Marketing news

• Telegraph Media Group chief promises to improve diversity and solve pay gap within company

  02-11-2017 21:28
  Recently installed Telegraph Media Group chief executive Nick Hugh has vowed to improve the pay gap and diversity numbers within the company under his leadership.
  Speaking at Bloomfest, the first day-long event held by the female business membership organization, Bloom in London, the former Yahoo executive who joined in June was questioned about the company’s policies when it came to female staff.
  He admitted that there was work to be done, although added the caveat that it was still early
  
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• Rubicon Project will drop buy-side fees as part of its ongoing transparency drive

  02-11-2017 18:30
  Adtech outfit  Rubicon Project has announced that it is to cut all buy-side fees as its recently installed leadership team aims to make good on its promise to be “the supermarket of programmatic.”
  Speaking with The Drum ahead of its Q3 revenue report, Rubicon Project chief executive officer Michael Barrett, said the move was made to distinguish itself in an overcrowded market, and that the decision was arrived at after management that continuing to charge both sides of the marke
  
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• Havas Group initiates mandatory harassment training in light of wider #MeToo revelations

  02-11-2017 18:10
  Havas Group has rolled out ethical and harassment training to its global workforce in order to learn from the sexual harassment and impropriety shaking up Hollywood and the wider creative industries.
  Harvey Weinstein and Kevin Spacey are the most prominent figures to be named in separate cases. Amid this climate, the agency is investing in educational lessons to inoculate itself from future issues.
  While the #MeToo hashtag brought the issue into the public discourse, the creative industries
  
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• The tech giants’ lack of answers shows us just how troublesome online media really can be sometimes

  02-11-2017 18:00
  The democratization of media posed by the online world means that advertisers and politicians alike will have to accept that assurances of the old world order, such as brand safety, are a thing of the past. The inability of the biggest tech companies (or are they media outlets?) to provide such assurances at Congress this week bore testimony to that.
  Three of the media industry’s largest online platforms took to Capitol Hill on October 31st to face questions about Russia’s suspected
  
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• Barbour reawakens the The Snowman & Snowdog for Christmas with grown-up Billy and family

  02-11-2017 18:00
  Barbour is continuing its Christmas tie-up with Raymond Briggs’ The Snowman and The Snowdog for a second year, offering viewers a further glimpse into the life of Billy, who has grown up since he first appeared on screen in 1982.
  The original animation entitled The Story Continues shows Billy enjoying the Christmas season with his wife, daughter and now elderly dog, who was once a puppy in The Snowdog. On 25 December, the family are opening presents when a knock at the door announces
  
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• Frontline acquires Comag publishing division Gold Key Media

  02-11-2017 17:53 via campaignlive.co.uk
  Frontline, the magazine distribution company, has acquired Gold Key Media, the publishing and venue services division of Comag.
  
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• John Lewis customer director Inglis named Marketing Society chair

  02-11-2017 17:30 via campaignlive.co.uk
  John Lewis' top marketer Craig Inglis will lead The Marketing Society as chair for 2018 following its annual general meeting last night.
  
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• Writer Luvvie Ajayi kicks off 3% Conference with privilege experiment

  02-11-2017 16:06
  The 3% Conference has made its theme this year ‘Beyond Gender’ in hopes of addressing and sparking discussion around other forms of diversity like race, LGBT and disability in addition to gender. 
  To kick things off, the conference’s organizers enlisted the help of award-winning writer and emcee of the event Luvvie Ajayi to conduct an exercise of sorts on stage to illustrate the myriad of ways that privilege can manifest itself.
  The experiment, which included 4A’s ch
  
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• How Smith & Sinclair is staying ahead the curve with its John Lewis concession

  02-11-2017 15:50 via campaignlive.co.uk
  Smith & Sinclair, the alcoholic sweets brand, is appealing to explorers with a concession in John Lewis that plays on people's senses.
  
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• How an alcoholic sweets brand is luring consumers into its interactive John Lewis concession

  02-11-2017 15:50 via campaignlive.co.uk
  Smith & Sinclair, the alcoholic sweets brand, is appealing to explorers with a concession in John Lewis that plays on people's senses.
  
