Marketing news

• You & Mr Jones invests $20m in Pinterest

  17-10-2017 20:18
  Brand technology company You & Mr Jones has revealed that it invested $20m in Pinterest during the image-sharing platform’s last fundraising round, which closed in June and totaled $150m.
  This marks the first investment that You & Mr Jones has made in Pinterest, which reached 200 million monthly active users last month. According to You & Mr Jones, the $20m investment can be seen as a “major vote of confidence in the platform and the value of visual search technology for
  
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• AS Roma join hands with SmartReplay to introduce an engaging video experience to empower fans

  17-10-2017 20:08
  AS Roma has partnered with video producer SmartReplay to become the first football club to roll out a video experience which enables fans to control what they want to watch.
  The first video is the interactive Francesco Totti (player) video where users can choose if they want to watch his goals, assists or celebrations. If the user chooses celebrations as an option, then an inventory of his popular celebrations would come up for them to choose further (as depicted in the picture above).
  
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• Telefónica's Movistar+ lifts the lid on how it plans to dominate original Spanish fiction

  17-10-2017 18:46
  Mobile giant Telefonica's Spanish PayTV group Movistar+ has announced a gamble on an unprecedented volume of exclusive Spanish-language shows as a means of attracting new subscribers, something it has been doing with increasing success of late.
  The company was formed as a result of a 2015 merger and rebrand of Movistar TV and Canal+, and now boasts just shy of four million subscribers, masterminding an uprise in PayTV subscription with the launch of a new Velvet Col
  
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• The day after tomorrow: when ad blockers and GDPR kill all adtech and martech

  17-10-2017 17:36
  This is a talk that The Drum Promotion Fix columnist and marketing keynote speaker Samuel Scott gave today at SearchLove London, an annual event held by UK online marketing agency Distilled. Scott’s next biweekly column will appear on Monday, October 30.
    
  The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platformsfrom Samuel ScottCrazy Egg. Facebook. Google Analytics. Google Tag Manager. Hubspot. Marketo. New Relic. Visual Website Optimizer. With four clicks, I
  
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• The Failure Awards for defunct branding | #10 Trump – The Game

  17-10-2017 16:45
  In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure.
  Last week we looked at the peculiarly punctuated :CueCat barcode reader. This time we look at a product featuring everyone’s favourite POTUS: Trump – The Game.
  Where would we be without Donald Trump?
  Like him or loathe him, one thing i
  
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• Glorious! creates wellness shed to encourage mindfulness

  17-10-2017 16:34 via campaignlive.co.uk
  Glorious!, the food company, is setting up a wellness shed in Boxpark Shoreditch.
  
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• WPP calls out Japanese agency ADK over overseas strategy and animation business buys

  17-10-2017 16:28 via campaignlive.co.uk
  WPP has strongly criticised ADK, the Japanese ad agency in which it holds a minority interest, over its overseas ambitions as it pushes forward with a sale to Bain Capital.
  
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• The big debate: Is it the beginning of the end for the ‘big five’ agency holding groups?

  17-10-2017 16:19
  Over the past year, the agency landscape has been under the microscope like never before, with evidence of murky supply chains and agency kick-backs hitting the headlines. Now, with more and more brands bringing creative and media buying expertise in-house, it points to a distinct lack of trust between marketers and their partners. In fact, last year, 30 of the leading 100 advertisers in the US changed agencies, with a clear suggestion this was driven by distrust.
  In one of his most recent
  
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• Accenture set to acquire French digital commerce Agency Altima

  17-10-2017 16:16
  Accenture Interactive has continued its expansion strategy and growth of its creative credentials with the acquisition of full-service digital commerce business, Altima. 
  The agency, which has locations in France, China, Canada and the United States has been acquired with the prospect of improving customer loyalty amongst Accenture's client base through the creation of compelling digital experiences. 
  Details of the financials were not released within the announceme
  
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• BT picks Wunderman in ongoing digital agency review

  17-10-2017 15:40 via campaignlive.co.uk
  BT has so far awarded appointed Wunderman in an ongoing review of its digital agencies.
  
