Marketing news

• UK Top Shazamed Ads: TUI and Pretty Little Thing enter the chart while Apple Watch take top spot

  30-10-2017 22:24
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  TUI and Pretty Little Thing have made it into the chart this week, pushing out Apple and Vodaphone out the door. 
  PrettyLittleThing's campaign, By Kourtney Kardashian enters the chart at number nine with a stylish ad (created by Mirabelle), featuring Kiiara's 'Whippin' and the celebrity herself strutting her new range of festi
  
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• IPG chief Michael Roth details firm’s ‘zero-tolerance policy’ for sexual harassment in memo

  30-10-2017 21:05
  IPG chief executive and chairman Michael Roth has sent a memo to the holding company’s more than 50,000 employees that outlines the firm's “zero-tolerance policy” for sexual harassment.
  The memo comes in light of sexual harassment allegations made against prominent figures including Harvey Weinstein, journalist Mark Halperin and actor Kevin Spacey, among others. Former ad executive and diversity advocate Cindy Gallop is calling on women who work in advertising to email her thei
  
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• Visit Seattle and Revolt TV team to pair musicians and chefs in new series

  30-10-2017 20:42
  Seattle is known for a lot – being home to Amazon, Starbucks and Microsoft and the Space Needle to name just a few – but it’s also revered for its great music and food scenes.
  Those two things are highlighted in a new campaign for Visit Seattle, the tourism marketing agency for the city, called ‘Turning Tables.’ Spearheaded by creative agency PB&, Turning Tables will air Mondays beginning today (October 30) on Revolt, the music-orie
  
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• Mobile surges as adspend grows at fastest rate for 18 months

  30-10-2017 18:53 via campaignlive.co.uk
  UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first six months on record.
  
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• Wondersauce spreads to UK with new London office

  30-10-2017 18:50
  The Project agency Wondersauce today announced that it is launching its fourth location in London, joining offices in New York, Columbus and Los Angeles.
  In a span of over six years, the New York-based agency has launched Derek Jeter’s The Players Tribune and worked with DKNY, Blooming’ Brands and Federal-Mogul Motorparts, among others. This “new breed of advertising agency” sees London and the UK as a strong opportunity to expand their offering.
  “London is suc
  
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• How the 3% Conference continues to move men to action

  30-10-2017 17:53
  One of the key aspects of this year’s 3% Conference, which starts this Thursday in New York, is the evolution of the theme – ‘Beyond Gender.’ It’s an opportunity for the organizers and founder Kat Gordon to address issues around inclusion other than just gender and, specifically, about the impact that diverse teams can have on the bottom line.
  What Gordon, the 3% Conference founder, started six years ago, while incredibly vital, has evolved and emerged.
  “
  
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• Hoover set to ramp up marketing activity with 'heavy financial investment'

  30-10-2017 17:30 via campaignlive.co.uk
  A new TV campaign for Hoover launching today will mark the start of an era of enthusiastic above-the-line marketing, the brand's new top marketer told Campaign.
  
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• England Golf appoint Else London to refresh brand

  30-10-2017 17:15
  England Golf have appointed Else London to refresh their brand language and overhaul their digital experience, to better engage its audiences around the game of golf. 
  The work is part of a new five year strategy that will see the organisation engage more people around the sport, as well as better support clubs and counties with both resources and business planning.
  The project will see a complete redesign of England Golf’s website, to deliver a better experience to golfers and golf b
  
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• Eiffel Tower hosts golf putting course to celebrate Ryder Cup

  30-10-2017 16:24 via campaignlive.co.uk
  The French Golf Federation has added a putting course on the Eiffel Tower to create a buzz around the Ryder Cup, which will take place near the city next year.
  