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• International round-up: Ikea accused of mocking singles, top paid US CMOs

  02-11-2017 15:43
  Ikea pulls sexist ad in China after social backlash
  Ikea has been forced to pull an ad in China after people took to social media to share their anger at the retailer’s negative portrayal of single life.
  The ad shows a mother telling her daughter she can no longer call her ‘mum’ unless she brings home a boyfriend. The mood quickly changes, though, when the doorbell rings and in walks a young man holding flowers. The family then all sit down to welcome the happy couple.
  The ad w
  
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• 3% Conference kicks off with announcement of 2017’s Next Creative Leaders

  02-11-2017 15:40
  As Kat Gordon kicked off the 3% Conference in New York Thursday morning by driving home the theme of going ‘Beyond Gender,' she also announced the 10 honorees for 2017’s ‘Next Creative Leaders.’
  The Next Creative Leaders is a joint program from the One Club for Creativity and the 3% Movement, and recognizes talented up-and-coming creative women who are making their mark and pushing the industry forward.
  Developed collaboratively by the organizations in 2015, Next Creative
  
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• Argos invites trio of kids to star in its Christmas TV ad

  02-11-2017 15:33 via campaignlive.co.uk
  Argos is running a competition that will allow three young competition winners to appear in one-off versions of its Christmas TV ad in what the brand said was an advertising first.
  
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• Why Fanta is using a Halloween experience to target millennials

  02-11-2017 15:29 via campaignlive.co.uk
  Fanta's Halloween virtual reality lift experience is aimed at engaging with more millennials.
  
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• Google Assistant personality creator Coats says building emotional connections at scale is key to its global success at Canvas

  02-11-2017 15:27
  Emma Coats, the person responsible for creating the personality of Google Assistant, Google's answer to Amazon's Alexa, Apple's Siri and Microsoft's Cortana, says that the key to its success will be in building emotional connections with users at scale in the months and years ahead.
  Addressing a 400-strong audience of product designers, innovators and marketers at the Canvas conference organised by product innovation studio 383 last week, New York-based Coats outlined how she had used
  
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• I share, therefore I am: what content marketers need to know about the culture of sharing

  02-11-2017 15:12
  To me, there’s a fundamental difference between academic and commercial environments. In a commercial environment you could lose clients or your job if work fails to deliver results.
  Conversely, in academia you’re encouraged and rewarded for exploratory thinking. Whilst this type of thought has obvious merits, it typically has a minimal focus on commercial viability. So, really everything our agency does from a marketing perspective comes back to generating a return on investmen
  
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• How data is continuing to change the face of retail

  02-11-2017 15:12
  The retail industry is in a state of flux. The dominance of digital titans like Amazon is forcing a pivotal shift, and this is making it harder than ever for everyone else to compete. Nike, a longstanding and outspoken opponent to Amazon’s retail dominance, proved that even global brands can’t afford to stand still in the face of this change when it signed a Summer partnership with the ecommerce giant early this year.
  But in a seemingly imbalanced world, there is a way to level the p
  
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• Condé Nast confirms Teen Vogue print closure

  02-11-2017 14:25
  Condé Nast has confirmed it is wrapping up its quarterly Teen Vogue print title to focus on driving the brand in the digital space.
  Reports suggest an estimated 80 members of staff will be laid off at the company as the owner consolidates its print offering across a stable of titles, including Glamour. The Glamour cut down in particular has already seen founder and editor Jo Elvin leave the magazine after 17 years last month.
  A spokesperson for Condé Nast declined to comment o
  
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• How Wahaca is using Day of the Dead to celebrate Mexico's 'vibrant culture'

  02-11-2017 14:16 via campaignlive.co.uk
  Wahaca, the restaurant chain, is using its Day of the Dead celebration to show off Mexico's "vibrant culture".
  
