Marketing news

• Do It Day Hack’s best ideas: how marketers will help destigmatise mental health

  10-10-2017 19:20
  To mark World Mental Health Day, The Drum today (10 October) invited marketers in the UK, US and Singapore to come together to help destigmatise mental health and create campaign strategies that will launch at Do It Day on 16 November.
  Agencies, brands, tech companies and publishers spent World Mental Health Day working together on ideas that will help change perceptions of mental health, laying the groundwork for creative campaigns that will make the world a better place.
  Nine charities came al
  
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• Suicide prevention charity CALM bottles Love Island’s Chris Hughes’ tears for Topman-backed campaign

  10-10-2017 18:00
  Male suicide prevention charity CALM has partnered with Topman for a campaign encouraging men to open up about their emotions.
  The activity began with a stunt involving Chris Hughes, star of hit reality show Love Island, who yesterday (9 October) claimed he was launching a new bottled mineral water infused with his own tears called ‘L’Eau de Chris’.
  However, to coincide with World Mental Health Day today, Hughes admitted that L’Eau de Chris and his shoot (see video) with
  
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• Family and friends have 'more influence' over purchase decisions than celebs

  10-10-2017 17:23 via campaignlive.co.uk
  Consumers are on average five times more influenced by their friends and family than celebrities when they are making a purchase decision.
  
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• Beyoncé lends protest anthem to Project Everyone campaign for girls' equality

  10-10-2017 17:00 via campaignlive.co.uk
  A chorus of girls raise their voices to Beyoncé's protest song Freedom in a campaign launching on International Day of the Girl to back the UN's Global Goals for Sustainable Development.
  
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• TSB’s Nigel Gilbert: The big five agency holding companies face a loss of trust similar to banks

  10-10-2017 16:31
  TSB’s chief marketing and communications officer Nigel Gilbert has compared the trust issue facing the big five agency holding companies to the breakdown in trust between the banking sector and its consumers back in 2008.
  Speaking at the IAB’s Effectiveness conference today (10 October), Gilbert said: “In the digital era, trust is the big issue in marketing, just as it has been in banks over the last 10 years.”
  There are a number of reasons for this decline in trust, acco
  
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• TSB’s Nigel Gilbert: Media agencies face a loss of trust similar to the banks

  10-10-2017 16:31
  TSB’s chief marketing and communications officer Nigel Gilbert has compared the trust issue facing the big five agency holding companies to the breakdown in trust between the banking sector and its consumers back in 2008.
  Speaking at the IPA’s Effectiveness conference today (10 October), Gilbert said: “In the digital era, trust is the big issue in marketing, just as it has been in banks over the last 10 years.”
  There are a number of reasons for this decline in trust, acco
  
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• ‘It’s intentionally dark’: how one art director is visualising OCD in web design

  10-10-2017 16:27
  Created by Ready Set Rocket’s executive creative director Aaron Harvey, Intrusive Thoughts is an educational resource set up for pure obsessive compulsive disorder (OCD) sufferers, launched after Harvey struggled to find help in battling his own mental health demons. The project empathises with and calms its audience not just through advice-laden copy, but through the aesthetic of the website itself.
  The Drum spoke to the platform’s designer, art director Anastasia Kuznetsova, a
  
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• James Harding leaves BBC News to launch 'distinctly' different journalism startup

  10-10-2017 16:16
  The BBC's director of news and current affairs, James Harding, is stepping down at the beginning of 2018 to set up his own news media venture, the public broadcaster has confirmed.
  Harding joined the BBC in 2013 after he resigned as editor of The Times after five years of editing the paper. He replaced Helen Boaden, who moved to the director of radio role (she later left the organisation in September last year).
  James Harding said he the decision to leave the media company was not take
  
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• Up to 350 Deloitte clients reportedly affected by recent server hack

  10-10-2017 16:13
  The recent cyber attack affecting consultancy firm Deloitte was much more widespread than previously thought, with the data breach compromising a server containing the email addresses of 350 clients, including four US government departments. 
  The Guardian reports that the most recent cyber attack, first reported last month, was initially much more widespread than previously thought, citing sources alleging that it affected major US government sources as well as some major multinational comp
  
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• Synergy CEO Tim Crow departs to 'pursue new ventures'

  10-10-2017 16:03 via campaignlive.co.uk
  Tim Crow, chief executive of sports marketing, sponsorship and comms group Synergy, is leaving the business after a decade at its helm.
  
