Marketing news

• Rubicon Project debuts open source server-to-server header bidding offering

  24-10-2017 23:15
  Rubicon Project has announced the launch of an open source server-to-server header bidding solution as part of the Prebid.org project, the adtech outfit’s first major commitment to the monetization solution under its current leadership.
  Prebid.org is a consortium of adtech companies geared towards the development of open source publisher monetization tools, with Rubicon’s server-side solution now freely available for media owners to adopt.
  Rubicon’s server-side solution also in
  
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• Movers and shakers: Iris, ITV, Moonpig, OMD, Initiative and more

  24-10-2017 22:11 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Piccolo founder urges brands to do their homework before embracing social good

  24-10-2017 18:51
  The founder of organic baby food company Piccolo has attributed its booming growth into a multi-million pound brand to its roots in social enterprise — and the former UN and charity leader offers advice to brands keen on adopting a philanthropic bent.
  Speaking to The Drum, Piccolo founder and chief executive Cat Gazzoli revealed that it was 15 years of experience working for good causes that gave her an authentic edge in the world of social enterprise and she urges brands entering the
  
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• McDonald’s prepares to ‘flip the marketing switch’ to drive up mobile ordering

  24-10-2017 18:34
  McDonald’s is getting ready to “flip the marketing switch” on digital services such as mobile ordering and delivery as it looks to drive up usage and ensure the features become a meaningful part of its business.
  Speaking on an analyst call this afternoon (24 October) following its third quarter results, McDonald’s CEO Steve Easterbrook explained: “We are still in the early innings of digital but we’re seeing a really nice start.
  “We are seeing strong mom
  
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• Coca-Cola UK's largest Halloween investment summons ghoulish VR and Snapchat Fanta campaign

  24-10-2017 18:24
  Fanta has gone all in for Halloween this year, embarking on what it says is its biggest ever marketing campaign created for the spooky season.
  Coca-Cola’s biggest ever investment in Halloween culminates in a host of activity all centred around a ghoulish virtual reality experience set in a crashing elevator.
  The experiential work can be attended both in Westfield Stratford in London and at Thorpe Park Furthermore, this can also be experienced on YouTube in 360 video.
  Video of Fanta: The 13
  
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• HSBC transforms top golfers into superheroes in Shanghai stunt

  24-10-2017 17:54
  HSBC, sponsor of the World Golf Championships HSBC Champions event in Shanghai, has activated an unusual stunt with some of the world’s top golfers.
  Suspended from midair, golfers Dustin Johnson, Henrik Stenson, Hideki Matsuyama and Haotong Li dropped into the Peninsula Hotel on the river Bund.
  The action was directed by Beijing-born artist Li Wei who specializes in gravity-defying works, adopting a superhero motif to reflect that 15 of the world’s top golfers will participate in the
  
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• Hundred pink kittens feature in AMV BBDO's final Think! campaign

  24-10-2017 17:34 via campaignlive.co.uk
  Think!, the government's road safety campaign, has launched a new ad to drive home the amount of information that is missed by people when they're looking at their phones.
  
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• Every conceivable butt euphemism utilized in new bidet seat campaign for Toto USA

  24-10-2017 17:33
  Over 80% of households in Japan have a bidet seat for their toilets, but Americans haven’t caught the cleaning craze as of yet.
  Toto USA, the Americas division of the Toto Global Group and one of the world’s largest plumbing manufacturers, has teamed up with advertising agency BarrettSF to create a new video for its Washlet, a high-tech bidet seat. Aimed to change America’s approach to bathroom hygiene, its message is simple: use water to clean your backside.
  “99% of Amer
  
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• See how Nike and Kobe Bryant kicked off the NBA season in Paris

  24-10-2017 17:12 via campaignlive.co.uk
  Nike hosted basketball training sessions, a pop-up store, and took Kobe Bryant to Paris to promote the new NBA season and celebrate its eight-year partnership with the league.
  
