Marketing news

• Indie Influence: How one agency exec turned his classic boating hobby into a brand

  16-10-2017 21:18
  Welcome to Indie Influence, a series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring SmithGifford's Woody Boater, a website created by the agency for the antique and classic boat community. 
  Advertisers are notorious for being obsessed with the new and the next, a phenomenon that explains why agencies and brands alike have invested ample resources into virtual reality campaigns in recent years even t
  
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• Hunger, passion, curiosity: MullenLowe Singapore’s Shengjin Ang on being a great creative

  16-10-2017 19:27
  What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.
  MullenLowe Singapore’s creative director Shengjin Ang, has had his fair share of success. 
  In the industry for over 14 years, he has spread his talent to award-winning work in print, outdoor, radio and more. Bagging recognition by
  
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• Amanda Morrissey moves to Publicis Spine as Sue Frogley becomes Publicis Media chief

  16-10-2017 19:21
  Publicis Media has named Sue Frogley as its UK chief executive as Amanda Morrissey has been named as the president of global client strategy for its new data and analytics division, Publicis Spine.
  Frogley, who was president of global client solutions at Publicis Groupe, will step up to lead Publicis Media, will also act as a member of the London board.
  She will be tasked with the responsiblity of leading the organisation and business transformation while growing the media division's b
  
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• ‘Be unafraid to say the stupid thing’: Exceptional Women of the World featuring Kate Hironaka, B-Reel

  16-10-2017 18:41
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  For Kate Hironaka, chief strategy officer of B-Reel in Los Angeles, hearing about the impact of iconic work while at the University of Oregon School of Journalism excited her about the industry. While the world went gaga over the creative commercial exploits of Apple’s &ldquo
  
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• Global's DAX to become ‘largest digital audio ad platform’ after acquisition of AudioHQ

  16-10-2017 18:00
  Commercial radio owner Global has established a footprint in the US with the acquisition of digital audio ad sales company, AudioHQ, in a move which it claims makes DAX the largest digital audio advertising platform in the world.
  As part of the acquisition, AudioHQ, which launched in 2014 and is now one of the biggest aggregators of digital audio inventory in the US, will be rebranded to DAX.
  Publishers with inventory already on the AudioHQ roster include Slacker, M
  
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• Why are people with disabilities still not being represented in ads?

  16-10-2017 17:52
  Over the past few years there’s been a real change in advertising, with many brands and agencies pushing for advertising to become more inclusive.
  Whether than means being more inclusive of the LGBT community, women, or making the effort to cast models and actors from BAME backgrounds, it seems like advertising is heading in the right direction.
  However, there is still one marginalised group that is being left out of the casting calls.
  People with disabilities.
  It’s been a good year
  
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• Ad of the Day: Wall Street Journal charts life of the zealous professional in action-inciting ad

  16-10-2017 17:09
  ‘Good things come to those who don’t wait’ proclaims the Wall Street Journal, which features an impatient, ambitious businesswoman growing up in its latest spot.
  The ad begins with her birth – too eager to enter the world, she appears in the back of a taxi outside the emergency room. As a child she’s quick to walk and explore, and shows an entrepreneurial spirit at the lemonade stand early on.
  A copy of the Wall Street Journal is in her adult hand as she runs f
  
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• London Transport Museum showcases 100 years of women's poster art

  16-10-2017 17:05 via campaignlive.co.uk
  The Poster Girls exhibition celebrates a century of art and design, marking 100 year since women's suffrage in the UK.
  
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• NBA strengthens ‘basketball anywhere’ ethos with augmented reality game

  16-10-2017 16:33
  The NBA has embraced augmented reality as a means of immersing fans in the culture of shooting hoops no matter where they are.
  The NBA claims to be the first US sports league to have released an AR game, giving it a reputable first in the space. The title is free on the Apple App Store and requires users to flick shots at the hoop using the phone’s inbuilt accelerometer. They are tasked with scoring as many throws as possible inside a 30 second window.
  Melissa Rosenthal Brenner, NBA senior
  
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• Bud Light hails relaunch a success as it looks to ‘cement’ positioning with TV push

  16-10-2017 16:29
  Bud Light is looking to further strengthen the brand with a big media push, as it hails its relaunch in the UK in February a success.
  The low-alcohol beer brand was reintroduced to the British market earlier this year after a 16-year hiatus. The AB InBev-owned brand previously rolled out two campaigns and brought back the Budweiser frogs as it looked to raise awareness.
  Bud Light is now following this up with another TV campaign that aims to “establish the brand’s personality”.
  
