Marketing news

• Everyone can now post 280-character Tweets

  07-11-2017 22:32 via campaignlive.co.uk
  After a trial run, Twitter is now allowing all languages where "cramming is not an issue" to post 280-character Tweets.
  
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• UBS, WSJ. Content Studios team up on Chinese commerce campaign "Fast & Forward: China Shifting Gears"

  07-11-2017 22:28
  Global financial servicer UBS has partnered with WSJ. Content Studios to launch “Fast & Forward: China Shifting Gears.” 
  The global content campaign will leverage UBS’s financial insight to draw businesses towards China's evolving economic transformation by identifying new investment opportunities there via stories of startups, entrepreneurs, and industry trends.
   
  Publicis’ Spark Foundry designed and orchestrated this campaign, with further content featured
  
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• UBS and WSJ Content Studios team up on Chinese commerce campaign 'Fast & Forward: China Shifting Gears'

  07-11-2017 22:28
  Global financial servicer UBS has partnered with WSJ Content Studios to launch 'Fast & Forward: China Shifting Gears.'
  The global content campaign will leverage UBS’s financial insight to draw businesses towards China's evolving economic transformation by identifying new investment opportunities there via stories of startups, entrepreneurs, and industry trends.
  Publicis’ Spark Foundry designed and orchestrated this campaign, with further content featured on Mashable.
  The 'Made in
  
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• Twitter officially doubles the character limit to 280 for all users

  07-11-2017 22:00
  Twitter is officially doubling its character limit from 140 to 280, with the change set to roll out globally in the next few days. 
  The announcement comes just a few months after Twitter started testing a 280-character limit for a set number of users around the globe, courting concern from users who were worried that banishing brevity would clog up their timelines. 
  From Twitter's perspective early tests have been a success, with the social giant noting that where historically 9%
  
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• Weather Channel partners with Lands’ End to dress in-field reporters

  07-11-2017 21:40
  The Weather Channel has been getting plenty of eyeballs on the station and its website, especially since while the numerous destructive hurricanes hit the Caribbean and Gulf Coast. Now, the reporters who brave the elements will have an outdoor brand covering their backs, literally, thanks to a new two-year partnership between Lands’ End and the Weather Channel.
  The partnership will integrate the well-known apparel brand into the Weather Channel’s live in-the-field coverage by ou
  
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• No longer 3%: white women need to rethink their role in the diversity debate

  07-11-2017 21:21
  As a whole, the sixth annual 3% Conference was as empowering, positive and future-focused as you’d imagine. But it wasn’t all group hugs and high-fives. 
  On several occasions during post-panel Q&As, presenters stood blinking uncomfortably as voices from the audience challenged their assumptions and pointed out the privilege reflected in their statements.
  The tension came to a head on the afternoon of the second day. VML and 72andSunny were announced as the first 3% Certified
  
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• After Virgin America merger, Alaska Airlines takes off with campaign to clear up misconceptions about the airline

  07-11-2017 20:54
  After recently completing its merger with Virgin Airlines, Alaska Airlines has landed a new campaign, ‘Alaska Airlines: That’s How We Fly,’ created by Mekanism.
  Each spot in the campaign is designed to resolve a misconception people may have about the airline, from where they fly to in-air amenities. 'Lumberjack,' the first spot in the campaign, reminds flyers that Alaska Airlines goes to more destinations than just Alaska, and transports more than just lumberjacks – it a
  
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• ‘We challenge each other to think bigger’: Independent Insights featuring AgileCat’s Peter Madden

  07-11-2017 19:53
  Welcome to Independent Insights, a regular series that features interviews with independent agency leaders across the country. This week we’re featuring a Q&A with Peter Madden, president and chief executive of AgileCat.
  In 2001, Peter Madden decided to open up his own scrappy shop in his hometown of Philadelphia after finding himself disillusioned with the layers and processes found at larger agencies.
  He settled on the name AgileCat for his new venture, hoping the moniker would
  
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• Chicago’s top marketers weigh in on the state of digital advertising

  07-11-2017 19:29
  The heart of the Midwest is known for more than its deep dish pizza, windy weather, and world-class museums. Chicago is also a lucrative, historic advertising hub and home to some of the most well-known Fortune 500 brands including Walgreens, Millercoors, Mondelez, Kraft Heinz, McDonald's, Orbitz, Boeing, Hyatt Hotels and many more.
  Despite the city’s thriving tech and marketing scene, coastal cities like New York, Los Angeles, and San Francisco seem to get all the attention.
  The Jun Group
  
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• Amy Winehouse and Sherlock Holmes statues wrapped in red coats for Wrap Up London

  07-11-2017 19:03 via campaignlive.co.uk
  London's statues have been wrapped up in bright red coats to encourage people to donate their spare garments.
  
