Marketing news

• NYC buildings will go ‘Amazon Orange' tonight in attempt to land company’s second HQ

  18-10-2017 21:39
  The Empire State Building and One World Trade will light up orange tonight in a last-ditch effort to woo Amazon execs before the retail giant ultimately decides which city its second headquarters will call home.
  Seattle-based Amazon announced its plans to open a second headquarters in North America last month, and since then a number of cities have been vying to prove that they’re worthy contenders for what the company is calling HQ2. The deadline for bids is Oct. 19, and Amazon is ex
  
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• US Creative Work of the Week: Shark vacuum spot shows off muscle and versatility

  18-10-2017 20:00
  It seems as though people are enamored with the power and versatility of a vacuum, as Shark's IonFlex spot by Madras Brand Solutions garnered the most votes by our readers to make it the US Creative Work of the Week.
  The 30-second spot for vacuum maker Shark uses muscle car-style imagery and close-up shots of the lightweight, cordless model sucking up even the toughest and heftiest dirt, candy and aquarium rocks, while being able to bend under couches and across floors.
  Shark, known pe
  
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• Atlanta-based indie Chemistry brings in two executive creative directors

  18-10-2017 19:52
  Atlanta-based agency Chemistry has hired Anja Duering and Carl Corbitt as executive creative directors.
  The appointments come on the heels of a number of new business wins for the independent shop, including RA Sushi, YouTube, Red Bull, TIKD and Atlanta United FC. The Atlanta Convention and Visitors Bureau also recently named Chemistry its creative and strategic lead as it ramps advertising efforts for major city events like Super Bowl 53, which will be played at Atlanta’s Mercedes-Be
  
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• How Weinstein’s sex shame brought down Hollywood’s house of cards

  18-10-2017 18:25
  The fall of Harvey Weinstein and his empire, the most powerful in Dreamland, has been so complete there’s more than a whiff of the dark arts about it.
  It can’t just be happenstance that led the media to shine the spotlight on Weinstein’s shameful behaviour at this point. It’s been an open secret in Hollywood for decades. 'Famly Guy' creator Seth MacFarlane even made a joke about it at the Oscars in 2013 (see video above.)
  So what’s changed? One clue could be in
  
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• PopSugar’s Brian Sugar dishes on what makes a great story

  18-10-2017 17:49
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  Brian Sugar co-founded the site PopSugar with his wife, editor-in-chief Lisa Sugar, in 2005. The site has gone on to become a highly popular destination — to the tune of 100m visitors a month — for fashion, fitness, beauty, celebrities, travel and
  
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• Audi launches contextual roadside out of home campaign

  18-10-2017 17:36 via campaignlive.co.uk
  Audi has launched a data-driven digital out of home campaign that will serve contextually relevant messages to drivers at each location.
  
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• Green & Black's reimagines Red Riding Hood in first TV campaign

  18-10-2017 17:28
  Chocolate brand Green & Black's has released its first ever TV campaign, aiming to promotes its Velvet edition range in Mcgarrybowen's debut for the brand.
  Directed by Dorian & Daniel, the young duo behind Johnnie Walker's 'Dear Brother', the ad sees a modern day Red Riding Hood chased by a pack of wolves through a forest. When she appears cornered, she smiles, covers her eyes and starts counting '1,2,3...', revealing that the chase was just a game all along.
  The spot is accompanied
  
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• Google launches TV content explorer and a series of other updates for programmatic TV

  18-10-2017 17:05 via campaignlive.co.uk
  Google has launched a machine-learning powered tool that can catalogue shows and clips to better help publishers and broadcasters sell inventory.
  
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• Sky calls £400m media review

  18-10-2017 16:49 via campaignlive.co.uk
  Sky has called its first UK media review in 13 years as part of an estimated £400m pitch across Britain, Ireland, Germany, Austria and Spain.
  
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• The making of an ad: behind Coppafeel's 'Trust your touch' campaign

  18-10-2017 16:48 via campaignlive.co.uk
  Coppafeel!, Fold7 and Riff Raff Films discuss the the ad that calls upon men and women to check their breasts.
  