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• Leonie Roderick: How are we still getting age in advertising so wrong?

  16-10-2017 16:08
  Last week saw the return of the annual Mature Marketing Summit. The event, run by the Mature Marketing Association (MMA), looks to showcase best – and worst –practice when it comes to portraying senior consumers in advertising.
  The summit came at an opportune moment. Just a week before, Gransnet and Mumsnet revealed a staggering 85% of Brits aged 50 or over believe ads aimed at older people rely on stereotypes, with 79% claiming their age group is patronised by advertisers.
  The
  
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• How are we still getting age in advertising so wrong?

  16-10-2017 16:08
  Last week saw the return of the annual Mature Marketing Summit. The event, run by the Mature Marketing Association (MMA), looks to showcase best – and worst –practice when it comes to portraying senior consumers in advertising.
  The summit came at an opportune moment. Just a week before, Gransnet and Mumsnet revealed a staggering 85% of Brits aged 50 or over believe ads aimed at older people rely on stereotypes, with 79% claiming their age group is patronised by advertisers.
  The
  
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• Boots marketer Elizabeth Fagan named ISBA president

  16-10-2017 16:07
  The Incorporated Society of British Advertisers (ISBA) has named Boots veteran Elizabeth Fagan as president, replacing Britvic’s Simon Litherland who steps down next month.
  Fagan is currently managing director of Boots in the UK and senior vice president at parent company Walgreens Boots Alliance. Prior to her appointment in June 2016, she held a number of marketing roles at the retailer.
  Fagan said it was a “crucial time” to join the industry body if it’s to retain publi
  
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• One Minute Briefs - The Drum Creative Awards winner

  16-10-2017 15:57
  On Friday 13 October, The Drum teamed up with One Minute Briefs to ask the creatives of Twitter to come up with an advert for the Creative Awards.
  Twitterer were asked to post their ads to @OneMinuteBriefs @AwardsCreative @TheDrum with the hashtag #DrumCreativeAwards.
  These awards are here to fly the flag for creativity in the midst of the digital revolution. Creativity holds the true power behind the marketing industry and when you infuse it with tech, truly amazing things happen
  
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• Lab hires Rosita Wijngaarde as managing partner of performance marketing

  16-10-2017 15:53
  Soho-based Lab, an independent full-service digital agency, has announced that Rosita Wijngaarde has joined the performance marketing team as managing partner to drive strategic growth by offering a uniquely transparent and end-to-end solution for marketers.  
  With the recent disruption and lack of accountability in the media and performance marketing industry, Lab believes that by offering a truly transparent solution with end-to-end accountability it will help to restore some of
  
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• ISBA appoints Boots' Elizabeth Fagan as new president

  16-10-2017 15:47 via campaignlive.co.uk
  ISBA has appointed Boots UK and Republic of Ireland managing director Elizabeth Fagan as its new president.
  
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• Advertising Association warns of Brexit talent loss with 'Great Advert For Britain'

  16-10-2017 15:36 via campaignlive.co.uk
  The Advertising Association has launched a campaign, called "A Great Advert For Britain", to celebrate the role of foreign workers in the ad industry and warn it is under threat because of Brexit.
  
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• Global's DAX buys AudioHQ in a bid to be world's biggest audio ad sales platform

  16-10-2017 15:34 via campaignlive.co.uk
  Global's DAX has bought US digital audio ad sales company AudioHQ in a deal that the British group claims will create the world's largest digital audio advertising sales platform.
  