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• Telaria confident of 'exponential' revenue growth, reports 67% surge after parting with Tremor Video

  07-11-2017 19:00
  In its first quarterly earnings filing since selling off its demand-side platform (DSP) business and its subsequent rebrand, Telaria (formerly Tremor Video) reported revenues of $12.7m for the three months to September 30, a rise of 67% year-on-year.
  The numbers equated to gross profits of $12m for the quarter, representing a 68% year-on-year increase, with revenue for the nine months to September 30 totaling $28.8m (up 54% year on year), representing a $26.3m profit for the period.
  In a st
  
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• Adobe enlists help of influencers for university pop-ups

  07-11-2017 18:18 via campaignlive.co.uk
  Adobe is touring UK universities with influencers to help students develop their skills with its Creative Cloud services.
  
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• Should the Coca-Cola truck be parked for good to combat the nation's obesity crisis?

  07-11-2017 17:56 via campaignlive.co.uk
  Coke's famous brightly lit HGV is under fire from health campaigners in the city of Liverpool.
  
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• Facebook says ‘sky is the limit’ for Messenger as it brings customer service tools to brand websites

  07-11-2017 17:33
  Facebook is making a major push on its Messenger service as it looks to provide marketers with a “more efficient” customer service alternative to call centres.
  Facebook is introducing a money transfer tool for the UK market and a new chat plugin, which will allow brands to embed a customer service chatbot directly onto their website. The new services are part of the rollout of Facebook Messenger 2.2 and also include the ability for brands to start sending people sponsored messages.
  T
  
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• Pick of the week: Paddington ad makes Christmas magical for M&S

  07-11-2017 17:10 via campaignlive.co.uk
  Gurjit Degun loves the new Paddington Bear story in the first Marks & Spencer Christmas campaign from Grey London.
  
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• Apple swoops right into the Shazam Chart with the new iPhone X at number two

  07-11-2017 17:00
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  Three new entries have made their way into this week's chart, with Apple reappearing with the new iPhone X as well as Simply Be and All Things Hair, taking out TUI, Asda and Lloyds Bank. 
  The iPhone X smoothly moves in at number two with an ad from TBWA that showcases a marvel of marble colours sashaying across the device to Soffi
  
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• Facebook: we are not listening to your conversations to sell ads

  07-11-2017 16:58 via campaignlive.co.uk
  Stan Chudnovsky, head of product for Facebook Messenger, was swift to refute the suggestion that Facebook was listening in on conversations so it could target ads.
  
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• The Failure Awards for defunct branding 2017 winner revealed

  07-11-2017 16:00
  For the last 12 weeks, Andrew Eborn has been shining a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Now it's time for the results.
  It’s been a fine year for fantastically fabulous failures, and even award ceremonies have not escaped, from La La Land mistakenly being named as best picture at the Oscars to Prue Leith's pr
  
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• Cotswold Raw dog food appoints AUK for social media management

  07-11-2017 15:51
  Cotswold Raw, a natural dog food brand which creates premium Biologically Appropriate Raw Food (BARF), has appointed AgencyUK (AUK) to implement a branding and social media strategy.
  AUK has started work, creating original content and developing a brand tone of voice for Cotswold Raw, including the development of a character for the brand’s fictitious spokesdog Arthur.
  Prior to commencing social media management, AUK underwent a process of research and planning, developing the positio
  
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• Go-Jek leverages traffic jams in Jakarta to roll out its out of home campaign

  07-11-2017 15:46
  Indonesian on-demand transportation company Go-Jek has rolled out an out of home campaign in the form of billboards to engage commuters who decided to take four wheel transport instead of a two-wheel Go-Jek.
  The Drum spoke with Piotr Jakubowski, chief marketing officer, Go-Jek to find out the strategy behind the campaign. He said: "The strategy behind the campaign was quite simple, provide a simple and effective way of reminding travelers stuck in cars in traffic that they have other options. Ja
  