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• Heineken marketer and Saatchis 'enforcer' Simonds-Gooding dies

  17-10-2017 15:22 via campaignlive.co.uk
  Anthony Simonds-Gooding, the marketer who approved Heineken's iconic "refreshes the parts" campaign before going on to become a trouble-shooter at the then Saatchi & Saatchi group and the financially crippled D&AD, has died aged 80.
  
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• Barton F Graf calls on industry to create ads for Obamacare in light of advertising budget cuts

  17-10-2017 15:13
  Creative agency Barton F Graf is calling on the advertising industry to create ads and donate media space for the Affordable Care Act - also known as Obamacare - ahead of the upcoming open enrollment period. 
  The call to arms comes nearly two months after the Trump administration announced its plans to spend 90% less on advertising to get people to sign up for Obamacare than former President Obama did. This year $10m is being allocated to promotional activities for the Affordable Care Act,
  
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• Facebook funds online safety and creates an anti-bullying exhibition

  17-10-2017 15:08 via campaignlive.co.uk
  Facebook has committed more than £1m to helping Childnet International and The Diana Award get digital safety and anti-bullying ambassadors in every school.
  
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• Bodyform shows ‘realistic’ blood in ad to normalise periods

  17-10-2017 15:00
  Bodyform is looking to normalise periods by portraying them more realistically in its advertising, a strategy which since being adopted three years ago has led it to grow ahead of the market.
  The new #bloodnormal campaign portrays a series of true-to-life references to periods in a bid to demonstrate that periods are just a normal part of everyday life – and that showing them and talking about them should be too.
  For example, the ad shows a young man casually purchasing pads from a conveni
  
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• #MeToo receives over half-a-million mentions over one day

  17-10-2017 14:26
  In the wake of reports over the numerous sexual harassment misconduct accusations directed at Hollywood producer Harvey Weinstein, over half-a-million social media users globally have shared their own experiences of harassment. 
  The #MeToo social media movement began this week with over 505,000 mentions over a 24-hour period via social media platforms on Monday alone as people highlighted themselves as having experienced some form of sexual harassment by using the phrase. 
  Men and wome
  
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• A look inside Esquire's London Townhouse

  17-10-2017 14:16 via campaignlive.co.uk
  Watch Esquire open their London Townhouse for four days of events in collaboration with luxury goods brand Dior.
  
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• Marketoonist on GDPR

  17-10-2017 13:55
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on GDPR appeared first on Marketing Week.
  
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• Inside the Ad Association's campaign to keep overseas talent in the UK post-Brexit

  17-10-2017 13:48
  The Advertising Association is leading an industry-wide campaign to ensure the UK government maintains sensible immigration controls after Brexit. Interviews with prominent ad figures shared the benefits of overseas talent in the "a Great Advert for Britain" drive which launched earlier today (Tuesday 17 October).
  Stephen Woodford, chief executive of the Advertising Association, boasted of the "industry-first" campaign, informed by a partnership with Microsoft’s professional
  
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• UK Top Shazamed Ads: Asda climbs to top spot while Vodafone, Schwarzkopf and Apple Watch enter the chart

  17-10-2017 13:43
  While Asda climbs to the top spot with its Halloween special, we see three new entries to the chart.
  Vodafone enters in eighth place with help from Sigma's 'Changing' track alongside the exciting new technology on offer with its products.
  An array of bold and bright hair colours from Schwarzkopf LIVE colour guarantees it sixth place with its 'Your Colour, Your Style' campaign.
  Jumping straight to fourth place, Apple takes another place in the chart. Created by TBWA, the short demonstrates the im
  
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• BBH shortlisted three times for Campaign Big Awards in Finance

  17-10-2017 13:41 via campaignlive.co.uk
  Bartle Bogle Hegarty has received three nominations in the Financial category at the Campaign Big Awards for its work for Barclays.
  
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• This taboo-breaking Bodyform and Libresse ad shows real period blood for the first time

  17-10-2017 13:22 via campaignlive.co.uk
  Feminine care brands Bodyform and Libresse show menstrual blood realistically for the first time in a global ad campaign aiming to smash taboos around periods.
  