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• Return launches digital recruitment service

  24-10-2017 17:03
  Manchester digital agency Return has branched into digital recruitment services for its clients.
  The agency’s internal recruiter, Alison Livesey, has over a decade’s experience sourcing talent, after working in both agency and client-side recruitment, placing candidates in positions at all levels in a range of industries. A hugely successful recruiter, Alison has achieved a 100% probation pass rate for all candidates placed at Return.
  Having a first-hand view of the needs of each del
  
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• Baz Luhrmann creates a love story in eternal spring for H&M's Erdem collection

  24-10-2017 17:01 via campaignlive.co.uk
  Baz Luhrmann has directed a fantastical love story for H&M to launch its new collaboration with fashion designer Erdem Moralioglu.
  
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• McDonald's: delivery is giving us access to a new set of customers

  24-10-2017 16:50 via campaignlive.co.uk
  McDonald's chief executive Steve Easterbrook has said that the home delivery offer the fast food chain is rolling out globally is successfully attracting new business for the brand.
  
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• Interpublic Group halves growth projection amid trends 'felt throughout much of the industry'

  24-10-2017 16:49
  Interpublic Group has halved its growth projections amid economic uncertainty, perhaps marking a trend for the wider advertising industry.
  As one of the world’s biggest networks, the company’s full-year organic revenue has decreased from between 3 and 4% to 1 and 2%, could cause concern for insiders. 
  The group, which other sees the likes of Craft, FCB, FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide, Magna, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R
  
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• Mozilla encourages people to 'reduce digital footprint' with pop-up

  24-10-2017 16:45 via campaignlive.co.uk
  Mozilla, the non-profit company and founder of web browser Firefox, has created an exhibition that aims to show people how their personal data is tracked and used across the internet.
  
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• Code announces appointment of managing partner

  24-10-2017 16:01
  Yesterday Code Worldwide announced the appointment of Ketan Patel as managing partner working across all clients. Code operates as the data and technology division of the RAPP Group.
  Reporting to Carolyn Stebbings, senior vice-president of data and technology solutions at RAPP and managing director, Code UK, Patel will lead the client services team of seven across accounts including Burberry, Castrol, Domino’s, Jaguar Land Rover, Mercedes-Benz, OMD, PHD and Telstra.
  Code is
  
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• What's spooking the ad industry this Halloween?

  24-10-2017 15:38 via campaignlive.co.uk
  With Halloween approaching, Campaign asked industry figures what their biggest fears are.
  
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• Mediamath and Grapeshot team up to promise pre-bid brand safety

  24-10-2017 15:11 via campaignlive.co.uk
  Mediamath has integrated Grapeshot to offer its 7,000 plus brand clients the ability to determine brand safety ahead of bidding and serving an ad.
  
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• Pick of the week: Bodyform and Libresse take a bold step in smashing taboos

  24-10-2017 14:34 via campaignlive.co.uk
  The new Bodyform and Libresse ad means something to Brittaney Kiefer - and it will to other women too.
  
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• E-cigarettes face House of Commons inquiry

  24-10-2017 14:19 via campaignlive.co.uk
  The Science and Technology Committee of the House of Commons has today launched an inquiry into e-cigarettes.
  
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• Industry Opinion: Is the Honest Ads Act a viable solution for digital political advertising?

  24-10-2017 14:06
  At the forefront of the political advertising debate at the moment, the so-called Honest Ads Act seeks to provide more clarity and transparency around digital political advertising.
  Proposed last week, there appears to be support for the idea and spirit of the bill, though technology companies are beginning lobbying efforts to shape the regulations. In practice, however, what’s being proposed is likely not an easy fix and carries with it a large number of questions on its viability and com
  
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• ‘This is not an easy technological fix’: Can the Honest Ads Act succeed?