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• Google admits VR is still far too much of an ‘isolating’ experience

  07-11-2017 15:18
  With disappointing sales of much-hyped devices such as Oculus Rift, it’s fair to say virtual reality (VR) hasn’t quite taken off in 2017 like some had predicted. But this hasn’t stopped Google from investing in the technology.
  It recently launched its second DayDream VR headset, which is activated after a user plugs in their Android smartphone. It hopes the device’s lower price (it costs around $99) and use of existing smartphone technology will resonate more with the mas
  
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• October's top trends: World Series and Halloween dominate digital conversation

  07-11-2017 15:11
  The World Series and Halloween have been longtime cultural icons of October, and that was reflected in the month's most dominant online conversations.
  After the massive devastation Hurricane Harvey wreaked on Houston in September, many were clearly rooting for the Astros to nab a World Series victory and bring some positivity back to the Houston community. Similar to the buzz surrounding the World Series, the internet was ablaze with conversations about costumes, candy, and movies as adults
  
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• “It’s exciting to have your finger on the pulse of culture”: Beyond the Brief with Chay Lee, TBWA\Chiat\Day

  07-11-2017 15:00
  To celebrate its 100th anniversary, the 4A’s has partnered with The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)?
  Chay Lee is the content director for TBWA\Chiat\Day’s in house employee channel, Blackslash, in Los Angeles, California. His team and him create videos for employees and the larger net
  
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• Coke Zero Sugar to be front and centre of £7m Holidays Are Coming campaign

  07-11-2017 14:26
  Coca-Cola is using its annual festive marketing investment to build its Zero Sugar brand, a revamped effort on the discontinued Coke Zero.
  Kicking off the annual Christmas push is an integrated campaign culminating in a truck tour, TV ad (which is still under wraps), and more, tallying in at £7m.
  Aedamar Howlett, marketing director for Coca-Cola GB, said: “We will continue to grow on the success of Coca-Cola Zero Sugar which will feature front and centre in all of marketing this Chri
  
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• Ryanair dismisses talk of cancellation ‘chaos’ and says the brand has ‘already moved on’

  07-11-2017 14:09
  Back in September, Ryanair suffered something of a crisis after it was forced to cancel more than 2,000 flights, affecting some 315,000 passengers, after it admitted it had “messed up” its pilots’ holiday roster. This resulted in reports claiming many of its pilots and staff were overworked and desperate to leave.
  However, speaking at Web Summit in Lisbon today (7 November), Ryanair’s chief marketing officer Kenny Jacobs claimed the issue was more negatively received by t
  
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• Gravity Road hires Glue founder Seb Royce as ECD

  07-11-2017 13:52
  Gravity Road has named Seb Royce, founder of Glue, as its new executive creative director.
  The London-based indie creative agency has brought in Royce, who left Glue Isobar in 2012, to lead the creative department, which will also invest in editorial and tech. Royce will work alongside creative director Shruti Veeramachineni and will continue to work on the family history app start-up, Kindeo.
  At Glue, he acted as executive creative director until his departure, which led to him joining video co
  
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• Ryanair CMO blames the media for the brand's reputational woes

  07-11-2017 13:41 via campaignlive.co.uk
  Ryanair chief marketer Kenny Jacobs described the 700,000 cancelled flights as "not that big of a deal" because it represented 0.5% of the carrier's annual flights.
  
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• Anya Hindmarch creates concept store for first candles range

  07-11-2017 13:24 via campaignlive.co.uk
  Anya Hindmarch, the luxury handbag designer, is setting up a concept store to launch her first range of candles.
  
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• Ad of the Day: Diesel dresses a sheep in chic clothing for campaign against Uncool Wool

  07-11-2017 13:23
  Diesel has begun the much-needed revolution against the cult of the ugly Christmas jumper with the tongue-in-cheek campaign, ‘Say No to Uncool Wool’, which features a sheep dressed in leather and denim as its central protagonist.
  The hero video follows the fashion brand’s artistic director, Nicola Formichetti, as he begins a quest to obliterate the kitsch, itchy sweater style from fashion. He formulates ‘Say No to Uncool Wool’ but struggles to develop the campaign&r
  
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• NMPi completes international expansion with New York & Los Angeles offices

