Marketing news

• Stranger Things Throwback Thursday takes over streets of New York with paranormal pedicabs

  05-10-2017 22:31
  Now that Game of Thrones is on hiatus for over a year, there may be no more hotly anticipated return of a show than the Netflix hit, Stranger Things. With season two streaming starting October 27, Netflix has come to New York Comic Con to give fans a glimpse into the paranormal activity that is to come in the new season, and they’re offering paranormal pedicab rides to fans.Stranger Things pedicab piloted by Dustins
   
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  Doner LA has partnered with Netflix to launch a Stranger
  
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• Amir Bar-Lev, Long Strange Trip director, on passion in storytelling

  05-10-2017 21:14
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  Should the opportunity to spend time with Amir Bar-Lev, director of the (deservedly) well-received Grateful Dead documentary Long Strange Trip, arise, one should absolutely jump at the opportunity.
  The Berkeley, California native is incredibly insightful, inte
  
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• Festival of Marketing day 2: M&S on being a ‘modern media company’ and Nestlé’s work with startups

  05-10-2017 19:01
  M&S wants to be more like a ‘modern media company’
  Marks & Spencer’s focus on personalised content, and the success it has achieved, means it now has its sights set on becoming a “modern media company” when it comes to distributing content, according to the brand’s director of customer loyalty, Nathan Ansell.
  M&S sees the highest return on investment around targeted content and is therefore delivering a higher amount&n
  
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• Burger King hijacks IT premiere to breed contempt for a certain fast food clown mascot

  05-10-2017 18:02
  Burger King Germany has been sowing distrust of McDonald’s painted-face mascot Ronald McDonald in a fun prank integrating with the release of Stephen King’s IT.
  IT, a supernatural monster that takes the form of a clown, has recently been stalking the cultural consciousness as it continues to perform admirably at the box office, sullying any brands reliant on mascots of this ilk.
  In Germany, Burger King acknowledged Ronald McDonald with a movie marketing stunt at the premiere of the S
  
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• Accommodation For Students appoints Code Computerlove

  05-10-2017 17:24
  Student property search website Accommodation For Students has appointed digital agency Code Computerlove to support its ambitious plans for growth and continued global expansion. 
  Free for students to use, the site attracts more than 3 million visitors a year, with around 35,000 private UK landlords currently registered and a choice of more than 325,000 rooms. 
  The brand first expanded its services to overseas students in 2009, and is now available in 16 count
  
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• The making of an ad: Behind Moneysupermarket.com's '80s infused film

  05-10-2017 17:06 via campaignlive.co.uk
  Watch Moneysupermarket.com and Mother London discuss their latest ad blending '80s characters He-Man and Skeletor with the iconic track from Dirty Dancing.
  
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• Google creates lightshow using footsteps at Berlin Festival of Lights

  05-10-2017 16:50 via campaignlive.co.uk
  Google is creating a lighting display in Berlin that is synchronised with the footsteps of visitors.
  
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• Sky launches its own diversity competition to encourage more ‘ethnic’ advertising

  05-10-2017 16:49
  Sky Media is launching a competition to encourage British brands to “be braver” and submit their ideas for a campaign targeting ethnic minority groups.
  The competition was unveiled during a panel at the Festival of Marketing yesterday (4 October), and aims to encourage brands to have “a serious conversation” about ethnic minorities in the UK and submit campaign ideas to target them.
  The brand with the best “culturally relevant” campaign will win £50,000
  
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• ANA reveals 12-point growth plan for marketers in hopes of spurring industry growth

  05-10-2017 16:42
  Bob Liodice, chief executive of the ANA, opened the organization’s annual Masters of Marketing conference in Orlando with a speech that detailed a 12-point growth plan it has put together to spur growth in the industry.
  The plan comes one year after Liodice announced the formation of the ANA Masters Circle, a group of chief marketing officers that the ANA said would tackle issues including “talent supply, privacy, ad fraud, ad blocking, viewability, and transparency.” One year
  
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• Brands' continued lack of programmatic knowledge is having an effect on their marketing influence

  05-10-2017 16:14
  There’s no question that programmatic advertising has become a vital ingredient to brands and publishers that aim to reach audiences with interesting and relevant campaigns. Yet a panel of experts has claimed that brands continue to lack the knowledge to garner the most benefits from their data, passing the decision-making onto their agencies to act as the middle man.
  The panel agreed that while programmatic allows brands and publishers to effectively target audiences in a more p
  
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• LGBTQ+ community ‘least well represented’ in advertising

  05-10-2017 16:09
  British consumers believe the LGBTQ+ community is portrayed least accurately in advertising, with many consumers questioning the authenticity of brands’ commitment to social diversity.
  The research, presented exclusively today (5 October) during a panel at the Festival of Marketing, was undertaken by not for profit organisation PrideAM and market research company Simpson Carpenter.
  It questioned 500 members of the general public, as well as 275 people from the LGBTQ+ community, on their th
  
