Marketing news

• Two former Saatchi execs launch CPG consulting firm called Clean Up On Aisle 7

  11-10-2017 23:16
  Vaughan Emsley and Cliff Francis have launched a consulting firm called Clean Up On Aisle 7 that will specialize in helping CPG brands solve strategic and creative issues in a short frame of time.
  Emsley previously served as head of strategy and client development at creative crowdsourcing studio Tongal, a role he took on last year after serving as a strategic advisor to Saatchi & Saatchi. Before that, he served as Saatchi & Saatchi’s global head of planning and transformation, a p
  
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• Vodafone's Voxi reflects the bizarre corners of the internet with trippy youth drive

  11-10-2017 22:30
  Vodafone youth brand Voxi is celebrating the unique weirdness dished up on the internet on a daily basis in an irreverent campaign from Ogilvy & Mather London.
  The work comes from a crack squad of youth creatives recently assembled to strike the right tone for the brand that wants to connect with a generation that wouldn't be caught without a smartphone in hand.
  The video marks the first turn around from this group from Vodafone and WPP Team Red. It will hope to caus
  
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• Paul Frampton to leave Havas Media Group

  11-10-2017 21:19 via campaignlive.co.uk
  Paul Frampton is to leave Havas as UK & Ireland chief executive of its media operations after 20 years with the group.
  
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• How to fail in digital

  11-10-2017 20:24
  Over the past few years, companies have gotten increasingly better at wasting their time and money in digital. The formula goes something like this:
  1. Pluck a C-level exec from a successful company.2. Surround them with entrenched management teams that stand more to lose from change than they have to gain.3. Mimic the ethos of successful 'disrupter' brands, even if those brands are unrelated to your company.4. Create some confusing brand campaigns that normal people are puzzled by, but manageme
  
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• Bullies are put on the spot in PSA campaign backed by Monica Lewinsky

  11-10-2017 19:49
  A bullying prevention public service campaign for social activist Monica Lewinsky calls attention to the problems of cyberbullying by using real life situations.
  ‘In Real Life’ is a PSA campaign that features a powerful short film, along with new additions to the #BeStrong suite of emojis, and has been released during Bullying Prevention Month in October. The film and emojis are designed to bring attention to the epidemic of cyberbullying and offer solutions.
  The short film
  
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• Five agencies make the grade in Telecoms & Technology category at Campaign Big Awards

  11-10-2017 18:26 via campaignlive.co.uk
  Bartle Bogle Hegarty has scored two nominations in the Telecoms & Technology category at the Campaign Bigs, with Abbott Mead Vickers BBDO, CHI & Partners, Saatchi & Saatchi, and Who Wot Why also making the grade.
  
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• Publicis Groupe combines data and analytics into new Spine division

  11-10-2017 18:12
  Publicis Groupe has combined its data and technology capabilities into a new business division, Spine, while shuffling the structure of its agencies in a move that puts business transformation at the heart of what it offers to clients.
  Spine will use data to target advertising at consumers on an individual level, the Groupe said.
  Spine encompasses three core components; data matching of first, second and third party sources to create unique consumer IDs to better inform targeting; a cloud-based
  
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• ‘We’re not afraid of upsetting people’ says Jigsaw on immigration campaign

  11-10-2017 17:32
  Jigsaw has launched a new campaign built around celebrating immigration as part of the promotion for its autumn/winter range.
  The ‘<3 Immigration’ campaign, which includes a full takeover of Oxford Circus tube station in London and The Times website, as well as print, social and digital activity, aims to show how Jigsaw sources materials from across the world while making the point that without diversity its products couldn’t be made.
  To support the campaign, Jigsaw has also
  
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• Publicis creates data-led Spine platform

  11-10-2017 16:34 via campaignlive.co.uk
  Publicis Groupe has announced its latest agency reorganisation with the creation of Publicis Spine, a platorm which the company says will use data to target advertising at consumers on an individual level.
  
