Marketing news

• Amazon powers ahead of e-commerce rivals to reign supreme over Indian audience with festive sale

  21-10-2017 12:29
  Amazon's 'The Great Indian Festival' managed more transacting customers than any other online platforms during the festive season in India according to an IMRB study.
  The study further reveals that Amazon.in had the highest number of customers as well as the maximum number of orders placed through the festive season. Amazon's Prime membership too saw a 4x increase in customer sign-ups.
   Amazon.in’s assisted shopping program for remote areas, Udaan also grew 6x compared to Di
  
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• Paid media increases across social with Snapchat and Instagram recording huge growth

  21-10-2017 12:03
  Snapchat and Instagram have seen ad spend rise by 73% and 55% as new offline features brought added value to advertisers, according to a report by data science company, 4C Insights (4C).
  For Snapchat,  features like Snap Map and geofilters have enabled advertisers to understand how consumers shop. Snapchat's AR feature already helped it march ahead of rivals Facebook and Apple for daily users. Whereas, Instagram Stories continued to attract brands, generating 220% year-on-year spe
  
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• Paid media increases across social media with Snapchat & Instagram recording huge growth

  21-10-2017 12:03
  Snapchat and Instagram have seen ad spend rise by 73% and 55% as new offline features brought added value to advertisers, according to a report by data science company, 4C Insights (4C).
  For Snapchat,  features like Snap Map and geofilters have enabled advertisers to understand how consumers shop. Snapchat's AR feature already helped it march ahead of rivals Facebook and Apple for daily users. Whereas, Instagram Stories continued to attract brands, generating 220% year-on-year spe
  
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• Vice and Vogue partner for pop-up Project Vs website

  21-10-2017 11:19
  Vice and Vogue will collaborate to produce a pop-up website Project Vs in 2018 for 100 days. The new platform will feature videos, photos, and long-form stories on current and cultural issues.
  Vice describes the partnership as "an innovative, one-of-a-kind" and compares it with that of Martha Stewart and Snoop Dogg, Madonna and Björk, Zeus Carver and John McClain.
  Vice's chief commercial and creative officer, Tom Punch said: "What started as a slow dance collaboration has quickly becom
  
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• The Rolling Stones partners Paris Saint-Germain to roll out branded capsule clothes collection

  21-10-2017 10:54
  As part of the promotion strategy of its European Tour 'No Filter', rock band The Rolling Stones has forged an alliance with football club, Paris Saint -Germain (PSG) to unveil its apparel capsule collection integrated with PSG merchandise.
  The collection will be available at Parisian boutique, Colette till October 23.  The products include limited edition Nike Air Max sneakers, team jersey with Stones lips logo,  motorcycle helmet and a skateboard.
  The collection is created in partner
  
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• Google partners with bug bounty platform HackerOne to reward researchers to fix Play Store apps

  21-10-2017 10:48
  To step up safety of Play Store, Google has announced a $1,000 (£760) bounty for security researchers to hack and fix the apps as part of its Google Play Security Reward Program.
  Google, through its collaboration with independent bug bounty platform, HackerOne, will enable security researchers to submit an eligible vulnerability to participating developers, who are listed in the program rules it said in a blog post,
  Renu Chaudhary, android security and Rahul Mishra, program manager Google
  
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• More Than gets animated with online game encouraging safe driving among young drivers

  21-10-2017 09:53
  As a promotional strategy to raise awareness about the the black box car insurance Smart Wheels offered by More Than that rewards users for safe driving, communication agency VCCP has introduced an online driving game.
  The campaign will be promoted through animated videos distributed across social media that will aim to engage and encourage parents and young drivers to enjoy the benefits of safe driving and reward them for good driving behaviour through monetary inc
  
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• Unilever’s in-house agency is now operating in over 20 countries

  21-10-2017 09:02
  Just one year after launching, Unilever’s in-house agency U-Studio has a presence in over 20 countries. 
  Little has been revealed about the U-Studio division since it began piloting last September, although one analyst – Greg Paul from consultancy R3 Worldwide – speculated at the time that the FMCG-giant was looking to rapidly expand globally.
  The agency was established to develop “utility and informational digital content” such as how-to videos, infographics,
  
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• John Lewis 2017 Christmas advert to feature a 'cuddly monster'

  21-10-2017 08:59
  The much anticipated  television advertising campaign released in the run up to Christmas by British department store chain John Lewis will feature a huge cute 'cuddly monster' like the Gruffalo.
  According to a report by OK!: "Families are going to love the finished product, it's a really emotional advert with a lovely ending."
  "While it’s not been revealed what the monster will look like, we’re expecting the creature to be a hit with viewers like past characters."
  Filming for t
  
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• John Lewis 2017 Christmas ad to feature a 'cuddly monster'

  21-10-2017 08:59
  The much anticipated  television advertising campaign released in the run up to Christmas by British department store chain John Lewis will feature a huge cute 'cuddly monster' like the Gruffalo.
  According to a report by OK!: "Families are going to love the finished product, it's a really emotional advert with a lovely ending."
  "While it’s not been revealed what the monster will look like, we’re expecting the creature to be a hit with viewers like past characters."
  Filming for t
  
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• Apple sued by Tokyo based Emonster over the use of the word 'Animoji'

  21-10-2017 08:24
  Tokyo based Emonster has sued Apple over the use of the term 'Animoji' unveiled by Apple as a feature for iPhone X according to a report by Reuters.
  Emonster, in an appeal to federal court in San Francisco, pointed out that using 'Animoji' is a “textbook case” of deliberate infringement.
  Emonster chief executive Enrique Bonansea registered a trademark on the product name 'Animoji' and Apple is fully aware of Emonster’s app because it is available for download on Apple&rsqu
  
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• Ad of the Day: Ikea's 'Wonderful Everyday' returns in colourful Fantasia-style spot

  21-10-2017 01:00
  Ikea's longstanding 'Wonderful Everyday' campaign is back on screens, and this time the brand is turning its attention to the magic of celebration. 
  The new spot, created by the Swedish furniture giant's incumbent agency Mother London, encourages viewers to say 'Hooray! To the Wonderful Everyday,' showing a family coming together to mark special, but often overlooked, little moments.
  Offering an antithesis to the plinky plonky piano soundtracks that pop up in ads at this time of y
  
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