  07-11-2017 13:05
  Digital advertising agency, NMPi has announced the addition of two new offices to its already substantial international presence.
  Originally founded in the UK in 2004, NMPi has launched its brand in eight new markets in just over a year, including, Australia, Malaysia, the Netherlands, Singapore, Switzerland, South Africa, and now New York and Los Angeles in the US.
  With the growth of NMPi’s global office network, it is now offering 24-hour global support for its c
  
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• Matalan shows how its one-stop shop eases the domestic carnage of Christmas

  07-11-2017 12:57
  Matalan is the latest retailer to jump aboard the Christmas advertising sleigh with an ad showing how hectic the festive period can get.
  The minute-long work called Creating Value in Every Moment from ITN Productions debuted 4 November during ITV’s The xFactor and looks to tap into the human moments around Christmas.
  Simon Lee, national marketing director of Matalan said: “Everything we do at Matalan centres around family and this Christmas ad is no different. We wanted to capture a
  
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• The Singapore Tourism Board partners with FabFitFun to expand its brand to US consumers

  07-11-2017 12:38
  The Singapore Tourism Board (STB) and subscription box FabFitFun have joined forces to deliver STB's newly launched brand concept ‘Passion Made Possible’ to US consumers and portray Singapore as a multi-faceted shopping destination.
  As part of the partnership, Singaporean-inspired product bundles will be made available to the first 3,000 FabFitFun customers who opt-in through the winter add-ons sale. 
  According to Q2 tourism performance report for STB, US visitor arrivals are up
  
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• NME Awards Tour revamps with club nights and more VO5 pop-ups

  07-11-2017 12:29 via campaignlive.co.uk
  VO5, the hair-styling brand owned by Unilever, is bringing back its make over pop-ups at the NME Awards Tour which will feature more club nights.
  
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• Ketchum reshuffle shakes-up leadership on both sides of the Atlantic

  07-11-2017 12:01
  Communications firm Ketchum is ringing in the changes for New Year after confirming that London chief executive Denise Kauffmann is to return to the US in order to become director of client development. In tandem with this move Jo-ann Robertson, partner and deputy chief executive of Ketchum London, will be promoted to chief executive.
  Kaufmann has served as the face of Ketchum’s London office since 2013, spearheading adoption of an integrated approach which has since been ad
  
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• Artifical intelligence and creativity: imagining the unimaginable

  07-11-2017 12:00
  How artificial intelligence can be used creatively is an often asked, and perpetually unsolved, question.
  Of course, the term “AI” itself can be somewhat misleading; serving, as it does, as a catch-all phrase for anything involving machine learning and/or algorithms.
  What is possible, however, is to explore in general terms what levels of creativity we can currently see from the people and technology working in this space.
  Beginning with the most publicised stories, we have IBM&rsquo
  
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• Why this digital age calls for analogue agencies

  07-11-2017 11:44
  It’s pretty much a given that we now live in a digital age: our consumption – including consumption of marketing messages, music, movies, software – is driven by the net, by mobile devices and the like.
  Physical media, linear TV and permanent ownership have been replaced by subscriptions, streaming, catch-up services and cloud-based models.
  But is this really the case? Do we live in a digital age, or one in which analogue continues to thrive?
  In music, for example, we certainly
  
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• Stephen Hawking: AI can make the world a better place if we are prepared

  07-11-2017 11:37 via campaignlive.co.uk
  There is no way to predict what humanity can achieve with our minds amplfied by AI, Professor Stephen Hawking told Web Summit during its opening night.
  
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• Facebook banks on Messenger peer-to-peer payments success

  07-11-2017 11:37
  Facebook is leveraging its scale to muscle in on the banking sector by enabling peer-to-peer payments in the UK for the first time.
  Users of its Messenger app will be able to transfer cash directly from their phones or computers over the coming weeks after first linking their account to a debit card, enabling fee-free payments of £2,500 to be made.
  A limit of £10,000 worth of transfers every 30 days will be established for the service to prevent fraud although experience fr
  
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• Rebooting work culture: Magnetic's Todd and Twitter's Daisley explore our future work lives

  07-11-2017 11:03 via campaignlive.co.uk
  What will the culture and logistics of our professional lives look like in a few years' time? Magnetic's Sue Todd and Twitter's Bruce Daisley talk to Claire Beale, Campaign's global editor-in-chief.
  
