Marketing news

• Travel Oregon, W+K pulls out Oregon Trail 8-bit graphics for fun new tourism game

  27-10-2017 21:02
  The Oregon Tourism Commission, also known as Travel Oregon, is inviting all adventurers and potential tourists to the state to see if they can survive the Oregon Trail with the launch of ‘Travel Oregon: The Game,’ developed with Wieden+Kennedy, as an 8-bit homage to the classic game many remember from childhood – The Oregon Trail.
  The Oregon Trail is one of the most popular computer games of all time, and Travel Oregon's version is a tribute, developed under lice
  
  Read more

• Chevrolet encourages girls to set goals in campaign with partner Manchester United

  27-10-2017 19:46
  Manchester United's global partner Chevrolet has unveiled a campaign which encourages young girls to have goals in life and to achieve them. 
  As part of the campaign titled #BeAGoalkeeper, Chevrolet has partnered with Women’s Sports Foundation to encourage female empowerment.
  Designed to demonstrate the possibilities sports can provide to millions of girls worldwide, Chevrolet will host 11 girls, or  'GoalKeepers', aged 11-15 from different parts of the world
  
  Read more

• Gay Times marketer turned editor on the natural synergy of editorial and marketing in modern journalism

  27-10-2017 19:10
  The Gay Times has appointed its marketing manager Josh Rivers to lead up a new-look version of the publication as part of a strategic revamp from new owner and chief executive James Frost.
  Back in March, Millivres Prowler bought up the monthly publication. Since then, it has rejigged the editorial team to suit its need. As such, editor Darren Scott and deputy editor Ryan Butcher have stood down, opening up the editor role to the marketing man who argues that the trade is not so dissimilar to jou
  
  Read more

• The future of the CMO: Why the top marketer's remit needs to evolve

  27-10-2017 17:16
  A few forward-thinking companies are widening the chief marketing officer remit to  encompass areas such as HR (recognising the brand value of good customer service) or IT (noting the value of digital co-creation). However, according to a recent study in Harvard Business Review, chief marketing officers are responsible for strategic innovation in less than a third of all large companies.
  More often that not, innovation and marketing are kept at arm’s length - especially so when i
  
  Read more

• Advertisement

• Trick or treat: How Halloween is becoming more important for UK brands

  27-10-2017 17:00
  Fanta’s ‘Feast of Fears’ experiential activityAlthough still seen as a US-focused celebration in some quarters, the numbers suggest Halloween is now more than established on this side of the Atlantic as well.
  In 2013, the estimated UK retail value for Halloween stood at £230m. However, in the space of just four years, this has grown by 35%, with retail sales hitting £310m in 2016, according to Mintel. It predicts sales to grow another 3.2% this year, hitting £
  
  Read more

• Entropia sweep the board at the inaugural Digital Trading Awards APAC

  27-10-2017 16:51
  Entropia have shown that, for such a young agency [having formed in 2016], digital innovation is flowing throughout the east.
  The Drum Digital Trading Awards APAC, in association with the Trade Desk, took its first steps in Singapore this year and agency, Entropia have taken home eight awards.
  For their work on Nippon Paint Malaysia, Entropia snapped up the grand prix, best video campaign, best cross platform and best branding campaign.
  Show me entity :: 15616
  One of the judg
  
  Read more

• Magners concocts cider toffee apples for DIY Halloween snacks

  27-10-2017 16:17
  Magners is putting its own twist on the classic toffee apple with a Halloween tutorial showing revelers how to make their own dark fruit concoctions.
  The campaign shows apples dunked in litres of the new berry flavoured cider before being dunked in deep purple toffee. The activity is running to create a fuss around the recent launch of its Dark Fruit range in supermarkets.
  The work was shaped with the hope of driving awareness and sales of the brand at retail partners as
  
  Read more

• Carl's Jr. touts $5 meal by slamming competition in backhanded way

  27-10-2017 16:03
  Carl’s Jr. and Hardee’s have launched an $5 All Star Meal, and to promote it, they took aim at the competition in a way that doesn't directly slam them, but gets the point across with a bit of humor.
  To try and prove that their $5 meal is better than any other value offering out there, the brands engaged a special investigator – comedian Kurt Braunohler (host of The K Ohle podcast on the Nerdist) – to go deep into the belly of the competition to f
  
  Read more

• Advertisement

• Ferrero Rocher chocolate tasting experience returns

  27-10-2017 15:59 via campaignlive.co.uk
  Ferrero Rocher's multi-sensory chocolate tasting experience is returning to Westfield London.
  
  Read more

• McDonald’s, Lush, Coca-Cola: 5 things that mattered this week and why

  27-10-2017 15:57
  Lush reveals its approach to loyalty
  Most brands seem to think the way to engender loyalty is to offer money off random products next time you buy. But Lush is taking a different approach. Its chief digital officer Jack Constantine believes loyalty isn’t about “offering discounts” and so it will be looking at how it can offer customers “instant benefits” that add to the experience.
  One way is through subscription services. It has already launched one for its bath bo
  
  Read more

• Camelot launches 'Scratch and see' brand push for lottery scratchcards

  27-10-2017 15:51 via campaignlive.co.uk
  Camelot will launch a new ad campaign for National Lottery Scratchcards this weekend under the new brand proposition "Scratch and see".
  