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• Droga5 receives three nominations in Grocery & Soft Drink category for Campaign Big Awards

  18-10-2017 16:38 via campaignlive.co.uk
  Droga5 London has been shortlisted three times for its Rustlers work in the Grocery & Soft Drinks product category at the Campaign Big Awards.
  
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• TUI: People are realising the Airbnb model isn’t all it’s cracked up to be

  18-10-2017 16:26
  Although the disruption of Airbnb has undoubtedly impacted the travel sector, TUI’s UK marketing director Jeremy Ellis believes a backlash is starting to form against do-it-yourself holidays.
  “People are starting to realise doing it yourself isn’t all it is cracked up to be,” he tells Marketing Week. “When you go down that route there’s too much choice and too many complications. If things go wrong there’s a lot more risks attached than if you were
  
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• Motorola launches modular smart speaker with Alexa built in

  18-10-2017 16:22 via campaignlive.co.uk
  Motorola has rolled out a smart speaker you can snap onto Motorola's moto z smartphone that comes with Amazon's Alexa built in.
  
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• Droga5 dominates Sport, Travel & Leisure shortlist for Campaign Big Awards

  18-10-2017 16:16 via campaignlive.co.uk
  Droga5 London has received five nominations in the Sport, Travel & Leisure category for the Campaign Big Awards.
  
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• How McDonald's is using digital to tackle 'big hairy business issues'

  18-10-2017 16:12
  As an “unashamedly” mass market brand, McDonald’s is less interested in using digital for pin-point targeting but instead to tackle “big hairy business issues” ranging from improving consumer trust around where its food comes from to the addressing the "recent media swirl" around staff strikes. 
  According to Emily Somers, the fast-food chain’s UK vice-president of marketing and food development, in the past year alone the firm has incr
  
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• Turkey of the week: TopCashback's ad won't get anyone talking

  18-10-2017 15:48 via campaignlive.co.uk
  Omar Oakes was bored stiff by this ad that probably no one in the industry will be talking about this week.
  
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• ESPN, FourFourTwo and Guardian team up for Russia World Cup

  18-10-2017 15:44 via campaignlive.co.uk
  The media sales teams of ESPN, FourFourTwo and The Guardian are partnering to offer advertisers a joint ad proposition for the 2018 football World Cup in Russia.
  
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• Ikea turns 30: our favourite UK ads from the creative retailer

  18-10-2017 15:19 via campaignlive.co.uk
  Ikea has built a reputation for pushing creative boundaries in advertising and marketing. Campaign looks back at some of its best ads as the brand marks 30 years in the UK.
  
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• Take a look inside the Heinz Meanz Beanz bus cafe

  18-10-2017 15:18 via campaignlive.co.uk
  Heinz is celebrating the different way people enjoy its baked beans with a dining bus that is touring the country.
  
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• Take a look inside the Beanz Meanz Heinz bus cafe

  18-10-2017 15:18 via campaignlive.co.uk
  Heinz is celebrating the different way people enjoy its baked beans with a dining bus that is touring the country.
  
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• Top indie agencies in the UK revealed in The Drum’s 2017 Independent Agencies Census

  18-10-2017 15:00
  The best-performing independent marketing agencies in the UK have been revealed in two landmark reports by The Drum.
  Published online and as a commemorative book, the Top 100 Independent Agencies, sponsored by Workfront, celebrates the strongest agencies of their kind in the UK.
  Agencies earned their place in this report based on three key factors: financial performance, recognition of excellence through award wins, and client satisfaction scores via RAR, the Recommended Agency Register.
  Powerin
  
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• Iris makes four senior hires as it takes more creative CRM approach

  18-10-2017 14:43 via campaignlive.co.uk
  Iris is strengthening its CRM proposition by bringing in four big names who will form a specialist customer marketing practice.
  
