Marketing news

• Twitter’s in-house shop #Fuel will help brands create quick, platform-specific ads

  19-10-2017 21:35
  Twitter has unveiled a small in-house shop called #Fuel that will help brands create punchy, quick content for the platform.
  The new service comes as Twitter continues to face stagnant user growth and tries to compete with the Facebook-Google duopoly, which is expected to gobble up more than 60% of digital ad spend in the US this year, according to eMarketer. Twitter is hoping offerings like #Fuel will make the social platform more attractive to marketers, particularly since it will focus on hel
  
  Read more

• Found set to Disrupt the digital marketing landscape

  19-10-2017 17:54
  Digital performance pioneer Found has acquired youth marketing agency Disrupt, cleverly mashing together the two multi award-winning agencies’ proven expertise in data analytics, social content and performance marketing for the first time to bring a distinctive new approach to the digital marketing arena.
  Tina Judic, chief executive of Found, says: “From the moment I met the Disrupt team, I was hooked. We’re now faced with an exciting new digital world led by the most conn
  
  Read more

• Alton Towers Resort spooks Londoners with Halloween scare maze experience

  19-10-2017 17:20 via campaignlive.co.uk
  Alton Towers Resort has been spooking out Londoners as it promotes its Halloween scare maze.
  
  Read more

• Women in power face sexual harassment online and in the media every day

  19-10-2017 17:04 via campaignlive.co.uk
  Women in positions of power face regular and persistent slurs against their intellect and gender, along with threats of sexual harassment or violence from social media, according to a study by Havas Helia.
  
  Read more

• Advertisement

• International round-up: Nivea accused of racism and Burger King’s anti-bullying campaign

  19-10-2017 16:21
  This is why black businesses need to rise up and cater for our needs. Nivea can’t get away with pushing this skin lightening agenda across Africa. Appalling. pic.twitter.com/8uR7XHNgVa
  — William Adoasi (@WilliamAdoasi) October 18, 2017Nivea criticised over skin-lightening ads
  Nivea is facing a barrage of criticism over “racist” ads for a body lotion that lightens the ski of black women. The ads, which have appeared on billboards and in TV spots across West Africa, promise
  
  Read more

• Ben Davis: Lush’s approach to ecommerce should be a lesson for all retail marketers

  19-10-2017 16:06
  The Lush website has a homepage that breaks many of the rules of conversion rate optimisation. But far from misunderstanding the online customer journey, the cosmetics company is one of the few retail brands that excites with its website and demonstrates an understanding of brand strategy alongside functionality.
  Let’s discuss some homepage conventions in ecommerce. A homepage is supposed to maintain the buying momentum of the shopper through a main menu, a search box and content tile
  
  Read more

• Lexus positions CT hybrid model as perfect for urbanites with Time Out activity

  19-10-2017 16:00 via campaignlive.co.uk
  Lexus has partnered with Time Out for its self-charging CT hybrid model to highlight how it is the perfect car for 'busy urbanites'.
  
  Read more

• Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

  19-10-2017 15:32 via campaignlive.co.uk
  Battersea Dogs & Cats Home is launching a new campaign with programmatic ads amid an increasingly difficult re-homing market due to the growing trend for designer breeds and online pet sales.
  
  Read more

• Advertisement

• The best of digital OOH: WCRS, DOOH.com, MediaCom UK, Kinetic Worldwide and more pitch in

  19-10-2017 15:00
  By 2020, digital out of home (OOH) is expected to be worth $18.5 million, steadily rising from $10 million in 2015. Compare that to traditional OOH, which has frozen at $24.5 million for the past few years and it's clear that digital is making a real impact within the industry.
  Ahead of The Creative Out Of Home Awards, The Drum caught up with some of the judges and supporters of the awards, to see what they believe has been innovating digital OOH in the past 12
  
  Read more

• Pinterest introduces search advertising

  19-10-2017 14:56 via campaignlive.co.uk
  While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.
  
  Read more

• Creative Director's Choice: Barker's Sandi Harari on American Greetings' emotional take on infertility

  19-10-2017 14:00
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they believe are making a difference. Each week, The Drum features the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging.
  This week, Barker's executive vice president, creative director, Sandi Harari, offers her take on the emotional American Greetings s
  
  Read more

• The making of an ad: on set of Direct Line's 'Smart Crossing' campaign

  19-10-2017 13:56 via campaignlive.co.uk
  We were on location with Direct Line and Saatchi & Saatchi discussing their latest campaign to reduce traffic and pedestrian accidents through innovative technology.
  
  Read more

• A bot that targets sports websites is costing advertisers $250 million a year

  19-10-2017 13:29 via campaignlive.com
  Ad fraud detector Forensiq says the NFL, ESPN and all major sports sites are affected.
  