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• Russell Parsons: To reap the benefits of data, first understand its limitations

  11-10-2017 16:10
  Data has been getting it in the neck lately. Not a month goes by without me beingsent a report detailing customer concern over transparency and misuse. Throw in the spectre of the soon-to-be-introduced General Data Protection Regulation (GDPR) and it is safe to say that use of data in marketing is under the spotlight.
  When I first began at Marketing Week, one piece of received wisdom (or buzz speak) dominated many conversations – that “data was the oil in marketing’s engine&rdq
  
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• How the TV industry views the state of TV

  11-10-2017 16:10
  It took a fast-talking, no-nonsense Kiwi to put it best, addressing an audience of advertising executives last week.
  “The reason you want to invest in TV is because it bloody works,” said Rhys McLachlan, head of global TV strategies, Videology.
  McLachlan was right but sometimes I – and others who work in the TV industry – forget the reach, the influence, the importance of mainstream TV.
  Mclachlan’s timely reminder came at an event called TV Unboxed, organi
  
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• Channel 5 sets up restaurant powered by nuns

  11-10-2017 16:02 via campaignlive.co.uk
  Channel 5 is opening a pop-up restaurant with food cooked by nuns to promote its new show about "selfie-obsessed women".
  
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• AMV BBDO leads the field in Media & Entertainment category for Campaign Big Awards

  11-10-2017 15:56 via campaignlive.co.uk
  Abbott Mead Vickers BBDO has received the most shortlists in the Media & Entertainment category at the Campaign Big Awards.
  
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• How Diageo is proving marketing effectiveness

  11-10-2017 15:37
  In this new age of accountability, marketers are being asked to do more with less, to justify their existence by proving ROI and to find the perfect marriage of effectiveness and efficiency without forgetting the great intangible – creativity.
  So imagine being in a job where you’re able to ensure every penny you invest is delivering the best possible outcome. Where you can work with a tool that offers rigorous analytics on budgeting and spending decisions without the need for a PHD i
  
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• How a shot of coffee culture rejuvenated Tia Maria

  11-10-2017 15:32
  When Mercieca inherited Tia Maria we faced an exciting challenge. A long-established liqueur, Tia Maria was popular with its existing older audience but wanted to engage with a younger demographic.
  Despite the global explosion in coffee culture and growth in consumption of alcoholic coffee-flavoured drinks - and the fact that Tia Maria is one of the few well-known drinks on the market that is literally made from coffee -  Tia Maria simply wasn’t part of the conversation taking place o
  
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• Mother, Lida and VCCP make shortlist in Consumer Durables at Campaign Big Awards

  11-10-2017 15:30 via campaignlive.co.uk
  Mother London and Lida have been shortlisted for their work for Ikea in the Consumer Durables & Furniture category at the Campaign Big Awards.
  
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• Mother leads Consumer Durables shortlist at Campaign Big Awards

  11-10-2017 15:30 via campaignlive.co.uk
  Mother London and Lida have been shortlisted for their work for Ikea in the Consumer Durables & Furniture category at the Campaign Big Awards.
  
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• Fold7, BBH and Edelman make shortlist in Alcoholic Drinks at Campaign Big Awards

  11-10-2017 15:10 via campaignlive.co.uk
  Fold7 has been shortlisted twice in the Alcoholic Drinks category at the Campaign Big Awards, with Bartle Bogle Hegarty and Edelman also getting through.
  
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• Marketing Week wins ‘Digital Brand of the Year’

  11-10-2017 15:05
  Marketing Week has won ‘Digital Brand of the Year’ at this year’s PPA Digital awards, fighting off competition from titles including NME, The Debrief, Cosmopolitan and Campaign.
  The judges praised the “hugely impressive entry”, which they said demonstrated great innovation and diversification.
  Marketing Week has put huge focus on really understanding marketers’ needs over the past year, having relaunched the website with a new purpose to deliver content that e
  
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• Focus on data and learn from mistakes: Panelists on bridging the TV and digital divide