  24-10-2017 14:03
  IAB chief Randall Rothenberg is poised to give testimony in US Congress later today on the proposed “Honest Ads Act”, which seeks to introduce greater scrutiny to just who buys political ads on online media, after evidence would suggest foreign interests did so to unduly influence the recent US general election. 
  Proposed last week by Democratic Senators Amy Klobuchar, MN, and Mark Warner, VA, and co-sponsored by political heavyweights such as Senator John McCain, AZ,
  
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• TSB’s Pete Markey: Pride of Britain sponsorship will sit at the heart of 2018 marketing plans

  24-10-2017 13:56
  As it enters the second year of its Pride of Britain sponsorship, TSB’s recently installed director of marketing Pete Markey has said the partnership will go further than a simple “badging exercise” and instead sit at the heart of the brand’s 2018 strategy.
  The bank rolled out an ad campaign celebrating the partnership with Trinity Mirror’s Pride of Britain Awards, which recognise the achievements of people in local communities, earlier this week.
  In the lead up to
  
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• Ad of the Day: Asics taps Steve Aoki to get people moving to his electronic beats

  24-10-2017 13:49
  DJ and electronic music star Steve Aoki’s beats move people – literally. Crowds go wild over his music, bobbing and moving with abandon. So it’s no surprise that athletic shoe maker Asics has enlisted the energetic musician for its latest movement campaign.
  'I Move Me' debuts with a sensory film starring Aoki, set to his new ‘Kolony’ track, showcasing the correlation between his music and movements – along with the energy, motivation and passion
  
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• Brand sponsorship viewed as more trustworthy than other forms of TV advertising

  24-10-2017 13:48 via campaignlive.co.uk
  A study by Channel 4 has found that 89% of consumers saw brands that sponsor TV as more trustworthy than other forms of advertising.
  
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• 3M launches outdoor campaign to highlight the dangers of ‘visual hacking’

  24-10-2017 13:30
  Technology company 3M has launched an outdoor advertising campaign to raise awareness of the dangers of ‘visual hacking’ among London’s commuters.
  3M is the world’s leading producer of visual privacy filters for desktop monitors, laptops, tablets and smartphones to help protect sensitive and private information on screen from visual hackers.
  The new campaign, delivered by HPS Group, initially featured a two-week long run of 36 digital escalator panels at Kings Cross and E
  
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• Netflix reiterates that it has no intention of introducing ad breaks or live TV

  24-10-2017 13:27
  Faced with a looming plateau in the numbers of subscribers Netflix can attract with a market penetration of 190 countries (only absent in China, North Korea and Syria), brands have been hoping the streaming service will open its platform to adverts.
  But Netflix’s aversion to traditional advertising remains unwavering for the foreseeable future, it was revealed today (24 October), as the media company focuses on protecting the customer experience.
  Speaking at Westminster Media Forum in a ra
  
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• ASA chairman speaks out about the ‘gamblification of sport’

  24-10-2017 13:10
  The Advertising Standards Authority’s (ASA) new chairman Lord David Currie has raised concerns over the “unforeseen consequences” of legalising gambling advertising on TV and radio 10 years ago.
  Speaking to Marketing Week just two weeks into the role, Currie says the ad regulator has been “quite tough” on individual ads. Just last month, it banned ads from Ladbrokes, SkyBet, Casumo and 888 run by affiliates (which are paid a commission for finding new customers) tha
  
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• UK Top Shazamed Ads: Apple Watch jumps two spots while Google Pixel enters the charts

  24-10-2017 13:00
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  This week sees one new entry in at number three from Google Pixel. 
  Google enters the chart with a quirky campaign questioning the realms of the technological possibilites, created by Essence. Backed by Too Many Zooz's 'Warrior' track, the campaign demonstrates that advances Google has made so far before introducing it's
  
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• Financial Times calls for wider uptake of ‘attention-based’ ad metrics among digital marketers

  24-10-2017 13:00
  The Financial Times (FT) has launched a focused media campaign to promote its innovative ‘cost per hour’ (CPH) digital advertising currency. The new media campaign, which features in The Drum, was itself transacted on a CPH basis and aims to raise awareness of the metric among advertisers and publishers.
  The development of the new CPH metric was informed by research which showed that brand awareness, uplift and association all increase the longer an ad is in view. However, under
  