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• Inside the English Football League's branded content drive

  30-10-2017 16:20
  The English Football League (EFL) is embracing branded content as a means of getting brands more engaged with the group's partner clubs, it has signed video agency Brave Bison on to deliver the product.
  The EFL unites the Championship, League One and League Two, a total of 72 teams across England and Wales. As a representative of top UK clubs it is super-charging its  digital channels to create a brand-safe space where bespoke branded content can build a mutually beneficial r
  
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• Ad of the Day: Humana gives a love note to health in latest spot

  30-10-2017 16:04
  Health insurance may be a hot button political topic, but for insurer Humana, it gets a love note.
  Humana introduced the latest iteration of its 'Start with Healthy' campaign, which shows that there is always a reason to start with healthy. The new film, created by BBDO New York, demonstrates a whole new way to write a love note. In the spot, we see an older gentleman jogging through his neighborhood, but he takes quick jaunts to the right and left. We wonder why until we see him come back home
  
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• Vice Media hires Vogue ad director to lead new fashion group

  30-10-2017 16:03 via campaignlive.co.uk
  Vice Media has hired Condé Nast's Lucy Delacherois-Day for the newly-created role of commercial director as the publisher brings together its brands and agencies into a specialist fashion and luxury group.
  
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• Vice Media hires Vogue ad director for new fashion group

  30-10-2017 16:03 via campaignlive.co.uk
  Vice Media has hired Condé Nast's Lucy Delacherois-Day for the newly-created role of commercial director as the publisher brings together its brands and agencies into a specialist fashion and luxury group.
  
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• WPP net sales tumble 1.1% as it talks of 'a changing industry'

  30-10-2017 15:04 via campaignlive.co.uk
  WPP's net sales fell 1.1% in the third quarter, better than the previous three months, but there was no sign of improvement as it expects annual sales will be "broadly flat" and reduced its profit margin target.
  
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• No hamsters in new ‘Out of Nowhere’ campaign for Kia Sorento

  30-10-2017 14:26
  Kia is taking a different route for its new campaign for the SUV model, Sorento, and there’s not a hamster in sight. Instead, driving through the dusty desert defines freedom for the auto brand and tackles higher-end competitors.
  For two consecutive years, the Kia brand has been ranked number one in initial quality by JD Power and to champion the accolade, David&Goliath created an ‘Out of Nowhere’ commercial for the Sorento. In it, a Kia surpas
  
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• Indie Influence: Cleveland agency’s ‘Sparkinator’ app helps jumpstart the creative process

  30-10-2017 13:45
  Welcome to Indie Influence, a series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring Cleveland-based Marcus Thomas's Sparkinator, an app created by one of the agency's creative directors that's designed to spark ideas and new thoughts. 
  Brainstorming original and innovative ideas can be a difficult task for even the most creative types, which explains why a quick Google search of the words “brainsto
  
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• Lego shakes up imagination in unboxing spot

  30-10-2017 13:44
  Shaking up a present is usual for a kid, so when they get one that has great shaking sounds to the max, they smile and dream of great things. Lego takes that concept to the extreme with a new holiday campaign — 'Shake Up Imagination.'
  Lego Systems, in a new unboxing spot by R/GA, demonstrates how the sound of Lego can spark imagination without even showing the product. Unsuspecting kids received unbranded, wrapped presents and were asked to guess what’s inside. They began shakin
  
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• ReedPop will look to fans to grow MCM Comic Con

  30-10-2017 12:38 via campaignlive.co.uk
  ReedPop, the US-based division of Reed Exhibitions, will be analysing what MCM Comic Con fans want from the show before it looks to expand it next year.
  
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• Mother partners with The Secret Little Agency in Asia expansion

  30-10-2017 12:36 via campaignlive.co.uk
  Mother is forming a global partnership with The Secret Little Agency to grow its presence in Asia.
  
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• BBC warns it could find it increasingly hard to compete in ‘golden age’ of drama as online competition drives up price

  30-10-2017 12:36
  The BBC has warned of a "plateau" in its ability to compete in the golden age of drama as competition from online players Netflix and Amazon drives up costs, the Telegraph has reported.
  Craig Holleworth, the BBC’s head of business, drama, films and acquisitions, has warned that the rising costs to produce a quality programme puts public service broadcasters with "limited" funding at risk. 
  Speaking at the MIA Market TV and film conference in Rome, Holleworth spoke of a
  
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• KFC India introduces its new range of 'burgers without buns' with short digital films

  30-10-2017 12:24
  KFC India unveiled two engaging short digital films to introduce its new range of burgers.
  The 15 second films conceptualised by Ogilvy India aims to engage the viewers with the question “Ever imagined a burger without a bun?” It then introduces its new all chicken burger without bun. To explain what happened to the bun, the film ends with people using the bun as funny props – bunny ears and eye masks.
  Lluis Ruiz Ribot, chief marketing officer, KFC India said:&nb
  
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• Creative Work of the Week: Diane Morgan faces falconry and acupuncture for First Direct

  30-10-2017 12:13
  The Drum’s Creative Work of the Week for the last week of October is We Are Social’s series for First Direct starring comedian Diane Morgan, who is challenged to step out of her comfort zone and try and host of new things.
  Created for social, the comical campaign sees Morgan try her hand at falconry, acupuncture and buggy workouts, focusing on her internal struggle between sticking to what she knows and wanting to try new things.
   
