Marketing news

• Peyton Manning's backup quarterbacks argue over who was his favorite in Bud Light ad

  07-10-2017 18:06
  Peyton Manning was one of the NFL's best quarterbacks, but he always had a good supporting cast around him for his winning teams, and three of his backup quarterbacks argue about who was his favorite in a new spot for Bud Light.
  With Manning’s number set to be retired by the Indianapolis Colts this Sunday (October 8), a new video by Bud Light celebrates him in a unique and humorous way. Bud Light brought together three of his closest friends from his playing days – his
  
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• Art exhibit helps destigmatize schizophrenia and call attention to World Mental Health Day

  07-10-2017 17:56
  World Mental Health Day is Tuesday, October 10, and a new video about an art exhibit is drawing attention to how people cope with one of the biggest mental health issues – schizophrenia.
  Most people don’t know how to interact with those who have brain conditions like schizophrenia, so for Schizophrenia Awareness Week earlier in the year, the Bloc Partners, a global network of independent health creative agencies, designed and installed an interactive art experience in collaboration w
  
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• The Guardian gives away 97,000 Google Cardboard headsets to introduce new VR app

  07-10-2017 13:05
  As a part of the promotion strategy of its new virtual reality (VR) app, The Guardian will distribute 97,000 Google Cardboard headsets to UK readers along with select copies of the Guardian. 
  The app will be available for users on both iOS and Android devices for the first time and will include The Guardian’s VR experiences 'First Impressions' and 'Sea Prayer', a collaboration with UNHCR Goodwill Ambassador Khaled Hosseini.
  The Guardian is also set to introduce its new VR project
  
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• Indian apple drink Appy unveils new packaging via OOH campaign to expand its reach

  07-10-2017 12:16
  Indian drink's brand Parle Agro has joined forces with Dentsu Aegis Network’s Posterscope India to roll out an out of home (OOH) campaign to unveil new packaging for its drink, Appy.
  The campaign is executed across 30 cities in India with adverts placed on billboards, bus shelters, gantries, unipoles, bus wraps and metro pillars. 
  Fabian Trevor Cowan, director for Posterscope India said “Posterscope’s association with Parle Agro goes back a long time. We have deeply i
  
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• ITV to levy £140m+ on Virgin Media and Sky to air its main channel

  07-10-2017 11:29
   ITV is set to hit Virgin Media and Sky with £140m (figure by Liberum's analysts) a year in order for it to carry its main channel, with the implicit threat that the channel could be taken off air if it refuses to pay up. 
  The commercial broadcaster wants Virgin Media and Sky to pay up for ITV1, which is home to primetime hits such as Coronation Street, Victoria, The X Factor and Ant and  Dec's Saturday Night Takeaway, according to a report by This is Money.
  Howeve
  
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• Snapchat's AR feature helps it march ahead of rivals Facebook and Apple for daily users

  07-10-2017 10:33
  Snapchat has overtaken rivals Facebook and Apple in terms of augmented reality (AR) engagement as more than one third of daily users engage with Snapchat's augmented reality feature according to US information website, Axios. 
   Snapchat's location sharing app Snap Map has further bolstered the growth in Snap stories submission by 40%. The report  further stated that Snapchat estimates over a trillion Snaps to be sent this year that is around 3 billion per day, with
  
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• UK charity sector stuck on traditional methods and investing minimum on internet advertising

  07-10-2017 09:49
  Despite a double digit rise in the internet advertising spend in the UK, charities are only spending a minimal 5%, according to charity marketing consultancy, nfpSynergy.
  UK's internet advertising increased from £5.4bn in 2012 to £10.3bn in 2016, an increase of  46% of all advertising spending. The charity sector continued to spend more than half of its advertising budget on direct mail and door drop which accounted for 56.4% of advertising spending in the sector last year.
  
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• Jamie Oliver and Jaguar Land Rover partner to showcase Discovery's potential as an in-car kitchen

  07-10-2017 08:31
  Jaguar Land Rover has formed an alliance with British chef Jamie Oliver to create a bespoke kitchen in its Discovery vehicle.
  As part of the partnership, Jaguar has produced a film featuring Jamie Oliver  showcasing the integrated culinary gadgets in Discovery which includes a fridge, a toaster, a slow-cooker, a pasta maker and a deployable dining table.
  The bespoke vehicle is created by Jaguar Land Rover’s Special Vehicle Operations (SVO).
  Lisa Tookey, chief revenue officer and
  
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• US nail brand Sally Hansen enlists Chelsea FC striker Eniola Aluko for its women diversity campaign

  07-10-2017 07:37
  US nail brand Sally Hansen has signed Chelsea FC striker Eniola Aluko as its global ambassador for a campaign which tackles stereotypes and encourages female diversity.
  As part of the campaign titled 'Self-Made Beauty' , a teaser has been rolled out featuring Eniola where she says "In my Shetopia, girls and boys play together."
  Other women to feature in the campaign include Angela Benton, founder and CEO of NewME Accelerator, Claire Wasserman, founder Ladies Get Paid and Jaclyn Johnson
  
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• US nail brand Sally Hansen elists Chelsea FC striker Eniola Aluko for its women diversity campaign

  07-10-2017 07:37
  US nail brand Sally Hansen has signed Chelsea FC striker Eniola Aluko as its global ambassador for a campaign which tackles stereotypes and encourages female diversity.
  As part of the campaign titled 'Self-Made Beauty' , a teaser has been rolled out featuring Eniola where she says "In my Shetopia, girls and boys play together."
  Other women to feature in the campaign include Angela Benton, founder and CEO of NewME Accelerator, Claire Wasserman, founder Ladies Get Paid and Jaclyn Johnson
  
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