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• Ad of the Day: Sony marks George Michael's Listen Without Prejudice re-issue with monochrome films

  17-10-2017 13:12
  To promote the re-release of George Michael’s Listen Without Prejudice album, Sony Music has unveiled a powerful series of black and white films, which both challenge viewers to confront their own preconceptions and celebrate the musician’s contribution to culture and life.
  The ads were revealed during the Channel 4 premiere of an autobiographical feature-length documentary – Freedom – which was produced by the star and finished posthumously following his death on Christm
  
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• Svedka Vodka gets creepy for Halloween with banner ads that stalk users in spooky campaign

  17-10-2017 13:06
  Svedka Vodka amps up the creepy factor this Halloween season with a new campaign featuring banner ads that haunt and taunt users everywhere they go.
  With a millennial audience that spends a lot of time online, the vodka brand decided to dial up the creepiness factor with the most dreaded kind of advertising – banner ads.
  The Svedka 'Banner Ad Curse' finds eerie banners following users around like a stalker and reminding them that their every move is being watched, measured, and w
  
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• Burt’s Bees launches new beauty line with an emphasis on natural ingredients in ‘I Am Not Synthetic’ campaign

  17-10-2017 13:00
  Burt’s Bees, a company built from simple beeswax-based balms, is introducing the biggest product launch in company history – Burt’s Bees Beauty – a full line of cosmetics made with natural ingredients.
  The accompanying launch campaign from Mcgarrybowen, titled ‘I Am Not Synthetic’ announces the brand’s entry into the beauty category. It features women being empowered by the products and the natural ingredients used in those products. The campaign encoura
  
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• Omnicom's UK growth slows as worldwide revenue falls in third quarter

  17-10-2017 12:37 via campaignlive.co.uk
  Omnicom's UK revenue grew organically by 3.8% year-on-year in the three months to 30 September, ahead of global organic growth of 2.8%.
  
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• The rise of the expert (and fall of celebrity)

  17-10-2017 12:05
  Let’s be honest. The day that an alien life form lands on Earth and we have to explain about ‘that time we bought a coffee machine because actor George Clooney recommended it’, it’s going to be pretty embarrassing. We’re not going to look the brightest.
  So when celebrities began losing sway to bloggers, vloggers and the eventually rebranded ‘influencers’… we were trending in a better direction, right?
  I remember the mixed reaction of the marketing
  
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• 'Every problem has another solution': Beyond the Brief with John Cornette, EP+Co

  17-10-2017 12:00
  To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them a
  
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• News UK and Sky Media pair with Movember Foundation to curb high death rates among young men

  17-10-2017 11:51
  News UK and Sky Media have formed a new partnership with the charitable Movember Foundation geared toward reducing a disproportionately high death rate amongst young men.
  To that end a cross-platform integrated campaign has been devised by communications agency Bountiful Cow to raise awareness of contributing factors such as cancer and mental health by encouraging men to come forward about issues relating to their own health.
  Incorporating elements of TV and radio the push will urge men to
  
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• Apple hosts sessions on cycling, comic books and architecture in Big Draw festival

  17-10-2017 11:44 via campaignlive.co.uk
  Apple is hosting a series of events at its flagship Regent Street store as part of The Big Draw Festival.
  
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• The industry can lead a 'grass roots campaign to halt freedom of movement curbs'

  17-10-2017 11:38 via campaignlive.co.uk
  The Advertising Association has issued a rallying cry to the industry at the launch of its campaign to halt potential curbs to immigration post-Brexit.
  