   
  It supports First Direct’s on
  
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• 80% of Christmas shoppers embrace ‘dark social’ to propagate gift ideas

  30-10-2017 12:01
  With the Christmas countdown now well and truly underway advertising technology firm RadiumOne has conducted some festive research indicating that eight in ten Christmas shoppers now share Christmas content such as gift ideas and requests via email or instant messaging.
  Dubbed ‘Dark Social’ such activities are described as the ‘biggest missed opportunity in marketing’ as many brands are ill-placed to capitalise on such communications.
  The report found that 30% of consumer
  
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• Asda appoints new CEO as it claims brand is finally ‘realising its potential’

  30-10-2017 11:51
  ‘Big four’ supermarket Asda has today (30 October) announced the appointment of Roger Burnley as its new president and chief executive.
  Burnley, who is currently chief operating officer and deputy CEO’, is due to start in the new role from 1 January 2018. He’s an experienced retail man having served as Sainsbury’s retail and operations director before joining Asda in October 2016. Importantly, Burnley has a long history with Asda having previously worked there betwe
  
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• Graham's Port creates Portuguese supper club

  30-10-2017 11:21 via campaignlive.co.uk
  Graham's Port, the family-run business, is setting up a supper club experience with the Disappearing Dining Club, the pop-up restaurant brand.
  
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• Dave becomes Rupert in Snickers channel takeover

  30-10-2017 11:10 via campaignlive.co.uk
  UKTV's channel Dave was given a temporary new identity last week in a partnership with Snickers.
  
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• FCB's Slotomania campaign marks every minute of the day with 14,440 films

  30-10-2017 11:02
  FCB has undertaken an ambitious online gambling campaign in support of Slotomania in which encourages gamblers to devote every minute of the day to online slot machines via no less than 14,440 separate films.
  Running concurrently within a real-time video clock and synced to tick in tandem with the local time at point of display, every minute coincides with a different video complete with a ‘surprising’ fact about that particular moment of the day.
  Informative nuggets include the fact
  
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• Ocean folds Signature Outdoor into group amid restructure

  30-10-2017 10:54 via campaignlive.co.uk
  Ocean Outdoor is axing the Signature Outdoor brand, three years after it acquired the West Midlands-based outdoor media owner, amid a wider reorganisation of its sales teams.
  
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• Creative Works EMEA featuring Sid Lee, Mr President, Karmarama, VCCP and more

  30-10-2017 10:45
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 6 November.
  For projec
  
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• Alcohol marketer Constellation Brands goes to pot with marijuana drinks push

  30-10-2017 10:14
  Constellation Brands, the US marketer best known for its promotion of Mexican beer brand Corona, is to diversify into the marijuana market after taking a 9.9% stake in Canopy Growth Corp.
  This marks a significant change in emphasis for Constellation Brands, which focusses on the beer, wine and spirits market, by marrying the best of both to create a new line of cannabis infused alcoholic drinks.
  Any new product lines will be limited solely to the Canadian market for the foreseeable future howeve
  
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• Everything you've ever wanted to know about marketing buzzwords (but were afraid to ask)

  30-10-2017 10:03
  The old marketing world is as dead as Steven Seagal’s acting career after he became a shill for Vladimir Putin. So much has changed that we might as well throw away our copies of Philip Kotler’s Principles of Marketing and ignore all of David Ogilvy’s advice.
  To be successful the industry today, it is crucial to understand the following introductory concepts. Are you sitting comfortably? Pay attention: this will be on the final exam.
  “4 Ps” /noun/ 1: The f
  
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• Deaf ballet dancer sounds off against Virgin Active hearing aid Photoshop

