Marketing news

• WPP companies made $1.46m in fees from NRA while also arguing for gun control

  09-10-2017 18:43
  WPP companies have collected $1.46m in lobbying fees from the National Rifle Association (NRA) since 2007, making the agency holding company an important advocate for the gun lobby. At the same time, other WPP companies also worked on campaigns calling for gun control.
  A report by The Guardian stated that WPP firms – first Ogilvy and then Prime Policy Group – have taken in big revenue streams from the NRA over the last decade, according to US lobbying records, their efforts helping t
  
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• Why brands should know how to run the right pitch

  09-10-2017 18:11
  Lots of articles have been written about the dastardliness of agency pitches. I agree with them all. Just kidding. Truth is, some pitches are OK, even dare I say, enjoyable? But others are terrible experiences for all involved. 
  I think that pitches can be invigorating for agencies. I’ve always loved a good pitch. If your agency works well together, it is a chance to flex your collaboration muscle and bring the best thinking to the table. As a creative, I love that you are unencumbere
  
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• Brompton Bicycle on why brands must forge closer ties with manufacturing

  09-10-2017 18:03
  If you’re a Londoner, you’ve probably recently seen a commuter fold up a Brompton bike and carry it onto the tube. 
  In fact, there are now 80,000 Brompton fold-up bicycles in London, with the British cycling brand also growing in popularity in markets such as Japan and China. Having moved its head offices back to the UK capital in 2015, Brompton now has its sights set on producing 100,000 new bikes a year by the end of 2020.
  Speaking to Marketing Week at the Festival of Marketin
  
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• Stickyeyes appoints TheBusinessDesk.com’s Clare Burnett as content editor

  09-10-2017 17:23
  Leeds based digital marketing agency Stickyeyes has appointed Clare Burnett as content editor. Clare joins the team from regional business news publication TheBusinessDesk.com where she was deputy editor for the Yorkshire region, and previously managing editor of Bdaily.
  Burnett said: “Having followed the growth and success of Stickyeyes over the past few years as a journalist, I jumped at the chance to join the team. It was a great career move for me and hopefully I can add my experi
  
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• Ad of the Day: Newsworks juxtaposes conflict imagery with emojis to highlight complexity of news

  09-10-2017 17:21
  Newsworks, the marketing body for UK national newspapers, has released an ad campaign which juxtaposes stark images of conflict with two-dimensional emojis to demonstrate the depth of a news story, and the need for trusted news brands to analyse the complexity of the world now more than ever.
  The campaign, called ‘It’s time to get real’, was created by advertising agency Gravity Road and launched yesterday (8 October) in national newsbrand titles. The ads go live across ou
  
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• Adam & Eve/DDB receives six nominations for Automotive in Campaign Big Awards

  09-10-2017 17:12 via campaignlive.co.uk
  Adam & Eve/DDB's work for Volkswagen has received six shortlists in the Automotive category at this year's Campaign Big Awards.
  
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• Diversity in the ad industry: a newbie's view

  09-10-2017 17:02
  With so much talk about the romance, creativity and fun of advertising being removed by technology and short term-ism, can the industry attract the new, diverse talent to fuel its future? Is there life for advertising after the Mad Men era? I’m trying to find that out by spending a year working in the industry. Here’s what I have found out so far.
  The trending thing for university degrees nowadays is ‘sandwich years’ - the third year of your degree spent working in the in
  
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• VCCP dominates Charity sector in Campaign Big Awards

  09-10-2017 16:30 via campaignlive.co.uk
  VCCP has received four shortlists in the Charity sector for the Campaign Big Awards.
  
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• Marketing's jargon is undermining its credibility with finance teams

  09-10-2017 16:29 via campaignlive.co.uk
  While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.
  
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• 'Small budgets don't deter social success' says Jamie Oliver Group's chief content officer

  09-10-2017 16:15
  The use of technology might be innovating the branded content space right now but small budget aren't deterring social success, says Zoë Collins, chief content officer, Jamie Oliver Media Group.
  Judging The Drum Content Awards, the panel have found that the standard has been pushing new levels of innovation since the first awards, three years ago.
  Collins explained that small budgets shone through this year’s entries. 
  “It was extremely exciting to see small budge
  
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• Unilever backs voice to deliver digital transformation

  09-10-2017 16:00
  Voice-powered search will play a central part in Unilever’s ongoing digital transformation, as the FMCG giant looks to leverage Amazon’s Alexa platform to get closer to consumers.Speaking at the Festival of Marketing last week, Rahul Welde, Unilever’s global vice-president of digital transformation, explained that the adoption of voice search plays into the both the connection and context elements of Unilever’s ‘5Cs’ strategy.Unveiled at the end of September,
  