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• Jack Ma outlines new strategy to develop 'Alibaba economy'

  17-10-2017 11:26
  Just days after announcing the opening of technology labs and to invest $15bn in research and development, e-commerce giant Alibaba has revealed its aim to create an 'Alibaba economy' and outlined the ambition of supporting five new strategy elements for the coming decades.
  In a letter that included the strapline: "2017 Letter to Shareholders," Jack Ma, executive chairman of the Alibaba Group emphasized that "while public shareholders expect us to be profitable, our raison d&
  
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• ADK says working with WPP no longer makes sense as it commits to Bain Capital deal

  17-10-2017 11:21
  The latest back and forth between ADK and WPP sees the Japanese agency committing to a deal in which it has called for shareholders to sell to Bain Capital.
  It has said it will stick to the plan, despite WPP urging that the deal undersold the shares and went against shareholder advice.
  The deal would see ADK returning to private ownership and removing itself from the Tokyo Stock Exchange. 
  The statement from ADK attempted to respond to the criticisms from WPP, arguing that the price was scr
  
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• Snapchat forms joint digital content studio with NBCUniversal to produce scripted shows

  17-10-2017 11:20
  Snap has tapped NBCUniversal to form a joint digital content studio that will produce scripted shows for its image-sharing app, Snapchat.
  The studio will be based in Santa Monica, California. It will produce made-for-mobile programming to primarily debut on Snapchat.
  The initial focus will be to develop and produce Snapchat Shows, including scripted and other genres. NBCUniversal and Snap Inc. have equal equity stakes in the new venture.
  Lauren Anderson has been named chief content officer for t
  
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• Anthony Joshua pulls no punches with Lynx push

  17-10-2017 11:16
  Unilever owned deodorant brand Lynx has shown that it’s still fighting fit after enticing World Heavyweight champion Anthony Joshua to step out of the ring in order to launch a new limited-edition range.
  Dovetailing with a fan participation campaign led by TMW Unlimited the fortnight long campaign will encourage people to track down cans of the limited-edition deodorant which have been secreted around the country to win tickets for Joshua’s next fight.
  To help fans on their way TMW h
  
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• Adnams launches spooky Halloween game for Ghost Ship pale ale

  17-10-2017 11:04 via campaignlive.co.uk
  Suffolk brewery Adnams has launched a mobile game for Android and iOS to market its best-selling beer, Ghost Ship.
  
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• Meet the folks trying to unleash ‘media thursday’ upon Singapore

  17-10-2017 10:56
  Singapore has a vibrant and exciting media scene, agencies such as BBH are taking home loads of awards from Cannes, it’s digitally advanced and the weather is mostly ideal for an after work pint or two.
  However, many who have worked in the industry in other markets, either foreign workers or Singaporeans who have worked abroad, will note that it’s lacking in a regular networking scene. Unleashed, a new committee of industry leaders, are hoping to change that, creating an event that e
  
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• Cindy Gallop calls out sexual harassment in the ad industry and for people to step forward

  17-10-2017 10:46
  Cindy Gallop has broadened the scope of her push to root out sexual harassment by calling on the advertising industry to embark on its own bout of soul searching in the wake of snowballing allegations of sexual misconduct leveled against film producer Harvey Weinstein.
  Reaching out directly to other potential victims in a Facebook post, Gallop called on them to seize the moment by coming forward to document their own experiences, either direct or witnessed, in order to root out similar predators
  
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• Veuve Clicquot revives widow series exploring seven deadly sins

  17-10-2017 10:35 via campaignlive.co.uk
  Veuve Clicquot is reviving its widow series with an experience around the seven deadly sins.
  
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• Netflix subscriber surge of 5.3 million new users sends shares soaring

  17-10-2017 10:12
  Netflix has surprised by declaring an unexpected surge in subscriber numbers, scotching fears that the streaming service may have hit a plateau.
  The lead player in the fast-growing internet television sector extended its lead over the third quarter by racking up an additional 5.3 million subscribers globally, well in excess of Wall Street analysts’ predictions of 4.5 million and boding well for Netflix’s target of an additional 6.3 million subscribers in the current quarter
  
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• Tencent signs co-production deal with BBC Worldwide for Blue Planet II

  17-10-2017 09:02
  BBC Worldwide has inked a co-production deal with Tencent for the landmark series Blue Planet II.
  The deal will see Blue Planet II broadcast simultaneously in China and the UK, with Chinese viewers able to watch via Tencent’s QQ video platform and app.
  The deal, which was brokered at Mipcom, is the latest in a string of content deals which has seen Tencent screen BBC Worldwide content, such as Doctor Who, Orphan Black, Frozen Planet, The Collection and Planet Earth II.
  It is part of T
  
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• The 10 types of copywriter – which one are you?