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• Recommended reading: How to sell yourself and the secrets of the world’s leading brands

  10-10-2017 15:50
  Life’s a Pitch: How to sell yourself and your brilliant ideas
  Stephen Bayley and Roger Mavity
  Bayley and Mavity’s how-to guide is aimed at empowering marketers to translate their ideas into action, helping them excel during the most important points in their career. Providing tips on how to charm others, conduct yourself in interviews and master a creative partnership, this book mixes mentoring with elements of anthropology and market research.
  The Four: The Hidden DNA of Amazon, App
  
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• P&G wins proxy battle against activist investor Nelson Peltz

  10-10-2017 15:45 via campaignlive.co.uk
  Nelson Peltz, from activist hedge fund Trian Fund Management, has failed in his bid to join the board of Procter & Gamble, preliminary results show.
  
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• Brands can now embed more info into Snapchat with Context Cards

  10-10-2017 15:35 via campaignlive.co.uk
  Snapchat has introduced a way for brands to include information such as reservation information, reviews and contact details with Context Cards.
  
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• Psyched founder Kathleen Saxton to offer mental wellness advice in new five-part video series

  10-10-2017 15:27
  In an effort to combat the stigma of mental health issues in the workplace, Kathleen Saxton, founder of Psyched Global, has teamed with The Drum to offer a series of tips for professionals on how to handle the issue at work.
  Saxton, who has worked with a number of senior marketing professionals over the years via her mental wellness consultancy, will offer five tips through a series of videos to inform and help deal with issues in the workplace and help bring more of an understanding to the issu
  
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• Burberry's Graham departs for global CMO role at Versace

  10-10-2017 15:22 via campaignlive.co.uk
  Paul Graham has left his post as senior vice-president of creative media and marketing at Burberry for a role as Versace's chief marketing officer.
  
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• Why do brands like Dove keep 'missing the mark'?

  10-10-2017 15:19
  Could Dove’s contentious Facebook ad have been a cynical yet finely judged piece of PR? It's hard to believe otherwise.
  Getting it so wrong might just have been so right, part of a deliberately disruptive campaign policy that goes back years.
  How else could Dove go viral in such a managed way?
  Beady-eyed Piers Morgan was quick to smell a rat in the company’s marketing mechanics on Good Morning Britain. He questioned whether Dove had deliberately launched the campaign for publicity.&n
  
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• Marketoonist on getting the timing right

  10-10-2017 15:15
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on getting the timing right appeared first on Marketing Week.
  
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• Reese Witherspoon entertains guests with practiced perfection in Crate and Barrel spot

  10-10-2017 15:05
  Reese Witherspoon is the new brand ambassador for high-end home goods retailer Crate and Barrel, featuring as a perfect holiday party host in a new spot by Preacher.
  Titled ‘Make this Season Merry and Just Right,’ the campaign features Witherspoon entertaining friends and family at home, accompanied by her favorite Crate and Barrel products in an immaculately decorated home. As the guests comment on her taste and décor, the video cuts away to her learning h
  
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• Every business needs to get on board with personal data protection & utilise a new style of marketing says UKFast chief

  10-10-2017 14:56
  The growing importance of data has been apparent to the marketing community the world over, and it's abilities to target consumers for clients have also matured drastically. As a result, companies are under increasing pressure to find new wells of data to mine for potential customers.
  According to UKFast’s founder and chief executive officer, Lawrence Jones, e-commerce needs to deliver on personalisation with customers. Businesses also need to get on board with the General Data Protection
  
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• Hulu breaks its eSports duck with a quartet of new shows

  10-10-2017 14:15
  Video streaming service provider Hulu is going into eSports in a big way after beginning the production of four original series centered on the sector in a bid to capture the attention of competitive video-gaming viewers.
  Each series will premiere in the US later this year, providing approximately 15 hours of original content, and will be produced by ESL with each focusing on a different aspect of the genre. The range includes: a talk show-style ‘Player vs Player’ angle; a
  