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• Animal charity Mayhew selects creative agency Whippet to put its rebrand on the map

  09-10-2017 15:48
  One of London’s oldest animal charities has rebranded from The Mayhew Animal to Mayhew, and has sought creative agency Whippet to build a new out-of-home campaign for its new name.
  Mayhew hopes to appeal to a wider audience and highlight the range of work it delivers, in addition to the rescue and re-homing work it’s well known for. Set a brief to specifically raise awareness of four of the charity’s key services in the community (vet clinic, animal welfare, homeless
  
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• Adam & Eve/DDB leads Fashion, Clothing, Footwear & Accessories category in Campaign Big Awards

  09-10-2017 15:35 via campaignlive.co.uk
  Adam & Eve/DDB's "Britalia" ad for Harvey Nichols has been shortlisted twice - once in film and once in press - in the Fashion, Clothing, Footwear & Accessories category for the Campaign Big Awards.
  
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• Inside London Cocktail Week 2017: Schweppes, Chivas Regal, Peroni and more

  09-10-2017 15:32 via campaignlive.co.uk
  This year's London Cocktail Week featured pop-ups from Schweppes, Chivas Regal, Peroni and more at Spitalfields Market.
  
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• Asda teams up with Shazam for lip-syncing AR Halloween face filter

  09-10-2017 14:39 via campaignlive.co.uk
  Asda's latest Halloween TV ad is Shazam-enabled, linking the TV ad to a mobile experience.
  
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• Watch out Sir Martin, the consultants are coming to buy you… or are they?

  09-10-2017 14:11
  A very interesting analyst report was published recently that could – if its predictions come to be – have profound repercussions for the marketing services industry.
  Surprisingly, the report by French investment bank Natixis created very few ripples outside the marketing press – but what it says is dynamite.
  Jerome Bodin, author of the report, believes holding mega-groups Publicis and WPP are takeover targets and that Accenture, the consultancy giant, 'looks a credible buyer'.
  
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• How marketing brought Blade Runner 2049 out of retirement after 35 years

  09-10-2017 14:01
  Warner Bros (and Sony Pictures in the UK) did a lot to ensure the $350m development of Blade Runner 2049 – the sequel to coveted Ridley Scott sci-fi movie Blade Runner – launched a new franchise capable of partaking in financial fisticuffs with Disney's Star Wars.
  While the original movie nailed dystopian aesthetic with practical effects on a scale that is rarely emulated today, it most pertinently was a fully imagined, world, saturated with advertising.
  Of course, man
  
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• BuzzFeed UK reports £3.3m loss four years into operation

  09-10-2017 14:00
  BuzzFeed UK doubled turnover to £20.5m in 2016 but made pre-tax loss of £3.3m as it pumped investment into its international expansion, the company's first full accounts have revealed.
  The UK subsidiary increased its losses from £109,000 in 2015 to more than £3.5m in 2016.
  It’s not a landslide loss given the company is only four years old in the UK and has been pumping investment into its international expansion – nearly doubling its headcount s
  
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• 'Honesty is really important in our work': Independent Insights featuring Humanaut's David Littlejohn

  09-10-2017 13:56
  Welcome to Independent Insights, a regular series that features interviews with independent agency leaders across the country. This week we’re featuring a Q&A with David Littlejohn, founder and chief creative director at Humanaut. 
  Cats with conspiracy theories about poop. Bros who drink organic protein shakes. Cartoon office workers battling hangovers. Those are just a few of the characters who’ve starred in campaigns created by Humanaut, a Chattanooga, Tennessee-based
  
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• Why you may never have to read another diversity article again

  09-10-2017 13:38
  Who succeeds in the creative industry – and why? And, how can we truly unleash the potential of all creative talents? I’ve been working on a project to set the new Creative + Media Equality Standard which sets the bar for measuring how company policies, practices and behaviours stack up and, more importantly, what that means for the shop floor.
  The fact is diversity is all in the data. 
  Here are eight trends discovered so far for working on this project:
  Flexible working is seen
  
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• Creative Work of the Week: Yorkshire Building Society’s long form taps into outgrown home owners

  09-10-2017 13:05
  The latest Creative Work of the Week, voted by you, comes from Red Brick Road for Yorkshire Building Society. The brand’s ‘Outgrown’ campaign promotes the company’s home mover mortgages through humorous long form press ads describing the day-to-day foibles experienced by home owners.
  The creative takes a look at the reasons people are keen to move to a bigger or more suitable home. Red Brick Road aimed to get across the desperation that people feel when situations outside
  
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• How to shape your customer experience with big data