  Read more

• How Undivided seeks to bring political discourse to the middle again

  27-10-2017 15:38
  The political divide in the US keeps spreading wider. Battle lines between parties seem inextricably drawn while both sides hunker down in a flurry of rhetoric and flat-out yelling. However, there appears to be a growing gray area, that place where both sides meet on issues, than most realize.
  Undivided is a project that has emerged from the Creative Alliance, a consortium of agencies, creatives, production, PR and media founded about two years ago by Jason Harris, president and chief executive
  
  Read more

• Hostelworld’s top marketer departs for COO role

  27-10-2017 15:13
  Hostelworld’s top marketer Otto Rosenberger is to leave next year to become travel agent Iglu.com’s first chief operating officer.
  Rosenberger’s remit will take in marketing, product, technology, commercial and sales, giving him full view of the brand’s customer experience strategy. He will also sit on the company’s board.
  He will report directly to CEO Richard Downs when he joins in January. Hostelworld will replace him, but there are no news on who will take on th
  
  Read more

• Ad of the Day: Giffgaff sets the Halloween scene in a surreally dystopian nightclub

  27-10-2017 14:54
  Giffgaff is continuing its run of its run of high-profile Halloween films with 2am, a four-minute short set in a nightclub where not all is as it seems.
  This year’s story follows Lucy on her quest to find her boyfriend in the middle of a busy nightclub. The evening’s fun soon takes a dark turn when she becomes disoriented, unable to communicate and lost in a never-ending corridor.
  Lucy then finds herself in a surreal space where her boyfriend and friends are in the process of wh
  
  Read more

• Enders: Facebook ‘would be nuts’ to enter Premier League rights bidding war

  27-10-2017 14:50
  While rumours have been circulating that a major US tech company could enter the bidding war for Premier League rights, Enders Analysis believe that such rumours have been orchestrated by the competition organisers to “sow confusion and fear” and raise the price of the bids, when in reality none of the four major internet companies are in a position – or willing to – compete with Sky and BT.
  What it chiefly comes down to is money. Over £2bn has been a
  
  Read more

• Peperami seeks creative agency ahead of UK marketing push

  27-10-2017 14:40 via campaignlive.co.uk
  Peperami, the meat snack brand, has kicked off an advertising agency review ahead of a marketing push in the UK next year.
  
  Read more

• ‘Water makes me happy’: Beyond the Brief with Noel Cottrell, Fitzgerald & Co.

  27-10-2017 14:29
  To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them a
  
  Read more

• Tennent's Lager makes the Glasgow night bus even scarier with Halloween stunt

  27-10-2017 13:34
  Tennent’s Lager has horrified Glasgow just in time for Halloween, initiating a unique take on the night bus to ferry revelers around the city.
  The aptly named Fright Bus is an evolution of last year’s creepy taxi activity, will visit ghoulish Glasgow streets Blood Bath Street, Yuckiehall Street, Arghoul Street, Water-Boo Street and Saint Vampire Street.
  The bus will have its own onboard entertainment in the form of Scottish comedian Raymond Mearns and will be decked out with a host o
  
  Read more

• ‘Vulnerability isn’t about being exposed, rather it’s the strength to go all in’: Beyond the Brief with Kristin Barbour, Camp+King

  27-10-2017 13:14
  To celebrate its 100th Anniversary, the 4A’s has partnered with The Drum for Beyond the Brief to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimps
  
  Read more

• Pitch update: Axa, Hillarys, Hyundai, McDonald's, Peperami

  27-10-2017 12:29 via campaignlive.co.uk
  Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.
  
  Read more

• Business on the Move: Mitsubishi, Arcadia, Turkish Airlines and more

  27-10-2017 11:59
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Agency wins
  Mitsubishi Motors Corporation (MMC) has selected Amsterdam Worldwide as its lead global brand agency.
  The Amsterdam-based agency was engaged last spring in a confidential brief to propose a new brand strategy following the carmaker’s entrance into the Renault-Nissan Alliance.
  The outcome of that work, the brand strategy 'Ambition to
  
  Read more

• Why Budweiser wants to create a brand affinity with Halloween

  27-10-2017 11:57 via campaignlive.co.uk
  Budweiser, the lager brand owned by Anheuser-Busch InBev, is creating a long-term affinity with Halloween.
  
  Read more

• Snapchat's first sponsored World Lens lets Stranger Things fans enter the 'Upside Down'

  27-10-2017 11:30
  Netflix is the first advertiser to use Snapchat’s 3D World Lenses format, allowing Stranger Things fans to step into an ‘upside down’ version of Joyce Byer's famous living room.
  The partnership with Netflix, designed to promote the premiere of Stranger Things 2 on Friday (27 October) lets users leap into another world and explore the familiar fairy lights, painted alphabet and floral wallpaper as the theme tune plays in the background. If Snapchatters tap on the objects, there
  
  Read more

• How many people see your content on each digital channel?

