Marketing news

• Think you’re too smart to be taken in by silly food labels? Think again | Arwa Mahdawi

  08-10-2017 15:00
  The bakery that tried to list ‘love’ as a granola ingredient may not have got away with it, but elsewhere dubious and confusing labelling is rife – and it is ruining our dietsI feel it in my fingers. I feel it in my toes. Love is all around me. But it shouldn’t be in granola bowls. So says the US Food and Drug Administration, anyway – albeit slightly more drily. The FDA recently warned a Massachusetts-based bakery that it can’t list “love” as an in
  
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• Think you’re too smart to be taken in by silly food labels? Think again

  08-10-2017 15:00
  The bakery that tried to list ‘love’ as a granola ingredient may not have got away with it, but elsewhere dubious and confusing labelling is rife – and it is ruining our dietsI feel it in my fingers. I feel it in my toes. Love is all around me. But it shouldn’t be in granola bowls. So says the US Food and Drug Administration, anyway – albeit slightly more drily. The FDA recently warned a Massachusetts-based bakery that it can’t list “love” as an in
  
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• Vice looks to 'lead charge' in new era of fashion with appointment of Havas' Tammy Smulders as president

  08-10-2017 14:34
  Vice Media has appointed Havas LuxHub's Tammy Smulders as president of its burgeoning fashion group, underscoring the company's growing investment in the fashion, beauty and luxury market.
  Vice Media’s fashion brands include style title i-D and arts publication Garage, alongside its stable of production companies and agencies.
  With Smulders at the helm of the group, the media brand plans to grow its fashion offering in the next few months with new products across digital, cr
  
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• McDonald’s Ricky and Morty promotion turns sour as police are called to angry crowds chanting ‘We want sauce’

  08-10-2017 13:52
  Chaotic scenes have unfolded at McDonald’s outlets across America after the fast food chain underestimated the response to a promotion it was running for fans of the TV show Rick and Morty, in which it promised to bring back a limited edition, long out of production Szechuan dipping sauce.
  The chain announced it would be selling a limited run of a long out-of-production Szechuan dipping sauce – which is referenced in the third season of Rick and Morty &n
  
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• 11 creative leaders highlight BAME creators disrupting the industry to inspire next gen of talent

  08-10-2017 12:56
  11 creative industry leaders, including MediaCom chairwoman Karen Blackett and Quiet Storm founder Trevor Robinson, have put forward 10 BAME creators shaping the industry to spotlight the need for greater diversity in the creative sector.
  There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME repre
  
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• Dove admits it ‘missed the mark’ with whitewashing ad

  08-10-2017 11:38
  Dove has apologised after publishing an ad on its Facebook page on Saturday (7 October) in which it showed a black woman turning white after using its lotion. 
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  The image was later removed, and the brand took to Twitter to apologise for "missing the mark".
  "An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused," Dove posted in a statement.
  An image we recently posted on Facebook missed the mark i
  
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