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• Asos launches same-day delivery for Londoners amid looming fashion threat from Amazon

  10-10-2017 13:59
  Asos has unveiled a same-day delivery option for customers in London, promising that the service will be rolled out in other major UK cities in the coming months. 
  The move comes amid growing competition from the likes of Amazon which has been bulking up its Prime Wardrobe service over the past few months – allowing shoppers to order clothes with no upfront cost so they can try before they buy. 
  Dubbed Asos Instant, the fashion retailer will be hoping its new delivery option
  
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• Posterscope, PSI and MKTG help The Whitfield Street Soup Kitchen create mental health clinic

  10-10-2017 13:50 via campaignlive.co.uk
  Posterscope, PSI and MKTG are helping to create a mental health drop-in clinic inside a soup kitchen in central London.
  
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• To destigmatize mental health, it starts with working on yourself

  10-10-2017 13:48
  My intention for this piece:I want to provide you with a different, perhaps new, perspective to consider the next time you’re facing and tackling your own mental stress. I am simply going to share the learnings I’ve adopted for last two years on improving my mental health. If any resonate with you, please consider integrating into your lives and feel free to connect with me to discuss your experience.
  My name is Tim, a 27-year-old first-time chief executive officer of a bootstra
  
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• Google quickens its mobile web pace with Relay Media acquisition

  10-10-2017 13:46
  Google has doubled down on efforts to speed up loading times for mobile web pages with its acquisition of Relay Media, specialists in converting ordinary web pages into the mobile optimized Accelerated Mobile Pages (AMP) format.
  Google has thus far not voiced confirmation of its own but speculation on TechCrunch suggests that Relay Media could be folded as part of any deal, with its tech and talent duly transferred to Google’s own in-house operations.
  In the meantime Relay Media has sought
  
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• Tracy De Groose to resign as UK CEO of Dentsu Aegis Network

  10-10-2017 13:16
  Tracy De Groose is to step down as UK chief executive of Dentsu Aegis Network, following a three-year stint with the company.
  De Groose, the former managing director of Naked Communications, has not yet revealed her next career move, with the agency network likewise declining to comment on plans to find her successor at present.  
  Previously the UK chief executive of Carat, De Groose has been one of the key industry figures leading the charge for diversity. She is an executive member o
  
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• Google concedes it helped spread Russian propaganda

  10-10-2017 13:02
  Google has become the latest Silicon Valley giant to concede that it has been used by Russia to spread disinformation in the US, following a similarly frank admission by Facebook and Twitter.
  US officials have stated that they believe that all of these platforms have fallen victim to a concerted propaganda campaign orchestrated by the Kremlin which saw it funnel tens of thousands of dollars into the creation of ads designed to sow discord ahead of the US presidential elections.
  In Google’s
  
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• Sign up to our webinar on how to create a culture of collaboration

  10-10-2017 12:21
  Media consumption is fragmenting at a rapid rate, while ever more demanding customers expect brands to be available across multiple platforms more of the time. Brands needs to be more things to more people on more occasions. Marketers, therefore, can no longer operate in a vacuum.
  It is incumbent on them to work collaboratively across the business – from customer services to technology, from HR to insight, from sales through to operations and beyond in order to ensure that customers&rsquo
  
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• Wunderman completes top UK team with Hulbert as CEO

  10-10-2017 12:00 via campaignlive.co.uk
  Wunderman London has promoted chief operating officer Pip Hulbert to chief executive, replacing Chris Perry who left nearly two years ago.
  