  17-10-2017 09:00
  Saying you’re a copywriter is all very well. But it’s a bit like saying you’re an artisan. What kind? That’s what we want to know.
  So, to help you define yourself more precisely and spark more interesting cocktail party conversations (especially with that attractive art director), here is my guide to the ten prevalent personality types among us wordsmiths.
  The Novelist Manqué
  Yes, you are a copywriter. For now. You spend your days turning out ad copy for cars, acco
  
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• Snap partners with NBCUniversal to create shows for Snapchat

  17-10-2017 08:22 via campaignlive.co.uk
  Snap has announced a joint venture with US media giant NBCUniversal to develop and produce shows for Snapchat.
  
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• How marketing is working with finance to shake off the ‘us versus them’ attitude

  17-10-2017 08:05
  The relationship between marketing and finance is arguably one of the most important within any business. Traditionally perceived as an adversarial tug of war between marketing on one side spending the money and finance on the other trying to save it, this relationship has evolved into a modern marriage of equals.
  This new look relationship is being forged by closely working teams which possess a shared vision for the business and an appreciation of each other’s specialism.
  Closeness very
  
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• Facebook acquires app aimed at helping teens be nice to each other

  17-10-2017 08:04 via campaignlive.co.uk
  Facebook has bought social polling app tbh, which invites users to anonymously answer good-natured multiple choice questions about friends, and then sends the answers to the subjects in the form of compliments.
  
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• UKTV on removing the tension between marketing and finance

  17-10-2017 08:00
  Forging a relationship based on trust is the key to driving effective collaboration between marketing and finance.
  Here in the fourth instalment of Marketing Week’s ‘A Marketer’s Best Friend’ series, sponsored by Salesforce, UKTV CMO Zoe Clapp and CFO Tom Davidson explain how they have created a collaborative environment based on trust, enabling them to work closely on a strategic level to deliver the business vision.
  READ MORE: How marketing is working with finance to sh
  
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• Netflix to spend $7bn on content next year as subscriber numbers grow

  17-10-2017 07:48 via campaignlive.co.uk
  Netflix outstripped its subscriber growth forecast in the last quarter by almost a million, adding 5.2 million paying customers in the three months to 30 September.
  
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• Rising tides lift all boats: Tapad VP Henry Schenker on the importance of always striving to educate

  17-10-2017 03:10
  “Education, education, education”, is key to the continued growth of digital investment in Asia Pacific, says Tapad vice president and Asia Pacific lead Henry Schenker.
  Speaking ahead of The Drum Digital Trading Awards, of which Tapad is a partner, he voiced hopes that data wouldn’t be seen as an expensive investment and that attribution would start to be taken as seriously as it is in the US and Europe.
  The theme of the awards in the Asia Pacific inaugural year is clarity
  
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• Creative work of the week APAC: Havmor taps animated cows to promote real milk ice cream

  17-10-2017 01:02
  The winner of this week's creative work of the week in Asia Pacific is Havmor, which launched its #MadeOfMilk series with two animated Cool Gaiz (cows) as the films' main characters to promote its real milk ice cream products.
  This is the first film in a series of three seconds to 20 seconds spots created by Creativeland Asia and shows the two cows in a cold barn obsessed with Havmor's real milk ice cream.
  "We want to establish Havmor as a brand synonymous with real
  
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• Online video ad spend nearly doubles in a year to overtake banner ads for first time

  17-10-2017 01:01
  Advertisers spent a record £14m more on video ads than banner ads for the first time this year, as video advertising nearly doubled in growth to become the fastest-growing ad format in the industry, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.
  In the first half of 2017, advertisers spent £699m on video ads – a 46% year-on-year rise – whilst spend on banner ads increased by just under 2% to £685m.
  Video is t
  
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