Marketing news

• Wimpy eyes expansion plan as it plots UK brand comeback

  22-10-2017 13:13
  US-founded fast-food chain Wimpy is reportedly poised to make a big UK comeback, with the company revealing in a statement that it has some "exciting new plans" to announce at the start of next year. 
  According to several reports in of UK tabloid newspapers, the chain, which now operates just 80 UK-based restaurants compared to the 500 plus it ran in its heyday, has some fresh plans to share in terms of continued expansion and investment.
  "Our plans won't be for public consumption for until
  
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• ASA to crackdown on betting sites that use 'cartoons and colours' to appeal to kids

  22-10-2017 12:30
  Online gambling sites have been asked to remove ads that are likely to appeal to children as part of a joint clampdown from the Advertising Standards Authority (ASA) and The Gambling Commission. 
  Along with the Committee for Advertising Practice (CAP) and the Remote Gambling Association, the regulators have said "unacceptable" ads and third-party media containing colourful comics or cartoons which are likely to attract children should be removed or amended with urgency.
  A four-page letter w
  
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• Evening Standard apologises for airbrushing Solange Knowles' braid from magazine cover

  22-10-2017 11:43
  The Evening Standard (ES) magazine has admitted it made 'the wrong call' after Solange Knowles called out the publication for airbrushing her braid out of the front cover.
  Earlier this week the musician took to Instagram to express frustration that her architectural braided crown had been edited out of the final front splash – which promoted an interview in which she discussed the tradition and legacy of braiding.
  The artist told the ES that braiding was an "act of beauty, an act of conven
  
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• Spotify says free service reaches more people than commercial radio but Radiocentre sceptical

  22-10-2017 10:35
  Spotify has said that its ad-supported service commands a greater share of unique listeners compared to UK commercial radio stations, however industry trade body Radiocentre has said the numbers fail to illustrate the “bigger picture”.
  The streaming giant asked TNS to question 2040 UK individuals aged 15 to 65 study around the reach and quality of its free service, and found evidence to suggest that it was able to reach audience segments who are not listening to commer
  
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