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• Microsoft seeks brand partners to help it further Bot development offer

  16-10-2017 14:22
  Microsoft is seeking brand partners to test and help it mature its bot development across Europe. 
  The technology company has spoken to The Drum about how the Microsoft Bot Network is seeking to work with companies to develop its own offering in the growing sector, something it showcased at 'the Intelligence Kiosk' at Dmexco in Cologne. 
  "You don't have to be a big brand to start building in this space," explained Adrian Cutler, global agency director for Microsoft while talking throug
  
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• Giffgaff revives Halloween salon offering hair and make-up sessions

  16-10-2017 14:11 via campaignlive.co.uk
  Mobile network provider Giffgaff is taking over WAH Nails on Peter Street, Soho, London, reviving the salon with a difference that it launched last year.
  
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• No alternative: how brands bought out underground music

  16-10-2017 14:06
  Timberland hosts rap gigs. Princess Nokia makes films for Maybelline. And Red Bull is the new school of rock. Have brand partnerships destroyed counterculture? Or are they all that’s keeping it alive?Timberland hosts rap gigs. Princess Nokia makes films for Maybelline. And Red Bull is the new school of rock. Have brand partnerships destroyed counterculture? Or are they all that’s keeping it alive? Kiran Gandhi (@madamegandhi stage name: Madame Gandhi) is an activist and electronic mu
  
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• Wahaca to mark Day of the Dead with festival and morning rave

  16-10-2017 14:02 via campaignlive.co.uk
  Mexican street food brand Wahaca is celebrating Mexican holiday Day of the Dead with a series of immersive events across the UK.
  
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• ProSiebenSat1 and Discovery to launch joint German streaming service

  16-10-2017 13:50
  ProSiebenSat1 and Discovery Communications are launching a joint premium streaming service in Germany under the existing 7TV brand, with a view to bring other German broadcasters on board to create a consolidated streaming service.
  7TV is a digital streaming app that already exists in Germany, and is owned and operated by ProSiebenSat1. The app currently provides access to nine terrestrial TV channels in Germany including ProSieben, SAT.1, kabel eins, sixx, Pro
  
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• How Boots got a group of everyday women to spend 3 years building its new skincare brand

  16-10-2017 13:30
  Pharmaceutical giant Walgreens Boots Alliance recently launched its first own-brand skincare range in over two-decades to rave reviews after three years working with a group of women - originally found to simply participate in market research - to design the entire marketing strategy.
  Your Good Skin is the first collection of its kind from the chemist since organic brand Botanics hit shelves in 1995 and was created by a group of 2500 everyday women who are now acting as brand
  
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• Google reveals doughnut shop to launch latest home assistant

  16-10-2017 12:59 via campaignlive.co.uk
  The Home Mini, Google's latest version of its home assistant, is the size of a doughnut. To celebrate its debut, the tech giant is giving consumers a taste of the Home Mini with a pop-up doughnut shop tour taking place in 11 locations across the USA.
  
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• Google gives away doughnuts to mark launch of its latest home assistant

  16-10-2017 12:59 via campaignlive.co.uk
  The Home Mini, Google's latest version of its home assistant, is the size of a doughnut. To celebrate its debut, the tech giant is giving consumers a taste of the Home Mini with a pop-up doughnut shop tour taking place in 11 locations across the USA.
  
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• Mental health charity Mind appoints a GDPR agency

  16-10-2017 12:37
  Mind, the mental health charity, has appointed an agency to help its supporters understand the upcoming change to General Data Protection Regulations (GDPR) ahead of the May 2018 deadline.
  The agency, PSONA, has been tasked with delivering a campaign that will “educate and empower” people to opt-in to the brand’s communications which will launch next month.
  “As the changes around GDPR draw nearer, we wanted an agency with strong credentials and experience to hel
  
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• It pays to know: how to increase your agency’s revenue

  16-10-2017 12:36
  Two things: firstly, strategically and tactically growing your agency’s revenue is definitely possible but (secondly) there are no hard and fast rules for this based on my experience and from talking to other agency owners in my personal and professional network.
  However, as the co-owner of an agency that has grown 247% in the past couple of years (I’ll let you decide it it’s good or not), from effectively a startup to a reputable digital agency employing more than 50 peop
  
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• Advertisers are now spending more on online video ads than banner ads

  16-10-2017 12:36 via campaignlive.co.uk
  Advertisers have spent more on video ads in the first half of the year, pushing it over the spend on banner advertising for the first time.
  
