Marketing news

• Channel 4’s Bake Off becomes most viewed TV series of 2017

  28-10-2017 12:01
  The return of the Great British Bake Off (GBBO) with the switch to Channel 4 hasn't hampered its popularity, despite being branded as a 'cynical move' by BBC, as it became the most viewed TV series so far this year with its biggest audience remaining between 16-34 year old. 
  According to the Guardian, 2.5 million tuned in from this age group, equivalent to a 54.3% share of that market. 
  Overall, it has averaged an overnight audience of six million viewers per episode, which r
  
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• Alibaba's UCWeb rolls out its mobile marketing platform to help new businesses improve brand exposure

  28-10-2017 11:40
  Alibaba Mobile Business Group's UCWeb introduced its mobile marketing platform, UC Ads, to help brands and start ups to improve brand exposure, app download, product reputation, sales promotion and customer acquisition.
  Businesses will be able to leverage Alibaba platforms like UC Browser, UC News, and 9Apps through collaboration with UC Ads.
  As reported by Business Standard, UC Ads will be focusing to engage with businesses across industries, starting from e-commerce, automobile, online travel
  
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• India powers ahead of US to become the world's second largest smartphone market

  28-10-2017 10:43
  India has overtaken the US to rank as the world's second largest smartphone market after China as a result of the strong growth of brands like Samsung and Xiaomi, according to a report by Canalys.
  Both Samsung and Xiaomi shipped 9.4 million and 9.2 million units respectively which accounted for almost half of the total market as the top five vendors continued to post strong growth in Q3 2017. 
  Samsung powered ahead of LG and Sony to become the most attractive brand in India,
  
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• The Times of India app adds virtual personal assistant

  28-10-2017 09:28
  The Times of India (TOI) has introduced a virtual personal assistant service to the app to help readers set reminders, to book cabs, recharge their mobile, book flights, do web check-ins and make to-do lists among other things.
  Its powered by Indian AI company, Haptik.
  Cold drink brand Sprite has been named as the the exclusive brand partner for the launch of the service.
  To access the virtual personal assistant, users need to tap the hand icon at the top right of the home screen, vali
  
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• Instagram and Facebook roll out features and stickers for Halloween

  28-10-2017 08:42
  To mark Halloween, Instagram has rolled out a camera format 'Superzoom' where users can record videos with dramatic sound effects and Halloween-inspired face filters and stickers while Facebook, along with stickers, has also rolled out an interactive game. 
  Instagram users will find the Superzoom button next to the Boomerang feature under the record button on their camera where they can then tap record to automatically zoom in with the music.
  Users can also turn themselves into a zombi
  
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• Alibaba co-founder Joe Tsai buys minority stake in Brooklyn Nets

  28-10-2017 08:15
  Alibaba co-founder and executive vice chairman, Joseph Tsai is to purchase a 49% minority stake in the NBA team Brooklyn Nets with an option to become majority owner in four years. 
  Russian billionaire Mikhail Prokhorov will continue to be the primary operating owner of the Nets till that time.
  As reported by ESPN, the buying price will be based on a $2.3bn valuation of the team. The selling price will surpass the NBA-record $2.2bn that Tilman Fertitta recently paid to acquire the Hous
  
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• Political advertisers to verify identity as part of Facebook's new advertising policies

  28-10-2017 07:37
  Facebook will soon allow users view all ads that are running on a Facebook page, as well as Messenger and Instagram, by simply clicking a new “View Ads”  feature. As part of the transparency drive, advertisers will have to ensure their ads are associated with a company or group Page as part of the ad creation process. 
  It follows on from chief executive Mark Zuckerberg's pledge in September for greater transparency around political ads. 
  However, the new rule
  
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