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• US Creative Works: Featuring Havas NY, Goodby Silverstein & Partners, Sid Lee and more

  18-10-2017 14:00
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on th
  
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• FC Bayern Munich rolls out augmented reality feature to offer fans personalised selfies with players

  18-10-2017 13:33
  FC Bayern Munich fans can now take a screenshot photo with Bayern stars, courtesy of a newly introduced Augmented Reality feature on the club's official mobile app.
  Fans can use their mobile device camera on any flat surface to make team captain Manuel Neuer or forward Arjen Robben appear, giving them the option to jump in to take a picture.
  The feature further gives fans the option to choose which of the three 2017-18 strips (home, away and third) Arjen Robben appears in. Th
  
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• Vox Explainers explained: inside the media company's unusual pitch to advertisers

  18-10-2017 13:30
  Vox Media has bolstered its branded content wing with the launch of The Explainer Studio, a division which works with brands to create what it dubs ‘Oh so that’s how it works?’ content on any subject, including those relating to their services.
  The Drum caught up with Graham Nelson, creative director of Vox’s Explainer Studio, on how he will run the New York-based team of creators, what it can offer to partner brands, and how plans to build upon the ea
  
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• Ad of the Day: Bodyform swaps blue gunk for real blood in cinematic sanitary reframe

  18-10-2017 13:07
  Bodyform and its Scandinavian equivalent, Libresse, have released a stylised film reworking the tropes of sanitary towel commercials. Notably, the ad begins with a shot of red, real blood being poured onto a pad, rather than the strange blue liquid of past creative.
  The film was shot with grainy, retro realism by cinematographer Monika Lenczewska and director Daniel Wolfe. Against synth-driven electro music, it depicts girls going about daily life on their period – floating in the poo
  
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• China Airlines appoints local representatives for UK return

  18-10-2017 13:01
  China Airlines, the national flag carrier of the Republic of China (Taiwan), has appointed Rooster as its PR and social media agency in the UK, as it prepares to return to the market. 
  The four-star airline will begin a non-stop service between London Gatwick and Taipei Taoyuan from Friday 1 December, the first time China Airlines flights has operated to the UK since 2012.
  Rooster will operate the airline’s press office and promote the new service via conventional media and digit
  
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• Campaign Diary: Will ITV's Kelly Williams get a good licking in the ring?

  18-10-2017 12:54 via campaignlive.co.uk
  The Media Fight Night is fast approaching, while Anomaly creative interns take on the moped riding phone robbers.
  
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• Gary Lineker pops up naked in mystery ad campaign

  18-10-2017 12:08 via campaignlive.co.uk
  Gary Lineker's bare upper half will appear in an ad appearing today in the London Evening Standard - but the brand behind the images is refusing to identify itself.
  
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• Guardian to invest in tech startups that support future of news with £42m venture capital fund

  18-10-2017 12:05
  Guardian Media Group (GMG) has launched a £42m venture capital fund, GMG Ventures, that will see the publisher invest in technology startups that support the future of news in a sector that faces "ongoing disruption", it said.
  The fund will invest in early stage businesses focused on areas such as artificial intelligence (AI) and machine learning; adtech that addresses fraud detection and new formats; payment technologies; and new forms of content distribution, via
  
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• BT seeks start-ups to innovate around sports fan engagement

  18-10-2017 11:48 via campaignlive.co.uk
  BT is seeking entrepreneurs and start-ups to help it innovate around fan engagement and bringing viewers closer to the action during its sports coverage.
  
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• People on the move featuring Publicis Media, VML, Ogilvy and more

  18-10-2017 11:30
    
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  Time Inc. 
  Charlotte Moore, editor-in-chief of InStyle UK, is expanding her role to become digital content director across Time Inc. UK’s fashion and beauty portfolio, including the online sites for Look and Marie Claire.
  Alongside her role on InStyle, Moore will work with Trish Halpin, editor-in-chief of Marie Claire, to continue the editorial development of marieclaire.co.uk. Halpin and Moore will be working to ensure closer alignment of the wider editorial t
  
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• UK retailers turn to cross-channel experiences as almost half invest in mobile apps

  18-10-2017 11:09
  A new survey compiled by VoucherCodes has found that British retailers are now taking digital seriously with 50% of those quizzed adopting a joint approach to investment in both physical and digital shopping.
  At the other end of the spectrum the proportion of respondents prioritising High Street investment alone has slumped to just 8%, highlighting the clear direction of travel toward cross-channel retail.
  Key takeaways from the report include the fact that 56% of British retailers have put
  
