017 13:26
  Last Saturday (4 November) a Virgin Atlantic flight full of journalists and ad tech execs landed in San Francisco International. The group were making their way to Dreamforce, Salesforce’s annual bonanza for clients and employees.
  The plane was one of many carrying some of the 170,000 attendees who flock to the city by the Bay every year, but according to a group of tech execs in the customs queue "it was nowhere near as rowdy" as the same flight from Dublin.
  Without experiencing it, it&rs
  
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• With distinctive rattling presents, Lego returns to Christmas TV for the first time in 4 years

  12-11-2017 11:35
  Lego has released ‘Give the Gift of Imagination’, its first mainstream Christmas TV campaign since 2013 that captures the unmistakable rattle of its bricks.
  The TVC focuses on a range of kids picking up a range of boxes and automatically knowing what’s inside just by shaking their present. They go on to describe what creations they hope to build – “a carrot village”, “a humongous boat that flies” ­– before tearing any wrapping paper
  
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• Waitrose takes to the Yorkshire Dales for a thoroughly elegant Christmas blizzard

  12-11-2017 10:58
  Waitrose’s Christmas offering is in stark contrast to sister brand John Lewis’s story of an imaginary colourful monster, crafting a sophisticated, black-and-white film set in a North Yorkshire pub during heavy snowfall.
  ‘Snowed In’, which aims to promote the spirit of community at Christmastime, sees local villagers gather at The Tan Hill Inn near Richmond, which has been snowed in 50 times since 2005 all thanks to it being the highest pub in Britain.
  When it looks as if
  
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• Waitrose goes black and white as Christmas ad focuses on community spirit

  12-11-2017 07:00
  Waitrose has created its first black and white advert for this year’s Christmas campaign as it looks to put community spirit at the heart of the festive season.
  The TV ad, created by adam&eveDDB and launching this evening (12 December) during The X Factor, is inspired by real-life events at a remote pub in the Yorkshire Dales where local villagers gather for a drink on Christmas morning. However a snowstorm hits, meaning a generous festive act will be needed to save the day.
  The 90-sec
  
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