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• Creative Director’s Choice: Dexton Deboree of Los York on how 'Never Finished' from Adidas affected him

  02-11-2017 14:00
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference. Each week, The Drum features the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging.
  This week, Los York co-founder and co-chief creative officer Dexton Deboree talks about how the 'Original is Never Finished' from Ad
  
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• BT Group embraces Essence for media planning and buying account

  02-11-2017 13:46
  BT group, one of the UK’s most valuable brands, has awarded Essence agency with its media planning account.
  There will be a transition from sister agency Maxus, ahead of the commencement of the contract in January 2018.
  The agency will operate across BT’s sectors, consumer, EE, business and public sector, global services, wholesale and ventures, and Openreach.
  Zaid Al-Qassab, chief brand and marketing officer at BT, said: “As a world-class communications company we need a world
  
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• L’Oréal Group consolidates French media business with Publicis

  02-11-2017 13:38
  Cosmetics giant L'Oréal has consolidated its media buying business in France with Publicis Groupe. 
  As part of the pitch, Publicis was asked to build a “competitive future marketing model” for L'Oréal France. This came in the shape of a solution Publicis has dubbed ‘iBeauty’, which it described as a “data-driven media model which connects creative and digital teams through Publicis Groupe’s Power of One approach".
  Publicis has worked on
  
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• Getting digital to work

  02-11-2017 13:31
  Following on from last month's 'Digital Isn't Working' exploration by monthly columnist Tom Goodwin, he takes a look at how digital advertising can work should the industry embrace it more. 
   
  I’m pretty sure one of the most exciting periods to be an architect must have been around the birth of the elevator when ambitions, hopes and buildings could rise like never before, it must have been thrilling. Metal paint tubes propelled painters into a whole new era of painting
  
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• London Stansted Airport celebrates 100 million passengers since 2013 with giveaway offer

  02-11-2017 13:30
  London Stansted Airport is gearing up to this month welcome its 100 millionth passenger in the last four years, a significant milestone since Manchester Airports Group (MAG) took ownership of the airport in 2013.
  To celebrate and thank its passengers, the airport is hosting a series of giveaways, events and in-terminal celebrations throughout November, to surprise and thank its passengers, employees and partners. The #1in100million campaign has now launched in the airport, offering one lucky pas
  
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• Marketers slam 'boring diversity' comments by Justin Tindall

  02-11-2017 13:23 via campaignlive.co.uk
  Leading marketers have been queuing up to champion the role of diversity in driving creativity, following controversial comments made by M&C Saatchi's group chief creative officer, Justin Tindall.
  
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• Flybe hands multimillion creative and media accounts to McCann as it streamlines agency roster

  02-11-2017 13:22
  Flybe has handed its multimillion media and ad accounts to McCann, following a three-way competitive pitch process.
  24 agencies were initially shortlisted for the brief, but McCann's Bristol office will be solely responsible for delivering advertising, media buying and production for the airline as it moves to consolidate its agency roster. 
  Pan-European campaigns, with a major focus on the UK, are poised to go live in 2018, with a significant brand refresh in the pipeline. 
  "We&r
  
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• Publicis puts focus on data with Spine

  02-11-2017 13:15 via campaignlive.co.uk
  Publicis Groupe has claimed its new data and technology division, Publicis Spine, can make it "much more of an indispensable partner" for brands as it battles to generate new revenues.
  
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• WPP expands chief transformation officer Lindsay Pattison’s role from GroupM to entire agency

  02-11-2017 13:09
  Lindsay Pattison’s short-lived tenure as chief transformation officer of GroupM has bore fruit as her role has been expanded to encapsulate the entire WPP network.
  Back in May, Pattison, chief executive of GroupM’s Maxus agency, was also appointed to the newly formed role of chief transformation officer. Months later and that role has been expanded so that she is overseeing the future-proofing of the entire group.
  On the move, chief executive of WPP, Martin Sorrell circulated a state
  
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• Coca-Cola reveals which UK cities will get a visit from the Christmas truck

  02-11-2017 13:06 via campaignlive.co.uk
  The Coca-Cola Christmas truck will kick off its 2017 tour in Glasgow on 11 November, before visiting a further 38 towns and cities.
  