  09-10-2017 12:41
  It’s clear that the volume of data is increasing, and shows no signs of slowing down. As such, brands will have to move beyond using data just to create internal reports to satisfy internal stakeholders; they need to start leveraging cross-departmental data to deliver insights and shape the customer experience better.
  This comes at the back of companies undergoing digital transformation in Asia Pacific, where the first wave of change was migration towards the cloud and expanding their digi
  
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• The psychology informing Toyota's 150 pieces of creative driving the We Choose Hybrid campaign

  09-10-2017 12:31
  Toyota and its European creative agency, The&Partnership, have launched the ‘We Choose Hybrid’ campaign up and running in earnest . It's an ambitious activation touting 150 original pieces of creative designed to address almost every conceivable question the public may conjure about hybrid cars.
  Marking The&Partnership’s first work for the Japanese brand, the campaign enforces Toyota’s position as a market leader in hybrid technology by communicating tha
  
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• Why Bethesda used a dark, digital board game to promote Nazi-shooter Wolfenstein II: The New Colossus

  09-10-2017 12:17
  Wolfenstein II: The New Colossus is a hyper-violent video game set in 1960s Nazi-occupied America. It serves as a modern update to a franchise grounded in the infancy of the first-person-shooter genre. As part of a vast campaign, marketing agency Midnight Oil is promoting publisher Bethesda’s retail partnership with Gamestop using an intriguing digital board game, an experience designed to attract fans on a weekly basis in the run up to launch.
  Midnight Oil was tasked with drivin
  
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• Google's latest event attempts to push voice search into the mass market

  09-10-2017 12:16
  It’s going to be hard for any company to push the boundaries of a new mobile phone by just focusing on hardware. However, a combination of software, hardware, and artificial intelligence (AI) together will create truly ground-breaking products.
  That was the main purpose of the recent Google event where chief executive officer Sundar Pichai once again reiterated Google AI's first approach to all development streams. Most of the mainstream coverage of the event would have been about the
  
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• Hidden superpowers: uncovering the intersection of marketing and neurodiversity

  09-10-2017 12:00
  In another week where political turmoil and uncertainty has taken centre stage, you could be forgiven for missing the fact that last week was Dyslexia Awareness Week.
  However, with talent high on the agenda, both the awareness week and the broader subject of neurodiversity should be firmly on the radar for all ambitious brands and agencies. 
  Neurodiversity refers to a wide range of conditions where people's brains are wired differently. This includes autism, dyslexia, ADHD and dyspraxia. Su
  
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• YouTubers play alongside Gerrard, Fowler, Savage in Wembley Cup with EE

  09-10-2017 11:53 via campaignlive.co.uk
  Steven Gerrard and Robbie Fowler were among the ex-footballers who played alongside top YouTube football stars as part of the third annual Wembley Cup with EE.
  
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• YouTubers beat Gerrard, Fowler, Savage in Wembley Cup with EE

  09-10-2017 11:53 via campaignlive.co.uk
  Steven Gerrard and Robbie Fowler were among the ex-footballers who played against top YouTube football stars as part of the third annual Wembley Cup with EE.
  
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• The Contributor Network live: the record for the fastest towed speed on skis and helping the National Theatre define a digital roadmap

  09-10-2017 11:44
  The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences. In this week’s Contributor Network Live, we look at how Jaguar XF beats the Guinness World Record for towed speed on skis and how finding a website too complicated may be a worldwide diagnosed issue rather than a personal one.
  Inviqa: helping the Nation Theatre define
  
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• Bauer Media contests £2.7m Rebel Wilson defamation payout

  09-10-2017 11:20
  Bauer Media is to contest a £2.7m defamation payout awarded to Hollywood actress Rebel Wilson by an Australian court last month, after successfully arguing that she had been inaccurately portrayed as a liar in several magazine articles.
  The case set a new defamation record in Australia, prompting a change of tack from Bauer which is no longer contesting whether or not the articles were defamatory but simply the size of the final pay-out.
  In a statement Bauer lawyer Adrian Goss said: &ldquo
  
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• Lazada forms alliance with SMEs to promote entrepreneurship

  09-10-2017 11:06
  As part of the digital push strategy for its online shopping event later this year, e-commerce company Lazada has formed an alliance with small and medium sized companies to help them expand in Southeast Asia.
  The companies will be able to leverage Lazada's online shopping event themed 'Shop the Universe' and its users in Indonesia, Malaysia,  Philippines, Singapore, Thailand and Vietnam. 
  According to a report by Google and Singapore investment company Temasek, e-commerce market
  
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• Accelerated cost savings fail to halt Trinity Mirror revenue slide in third quarter

