Marketing news

• Eggo taps into Stranger Things hype with surprise waffle truck and episode ‘pairing’

  29-10-2017 13:24
  Eggo Waffles have become synonymous with Stranger Things' protagonist Eleven. The Kellogg's waffle brand has become a staple of Halloween costumes and one YouTuber even remade the show's opening scene entirely out of waffles.
  During the show's first season, Eleven's first food in the outside world was waffles. Later in the season, the character stole boxes of Eggo waffles from a store. The brand also featured as the opening to the show's season two trailer.Eggo was thrust into the spotlight in t
  
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• Stand Up to Cancer and Major League Baseball do 'whatever it takes' to fight cancer in PSA campaign

  29-10-2017 13:15
  Stand Up to Cancer (SU2C) unveiled a new public service announcement (PSA) campaign during game 4 of the World Series.
  In collaboration with Major League Baseball, the PSA, titled ‘Whatever It Takes,’ features Major League players and moments from MLB’s Championship Season that underscore the message that the end of the fight against cancer is unlikely to come from a single “home run,” but rather will be the result of numerous and smaller yet meaningful scientific a
  
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• Facebook denies it ‘listens’ to conversations when probed on relevancy of ads

  29-10-2017 12:49
  Two Facebook executives took to Twitter this week to deny the social network listens to its users conversations in order to target advertising based on what they say after a podcast surfaced a series of complaints about the over-relevancy of Facebook advertising.
  PJ Vogt, the presenter of a tech podcast called Reply All, asked Twitter users to call in on Thursday (26 October) if they believed that "Facebook uses your mic to spy on you for ad reasons". Many users then detailed examples of wh
  
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• Camelot plays into mystery reveal of scratch cards with blind date-themed ads

  29-10-2017 12:25
  Camelot, the operator of the National Lottery, has unveiled a new ad campaign which sees various people, including a woman on five different blind dates, use scratch-off panels to reveal everyday realities or surreal scenes that plays to the sense of anticipation of using scratch cards.
  The campaign, ‘Scratch and See’, will feature five national TV ads, out-of-home (OOH) and digital, as well as an exclusive media partnership with Bauer Media which kicked off today (29 October).
  
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• Telegraph story which claimed Cambridge student was ‘forcing’ faculty to drop white authors receives 42 complaints

  29-10-2017 11:30
  The Daily Telegraph has found itself in the centre of a racial row after it published a front page story this week falsely claiming a student at Cambridge University was “forcing” the English faculty to drop white authors in favour of black ones.
  The press regulator Ipso has so far received 42 complaints for the story, which the paper corrected the following day.
  The paper’s page two correction, which appeared on Thursday (26 October), stated: “An Oct 25 article incorrect
  
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