  11-10-2017 15:00
  The media industry must interrogate the quality of the data available on the market, plus learn from the errors made in the ‘desktop internet era’ if they are to truly realize the potential promised by the digitalization of TV. That was consensus among panelists at a panel event hosted by The Drum and Alphonso, to help mark Advertising Week New York. 
  TV ad spend has traditionally been at the top of the media value chain in terms of spend, but an eMarketer report into US media s
  
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• The case for editorial excellence (and judgment) in technology

  11-10-2017 14:58
  Late in the day of the Las Vegas massacre, my phone lit up again with texts from friends, missed calls and news notifications about another big story: rock legend Tom Petty had died.
  Or at least, that's what CBS News reported. Celebrity gossip site TMZ reported he was taken off life support. The story started to spread and pressure mounted on me as our managing editor to send out a notification to our readers announcing Petty’s death.
  But something seemed off about this one. TMZ and CBS we
  
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• Pitch update: Debenhams, Gala Bingo, Freeview, M&S and more

  11-10-2017 14:46 via campaignlive.co.uk
  Pitches are progressing for Debenhams and Jaguar Land Rover, while Publicis London's multi-award-winning Tourism Ireland ad account is up for review.
  
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• Pitch update: Debenhams, Gala Bingo, Freeview and more

  11-10-2017 14:46 via campaignlive.co.uk
  Pitches are progressing for Debenhams and Jaguar Land Rover, while Publicis London's multi-award-winning Tourism Ireland ad account is up for review.
  
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• People on the move featuring Burberry, Dentsu Aegis Network, Facebook and more

  11-10-2017 14:45
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. 
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  Burberry
  Burberry's senior vice-president of creative media and marketing, Paul Graham, has jumped ship to Versace.
  The executive is poised to take on the role of global chief marketing officer at the Italian fashion brand.
  When approached by The Drum, Burberry did not comment on wheth
  
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• 'Innovation over process': Beyond the Brief with Anastasia Garcia, TBWA\Chiat\Day

  11-10-2017 14:45
  To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them a
  
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• Mark Ritson: Voice search spells trouble for both brands and retailers

  11-10-2017 14:35
  Those marketers looking for a respite from technology might believe that FMCG remains an island of traditional approaches in the digital ocean that now laps around the marketing coastline.
  But this week’s IGD Online and Digital Summit merely confirmed that grocery shopping and supermarkets are as vulnerable and transformable as pretty much every other industry. Each of the speakers at Tuesday’s event in London confirmed that technology’s impact on grocery shopping was very muc
  
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• US Creative Works: Featuring We Are Unlimited, 22squared, Preacher and more

  11-10-2017 14:30
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on th
  
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• Guardian chief revenue officer Hamish Nicklin on transformation, transparency and the duopoly

  11-10-2017 14:30
  Guardian Media Group is going through a time of revolution as its most prominent figures lead a three-year plan to turn around its fortunes and ensure that not only does the long loss-making company begin to break even by 2019, but that its future is sustainable as publishing models evolve faster than ever.
  Chief executive David Pemsel and editor in chief Katharine Viner were not long in their respective roles when, in January 2016, former Google executive Hamish Nicklin was recruited from
  
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• Campaign Diary: Sorrell gives the hairdryer treatment; Fallon's Starr is a star; and Dave Monk chips off to Paris

  11-10-2017 14:27 via campaignlive.co.uk
  It was squeaky bum time for Deloitte Digital as Sorrell lets rip at WPP's internal meeting
  
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• UK publishers lose nearly £3bn in revenue annually due to adblocking

  11-10-2017 13:26
  The UK has one of the highest rates of adblocking worldwide, with over a third (39%) of consumers using an adblocker, resulting in a loss of more than £2.9bn in publisher revenue in 2017, according to report by OnAudience.com.
  The revenue gulf has increased 15% from the £2.5bn loss UK publishers suffered in 2016. Internationally, the loss of publisher revenue from ad blocking has risen by a third to $42bn (£32bn), indicating that the thre
  
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• How affiliates can maximise sales on Black Friday

  11-10-2017 12:52
  Much has been written over recent years on the concept of ‘peak stuff’, the idea that excessive consumption is filling people’s homes with clutter they no longer want or need.
  In an ever more disposable and digitised world, it is another challenge for retailers to deal with.
  How this manifests itself in their preparations for peak trading this year is yet to be seen, with the first big test coming on 24 November, the date of this year’s Black Friday.
  This event divid
  
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• SoundCloud creates wire installation for BBC Music event

  11-10-2017 12:25 via campaignlive.co.uk
  SoundCloud, the music streaming platform, created an experience featuring a wire installation for BBC Music Introducing Presents Amplify, an event for aspiring artists in the UK.
  