  30-10-2017 09:34
  A deaf ballet dancer has taken Virgin Active to task after the gym chain took the liberty of photoshopping her hearing aid from its latest advertising campaign.
  Simone Botha Welgemoed has worn a Cochlear implant, an electronic device which replaces the function of the inner ear, since 1992 but was surprised to see it absent from her photograph when the campaign went live on social media.
  Welgemoed wrote: “I was shockingly surprised and it felt like somebody just dropped a bucket of wa
  
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• Uber, Jigsaw, Facebook: Everything that matters this morning

  30-10-2017 08:30
  Uber hires banking vet as UK chair in bid to restore reputation
  Few industries know more about reputational damage than the financial sector and Uber is hoping the creator of M&S Bank can help it to restore its damaged brand reputation in the UK.
  The ride-hailing app has hired Laurel Powers-Freeling, who set up M&S Bank and is also a former director of the Court of the Bank of England, as its new UK chairman.
  Uber’s interim UK CEO Tom Elvridge said: “With this new position La
  
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• Ryanair, YouTube, GBBO: Everything that matters this morning

  30-10-2017 08:30
  UK advertisers increase ad spend amid economic uncertainty
  The UK might still be facing uncertainty surrounding Brexit, but advertisers seem eager to spend their way through it. New figures show that UK advertising expenditure grew 3.7% to £10.8bn during the first six months of 2017, the largest H1 total of any year since monitoring began in 1982.
  The latest AA/Warc Expenditure Report data, published today (31 October), has led to an upgraded forecast for 2017 of 3.1% growth, which indicat
  
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• Facebook, Estée Lauder, BBC: Everything that matters this morning

  30-10-2017 08:30
  Facebook ad revenue reaches $10bn
  Facebook’s advertising revenue rose to in excess of $10bn (£7.5bn) in the third quarter of 2017, driving profits up 80% year-on-year to $4.7bn (£3.5bn).
  Total ad revenue rose 47% year-on-year thanks to the platform’s more than six million active advertisers, many of whom are small and medium-sized businesses. Going forward Facebook expects ad prices to increase, although the pace of expansion has been slowing.
  The number of Facebook&rsquo
  
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• Burberry, Just Eat, Next: Everything that matters this morning

  30-10-2017 08:30
  Burberry’s Christopher Bailey set to leave
  Christopher Bailey, Burberry’s chief creative officer and one of the architects of its transformation into a modern luxury fashion brand, is to leave the company next year after more thann 17 years. Bailey started as a designer but had a hugely successful relationship with former CEO Angela Ahrendts, with her driivng the business and him the design. When she left for Apple in 2014, he took on the dual role of CEO and chief creative officer.
  
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• Apple, Under Armour, Alibaba: Everything that matters this morning

  30-10-2017 08:30
  Apple shares hit record high following 19% profit boost
  Pre-sales for the iPhone X, which is released today (3 November), coupled with a 19% rise in profits and have resulted in Apple’s share price hitting a record high. The company is now worth more than $868bn, meaning it is one step closer to becoming the world’s first trillion-dollar company.
  Sales of its flagship iPhone contributed to more than half of the $52.6bn it earned during the last quarter. Apple sold 46.7m iPhones durin
  
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• Pukka Pies tries to go ‘posh’ with rebrand

  30-10-2017 08:13
  Pukka Pies is unveiling a rebrand as well as a move into the premium market, as it admits it had previously “not properly supported the brand” with marketing.
  The brand has launched an £8m marketing campaign to show off a complete brand relaunch – which includes updated recipes for its most popular pies, brighter packaging and a new brand positioning aimed at convincing mums to consider the brand for family meals.
  The relaunch is part of an ambition to bring one million n
  
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• The future of car retail marketing in the age of Tesla and Amazon

  30-10-2017 07:37
  In an age where Tesla and Amazon are on the cusp of revolutionizing the sales process for car buying, and consumers can design and order vehicles to match their heart’s desire, the marketing process within the fiercely competitive sector is just as fluid, with more options for where to promote a car, and how, than ever before.
  Not to mention the looming spectre of automotive and electrically powered hybrids which could be voice activated in just a few years’ time, and the car world w
  
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• Mindfulness Matters - How to spot mental health issues in yourself and others

  30-10-2017 07:33
  In recent years, the issues around mental health have come to the fore, with many suffering in silence despite help being available in many forms. This is especially true in the workplace.
  The Drum has teamed with Kathleen Saxton, co-founder of psychoeducation consultancy Psyched Global and executive recruitment firm The Lighthouse, to offer some insights on how to recognise and help co-workers who face such challenges.
  In part one of Mindfulness Matters, a five-part series of short tips from Sa
  