  09-10-2017 10:49
  Trinity Mirror revenues have slumped by 8% over the third quarter, extending a run of declines which saw revenues fall by 9% in the first half – despite aggressive structural cost savings of £20m being made; £5m more than called for by initial targets.
  In recent months Trinity Mirror has cut 78 roles at its regional titles as it refocuses its efforts on digital and video.
  Nevertheless the publisher managed to shrink net debt by £3m to £19m, even after paying the int
  
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• Donald Trump’s campaign director credits Facebook 'embeds' with electoral success

  09-10-2017 10:05
  The digital director behind president Donald Trump’s 2016 campaign has singled out Facebook as the social network most critical to Trump’s electoral success.
  Brad Parscale claimed to have hand-picked pro-Trump employee ‘embeds’ who were in regular attendance at his office to advise on the best way to exploit these tools. Speaking to 60 Minutes he lavished praise on Facebook’s targeted messaging, saying: “Twitter is how [Trump] talked to the people, Facebook wa
  
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• Chastened Uber suspends unlicensed Oslo service in wake of London license loss

  09-10-2017 09:23
  Uber has announced that it is to suspend its unlicensed UberPOP service in Oslo from 30 October until the Norwegian authorities introduce new rules governing the ride-hailing app.
  The concession marks a dramatic shift in tone from the aggressive stance adopted previously, dismissing concerns raised by taxi drivers that Uber was competing unfairly by evading licensing rules.
  UberPOP was given a one-year suspension in Finland and has already been suspended in Paris and Brussels but it suffered its
  
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• What if the consultancy consumes the ad agency?

  09-10-2017 09:11
  Last week, Bain Capital bid 152 billion yen ( US 1.35bn ) for ADK in which WPP has held a 25% stake in ADK for the last 20 years. WPP's stake has been valued at $290m. ADK also holds a 2.4 percent stake in WPP worth $576m. It is not clear how other international shareholders may respond to Bain's move. Completion of the deal would see ADK privatised and delisted from the Tokyo Stock Exchange. There has been trouble brewing between WPP and ADK for a while so the offer from Bain is not surpri
  
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• Creative Works EMEA featuring Karmarama, Publicis Italy, PB Creative, Mother and more

  09-10-2017 08:30
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 16 October.
  For projec
  
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• Indian actress Anushka Sharma rolls out personal clothing brand Nush to make fashion accessible

  09-10-2017 08:16
  Indian actress Anushka Sharma has unveiled her own clothing line, Nush.
  The word 'Nush' has been taken from her name Anushka and will cater to all body types. Targeted at young millennials and professionals, Sharma aims to put her personal style element in the brand and make fashion accessible.
  She has rolled out her Autumn Winter Collection 2017 and the clothing will range from INR 699 to INR 3,999. 
  She said: “This is something I’ve been wanting to do for a very long time. Clo
  
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• Ikea, Google, wellbeing: Everything that matters this morning

  09-10-2017 08:00
  Google finds Russia-backed ads on YouTube, Gmail and search
  Google has found ads bought by Russian operatives across a number of its services including YouTube, Gmail and search. A report by Reuters claims the ads were part of a broader attempt by Russia to meddle in the US presidential election last year. Ads have also been found on Facebook and Twitter.
  While the Google ads don’t appear to be from the same Kremlin-affiliated entity that bought ads on other sites, the suggestion is that t
  
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• Dove, Mastercard, Airbnb: Everything that matters this morning

  09-10-2017 08:00
  Image by @NayTheMuaDove admits it ‘missed the mark’ with ‘racist’ ad
  Dove has hit the headlines for the wrong reasons again after posting a Facebook ad depicting a black woman turning into a white woman.
  The brand was accused of racism and has since removed the ad and apologised, admitting that it “missed the mark”.
  The ad shows a black woman wearing a t-shirt to match her skin tone. As she removes the t-shirt she turns into a white woman wearing a white t-sh
  
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• Beyoncé, Deliveroo, energy price cap: Everything that matters this morning

  09-10-2017 08:00
  Beyoncé fronts #FreedomForGirls campaignA new campaign promoting the rights and welfare of girls wordlwide, called #FreedomForGirls, launches today (11 October) to mark the International Day of the Girl. Singer Beyoncé acts as the campaign’s ambassador, with her song ‘Freedom’ featuring in a new short film that has launched on YouTube, linked from the Google homepage in 45 countries.
  The campaign will push for greater awareness and action around key issues affect
  
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• Amazon, Samsung, ANA: Everything that matters this morning