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• Maximising retargeting ‘windows of opportunity’ in the travel space

  11-10-2017 12:00
  Travel is wonderful. Travel planning is stressful. It’s difficult, occasionally frantic, causes you to pull your hair out, and a long time can pass before you see any success.
  The same can be said for travel marketing, but on both sides of the coin, it’s worth it. The customer gets to lie on a beach with a Mai Tai, and you get to look over your revenue reports with a smile on your face.
  You may of course, also enjoy a Mai Tai (depends on which motivates you more). But before we break
  
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• 'Heartless' Christophe De Fonseca's dying plea resonates in harrowing organ donor ad

  11-10-2017 11:58
  A Belgian man is fronting an intense organ donor drive posthumously, recalling the story of the day he woke up without a heart.
  Christophe De Fonseca leads the campaign, sharing how an electrically-powered pump kept him alive after his heart failed in a 2014 bike accident. Technically he died in the accident but was brought back with a substantially lower quality of life due to the lack of an organ donor to replace the damaged heart.
  Fonseca, 'the man without a hear
  
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• Apples pop-up store planned for Great British Apples Day

  11-10-2017 11:57 via campaignlive.co.uk
  A group of English apple and pear growers are setting up a store dedicated to apples to celebrate the harvest of the fruit.
  
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• Vice pivots to beer with Old Blue Last launch

  11-10-2017 11:32
  Millennial media brand Vice is branching out into the booze business in partnership with brewery AB Inbev, it has launched a beer called Old Blue Last in the UK.
  The outlet already owns a Shoreditch boozer of the same name and is extending the brand into stores in extravagant gold cans, following its US launch in 2016.
  The curious brand extension carries the strapline: 'Beer for Drinking' and is being sold as "a smooth, gose-inspired" beverage.
  Matt O’Mara, chief executive of Vice UK,
  
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• From the age of GoT to IoT: Staying human, staying relevant

  11-10-2017 11:25
  Exaggerating just a fair bit, 90% of the world’s connected population are more in tune with the Game of Thrones (GoT) series than they are with the subject of the 'Internet of Things (IoT)'.
  I did a dipstick survey and out of 10 people I spoke to, eight could name more characters in GoT than examples of IoT. Funny given that we are major active and passive participants and contributors in the age of IoT everyday, and that we have supposedly evolved from the medieval to the digital age alre
  
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• Indian cab app Ola raises $1.1bn from Tencent and Softbank as competition with Uber steps up

  11-10-2017 11:20
  Indian cab hailing service Ola has raised $1.1bn from investors, led by China’s Tencent Holdings and its existing shareholder Japan’s SoftBank Group, to expand its presence in India.
  As reported by Reuters, Ola would invest in artificial intelligence and machine learning capabilities, which includes technologies such as its in-car entertainment platform called Play that allows riders to choose music and stream videos. 
  Ola has previously raised $250m from SoftBank and is further
  
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• LinkedIn Sales Navigator overhaul smashes sales & marketing silos

  11-10-2017 11:19
  LinkedIn has embarked on a major overhaul of is Sales Navigator software with a view to breaking down barriers between sales and marketing to help its sales teams evolve.
  By unifying its systems LinkedIn aims to reduce inefficiencies and unnecessary complexity, creating a more nimble solution capable of accommodating a greater number of buyers involved in the purchase process.
  Liam Halpin, head of LinkedIn sales solutions, EMEA, remarked: "The B2B sales process is more complex than ever, you nee
  
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• Sky, Dorset Cereals and Fuller's help IPM create experience measurement scheme

  11-10-2017 11:17 via campaignlive.co.uk
  Sky, Dorset Cereals, Fuller's brewery, are just some of the brands that the IPM is working with to create an industry-agreed effectiveness model for experiential campaigns.
  