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• Why some brands are still refusing to advertise on YouTube

  05-10-2017 15:34
  Marie Curie has still not returned to advertising on YouTube after being caught up in the brand safety scandal earlier this year because despite the work the platform has done to make it safer for brands to advertise it “doesn’t allow” the charity’s ad verification technology.
  Speaking on a panel at the Festival of Marketing this morning (5 October), Steve Armstrong, head of digital at Marie Curie, said: “We realise the changes that have been made and the new tools
  
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• Publicis sets up AI incubator for Marcel

  05-10-2017 15:30 via campaignlive.co.uk
  Publicis Groupe has launched an incubator to test the types of services its artificial-intelligence platform, Marcel, will offer brands.
  
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• How Twitch could build on its Amazon-built merchandise store

  05-10-2017 15:24
  Amazon owned live-streaming platform Twitch has bolstered its e-commerce credentials with the unveiling of an online merchandise store that is, at the moment at least, devoted to doling out branded hoodies and other similar purple items of that ilk.
  The platform, largely known for its gaming communities, claims to have acknowledged fan demand for Twitch-branded goods with the move, the store launched earlier this week with 18 items ready for sale.
  The Drum touched down with the company to learn
  
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• Unilever's '5C' strategy heralds 'functional' shift in marketing

  05-10-2017 15:23 via campaignlive.co.uk
  Unilever's chief marketing officer, Keith Weed, has signalled the extent to which the marketing playing field is shifting, as he unveiled the FMCG company's new brand strategy, dubbed the "5C framework".
  
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• P&G's Pritchard: don't rule out TV in adspend 'horse race'

  05-10-2017 15:17 via campaignlive.co.uk
  Predictions of the demise of TV advertising appear to be premature as Procter & Gamble's marketing chief, Marc Pritchard described the medium as being in a "nice, tight horse race" with digital.
  
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• Santander hands out fish and chips to raise awareness of phishing scams

  05-10-2017 15:05 via campaignlive.co.uk
  Santander is touring the UK with a "phish and chips" van that allows people to pay for a meal with phishing emails and smishing texts.
  
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• ‘Don’t put it off’: Exceptional Women of the World featuring Val DiFebo, Deutsch NY

  05-10-2017 14:58
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  Being at an agency for 5 years these days seems like a monumental accomplishment. The fact that Val DiFebo, CEO of Deutsch New York, has been at the same agency for 25 years isn’t an anomaly — it’s testament to her dedication to not just the agency she has called home,
  
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• Creative Director’s Choice: Preacher’s Rob Baird talks about the power of W+K’s ‘Typecast’ for the Atlantic

  05-10-2017 14:30
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they think are making a difference. Each week The Drum is featuring the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging.
  This week, Rob Baird, partner and chief creative officer at Preacher, shows his respect for Wieden + Kennedy New York's 'Am I Typecast?'
  
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• The Chemistry Delusion: Why people don’t buy from people

  05-10-2017 14:29
  The Drum’s Pitch Perfect event highlighted a scary disconnect between how clients and agencies approach new-business.
  Most of you probably use the GP nearest your home. And if he was always rude, you’d soon switch. 
  But what if you needed a brain surgeon? You’d search harder, travel further and willingly pay top whack. And even if she was a right misery, you’d stick with it and do as you were told. 
  So when something’s important, we value expertise over be
  
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• St. Kitts Tourism Authority appoints Rooster PR

  05-10-2017 14:28
  The St. Kitts Tourism Authority (SKTA) has appointed Rooster PR to manage its day-to-day press office and implement creative campaigns. 
  Rooster, appointed following a competitive pitch, has been briefed to raise awareness of St. Kitts as a quintessential, year-round Caribbean destination for tourists. The agency will be responsible for all pro-active and re-active B2B and B2C press enquiries. In addition to developing and implementing a strong PR plan, press trip co-ordinati
  
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• Leo Burnett's Lawson to join Y&R as Sharpe exits for VML

  05-10-2017 14:18 via campaignlive.co.uk
  Paul Lawson is leaving Leo Burnett London as chief executive to take up the reins at Y&R London.
  
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• What marketers need to know about the power of Saudi Arabia's new fleet of female drivers

  05-10-2017 14:10
  When Professor Jonathan AJ Wilson, PhD started thinking about Saudi Arabia lifting the ban on women drivers, he played ‘My Favourite Game’ by the Cardigans.
  “The video takes me back to memories of the iconic movie Thelma & Louise and the bittersweet catharsis of women suffocated by misogyny and circumstance,” he explained.
  Misogyny and circumstance, religion and tradition, politics and repression – whatever was stopping women from getting behind the wheel o
  
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• Twitter and Popbuzz are launching an original live show

  05-10-2017 13:55 via campaignlive.co.uk
  Twitter UK has partnered with Global to launch its an original live programming show with PopBuzz.
  