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• Subway marks World Sandwich Day with donations and pop-up

  02-11-2017 12:44 via campaignlive.co.uk
  Subway, the fast food chain, is marking World Sandwich Day with a pop-up that tracks the number of global meals it is donating to help fight hunger.
  
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• ‘Everyone has to eat’ says Morrisons as it anticipates a price-conscious Christmas

  02-11-2017 12:37
  With Christmas fast approaching, the current retail climate suggests consumers will be looking for a bargain.
  John Lewis has already predicted the mood around big ticket items will be subdued for quite some time – suggesting Brits will be less likely to trade up this Christmas.
  The reality, according to GfK, is Brits are slightly upping their spend on bigger buys such as electricals, but only because they are borrowing more money on credit cards. It has labeled this trend “worry
  
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• Seven must-know trends in the global affiliate industry

  02-11-2017 12:33
  Affiliate marketing is a unique marketing tactic. In fact, to go further, it is probably fair to say that it is uniquely unique. Every digital advertising model has its own individual characteristics, but what sets affiliate marketing apart is the fact that it has no universal template that is rolled out across the world at scale. When you compare it to the more uniform models offered by huge advertising platforms such as Google or Facebook, you can see there is a crucial difference. Whether yo
  
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• Tanqueray teams with Andi's restaurant for supperclub

  02-11-2017 12:09 via campaignlive.co.uk
  Tanqueray, the Diageo-owned gin brand, is creating a dining experience around the spirit.
  
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• Ad of the Day: Bose belays 'Bliss' with proposition showing the healing power of music

  02-11-2017 12:02
  Audio hardware producer Bose is showing off its new headphone line, the Bose QC35 II, in an audio-driven campaign that shows how noise cancellation blocks out the outside world to offer deeper immersion into music.
  The work from Grey London shows people engaging in high octane activities, whereupon they take a moment of silence to be swept away in their songs.
  The campaign culminates in four 30-second videos, however, it is ‘Bliss’ that takes The Drum’s Ad o
  
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• Microsoft's Kathleen Hall explains why it continues to advertise on sites like Breitbart

  02-11-2017 12:00
  At the DPAA Video Everywhere Summit in New York, Microsoft’s vice president of brand, advertising and research Kathleen Hall took to the stage to explain why the brand doesn’t respond to criticisms of its ads appearing on far-right sites like Breitbart and outlets such as Fox News.
  She framed up her argument by stating that 20 years ago, conservative advocacy groups like the Parents Television Council criticized brands for airing ads during shows like South Park and Will & Grace
  
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• Comparethemarket's meerkat needs help solving riddles for his first Facebook Live

  02-11-2017 11:39 via campaignlive.co.uk
  Comparethemarket.com's meerkat mascot Aleksandr is hosting his first Facebook Live to help the brand promote its Murder on the Orient Express tie-up.
  
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• As the Atlantic turns 160, a new era of memberships and European expansion gets under way

  02-11-2017 11:16
  The Atlantic magazine, which marked its 160th anniversary yesterday, is launching a major circulation drive in Europe, using London as a bridgehead.
  It feels timely. While young Europeans imbibe and mimic the culture and language of young America from topics trending on Californian social media platforms, Donald’s Trump arrival in the White House has rendered Europe fixated by every nuance of American politics. The 3,716-mile expanse of ocean which gave its name to this news brand has neve
  
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• Fold7 ECD Learman to leave agency

  02-11-2017 11:09 via campaignlive.co.uk
  Fold7's executive creative director Simon Learman is leaving the agency amid a staff restructure.
  
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• The Drum appoints Rebecca Allen as head of branded content and Sonoo Singh as associate editor

  02-11-2017 10:57
  The Drum’s branded content business has announced two major appointments as it seeks to consolidate its position as the most creative and effective content branding studio in the industry.
  Rebecca Allen, who was previously general manager of Contently joins The Drum Studios as head of branded content, bringing with her a wealth of experience which also includes management positions at Outbrain and Centaur.
  To bolster the team, The Drum has also appointed Sonoo Singh as associate editor whe
  
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• PG Tips reviews ad account

  02-11-2017 10:51 via campaignlive.co.uk
  PG Tips, the Unilever tea brand, is reviewing its ad account.
  