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• Who is the digital individual of the year 2017? You decide this annual Dadi Awards winner

  10-10-2017 12:00
  Every year, The Drum seeks out the top names working in the UK digital marketing sector and now we need your help to decide who should be named Digital Individual of the Year 2017 at the Dadi Awards in association with UKFast.
  The process began in the summer when we put out an open call to the industry to nominate the UK's most impressive individuals in the digital space and submit testimonials explaining why they deserved the accolade. The editorial team then deliberated over the hundreds
  
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• Flipboard debuts self-service program to expand publisher opportunity

  10-10-2017 12:00
  Flipboard has announced a new publisher-centric, self-service platform with the intention of leveraging mobile standards and a program that rewards reader-friendly content on the platform.
  With an audience of more than 100 million a month, Flipboard is, essentially, giving all publishers, no matter the size, the opportunity to optimize content in a way that has been reserved for those who were part of a previous, more hand-crafted approach such as The New York Times and Washington Post.
  Fli
  
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• Indian retailing brands accuse Amazon of 'ambush marketing' for selling bundled coupons

  10-10-2017 11:41
  Indian retailing brands Big Bazaar, Hyper-City, Star Bazaar, D-Mart, Walmart-owned Best Price Modern Wholesale, Big-Basket have accused Amazon of 'ambush marketing'.
  As reported by Economic Times, retailers are now removing the items as they see this as a move by Amazon to acquire their customers. Packs of brands such as ITC’s Yippee Noodles, Nestle’s KitKat chocolate and Coca Cola’s Sprite and Fanta soft drinks are among the brands that are, or were, being retailed at off
  
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• The very scary political power of Facebook advertising

  10-10-2017 11:34
  In what seems to be the never-ending investigation into how America (and Russia) elected someone as insert term of your choice* as Donald Trump into power, Facebook ads has recently taken the spotlight.
  Trump spent the majority of his digital campaign budget on Facebook ads (more than $150m in the final weeks of the campaign, with the digital director of the presidential campaign stating that there were more than 50,000 ad variants per day. The campaign had a support team from Facebook (and Russ
  
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• The Failure Awards for defunct branding | #9 :CueCat barcode scanner

  10-10-2017 11:31
  In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure.
  Last week, we remembered the terrifying Rejuvenique Facial Toning Mask. This week, a letter flooded in from our reader, Derek Walker: “Andrew, please tell me that the ':CueCat' will make an appearance on this list. I had a front row sea
  
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• Nicole Yershon gets called ‘too emotional’ | You Couldn’t Make This Crap Up

  10-10-2017 11:30
  In the final episode of You Couldn’t Make This Crap Up, the founder of Lab for Hire and Ogilvy Labs shares with The Drum her experience of gender discrimination in the workplace.
  Despite Nicole Yershon already performing well in a role, an unnamed employer was looking for someone else to step in. After confronting the employer over why she wasn't considered,  she was told she was “far too emotional” to do the job.
  “I just went up really, really close to his face
  
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• Freya is betting big on original podcasts as it seeks to redefine lingerie marketing

  10-10-2017 11:30
  Wacoal-owned lingerie brand Freya is the latest advertiser to hedge its bets on original podcasts, with the group’s top marketer in Europe saying the medium is something the Japanese company – which also owns Fantasie, Goddess and Elomi – might now invest in across its portfolio.
  The brand's podcast, When Life Gives You Melons, is hosted by TV presenter and radio host Maya Jama and aimed at busy young women. The eight-part series is poised to run t
  
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• Google's Berlin lightshow comes to life

  10-10-2017 11:09 via campaignlive.co.uk
  Google has set up its lightshow at the Berlin Festival of Lights that uses energy from people's footsteps.
  
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• Tesco: voice is already changing the way people shop online

  10-10-2017 11:01 via campaignlive.co.uk
  Voice technology is turning online grocery shopping into a "continuous" process, the supermarket's online partnerships director has said.
  
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• Don't follow the lazy programmatic trading trap and get on board with transparency says Impact Radius chief

  10-10-2017 11:00
  Transparency in programmatic is more vital than ever as brands increasingly want to learn where their spend is going, by ignoring this demand advertisers are very likely serving skewed results says Julia Smith, director of communications at Impact Radius.
  When programmatic is appropriately utilised, it can be successful, but if not, then this is what Smith calls “lazy trading” and no one should be admitting to that.
  How can professionals better educate themselves to be more tran
  
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• Collins takes helm at Leo Burnett as Publicis realigns Fallon with agency

  10-10-2017 10:56 via campaignlive.co.uk
  Publicis Groupe is realigning the creative agency Fallon away from Saatchi & Saatchi and setting it alongside Leo Burnett as it appoints Gareth Collins, chief executive of Fallon London, as chief across both brands.
  
