Marketing news

• Waitrose covers an English village with snow in arty, black and white Christmas ad

  11-11-2017 15:39 via campaignlive.co.uk
  Waitrose puts the focus on community spirit in its Christmas ad about villagers snowed in at a pub, which is shot completely in black and white.
  
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• American Vogue collaborates with Apple to roll out augmented reality features on iPhone X

  11-11-2017 11:14
  American Vogue has joined forces with Apple to roll out an an augmented reality powered iPhone feature for iPhone X in a bid  to integrate the magazine’s trend-driven content with tech.
  Vogue is leveraging Apple’s ARKit technology to layer trends from the Spring/Summer 2018 season, such as a “21st-century spin on disco glamour”, over the user’s surroundings, creating an immersive image that can be downloaded or sent as a message. 
  “The Vogue Effect&r
  
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• Tesco hits back at criticisms, says it celebrates the many ways people come together at Christmas

  11-11-2017 10:13
  Tesco has gone on the defence after it's 2017 Christmas ad 'Everyone's Welcome' was subjected to criticism for featuring a Muslim family exchanging gifts.
  According to Tesco, the latest ad aims to show how people come together at Christmas hence the title 'Everyone's Welcome'. The TVC shines a spotlight on the human moments behind the preparation of the hallowed festive turkey. It also shows people of every faith ( Hindus, Muslim, Sikhs) being part of the celebration and supportin
  
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• Ford India collaborates with Google to roll out a digital interactive campaign

  11-11-2017 09:43
  As part of a promotional strategy for its new car model, Ford India forged an alliance with Google to roll out an interactive 360 degree digital campaign.
  As part of the campaign 'Fun on Your Side', users can Google search for ‘Fun with EcoSport’ after which they will be asked to choose their favourite fun activity such as movie mania, make a trip, grab a meal and fun hangout.  After voting, consumers will need to click on a ‘Thank You’ link in order to win vouchers
  
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• Stage Entertainment set to appoint former ITV boss Adam Crozier as its new chairman

  11-11-2017 09:21
  Stage Entertainment, the production company behind hit shows such as The Lion King and Les Miserables is in talks to land  former ITV boss Adam Crozier on board as its new chairman.
  According to Sky News, an announcement about Crozier's appointment to the board could be made as early as next week, although it had yet to be finalised.
  Adam Crozier currently serves in the position of non-executive chair of cinema chain Vue International. Crozier, if appointed, will replace Just Spee, who
  
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• Ad of the Day: The Alchemist urges Britons to ditch conventional Christmas in its latest Gothic film

  11-11-2017 08:21
  As a promotional strategy for its new products, bar and restaurant, The Alchemist has rolled out its Christmas campaign which aims to challenge traditional festive ad with an unconventional take on Father Christmas.
  The ad 'No Sherry for Santa' has a Gothic appeal to it and takes the viewers into the depths of The Alchemist lab to discover what it means to challenge conventions this Christmas. The man in the video is The Alchemist's Birmingham general manager, John-Paul McGrath, who is wearing a
  
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• Neymar Jr. plays Batman as other Paris Saint-Germain players join him in latest Warner Bros. promotional film

  11-11-2017 07:56
  As part of a promotion strategy for its new film Justice League, Warner Bros. has joined forces with French club Paris Saint-Germain to roll out a video which brings together the superheroes of Justice League and footballers.
  The film begins with Neymar Jr. as the Batman on Gotham town's rooftops, Kylian Mbappé chasing Flash at speed, Marco Verratti sporting a cyborg eye, Edinson Cavani scoring under water with Aquaman and Laure Boulleau fighting with Wonder Woman.
  As part of the partners
  
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• Bytedance reportedly acquires lip-syncing app Musical.ly for $1bn in a bid to expand its global reach

  11-11-2017 07:29
  Popular music video app Musical.ly has been bought by Chinese tech giant Bytedance in a deal worth up to $1bn (£750m) to expand its market reach and tap into the apps technological capabilities.
  As reported by BBC, this is the first Chinese social media app to make it big in North America and Europe.
  Zhang Yiming, Bytedance's chief executive said: "By integrating Musical.ly's global reach with Bytedance's massive user base in China and key Asian markets, we are creating a significant
  
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• Internet advertising powers ahead of TV for the first time in Russia

  11-11-2017 07:09
  Despite Russian president Vladimir Putin banning online anonymisers and virtual private networks (VPNs), internet advertising in Russia has overtaken TV in the third quarter for the first time according to Kommersant, quoting data produced by the Association of Communication Agencies of Russia (AKAR).
  The report further said that the first nine months of this year TV ad spend amounted to R1176-117 bn (+13%) and internet spend R115-116 bn. However, in Q3 internet spend was worth R41bn and TV R36.
  
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• Buster the Boxer urges John Lewis, M&S and Waitrose to stop buying ads in Daily Express & Daily Mail

  11-11-2017 06:29
  The ‘Stop Funding Hate’ campaign has turned to a former John Lewis Christmas campaign star to urgent the retailer as well as Sainsbury's, M&S and Waitrose to stop buying ads in newspapers like Daily Mail and Daily Express.
  The video features Buster the Boxer, the star of John Lewis’s 2016 Christmas ad who is seen to be upset and disappointed after watching John Lewis 2017 Christmas ad. Buster is further trying to persuade John Lewis, and other retailers, to spread
  
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• Vancouver shop Camp Pacific pays homage to fallen soldiers in ‘Online Moment of Silence’

  11-11-2017 05:34
  The traditional moment of silence is given a social media revamp, using ‘blank posts’ to honor fallen soldiers.
  For Remembrance Day, Camp Pacific created ‘The Online Moment of Silence,' a social campaign disrupting Twitter timelines and Facebook feeds with posts that are void of content. On November 11 at 11am, these blank posts will appear, in honor of the men and women who lost their lives due to conflict.
  Camp Pacific’s insight: The internet’s revolutionized how
  
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