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• Google and Facebook commit to ‘gold standard’ to clean up digital advertising

  18-10-2017 11:00
  Google and Facebook have committed themselves to a new initiative by the IAB to address common digital advertising woes such as ad fraud and brand safety.
  The ‘Gold Standard’ programme, which launches today (18 October), sees 23 IAB UK board members, including Facebook, Google and Twitter, promise to take three key actions to improve digital advertising:
  Reduce ad fraud by implementing the ‘ads.txt’ initiative on all sites carrying ads. This means publishers and distribut
  
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• Facebook, Google and News UK pledge to reduce ad fraud with IAB ‘Gold Standard’ initiative

  18-10-2017 11:00
  Some of the biggest players in the digital ecosystem have promised to raise standards in order to create a “sustainable future” for the industry as part of a new "Gold Standard" pledge spearheaded by the Internet Advertising Bureau (IAB) in the UK.
  The initiative is a three-pronged crackdown on the ills that continue to dog the online ad sector, including: fraud; brand safety; and “bad” ads.  However, the IAB has hinted that, in time, the scheme could expand to
  
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• Mark Ritson: TV and digital are dating, so who’s going to get screwed?

  18-10-2017 10:59
  If you’ve been a marketer for the past five years you have almost certainly been sucked into the ongoing debate about the death of TV as a channel and as an advertising medium, and its imminent replacement by digital video, ostensibly from YouTube and Facebook, aka the digital duopoly.
  Well, things have not quite turned out as predicted. Despite hundreds (yes hundreds) of articles predicting the death, decline and general apocalyptic end times for TV, the big stupid screen from the 20th c
  
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• Tui cements Thomson rebrand with biggest ever marketing push but SEO now the multi million-pound challenge

  18-10-2017 10:50
  Two years of slowly shedding Thomson to bring travel company Tui under a single brand has culminated in its biggest ever marketing campaign but it will all be in vein, unless the multi-million pound SEO strategy is watertight.
  The road from Thomson’s transition to Tui has been long; beginning in earnest over two years ago before being rolled out in the Netherlands, France and Belgium with the UK the last market to undergo the shift this week.
  An ad campaign launched today (18 October) to r
  
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• Google powers ahead of Microsoft and Amazon to be named most authentic brand in India

  18-10-2017 10:45
  Google has been declared as the most authentic brand in India followed by Microsoft and Amazon according to Cohn & Wolfe’s Authentic Brand Study this year.
  Maruti Suzuki, Apple and Sony were ranked forth, fifth and sixth respectively.
  The 2017 Authentic Brands study is based on the combination of primary and secondary research, including surveys on more than 1,400 brands, measuring more than 200 global brands over two months (May to June 2017) to over 15,000 consumers. 
  Donna Impe
  
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• The future of digital is biological

  18-10-2017 10:44 via campaignlive.co.uk
  After an era of mechanised efficiency, the next great leap in digital and technology must be biological, futurist Tracey Follows believes.
  
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• Burger King wallops Whoppers for anti-bullying social experiment

  18-10-2017 10:38
  Burger King is taking a stand against bullying by conducting a unique social experiment within one of its branches.
  Bullying Junior has been devised to presage anti-bullying week in the UK from 13 November by employing child actors to stage a mock fight in front of shocked patrons, whose reactions were caught on camera as they witnessed a schoolboy being bullied by his friends.
  The chain also let loose a malign employee (also an actor) to surreptitiously mash unsuspecting customers burgers.
  In t
  
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• Pick of the week: Jigsaw's emotional immigration campaign is pitch perfect

  18-10-2017 10:28 via campaignlive.co.uk
  Creative discovery and Oxford Street Tube station do not usually come hand in hand.
  