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• Guinness uses social data to target brand fans at their watering holes

  10-10-2017 10:53 via campaignlive.co.uk
  Guinness has launched an out-of-home campaign that uses data from Instagram and Twitter to target its fans based on their location, behaviour and affinity to the brand.
  
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• The Telegraph appoints Spotify's Chris Forrester as first chief revenue officer

  10-10-2017 10:52
  The Telegraph has appointed Chris Forrester, formerly the country manager of Spotify UK, to the newly created role of chief revenue officer.
  In this new role, Forrester will lead the company's advertising revenue teams including display ad sales, client strategy and development, as well as Spark, the Telegraph's branded content and data division.
  He will also have responsibility for all commerce revenues, excluding that generated by Telegraph Travel and Telegraph Financial Services.
  He join
  
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• Tracy De Groose to step down as Dentsu Aegis Network UK CEO

  10-10-2017 10:46 via campaignlive.co.uk
  Tracy De Groose is expected to stand down as UK & Ireland chief executive of Dentsu Aegis Network.
  
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• Discover Long Island appoints Rooster PR

  10-10-2017 10:43
  Discover Long Island, the official tourism organisation for Long Island, has appointed Rooster PR as its first retained agency in the UK. 
  Renowned for its sparkling ocean beaches, rich presidential and revolutionary history and the famed Hamptons, Long Island is also home to numerous quaint downtown villages and robust dining and shopping options.
  Recently the organisation announced a first-time international marketing collaboration with New York City & Company to promote NYC+, a conce
  
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• How Patron is educating people on the versatility of tequila

  10-10-2017 10:36 via campaignlive.co.uk
  Patron aimed to raise the profile of its premium tequila brand at London Cocktail Week.
  
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• How Patrón is educating people on the versatility of tequila

  10-10-2017 10:36 via campaignlive.co.uk
  Patrón aimed to raise the profile of its premium tequila brand at London Cocktail Week.
  
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• Co-op Group offers to buy Nisa for £143m

  10-10-2017 10:25 via campaignlive.co.uk
  The Co-operative Group has formalised its offer to acquire grocery chain Nisa for £143m.
  
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• TV advertising and creativity: a bitesize guide

  10-10-2017 10:00
  Taking a media-neutral and channel-agnostic approach to delivering a brand’s business objectives is really important, yet TV still remains a hugely effective medium for broad scale awareness – particularly when it works in tandem with other activity.
  Perceptions remain though that broadcast is predominantly unachievable for most companies and their marketing budgets. However, the reality is actually very different and there are many different guises and tactics that can be considered
  
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• Asda kickstarts Halloween with spooky 1980’s homage

  10-10-2017 10:00
  Asda has started its trick or treating early with the launch of a 1980's themed Halloween commercial, as it seeks to get customers in the mood for a good old scare.
  Devised by Saatchi & Saatchi London, the piece kicks-off with an ethereal bolt of green lightning energising a suburban Halloween party, with multiple generations from the kids to the grandparents shaking off their inhibitions to boogie like it’s 1987.
  Inspired by a typical music promo the fast-paced pro
  
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• 2018 Women of Tomorrow Awards open for entries

  10-10-2017 09:14 via campaignlive.co.uk
  The IPA has kicked off the search for the 2018 Women of Tomorrow Awards, in partnership with Campaign.
  
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• Amazon ranked number one global retailer but JD.com and Alibaba are closing in

  10-10-2017 08:50
  Amazon, Alibaba and JD.com continue to outperform retailers worldwide, with the three e-commerce giants experiencing an average revenue growth rate of 30% in 2016, compared with a 4.3% average growth rate for retailers worldwide.
  A report from eMarketer, using data from UK-based OC&C Strategy Consultants, revealed the top ten retailers worldwide ranked by the increase in sales in 2016.
  While Amazon is the standout global leader with a significant lead of £23.5bn ($31.7 bn) in revenue g
  
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