  Read more

• How Google aims to bring TV advertising into the 21st century

  19-10-2017 13:00
  TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. As the leading online advertising provider, Google hopes to replicate its lead in the digital landscape on traditional living room screens, now it has shown its hand.
  This was made clear in a host of announcements made at Google’s recent Partner Leadership Summit where it announced several new TV ad products in DoubleClick For Publi
  
  Read more

• When content marketing turns smart: tips on how data can help creativity

  19-10-2017 12:55
  Marketing automation has given our industry a new way to leverage insights so that we can continually personalize content, making it more relevant and timely for people as they move along the consumer journey. The big debate today is whether or not tech will take over creativity and how we keep content agile, relevant and effective. Here are just a few tips for marketers looking to enhance their content marketing efforts in a data-driven world.
  Dynamic Creativity Still Requires Human Touch
  While
  
  Read more

• Elephants in the media room: calling time out on sexual harassment

  19-10-2017 12:35
  Exploring the elephants in the rooms of media businesses across the land, Mary Keane-Dawson, global chief executive for performance media at The Marketing Group, sets out to talk about problems those in media land are nervous about publicly confronting. In the first of a series, she covers the issue of sexual harassment in the industry.
  Normally the subjects on my media mind are a pick 'n' mix from dodgy trading to the constant battle for talent and awful procurement practices.
  Today, howev
  
  Read more

• Topshop invites Stranger Things fans to screening at Oxford Street store

  19-10-2017 12:24 via campaignlive.co.uk
  Topshop will invite fans of Netflix's Stranger Things to its flagship store to watch two episodes of the series the evening before it launches to the public.
  
  Read more

• Ad of the Day: Herbal Essences shows women embracing big life changes through changing their hair

  19-10-2017 12:00
  Some people change their hairstyles on a weekly basis, but for others, their hair is part of their identity, and changing it can be a milestone in itself.
  Four women in a new short film by Herbal Essences, a P&G brand, are signaling big changes in their lives by changing their hair, and it’s a point that goes way beyond shampoo.
  The film, ‘Changes,’ is encouraging women to embrace change in their life – big or small – as a way to live more fully, to see the
  
  Read more

• Paddington pop-up books installations promote new film

  19-10-2017 11:44 via campaignlive.co.uk
  Large Paddington Bear pop-up book installations will feature across London landmarks ahead of the launch of the next film.
  
  Read more

• How Reuters is helping one-time newspapers transform themselves into broadcasters

  19-10-2017 11:30
  The once disparate news media will come close to morphing into a single competitor set next week when newspaper publishers gain access to an unprecedented supply of live video streams, allowing them to screen multiple channels of moving pictures in direct competition with television. 
  The Reuters Connect programme will launch a new Live service offering six video streams from major global news events at any time, allowing publishers to embed the pictures in their websites and Face
  
  Read more

• Why Jamie Oliver partnered with Jaguar Land Rover to make a car with a kitchen built into it

  19-10-2017 11:24 via campaignlive.co.uk
  It's like something from Chitty Chitty Bang Bang, but Jamie Oliver's "kitchen car" is about genuinely pushing boundaries, the business's commercial boss told Campaign.
  
  Read more

• M&C Saatchi creative chief Justin Tindall sparks diversity debate with 'bored' comments

  19-10-2017 11:13 via campaignlive.co.uk
  A heated diversity debate is raging across the industry after a Private View column by M&C Saatchi creative chief Justin Tindall expressing his boredom.
  
  Read more

• Alibaba says 140,000 brands will take part in its 11.11 shopping festival this year

  19-10-2017 10:59
  Alibaba has launched its 11.11 Global Shopping Festival for 2017, signing up over 140,000 brands to take part in the annual sales event.
  The occasion, previously known as Singles Day, is a 24-hour sales event that originated in China, which Alibaba promotes with a live show and online and offline retail activity. This year the theme will sit alongside the e-commerce businesses’ strategic vision for ‘New Retail’ by focusing on future retail innovation at an “unprecedented
  
  Read more

• Google AdWords can now double marketers' average daily budgets, here's what you need to know

  19-10-2017 10:54
  There’s been a recent change to the functionality of Google AdWords daily budgets that will affect the accuracy of budget control capabilities going forward for pay per-click (PPC) campaigns (SEM for our North American friends) and Display campaigns on the Google Display Network (GDN). 
  In the past, daily budgets could overspend on any given day by a small percentage, but now Google has authorized itself to spend up to twice the average daily budget. It’s called “over
  
  Read more

• ‘By ‘eck, it’s still gorgeous’: Boddingtons reunites with Mel Sykes in Tour de France spoof

  19-10-2017 10:54
  More than 20 years after an unknown actress satirised sexy perfume ads with her distinct northern tones for Boddingtons, Melanie Sykes is back with the beer brand in a new ad ripping the high-intensity tropes of sports ads.
  In a further nod to the power of female creative humour, ‘Tour de Formby’ was created by Mcgarrybowen creatives Holly Fallows and Charlotte Watmough. It sees an American cyclist zipping up his yellow jacket – interspersed with shots of sweat and gloomy lands
  
