Marketing news

• JB Smoove sings, grooves and dances for the smooth taste of Crown Royal in musical campaign

  14-10-2017 18:16
  JB Smoove may be more known for his standup work and his comedic turn as Leon on Curb Your Enthusiasm, but the comic gets slick and full of song in the latest spot for Crown Royal.
  The whiskey maker, a Diageo brand, is pushing its flavored elixirs – Crown Royal Regal Apple and Crown Royal Vanilla – and it celebrates with a showstopping musical, ‘Crown Royal Regal Apple: The Musical’ featuring Smoove.
  Decked out in a sharp hat and a velvet jacket, Smoove sings his way thro
  
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• Ads that 'carry impact through thought and art' are important: Beyond the Brief with Menno Kluin, 360i

  14-10-2017 17:11
  To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them a
  
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• Moleskine forays into digital with the launch of its online magazine, The Fold

  14-10-2017 13:28
  Italian product designer brand Moleskine has introduced its digital magazine, The Fold to stimulate personal expression among its readers.
  The Fold features profiles, interviews, galleries and listicles which narrates the creative journeys of established culture makers, and intriguing up-and comers.
  The site is divided into five categories that is gallery, top ten, my journey, agenda and how-to.
  The first edition features Pulitzer prize winner, Art Spiegelman  who has written about his life
  
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• AS Roma names Egyptian Tourist Organisation in Italy as official tourism partner

  14-10-2017 12:43
  Football club AS Roma has announced Egyptian Tourist Organisation in Italy as team's official tourism partner.
  The partnership has seen the club support and promote Egypt, with advertising to be displayed on the LED hoardings around the pitch at the Stadio Olimpico during Roma versus Napoli today (14 October).
  Roma will also advertise across its social media platforms.
  Egyptian Tourist Organisation director Emad Fathy Abdalla said: "The partnership will allow Italian visitors who choose Egy
  
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• Zak Abel, Anne-Marie, and Ella Eyre front River Island's latest campaign

  14-10-2017 12:09
  Musicians Zak Abel, Anne-Marie, Ella Eyre, Mullally, Nina Nesbitt and Tom Grennan have shared their personal struggles as part of the latest campaign, 'I am with River Island', to come from the fashion brand and TV network, The Box Plus Network.
  The first trailer has been rolled out with Anne-Marie where she talks about the apprehensions she had with her body while growing up and how she preferred to be more tomboyish before emphasising how powerful music can be to influence people.
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• Twitter permanently deletes tweets deemed crucial in Russian investigation

  14-10-2017 11:35
  Twitter has deleted tweets which were deemed important for investigators in the ongoing examination of Russia's suspected manipulation of the social network during the 2016 presidential election according to the US officials.
  Twitter's policy means that once a user deletes a tweet, the tweets will be permanently deleted from Twitter's servers after 30 days through an automated process.
  As a result, any of the account holders who deleted tweets and the accounts suspected of having spread false or
  
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• #WomenBoycottTwitter movement still garners 170,000+ mentions during the day

  14-10-2017 11:31
  Talk around the one day #WomenBoycottTwitter movement saw it mentioned nearly 1750,000 times during the Friday the action took place. The hashtag was created to encourage users to silence themselves in support of prominent and temporarily banned actress and activist, Rose McGowan in order to demonstrate that the platform had issues it could no longer ignore.
  According to exclusive data provided by Meltwater to The Drum, the hashtag for the movement was mentioned 172,667 during research that took
  
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• Twitter chief Jack Dorsey promises new measures to tackle violent & sexual messages on the platform

  14-10-2017 10:55
  Twitter co-founder Jack Dorsey has promised that the platform will be stronger in how it deals with unwanted sexual misconduct and messages around violence following the #womenboycotttwitter movement that saw its users silence themselves for a day.
  Dorsey tweeted a series of eight messages to recognize the movement and promise more action. His response followed the silencing of actress Rose McGowan, one of the accusers of Hollywood mogul Harvey Wienstein, who faces numerous accusations of s
  
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• Yamaha Music Europe Christmas campaign targets digitally savvy audience

  14-10-2017 10:20
  Yamaha Music Europe has begun to target consumers ahead of the key Christmas season through an integrated campaign, 'Sound the Connects'.
  Conceptualised by FCB Hamburg, the film portrays how a family in a smart home uses Yamaha products during Christmas. The three Hero products used in the spots are the WX-010 and WX-030 streaming speakers, as well as Yamaha's YAS-306 soundbar.
  The campaign is targeted groups of men and women between 30 and 40 years of age
  
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• Plan International UK aims to destigmatise periods in latest campaign

  14-10-2017 09:02
  To destigmatize menstruation, Plan International UK has introduced miniature sanitary pads called Plaster Pads that are worn like plasters on the occasion of International Day of the Girl. 
  Conceptualised by AMV BBDO, the Plaster Pads will be printed with the slogan 'after all blood is blood' to highlight the need to remove the stigma around blood and emphasizing the normalcy of periods. The campaign will use the hashtag #weallbleed to further reiterate the same message. 
  
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• Unicef UK urges people to sign a petition to reunite displaced kids through its latest films

  14-10-2017 08:29
  Unicef UK has urged people to sign a petition to help refugee family reunion as part of its campaign 'a child is a child'.
  The campaign is made up of a two films titled 'I am a Brother' and 'I am a Sister' respectively are conceptualised by FCB Inferno and narrates the importance of a brother's and sister's role in the life of their siblings. The campaign aims to protect children who have been displaced from their homes and to change perceptions of refugee and migrant children. 
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