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• Apple’s Tim Cook warns ‘fake news’ poses a greater threat than divisive Russian ads

  02-11-2017 10:44
  Apple CEO Tim Cook has waded into the controversy surrounding a batch of incendiary Russian-sponsored Facebook ads, recently paraded by irate politicians on Capitol Hill, by warning that the scourge of ‘fake news’ poses a far graver long-term threat.
  Speaking to NBC Cook voiced his opinion that false and misleading articles propagated on social media has the potential to cause far greater harm for the US owing to its potential to spread like wildfire, exacerbating existing political
  
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• Kaizen appoints Epiphany co-founder Robin Skidmore to non-executive director role

  02-11-2017 10:36
  Content marketing agency Kaizen has appointed Robin Skidmore, a co-founder of the Epiphany Search Group, to serve as non-executive director.
  During his eight years with Epiphany, Skidmore attracted clients the likes of Virgin Holidays, Waterstones and the JD Williams group to the agency and saw the workforce grow from two employees to over 160 along the way. Epiphany was sold to Jaywing in 2014 for £18m.
  Skidmore launched a new biddable media agency, Journey Further, in January this y
  
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• WPP names Lindsay Pattison as chief transformation officer to drive 'horizontality'

  02-11-2017 10:23 via campaignlive.co.uk
  Lindsay Pattison has been named chief transformation officer of WPP with responsibility for getting its agencies to work more closely together for its top 50 clients.
  
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• BT moves £160m media account to Essence

  02-11-2017 10:14 via campaignlive.co.uk
  BT has agreed to move its estimated £160m media planning and buying account from Maxus to WPP's sister agency Essence.
  
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• Bain-ADK deal on the ropes as WPP starts legal proceedings

  02-11-2017 10:12 via campaignlive.co.uk
  WPP has filed for arbitration in Japan in an increasingly bitter dispute.
  
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• British SME’s earning pitiful returns on cash despite rate rise rumours

  02-11-2017 10:09
  British businesses are still struggling to earn a decent return on their hard-earned cash, despite signs of the interest rate environment becoming more favourable to savers, according to a survey of 615 senior subject-matter expert (SME) managers carried out by YouGov.
  Commissioned by London fintech service Flagstone, an online cash deposit platform, the survey found that widespread inertia meant more then 50% of SME’s earned less than 0.1% on bank deposits – far below the 1.2%
  
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• How adtech players are approaching consent in GDPR; and whether they will be compliant in time

  02-11-2017 09:56
  Time is ticking for adtech vendors when it comes to data consent in GDPR, but with little to no guidance from regulators and no direct relationship with the consumer, are adtech players being set up for failure when it comes to hitting the May 2018 deadline?
  While GDPR has been on the industry’s radar for nearly two years now, negotiations as to how individual players in the data chain will gain opt-in consent - a challenge still shrouded in ambiguit
  
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• Amazon keeps faith with Initiative for global media

  02-11-2017 09:46 via campaignlive.co.uk
  Amazon has reappointed Initiative to handle its global media account.
  
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• Times Internet rolls out 'Custom Profiles' to help marketers drive high ROI

  02-11-2017 09:38
  Times Internet rolled out a new product 'Custom Profiles' to re-engage its audience and leverage content network, Colombia Audience Network's (CAN) reach.
  Custom Profiles allows marketers to re-engage their users via content, native and video advertising and drive high ROI and impact. Custom Profiles can be leveraged across leading Indian media properties in news, lifestyle, business, sports, music, video, and more.
  Gulshan Verma, chief revenue officer, Times Internet said: “We have pilote
  
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• Most Indians are willing to share data with brands in return for strong customer service

  02-11-2017 09:00
  Consumers in India are the most willing to provide personal information to brands, with over nine out of ten willing to share some of their personal details, when compared with other APAC respondents. 
  In return, they expect strong customer service: 64% expect a response to a customer service request within three hours according to the 2017 SAP Hybris Consumer Insights Report.
  Around 68% are ok to provide their e-mail address and 56% their shopping history and preferences.
   A survey by
  
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