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• Why publishers need to drill down on location to compete with Facebook

  05-10-2017 13:51
  Facebook’s announcement that its conversion tool is helping advertisers measure the impact of campaigns on offline purchases should have publishers worried, as they find themselves on the back foot again with the tech giant continuing to chip away at their advertising market share.
  The social network’s latest claim is that brands can re-engage customers based on their interactions through offline channels like stores and call centres. But Facebook isn't the only one – publ
  
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• Max Factor taps DCM boutique cinemas to help movie fans ‘Create the Look’ of the stars

  05-10-2017 13:50
  Coty cosmetics brand Max Factor is using the movies as a vessel to deliver Hollywood inspired branded content to audiences, all in partnership with Digital Cinema Media (DCM).
  Zenith brokered the deal which will see the content, from esteemed makeup artists on movie sets, touch down in ‘boutique cinema chains’ Curzon, Everyman and Picturehouse Cinemas, and a handful of independents. Naturally this serves as an organic activation of 'The make-up of make-up artists' endline.
  As part of
  
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• Peter Kay's history as a no-nonsense ad man: John Smith's, M&S and Warburtons

  05-10-2017 13:34
  Stand-up comedian Peter Kay, the undisputed champion of Bolton, has tried his hand in advertising again as the star of Warburtons' new campaign in which he plays the founder of the bakery.
  The work from WCRS and Another Film Company shows how the charismatic comedian can catalyse an ad campaign, having been the face of John Smith's for a substantial period and a keen component in an M&S Christmas showcase.
  Enjoy Pride and Breadjudice for Warburtons before delving int
  
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• Smith & Sinclair creates multisensory art gallery

  05-10-2017 13:19 via campaignlive.co.uk
  Smith & Sinclair, the creative cocktail company, is partnering with premium liqueur brand Lanique and a number of artists to create a multisensory art gallery.
  
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• Top US media leaders to speak at Campaign's Digital Media Strategies USA 2017

  05-10-2017 13:13 via campaignlive.co.uk
  The top leaders in the US media industry will be speaking at Campaign's Digital Media Strategies USA 2017 conference in New York on 15 November.
  
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• When successful companies fail better

  05-10-2017 13:03
  There’s no innovation without failure, so why do organisations find it so hard to let people fail?
  With the uncertainty of the current economic climate, it has never been more important to innovate and be open to change. It’s a universal archetype that change often goes hand-in-hand with destruction. It harks back to the myth of the great deluge: for the new to emerge, the old must die. Such a theme seems just as relevant in our age of business disruption, in which new models and par
  
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• Jo Malone: Marketers should remember the ‘5Is’

  05-10-2017 12:57
  Jo Malone has founded and built up two successful fragrance brands. The first, the eponymous Jo Malone, she launched back in 1991 before selling to Estée Lauder in 1999. She left that business in 2006 having taken a year out after being diagnosed with breast cancer and having chemotherapy, but returned to find a business where she could “no longer feel her character”.
  The deal with Estée Lauder stipulated that she must take a five-year break from the beauty industry, du
  
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• VisitScotland launches Instagram Travel Agency

  05-10-2017 12:45 via campaignlive.co.uk
  VisitScotland has created an Instagram Travel Agency in London that allows people to create their holiday based on images displayed on the social-media platform.
  
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• Nearly a quarter of digital marketers are ineffectively spending their budgets

  05-10-2017 12:42
  In a bid to understand how digital marketers are spending and tracking their budget, digital marketing agency Greenlight commissioned a survey of 200 digital marketing professionals. It appears that the marketing industry in 2017 contains only a handful of digital marketers that are confident their campaigns are targeting the right audience.
  Troublingly, 36% don’t have confidence in their campaign targeting, and even more shocking is that almost one in five (18%) don’t think their ca
  
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• Likefriends welcomes five international appointments to global team

  05-10-2017 12:33
  Likefriends has hired five new talents to join their growing team in Amsterdam. 
  Joining the ranks of the creative department are Coleby Thew, as creative technologist, and Fillipo Fagnoni, as junior creative.
  Thew, originally from the Sunshine Coast in Australia, will be focusing on applying new technologies to both new and existing clients. Thew was previously at Isobar and Keplar, working on accounts like Grolsch, Opel and Philips before joining Likefriends.
  Commenting on his appoin
  
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• Is Tesco's Dave Lewis less bullish over the threat from Amazon?

  05-10-2017 12:07 via campaignlive.co.uk
  Eighteen months after saying "Bring it on", Tesco chief executive Dave Lewis took a more measured view on the challenge posed by Amazon's continued push into grocery.
  
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• What does the EU’s privacy reform mean for US marketers? And what should you do now?