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• Manchester vigil poem book launched in commemoration of Arena attack

  11-10-2017 11:08
  ‘This is the Place - Choose Love, Manchester’, a fundraising book conceived in the wake of the Arena attack, is now officially on sale.
  The hardback bound coffee table book contains unique illustrations, designs and photographs set against lines from Tony Walsh’s Manchester vigil poem. 61 Manchester creatives have each interpreted the poem visually, including Code Computerlove.   
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  The roll call is extensive including world-renowned agencies and designe
  
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• McCann Worldgroup enlists all 20,000 staff for coalface study of shopping behaviour

  11-10-2017 11:00 via campaignlive.co.uk
  McCann Worldgroup's entire global workforce will head to the streets for a day and interview people face-to-face to gain insights on the relationship between shopper behaviour and cultural values.
  
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• Ad of the Day: Beyoncé soundtracks #FreedomForGirls’ sequel to What I Really Really Want

  11-10-2017 11:00
  Richard Curtis’ Project Everyone, the organisation supporting the United Nations’ Global Goals, is celebrating today’s (11 October) International Day of the Girl with a new film, which aims to raise awareness of the biggest challenges facing girls to the beats of Beyoncé’s Freedom.
  #FreedomForGirls’ latest film follows on from last year’s What I Really Really Want, a remake of the Spice Girls’ banger Wannabe lip synced by women across the globe. T
  
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• Snapchat begins global roll-out of Context Cards

  11-10-2017 10:41
  Snapchat will commence the global roll-out of Context Cards later this afternoon across iOS and Android, dovetailing with recent updates to Snap Map and Search.
  Conceived as a quick and simple visual ‘launchpad’ to additional information on anything you come across on Snapchat, the Context Cards enable users to simply swipe up on specific Snaps to obtain additional reviews, opening hours, directions or transport options.
  Powered by content partners including TripAdvisor, Foursquare a
  
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• Forward Media's Cox joins Above & Beyond

  11-10-2017 10:33 via campaignlive.co.uk
  Ed Cox is leaving Forward Media as managing director to join indie creative agency Above & Beyond in the newly-created role of media partner.
  
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• Financial advertising's failure to connect with women 'costs the sector £130bn'

  11-10-2017 10:15 via campaignlive.co.uk
  Women have a genuinely different perspective on financial matters and brands are failing to understand and connect to this perspective.
  
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• Facebook and Twitter brace themselves for ‘troll tax’ imposition

  11-10-2017 10:14
  Social media platforms such as Facebook and Twitter are being threatened with the imposition of a new ‘online abuse levy’ as frustrated government ministers seek to force action against cyber bullying, trolling and other forms of digital abuse.
  Such sites have long been accused of facilitating ‘undeniable suffering’ and in an effort to force the issue culture secretary Karen Bradley has invited the sector to sign-up for a voluntary code of practice, as well as to put
  
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• Facebook & Twitter brace themselves for ‘troll tax’ imposition

  11-10-2017 10:14
  Social media platforms such as Facebook and Twitter are being threatened with the imposition of a new ‘online abuse levy’ as frustrated government ministers seek to force action against cyber bullying, trolling and other forms of digital abuse.
  Such sites have long been accused of facilitating ‘undeniable suffering’ and in an effort to force the issue culture secretary Karen Bradley has invited the sector to sign-up for a voluntary code of practice, as well as to put
  
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• Movers and shakers: Y&R London, Leo Burnett, Dentsu Aegis, Starcom, The Telegraph, Accenture, R/GA and more

  11-10-2017 10:09 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• WCRS receives most nominations in Public Service category at Campaign Big Awards

  11-10-2017 09:57 via campaignlive.co.uk
  WCRS has received shortlist entries in the Public Service category at the Campaign Big Awards.
  
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