  09-10-2017 08:00
  Samsung Electronics’ CEO quits amid internal ‘crisis’
  Kwon Oh-hyun, the CEO and vice chairman of Samsung Electronics, has quit the business citing an “unprecedented crisis inside out.”
  The decision is thought to be the result of the August imprisonment of Lee Jae-yong, the de facto head of the Samsung Group, who was found guilty of bribery and embezzlement.
  In a statement, Kwon said: “Samsung Electronics is confronted with an unprecedented crisis inside out, I
  
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• Alibaba, Gucci, Facebook: Everything that matters this morning

  09-10-2017 08:00
  Alibaba ploughs $15 billion into R&D
  Alibaba is to invest $15bn in R&D projects in a bid to become a leader in AI.
  Speaking at its annual cloud computing conference in Hangzhou, the Chinese e-commerce giant reportedly announced plans to open seven new labs – two in China, with others in Singapore, Moscow, Seattle and in Silicon Valley – as part of its DAMO Academy (discovery, adventure, momentum and outlook).
  It is thought that this new wave of research will focus on disrupti
  
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• One size does not fit all for video, yet the industry ploughs on doing the same thing over and over, says Unruly’s Phil Townend

  09-10-2017 07:58
  As the adoption of video matures, Unruly’s Phil Townend hopes the industry starts to recognise that strategies need to be more bespoke, particularly as culture and emotion start to play more of a role in targeting.
  Speaking ahead of The Drum Digital Trading Awards, of which Unruly is a partner, APAC chief commercial officer Phil Townend called on the industry to stop repeating activities as there isn’t a one size fits all approach.
  The theme of the awards in the Asia Pacific ina
  
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• How KFC is reinventing the brand as youthful in China

  09-10-2017 07:58
  KFC might be the number one fast food brand in China, but it faces aggressive competition to hold onto the top spot in the crowded marketplace. 
  The brand is on a mission to reinvent KFC as a youth brand and is rolling out new products, innovative technologies and quirky marketing campaigns in a bid to cut through the clutter and engage China's millennials. 
  KFC recently launched a new product, Mojito Girl, a non-alcoholic cocktail created to appeal to Chinese millennials, specifi
  
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• Dove sorry over ad showing woman turning from black to white

  09-10-2017 07:51 via campaignlive.co.uk
  Dove has apologised for a Facebook ad campaign that showed a black woman turning into a white woman.
  
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• AMI rollerskates towards a safer world in new campaign

  09-10-2017 07:44
  Insurance company IAG's latest feel-good campaign will see the brand promote a safer world to New Zealanders.
  The campaign centres around a TVC, featuring a young girl roller-skating through the streets avoiding potential hazards and danger thanks to her helpful neighbours.
  It aims to promote the idea that by working together, AMI and its customers can make their world a safer place.
  The idea is supported by the brand’s safety initiatives which include providing free he
  
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• Indian ice cream brand Havmor unveils a campaign as part of brand repositioning

  09-10-2017 06:02
  Indian ice cream brand Havmor has rolled out a nine-second animated video as part of its strategic brand repositioning exercise.
  The film titled #MadeOfMilk is conceptualized by Creativeland Asia and features two animated cows fighting over the pronunciation of Havmor. The cows, which are called gaiz in Hindi, disagree about the brand name, while one pronounces it as Havmor, the other pronounces it as Havmoo. 
  The film is airing across TV and digital media.
  Chaitanya Rel
  
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• BETC’s new LA office will help artists monetize their passions and partner with brands

  09-10-2017 06:00
  Paris-based agency BETC has opened a small operation in LA to support a new business venture that it says will merge the worlds of business and culture.
  Called BETC LA, the office will be led by managing director Clarisse Lacarrau, who previously served as head of strategy at BETC Paris. Havas-owned BETC, which also has offices in São Paulo and London, is billing its LA outpost as a “new breed of company” that will disrupt the “traditional, often too commercial rela
  
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• 10 questions with... Yannick Bolloré, chairman and chief executive officer of Havas Group

  09-10-2017 05:32
  The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions With... features Yannick Bolloré, chairman and chief executive officer of Havas Group. 
  What was your first ever job? 
  I was working in a travel agency in Paris back in 1997. Interesting to see how digital has disrupted (destroyed?) this market in 2
  
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• Destigmatising mental health: The challenge briefs for Do it Day 2017

  09-10-2017 05:12
  Each year, Do It Day, the event that sees The Drum bring together the creative marketing community around the world, aims to change the world in a day.
  This year will be no different, with challenges being set to teams in New York, London and Singapore, but this year the three markets unite with the aim of tackling stigma around mental health.
  A number of challenge partners have set their briefs for the industry to crack in line with this theme, with the final goal being to c
  
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