Marketing news

• Pret trials free water stations at Veggie Pret stores

  15-10-2017 12:44
  Pret a Manger is tackling waste by rolling out filtered water stations and reusable bottles at its Veggie Pret stores. 
  From this week, Pret’s three vegetarian branches in Soho, Shoreditch and Exmouth Market will allow customers to refill their bottles for free at filtered water stations. Starting today, we’re trialling reusable bottles and filtered water stations in a handful of shops. https://t.co/kwJtWj1Jv5
  — Pret (@Pret) October 11, 2017
  The shops will also sell &
  
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• Adobe partners with 15 ad tech firms to make all fees transparent

  15-10-2017 12:12
  Adobe has partnered with 15 inventory suppliers, including supply-side platform (SSP) and exchange partners, to offer advertisers full supply side transparency. 
  “We believe deeply that transparency can benefit everyone in the digital advertising industry, not just marketers,” explained Adobe Advertising Cloud vice president, Brett Wilson. 
  “Openness and innovation are hallmarks of Adobe Advertising Cloud and we are please that our supply partners have joined us as we
  
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• New York Times journalists issued social guidelines to keep posts in line with newsroom values

  15-10-2017 11:30
  New York Times journalists have been handed new social media guidelines to ensure its reporters aren’t perceived as biased online. 
  Issued by executive editor Dean Banquet on Friday (13 October), staff have been advised to read the new guidelines “closely” and “take them to heart”. 
  “Many of our journalists are influential voices on Twitter, Facebook, Instagram and other platforms. The voices of our readers, listeners and viewers inform and improve o
  
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• Snapchat still top for US teens despite Instagram's copycat moves

  15-10-2017 11:03
  Snapchat is the preferred social media platform for almost 50% of US teens according to new research from investment firm Piper Jaffray. 
  Despite increasing pressure from Instagram, 47% of those surveyed said Snapchat was their preferred social platform, up 39% from in the spring and a huge jump from 2015 when Snapchat was the least preferred social network. 
  The report from Piper Jaffray surveyed 6,100 teens in the US across 44 states with an average age of 16. The survey include
  
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