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• Lagardère S&E unveils Lagardère Plus to dig into brand partnership marketing

  16-10-2017 12:30
  French group Lagardère Sports and Entertainment has launched a new wing dedicated brand sponsorships.
  Lagardère Plus, has been powered up with the group's acquisition of London-based agency Brave, which counts among its clients Amazon Prime, Brown Forman, and Greenpeace.
  With the new department, the agency looks to "transform traditional brand sponsorships into highly inventive and impactful marketing platforms" on a global scale, according to a statement.
  Bringing about
  
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• Matt Law leaves AnalogFolk after six years

  16-10-2017 12:00 via campaignlive.co.uk
  AnalogFolk's chief operating officer, Matt Law, has left the agency to join a blockchain-focused VC firm called Outlier Ventures.
  
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• M&A deals fall despite entry of management consultancies

  16-10-2017 11:59 via campaignlive.co.uk
  Merger and acquisition deals involving UK marcoms agencies have fallen year-on-year despite the entry of the management consultancies into the space.
  
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• Mental Health Week: Ways to wellbeing

  16-10-2017 11:50
  Last week was Mental Health Week. While we believe we don’t need a “week” to talk about it, we feel anything that gets people talking about this most important of issues is a good thing.
  Typically agency life doesn’t lend itself that well to supporting mental health. Studios can be a stressful place to be: with people under pressure to work late, miss out on family life, and taking a break is a sign of weakness.
  Over the eight years we’ve been in business, we&r
  
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• Creative Work of the Week: Charity hacks YouTube's ‘skip ad’ to highlight Israeli food poverty

  16-10-2017 11:39
  An online ad from Israeli food charity Latet and BBR Saatchi & Saatchi has been voted Creative Work of the Week, garnering votes for its clever use of the YouTube ‘skip ad’ function.
  Created for September’s High Jewish Holiday season, when families come together for feasting during Rosh Hashanah, Yom Kippur and Sukkoth, the film aimed to starkly remind Israelis that many households still go hungry during this time. Often, they are forced to skip meals as frequently as the a
  
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• Hustler publisher Flynt puts $10m on the line in Trump impeachment stunt

  16-10-2017 11:21
  Porn baron Larry Flynt, publisher of Hustler magazine, has reignited questions over whether president Donald Trump could be removed from office by pledging ‘up to’ $10m to anyone with information that leads to his impeachment.
  Placing his money where his mouth is Flynt took out a full-page advert in the Washington Post to announce his largesse in an attempt to entice possible whistleblowers to come out from the woodwork with a tempting cash offer for dirt.
  So I decided to do this...l
  
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• 10 questions with... Wieden+Kennedy CCO Colleen DeCourcy

  16-10-2017 11:04
  The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions With... features Wieden + Kennedy's chief creative officer Colleen DeCourcy. 
  What was your first ever job?
  Scooping at Baskin-Robbins in Whitby, Ontario, Canada. I used to have to go home and soak my right hand in warm water after my shift to uncurl my fingers
  
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• Unilever invests in ethical beauty brand Beauty Bakerie

  16-10-2017 10:37 via campaignlive.co.uk
  San Diego-based Beauty Bakerie is the latest start-up to receive funding from Unilever Ventures, which has led a $3m (£2.3m) round of funding in the company.
  