  27-10-2017 10:53
  What reach should you expect from different channels?
  Reach, shorthand for how many people see your content, is a fast-moving topic. That’s because the way people consume content is changing fast, as the latest research from Ofcom shows.
  The simplicity of a world dominated by TV, radio and print has been replaced by the complex spaghetti of digital. Reaching audiences today requires understanding how, when and where people use different channels.
  I consider reach as being something compara
  
  Read more

• Google's 21% ad revenue growth fuels profit surge

  27-10-2017 10:30 via campaignlive.co.uk
  Google parent Alphabet has posted a Q3 sales hike of 24%, driven by a strong advertising performance.
  
  Read more

• How Hamburg is encouraging Londoners to visit the city

  27-10-2017 09:55 via campaignlive.co.uk
  Hamburg's tourist board created a pop-up experience in Shoreditch last week to show Londoners what the city has to offer.
  
  Read more

• OK, Gogglebox: Google Home teams up with Channel 4 show for ad break takeover

  27-10-2017 09:18 via campaignlive.co.uk
  Google Home will air an ad on Channel 4 tonight featuring the cast of Gogglebox experimenting with the voice-control device.
  
  Read more

• Amazon sales rocket 34%

  27-10-2017 09:03 via campaignlive.co.uk
  Amazon's Q3 results smashed analyst expectations with sales jumping 34% to $43bn (£32.89bn)
  
  Read more

• McDonald's kicks off global media review

  27-10-2017 08:22 via campaignlive.co.uk
  McDonald's has begun reviewing its global media account, putting 14-year incumbent OMD on alert.
  
  Read more

• Southampton FC releases Stranger Things inspired comedy films to showcase training facility to fans

  27-10-2017 08:14
  Southampton FC unveiled its own creative series of short comedy films ahead of  Stranger Things Season 2 launch yesterday.
  The films, titled 'Secret Southampton' were conceptualised by Dark Horses and features fake paranormal investigator, Robert Crust. They were shot by Jim Archer at Mindseye and also star comedian David Earl. Mischief is supporting with PR activity. 
  James Kennedy, head of marketing at Southampton FC, said: “We are extrem
  
  Read more

• Why ITV is treating GDPR as an opportunity rather than a challenge

  27-10-2017 08:11
  Family Guy on ITV2Getting a business in order ahead of the new EU General Data Protection Regulations (GDPR) coming into effect next year is no mean feat.
  But to push through change of any kind, those working within an organisation have got to be fully engaged in the process and understand how it will impact their company and its customers. For a business the size of ITV it is all the more important, particularly for something as complex as GDPR.
  However, despite the deadline looming,
  
  Read more

• Singaporean retailer Naiise is on a mission to bring Asian design to the UK

  27-10-2017 06:34
  Naiise, a retailer in Singapore, wants to take its mission of championing local design and creativity globally, starting with a pop-up event in London’s Truman Brewery.
  The brand, a well known feature in the country’s busy shopping areas, first launched to help local creators have a platform for selling their products and reach customers easier.
  The pop-up in Shoreditch represents the start of its mission to bring Asian design to London but to also bring its model to the UK, in which
  
  Read more

• BBH India agrees brand entertainment deal with Phantom Films & Reliance Entertainment

  27-10-2017 06:08
  BBH India has agreed a brand entertainment partnership with Phantom Films & Reliance Entertainment around one of its upcoming moves.
  For '83, which tells the story of the Indian cricket team's World Cup Win in England in 1983, starring Ranveer Singh and directed by Kabir Khan, will see BBH act as the 'branding custodian' for the film as well as supplying a number of entertainment marketing services. 
  The agency will also be charged with building strategic partnerships and creating
  
  Read more

• Three transparency tips to aid global business growth

  27-10-2017 05:19
  Regardless of your industry, it goes without saying that transparency is not an option. If you’re in automotive, consumers should know what to expect in regards to gas mileage, speed, etc. If you’re in the food business, you should be able to tell patrons where exactly the ingredients were sourced, and how fresh they are. Consumers routinely want to know what they’re getting, and this isn’t any different for the advertising industry. Regardless if you’re a vend
  
  Read more

• Ad Fraud in India : what are the solutions to a growing problem?

  27-10-2017 01:14
  Bolstered by the sale of smartphones and easy internet access, mobile advertising click fraud in India is 2.4X higher than global averages, and mobile app install fraud is 1.7X higher according to a latest report report by Tune.  Ad fraud in the Indian subcontinent is 15% which is 31.9% higher than global mobile ad fraud averages of 15%
  China has already toppled Indian smartphone makers with strategic innovation and marketing and the decrease in cost of smartphones and easy internet ac
  
  Read more

Follow @marketing_UKnws on Twitter!