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• NBCUniversal spearheads media summit to improve content, transparency and measurement

  07-11-2017 10:53
  NBCUniversal is attempting to crack the twin bugbears of quality content and measurement by staging a media summit on 28 November at which it is hoped these issues can be thrashed out once and for all.
  Attended by media buyers, TV networks, digital media, video distributors, ad-tech platforms and some hand-picked advertisers the gathering will seek to arrive at a standard methodology for deciding where adverts are placed and measure their viewers.
  Corralled by NBCUniversal’s ad sales chief
  
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• Aldi's Christmas cliffhanger sees Kevin the Carrot return... and fall in love

  07-11-2017 10:46 via campaignlive.co.uk
  Aldi has revealed its 2017 Christmas campaign - bringing back last year's diminutive hero Kevin the Carrot and introducing a new love interest.
  
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• Birchbox opens first UK standalone pop-up

  07-11-2017 10:44 via campaignlive.co.uk
  Birchbox, the beauty box subscription service, is launching its first standalone pop-up store in the UK.
  
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• Christmas 2017 ads: all the best so far

  07-11-2017 10:43 via campaignlive.co.uk
  Paddington Bear, a smitten Martin Freeman and a magical workshop feature in this year's crop of Christmas ads. Campaign rounds up all the ones to watch.
  
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• Facebook India partners with chief electoral officers of Gujarat and Himachal Pradesh to encourage voting

  07-11-2017 10:33
  Facebook forged an alliance with chief electoral officers of Gujarat and Himachal Pradesh, which are set to host the assembly polls, to encourage people to vote in the upcoming state elections, according to Asian Age.
  As part of the partnership, Facebook will encourage people to vote in the elections by rolling out  reminders in people's 'News Feed' on three different polling days- November 9, December 9 and December 14.
  The reminder will help encourage participation in the upcoming st
  
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• Johnston Press to hold EGM on whether to install Alex Salmond as chairman amidst shareholder rebellion

  07-11-2017 10:12
  Johnston Press has been hit by a demand from its largest shareholder to hold a formal vote on whether to appoint former SNP leader Alex Salmond as chairman, pitching the newspaper’s board against its own shareholders in an unprecedented confrontation.
  Christen Ager-Hanssen, who controls a 20% stake in the business, has demanded an extraordinary general meeting (EGM) to depose current chairman Camilla Rhodes and non-executive director Mike Butterworth to clear the decks for Salmond’s
  
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• Creative work of the week APAC: ANA taps influencers to showcase Japan and its brand

  07-11-2017 09:52
  The winner of this week's creative work of the week in Asia Pacific is All Nippon Airways, which tapped five influencers to create videos and photo posts for YouTube and Instagram on their experience in Japan.
  Kevin Hendrawan (Indonesia), mingjai14 (Hong Kong), Haley Dasovich (Philippines), KIMDAX (South Korea) and newapplearial (Taiwan) were flown to Japan after crowdsourcing ideas from friends to explore different parts of the country and take part in an exciting Instagram chall
  
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• Fox reportedly enters into film & TV sale talks with Disney

  07-11-2017 09:33
  Twenty-First Century Fox is said to have opened discussions with Disney as to the possibility of selling off most of its film and television production as the latter looks to broaden its content pool and secure more international viewers.
  The dramatic news translated into an immediate bounce in Fox’s share price which climbed close to 10% as markets digested the news, although the impact on Disney was somewhat more subdued with its own shares increasing by just 2%.
  According to CNBC the po
  
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• How to sell a country: the booming business of nation branding

  07-11-2017 07:00
  These days, every place in the world wants to market its unique identity – and an industry has sprung up to help put them on the map. By Samanth SubramanianLipetsk is already on the map: right there, on page 23 of the Collins World Atlas, a region of 1.2 million people, dead south from Moscow and not far from the border with Ukraine. But it’s not really on the map: it doesn’t feature in the slim mental atlas most of us carry in our heads; no one we know takes holidays there, an
  
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• Vice opens Asia Pacific headquarters in Singapore as it announces a slew of new deals in the region

  07-11-2017 06:22
  Vice Media has announced a series of new offices for Asia Pacific, including a new regional headquarters in Singapore, signaling a bigger focus on the region from the publisher.
  A key reason for the expansion, according to Vice, is the potential of the large number of young people in the region. Citing United Nations figures, Vice says , the region is home to 60% of the world’s young people, “demonstrating a significant opportunity for the youth-focused media brand”.
  The new he
  
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