  Read more

• YouTube star Casey Neistat criticices tighter ad rules as revenues fall

  19-10-2017 10:52
  YouTube star Casey Neistat has got on his soapbox to criticize the video streaming service for the paucity of support it provides to the creator community, amidst a heavy-handed advertiser-led crackdown on inappropriate content that has hit members hard in the pocket.
  In a public video rebuke Neistat lashed out at the heavy-handed approach to moderation adopted by which have seen two recent videos unfairly ‘demonteized’, only for the decision to be later reversed on appeal.
  The lates
  
  Read more

• Pepsico marketer Brad Jakeman departs to start own consultancy

  19-10-2017 10:13
  Beverage giant Pepsico has lost its president after Brad Jakeman, who oversees in-house content creation arm Creative League Studio, announced his decision to depart in order to establish his own consultancy firm.
  In a memo to staff outlining his decision Jakeman wrote: “I’ve had the opportunity to meet and work with entrepreneurs all over the world who are disrupting industries, creating new economies and building a better society. Now, I have chosen to step down from my c
  
  Read more

• Why social media, when authentic, can propel footballers into the big leagues, says Publicis Media S&E head

  19-10-2017 10:00
  Influencers are in right now, they command power, influence and respect, and as such it was only a matter of time until top footballers had to hijack the craze, with markedly varying results.
  Social media accounts serve as engagement channels and commercial platforms, they enable footballers to control the narrative and build an affinity with fans.
  Most of the world's top footballers are utilising social media although there seems to be some disagreement about the best ways to operate. 
  
  Read more

• Angostura creates carnival pop-up with live butterfly room

  19-10-2017 09:33 via campaignlive.co.uk
  Angostura, the rum brand, is creating a carnival pop-up featuring a live butterfly room.
  
  Read more

• Gary Lineker falls foul of TfL nudity ban

  19-10-2017 09:29
  Crisp ambassador Gary Lineker has fallen foul of a Transport for London nudity ban after being photographed in his birthday suit for his latest advertising campaign.
  The topless photoshoot was conceived on behalf of a High Street retailer as a knowing nod to Lineker’s infamous appearance on Match of the Day, when he introduced the football roundup wearing nothing but a pair of white boxers.
  For his latest stunt Lineker appeared to dispense with even this concession to modesty, prompting ag
  
  Read more

• Unilever: we're launching more local innovations than ever before

  19-10-2017 09:10 via campaignlive.co.uk
  Unilever insisted once again that the FMCG business was in good shape, despite a slight slowdown in sales growth in the third quarter of 2017.
  
  Read more

• Publicis Groupe reports 'strong UK momentum' despite negative organic growth in Europe

  19-10-2017 09:01 via campaignlive.co.uk
  Publicis Groupe has reported "strong momentum" in the UK despite negative organic growth in Europe for the third quarter of the year.
  
  Read more

• Sexual harassment in adland: Cindy Gallop wants names

  19-10-2017 08:17 via campaignlive.co.uk
  Outspoken industry consultant asks women, and men, to report incidents.
  
  Read more

• Facebook and Google 'collaborated on anti-refugee campaign' during US election

  19-10-2017 08:05 via campaignlive.co.uk
  Facebook and Google reportedly worked with a right wing non-profit during the US election to target swing states with anti-Muslim and anti-refugee messages.
  
  Read more

• Hearst agrees to buy Men's Health publisher Rodale

  19-10-2017 07:49 via campaignlive.co.uk
  Hearst has agreed a deal to buy the magazine and book business of Rodale, a publisher focused on health and wellness content.
  
  Read more

• Marketing boss behind Kendall Jenner Pepsi ad steps down

  19-10-2017 07:32 via campaignlive.co.uk
  PepsiCo global beverage group president Brad Jakeman, who heads up the brand's in-house content creation division, is departing to set up a consulting firm.
  
  Read more

• Will Ferrell plays a smartphone addict in humorous PSA campaign

  19-10-2017 06:01
  Will Ferrell is playing his usual funny self in a PSA campaign that ultimately has a serious message: both adults and kids are spending too much on their smartphones, and the former should try to set a better example for younger generations. 
  The ads star Ferrell and his family of five at the dinner table, where his kids and wife are happy to enjoy their meals and talk about their days. But Ferrell can’t seem to put his phone down and enjoy the conversation — he’s too busy
  
  Read more

• “Data can give you the deep human insights to tell stories that really move people”: Beyond the Brief with Ed Chambliss, Phelps

  19-10-2017 03:04
  To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them a
  
  Read more

• ‘Our industry is important’: Exceptional Women of the World featuring Lynn Power, J. Walter Thompson

  19-10-2017 02:32
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  Chaos fills the air in the advertising business. But, for Lynn Power, CEO of J. Walter Thompson New York, that’s not an issue.While some see chaos as something that get people and industries shaking in their collective boots, Power likes change and sees it as an opportunity for in
  
  Read more

Follow @marketing_UKnws on Twitter!