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• Amazon Studios head departs amidst swirl of sexual harassment claims

  18-10-2017 09:26
  Amazon Studios boss Roy Price has tendered his resignation in the face of allegations from a producer that she was sexually harassed by him in the back of a car and another actress who complained that he took no action when told that she had been the victim of a sex assault perpetrated by Harvey Weinstein.
  Price has been on a leave of absence since the allegations first broke last week, handing over responsibility for day-to-day duties to chief operating officer Albert Cheng in the sho
  
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• Ikea looks to bolster sustainable credentials as it picks Anomaly for first global brief

  18-10-2017 08:59
  Ikea Group has selected Anomaly to lead its first ever global account, created to develop a corporate and consumer communications platform focused on sustainability.
  As a new strategic account, the win will not affect the work of local incumbent creative agencies, including Mother in the UK.
  Ikea began conversations with agencies in February 2017 and awarded the account following a competitive pitch. According to Anomaly, the furniture brand was seeking ‘an agency with global understanding
  
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• Why today’s creative industry is better than that of ‘the good old days’

  18-10-2017 08:45
  In my last piece, I wrote about the old days. In some ways they were better.
  More money meant more time, and creative and media worked together to find solutions.
  The work was more likeable. Or put it this way – people didn’t hate advertising quite so much.
  But in many ways, it is so much better being a creative person today. Because…
  1. There’s less snobbery
  Not that long ago, the same class divisions that bedevil Britain could be found in ad land.
  If you specialis
  
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• Savlon raises awareness about hygiene among kids through engaging storytelling

  18-10-2017 08:34
  Indian antiseptic brand, Savlon rolled out its new initiative #SavlonSawathIndia  (SavlonHealthyIndia) to raise awareness about hygiene among kids on Global Handwashing Day and encourage behavioral change.
  As part of the initiative, Savlon launched a film Haath Se Baat (Talking to the hand) where a hidden voice artist imitates germs and enlightens children about the dangerous diseases germs can spread like typhoid, diarrhea and vomiting.
  Savlon Swasth India Mission seeks to accelerate
  
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• Watch: MediaWeek Awards Winners' interviews

  18-10-2017 08:26 via campaignlive.co.uk
  The MediaWeek Awards took place at the Grosvenor House Hotel last week; we spoke to some of the winners.
  
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• Thomas Barta: Being an ‘authentic leader’ may be harder than you think

  18-10-2017 08:00
  Patrick Barwise and I consider ourselves lucky. Reviews for our book, The 12 Powers of a Marketing Leader, were pretty positive. Well, we’ve conducted the world’s largest CMO success study, and many CMOs have helped write the book. What else to expect than rave reviews?
  Melanie (not her real name) doesn’t quite agree, however. After a recent keynote, she came up to me and said: “You teach us how the best marketing leaders made it to the top. But I have my own authentic st
  
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• MPs shouldn't work for lobbying companies, simple

  18-10-2017 07:49
  There are some things that you shouldn't need to say, but unfortunately you have to. Here's one of them:
  MPs should not work for lobbying companies.
  It's blindingly obvious, and it really is that simple. But as was revealed recently, a few MPs do just that. And even worse, some of them are former Ministers. 
  Now let me be clear. All of these MPs are acting within the law. And all of the companies they work for are acting within the law too. But just because something is legal, doesn't mean
  
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• Havas’s The Village works to stand out in mattress space with bed-in-a-box brand

  18-10-2017 02:07
  There’s a lot of activity in the mattress delivery space. From Casper, which delivers the bed for you and gives you a trial, to Sleep Number’s millennial-centric creation, the “It” bed, which is a mattress system where each side of the bed can be adjusted using your phone or tablet’s Bluetooth technology. But Havas’s The Village, a community of creatives all under one roof, worked with retailer Mattress Firm to create Tulo, a new bed-in-a-box brand.
  Tulo looks
  
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• Marketing budgets take a hit as Brexit uncertainty bites

  18-10-2017 01:05
  Marketers are by nature an optimistic breed but in the face of the post-Brexit economic reality of rising prices and gloomy forecasts for economic growth their innate positivity is being tested.
  Dire forecasts of low productivity across UK PLC and continued talk of “cliff edge” no deals have left many marketers keeping a tight rein on spending and a close eye on media channels that promise instant wins.
  According to the latest “Bellwether Report” – a trusted quarter
  
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