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• After advertiser demands, TripAdvisor rolls out sponsored ads for restaurants

  24-10-2017 13:00
  TripAdvisor has rolled out a sponsored ads product for restaurants, fulfilling a demand that advertisers have been voicing for over a year.
  Delivering it has been one of the biggest undertakings the team has managed to date. TripAdvisor is touting to restaurant owners the ability to promote their businesses to millions of potential diners by driving traffic to their TripAdvisor listing through sponsored placements within the site’s native search results.
  Diners can be target
  
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• The Failure Awards for defunct branding | #11 Google Glass

  24-10-2017 12:57
  In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Last week we looked at  Trump – The Game. This time, it's the turn of Google Glass, a product that demonstrates failure isn’t always a bad thing.
  Wearable technology is the first step to our cyborg transformation.
  Gardne
  
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• Interpublic Q3 revenue down but profit up

  24-10-2017 12:36 via campaignlive.co.uk
  Interpublic Group's revenue fell 1.3% to $1.9bn (£1.44bn) in the third quarter of 2017 compared to the same period last year, but net profit was up 12%.
  
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• Marketoonist on social media ROI

  24-10-2017 12:30
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on social media ROI appeared first on Marketing Week.
  
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• Zone chief creative officer Dan Harvey to join the Dots

  24-10-2017 12:28
  Daniel Harvey, chief creative officer at Zone, has announced that he has joined creative start-up the Dots as head of product design.
  Having served at the agency for a year, and before that SapientNitro, the industry veteran has jumped from the agency side to a startup called the Dots, which he has described as a LinkedIn for creatives.
  He cited his time working at groups like Creative Equals, Hyper Island and Apps for Good as driving his passion to make workplaces more diverse. He added that he
  
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• Nimbletank refines proposition and appoints new managing director

  24-10-2017 12:20
  Award winning agency Nimbletank is expanding its offering beyond its core mobile DNA reflecting market trends, client demand and the agency’s more customer-centric philosophy.
  The agency’s focus is now one of experience transformation – creating next-in-class experiences for customers, business audiences and employees to drive true differentiation and competitive advantage for clients.
  The move coincides with the appointment of Paul Vallois, as the agency’s new managing d
  
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• Sky Mobile's Tom Hardy ad banned over 'free upgrade' claim

  24-10-2017 12:05 via campaignlive.co.uk
  Sky has been rapped by the Advertising Standards Authority for an ad that implied customers could upgrade their phone for free, halfway through their contracts.
  
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• Marketers can solve marketing and data silos with next generation marketing technology, according to new report

  24-10-2017 12:00
  Brands that plan to survive in the digital age need to utilise their existing technology stack or risk alienating customers, a new report finds.
  The report, Introducing the Next Generation Marketing Technology, has been produced by The Drum in association with global marketing technology company Mapp Digital.
  Customer preferences have changed drastically in the past few years and chief marketing officers (CMOs) are under increasing pressure to adapt their marketing functions to the new digital a
  
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• Value of mergers and acquisitions across tech, media & telecoms contract

  24-10-2017 11:43
  Blockbuster mergers and acquisitions across the technology, media and telecoms sector have slowed to the tune of $92bn over the first nine months of the year according to new market analysis.
  According to Mergermarket deal making has plunged by a quarter over the period, $299.5bn worth of transactions having been carried out compared with $391.1bn during the same period a year ago – although the volume of such deals remained static at 2,370.
  Amongst individual nations the US retained the s
  
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• Final Fantasy celebrates 30 years with pop-up

  24-10-2017 11:17 via campaignlive.co.uk
  Final Fantasy, the video game series, is celebrating its 30th anniversary with a pop-up.
  