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• Thomas the Tank Engine pushes ahead with international refresh

  16-10-2017 10:34
  Thomas the Tank engine owner Mattel is set to give the venerable steam train a 21st century makeover as it looks to put the character on track for international success.
  Planned changes will see companion carriages Henry and Edward sent to the scrapyard in favour of Nia, an African engine developed with help from the United Nations, and a female character in the shape of Rebecca.
  These dramatic changes dovetail with the release of ‘Thomas & Friends: Big World: Big Adventures!’ wh
  
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• Creative Works EMEA featuring FCB Inferno, We Are Social, Unreel, Fold7 and more

  16-10-2017 10:30
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 23 October.
  For projec
  
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• Gondry directs John Lewis Christmas ad

  16-10-2017 10:22 via campaignlive.co.uk
  Michel Gondry, the Oscar-winning French director known for feature films such as Eternal Sunshine of the Spotless Mind and The Science of Sleep, has directed this year's John Lewis Christmas ad through Partizan.
  
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• Hyundai seeks to expand global agency roster amid sales crisis

  16-10-2017 10:14 via campaignlive.co.uk
  Korean car-maker Hyundai is seeking to expand its creative agency roster, beyond in-house shop Innocean Worldwide, with a particular focus on pushing its Genesis sub-brand.
  
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• The party’s over: how political brands fail the 21st century woman

  16-10-2017 10:00
  Hate them, adore them, or totally ignore them, our major political parties are some of the biggest brands in the country.
  You can enjoy their content, buy their products, and use them to define yourself online. Our political institutions and their branding are completely central to the complex, absurd era we’re living through. And a lot of this madness can be traced to our political parties’ failure of the women they represent.
  Engine’s 21st Century Woman project focuses on how
  
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• DOOH.com chief on the future of digital out of home

  16-10-2017 10:00
  Andrew Phipps Newman knows a thing or two when it comes to digital out of home.
  As chief executive officer of DOOH.com, he has been involved with some of the last few year’s leading innovations in the digital OOH industry including: Lynx/Calm’s Bigger Issues, The Sun’s Tournamental and more recently, B&Q’s Getting Your Garden Summer Ready. 
  The Drum spoke to Phipps Newman on where digital out of home is heading and how dynamic-by-default is a way of adding i
  
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• Facebook offers to train ‘digital safety ambassadors’ for every UK secondary

  16-10-2017 09:57
  Facebook has offered to train ‘digital safety ambassadors’ to represent every UK secondary school in a show of support for tackling online bullying while promoting more positive online experiences.
  In partnership with charities Childnet International and The Diana Award, the social media powerhouse has pledged to train tens of thousands of pupils in 4,500 schools as digital leaders and anti-bullying ambassadors over the next two years through a combination of face-to-face training, o
  
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• Publicis Media names Frogley as UK CEO as Morrissey takes strategy role

  16-10-2017 09:41 via campaignlive.co.uk
  Publicis Media has appointed Sue Frogley as UK chief executive, replacing Amanda Morrissey who is moving after only 18 months to a global client strategy role.
  
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• The Drum promotes Kyle O'Brien & Katie Deighton as it boosts creative coverage

  16-10-2017 09:34
  As it develops its creative coverage on a global scale, The Drum has appointed Kyle O'Brien as editor of The Creative Works and promoted Katie Deighton to senior reporter of creative content in Europe. 
  The Creative Works is a platform The Drum, with the support of long-time sponsor Workfront, has been developing as a place where agencies, production companies, creatives and clients can place their new marketing and design work for the industry to see. 
  O'Brien, who has freelanced for
  
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• The greatest may never create: what we need to do to discover the best hidden talent

  16-10-2017 09:31 via campaignlive.co.uk
  D&AD president and Google Creative Lab ECD Steve Vranakis aims to inspire a new generation of creatives.
  
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• Smartphone penetration predicted to hit 66% next year

  16-10-2017 09:27
  The proportion of the population in possession of a smartphone is expected to top two thirds for the first time across 52 selected nations; including the US, UK and Germany, according to the latest research by Zenith.
  Mobile Advertising Forecasts 2017 confidently predicted a new record high by 2018, albeit at a slightly reduced rate; beating the 63% share recorded in 2017 and 58% notched up in 2016. A similar situation was observed in the tablet category where adoption rates are struggling
  
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• Pitch update: TV Licensing, Debenhams, Sky, Rolls-Royce, Hyundai

  16-10-2017 09:10 via campaignlive.co.uk
  Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.
  
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