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• Coca-Cola to strengthen its presence by expanding local products inventory in India

  30-10-2017 07:22
  Coca-Cola India will add more local products to its inventory in order to combat regional brands as an increase in demand for local products continues to benefit the local brands, according to Brandz top 50 most valuable Indian brands.
  As reported by ET,  Coca-Cola has brought in a hyperlocal range in juices and multiple pack  while in sparkling drinks, it is scaling up entry-level packs in 180-ml cans and 250-ml bottles, which it believes will bring back consumers. It will also r
  
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• 10 questions with... Cilla Snowball, group chairman and group chief executive at AMV BBDO

  30-10-2017 07:14
  The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions with... features ‘former waitress’ Cilla Snowball, group chairman and group chief executive at AMV BBDO. 
  What was your first ever job?Waitress in the school holidays. I was once described in the press as 'a former waitress ' and rega
  
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• Baidu profits up in Q3 as mobile continues to boost revenues

  30-10-2017 03:36
  Chinese internet giant Baidu has reported net income of RMB 7.9bn ($1.2bn) for Q3 2017, a 156% increase year-on-year.
  Baidu’s total revenues increased 29% to reach RMB 23.5bn ($3.5bn), driven by mobile revenues which accounted for 73% of total revenues up from 64% in Q3 2016.
  Online marketing revenues were RMB 20.1bn ($3.02 bn), up 22% year on year, however, Baidu reported a 7% decrease in online marketing customers which totalled 486,000 for the quarter.
  Baidu’s
  
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• McDonald’s China adopts new Mandarin name Jin Gong Men

  30-10-2017 02:48
  McDonald’s China has changed its name to the Mandarin translation of the Golden Arches: Jin Gong Men.
  The new name will affect the license level and will not impact daily operations and procedures, according to reports from China Daily.
  The name change is the first major move since the establishment of a new franchisee for McDonald’s China, formed by a partnership between McDonald’s, CITIC Ltd, CITIC Capital Partners and The Carlyle Group.
  Jin Gong Men China will look to boost
  
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• PHD Hong Kong CEO Ray Wong steps down as Clement Chung appointed MD

  30-10-2017 02:25
  PHD Hong Kong chief executive Ray Wong is stepping down after 25 years with Omnicom, with Clement Chung to assume his duties as managing director.
  Wong will depart the role at the end of November with Chung, who is currently general manager of PHD Hong Kong, assuming the MD role and taking on Wong’s duties.
  Chung has worked for Omnicom Group for more than two decades after joining in 1990 to run the planning department at DDB Hong Kong. Chung has worked closely with Wong to establish the P
  
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• Adtech consolidation or bubble popping in Asia?

  30-10-2017 02:19
  There was a generous helping of schadenfreude recently when ‘Wi-Fi connected cold press juice manufacturer’, Juicero, went into receivership after raising over $120m in VC funding from investors including Google Ventures. 
  It turned out the $400 juicer did little more than squeeze a packet of fruit at the same pressure as a hand.
  Juicero was a tech solution to a non-existent problem.
  While Juicero was creating solutions where there are no problems, the ad tech industry is creati
  
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• Starbucks Indonesia turns pink to break taboos around discussing breast cancer

  30-10-2017 02:04
  Starbucks Indonesia is encouraging women to break their silence about breast cancer in a bid to generate awareness of the disease in a new campaign.  
  The #pinkvoice campaign aims to shine a light on Indonesia’s conservative culture, where many find it taboo to discuss the disease. This silence is resulting in sufferers accessing treatment too late, and not getting the support they need.
  Starbucks has collaborated with a local non-profit organisation, “Love Pink Indonesia&r
  
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• The continued importance of desktop to marketers despite the rush to mobile-first

  30-10-2017 01:30
  Despite the natural adoption of the 'mobile-first' strategy by brands craving online audience and consumer engagement, the importance of desktop has not diminished and continues to be a necessary part of many digital strategies. 
  Earlier this year, Forrester reported that it expects two-thirds of the world's population - 5.5 billion people, to own a mobile device, with over half of the world's population expected to use smartphones by the end of this year, so the interest by brands in
  
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