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• Amazon India to invest in offline fashion brands to combat Flipkart

  24-10-2017 11:16
  To step up to its arch e-commerce Indian rival Flipkart, which is aggressively expanding its presence, Amazon is to forge an alliance with a number of offline fashion brands.
  Amazon is in talks with Tata group, which runs e-commerce site Tata Cliq and  retail brand Westside for investment as reported by Livemint. Amazon India recently acquired 5% stakes in retail store Shoppers Stop and plans to continue with the strategy to strengthen its presence.
  Flipkart which own e-commerce p
  
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• MPs call on Facebook to reveal Russia-funded influence on Brexit

  24-10-2017 11:13 via campaignlive.co.uk
  A senior group of MPs has demanded information from Facebook founder Mark Zuckerberg about paid-for activity by Russian-linked accounts during the EU referendum and this year's snap general election.
  
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• Google hops onboard Exterion Media digital bus platform

  24-10-2017 11:01
  Google has become the first brand to embrace a new breed of digital screens adorning the side of buses throughout London as part of a hi-tech advertising upgrade overseen by out-of-home ad specialists Exterion Media.
  Compatible with geo-targeting, the responsive displays are capable of altering their content dependent upon specific shops or landmarks within the buses' vicinity, enabling brands to conduct targeted, location-based campaigns.
  Devised in partnership with Talon the hardware was chris
  
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• Netflix banks an additional $1.6bn to lavish on original content

  24-10-2017 10:34
  Netflix is accelerating its push into original content after raising a further $1.6bn from investors to fund the production of new shows and acquisitions.
  The video streaming pioneer is keen to open up the gap between itself and its rivals by investing $8bn on content in 2018 alone, during which it will release no less than 80 films.
  To finance this largesse Netflix will issue bonds to investors, paying out an as yet unspecified rate of interest, having already raised over $3bn in this way over
  
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• EasyJet launches brand-sponsored inflight free wireless entertainment system

  24-10-2017 10:18 via campaignlive.co.uk
  EasyJet has signed on Barcelona-based startup Immfly to provide free onboard entertainment on a channel called "Air Time".
  
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• McDonald's and Coca-Cola are brands with biggest litter problem, survey finds

  24-10-2017 10:08 via campaignlive.co.uk
  The vast majority of consumers think brands should be doing more to combat litter - and McDonald's and Coke are the first that come to mind.
  
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• Facebook Explore Feed trial shunts unpaid posts out of users' feeds

  24-10-2017 09:47 via campaignlive.co.uk
  Facebook is trialling a change that could push non-promoted posts out its newsfeeds, meaning that small publishers' exposure on the social network could suffer.
  
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• BBH China promotes management team, appoints creative and planning heads

  24-10-2017 09:27
  BBH has promoted its China senior management team with chief executive Arto Hampartsoumian stepping up to executive chairman, as managing director Christine Ng assumes the CEO role.
  The changes come as the agency appoints Arthur Tsang as chief creative officer and Tim Browne as head of planning.
  Hampartsoumian and Ng, who were the founders of BBH China, have led the agency for 12 years and are one of the longest-serving leadership teams at a global agency in China.
  As executive chairman, Hampart
  
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• 238 cities & regions vie for second US Amazon headquarters

  24-10-2017 09:26
  238 US cities and regions are falling over themselves in a bid to woo Amazon as it deliberates over where to build its second headquarters in the country.
  In a PR masterstroke, the e-tailer hasn’t committed to a specific geographic location and has instead invited interested parties to come forward with their own incentives to locate to a specific area, opening the floodgates to a barrage of pleas, pledges and promises from politicians desperate to win the prize.
  These included 54 states,
  
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• Watch Benefit show its fun side with a giant wardrobe

  24-10-2017 09:05 via campaignlive.co.uk
  Benefit, the cosmetics brand, has created a 70s-themed disco to launch a brow gift pack in the run up to Christmas.
  
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• Netflix to raise $1.6bn to invest in TV and film

  24-10-2017 08:53 via campaignlive.co.uk
  Netflix has announced plans to raise $1.6bn (£1.21bn) by selling bonds to investors, money it says it will spend on new shows and acquisitions.
  
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