  05-10-2017 12:00
  The incoming European Union (EU) General Data Protection Regulations (GDPR) has marketing professionals there drastically altering their digital marketing strategies. Outside the 28 nation member states, there are not many talking about its implications, despite GDPR's global repercussions, but that does not alter the fact that this legislation will have a global impact. 
  GDPR, one of the most significant data privacy reforms in years, will affect both individuals and co
  
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• Government to launch £140m media-buying review 'with transparency at heart'

  05-10-2017 11:39 via campaignlive.co.uk
  The UK government is to review its estimated £140m media-buying account with transparency in the digital media supply chain at the top of the agenda.
  
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• Premier League's India fan park to feature VR, 'kick lab' and football stars

  05-10-2017 11:31 via campaignlive.co.uk
  A Premier League fan park in India aims to inspire visitors with a wealth of football-related entertainment and information.
  
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• Crumbling school music departments feel the beat with dual video campaign

  05-10-2017 11:26
  Rankin’s The Full Service has devised a new video campaign for Restore the Music, a charity dedicated to restoring and rebuilding school music departments around London.
  Consisting of two short films, the push will aim to ensure that music forms a part of every young person’s education, not solely the privileged few.
  To date, the charity granted over £600k to 20 state schools in the city, ensuring that 16,000 children can continue with musical tuition as part of their curr
  
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• Peter Kay tells steamy story of Warburtons' family history in 'Pride and Breadjudice'

  05-10-2017 11:22
  Warburtons has followed up its blockbusting Sylvester Stallone and Muppets ads by enlisting Peter Kay to tell the story of the bakery's origin as a classic period piece, with him obviously in the lead role as founder and humble seed salesman Thomas Warburton.
  The 180-second advert from WCRS and Another Film Company takes inspiration from Mr Darcy and Pride and Prejudice, playing out as a full-on period piece crammed full of references to Kay’s humour, Ghost, and more.&n
  
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• International round-up: France forces brands to label retouched pics & Unilever goes organic

  05-10-2017 11:16
  Unilever buys Brazilian organic food business
  Consumer goods giant Unilever has been on an unrelenting mission to diversify its business. Earlier this week, it announced its third acquisition in less than a month with the purchase of Brazilian natural and organic food business Mãe Terra for an undisclosed sum.
  Mãe Terra targets health-conscious consumers with organic food products. It operates in several categories with a portfolio that includes organic cereals, biscuits, snacks an
  
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• Mildenhall: in his own words

  05-10-2017 11:14 via campaignlive.co.uk
  As Jonathan Mildenhall prepares to quit Airbnb's top marketing role, Campaign recalls some of the (many) arresting quotes from his three-year-tenure.
  
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• Warburtons pitched by hometown hero Peter Kay in Austen-tacious new campaign

  05-10-2017 11:11 via campaignlive.co.uk
  Comedian Peter Kay is the latest celebrity to pitch a movie idea to Warburtons boss Jonathan Warburton in a new campaign for the bread brand.
  
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• Max Factor launches bespoke ads for boutique cinemas

  05-10-2017 10:50 via campaignlive.co.uk
  Max Factor, the Coty make-up brand, has entered into a nine-month advertising partnership with boutique cinema chains that will feature bespoke ads created around movie releases.
  
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• Game of Thrones exhibit goes global in Barcelona

  05-10-2017 10:47 via campaignlive.co.uk
  HBO's Game of Thrones exhibition is set to make its global debut in Barcelona.
  
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• Microsoft teams up with Jaunt and Cirque du Soleil director McDonald for VR interactive film

  05-10-2017 10:44 via campaignlive.co.uk
  Microsoft has commissioned an interactive VR experience for the launch of its Windows Mixed Reality immersive headsets on 17 October.
  
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• Google’s DeepMind tackles ethical & societal dilemmas of AI with new grouping

  05-10-2017 10:43
  Google is tackling some of the most profound questions generated by the burgeoning field of AI head on with the launch of a new group to draw together academics, technologists and charities with the aim of chewing over the ethical and societal implications of creating sentient software.
  DeepMind Ethics and Society is being spearheaded by DeepMind, Google’s London-based AI division, and will be formed from a diverse mix of figures including AI professor Nick Bostrom, climate change cam
  
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• Conde Nast previews new LGBTQ digital space

  05-10-2017 10:04
  Media giant Conde Nast has previewed a new community incubator ahead of its launch on 26 October with the aim of launching future brands, businesses and services.
  The space has been christened 'Them' and will aim to gather inspirational people, voices and stories drawn from diverse fields ranging from pop culture and fashion through to politics and news, all as seen through the prism of the LGBTQ community.
  Edited by Phillip Picardi, digital editorial director for Teen Vogue and Allure, the
  
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• Why retailers risk losing £249bn by ignoring disabled consumers

  05-10-2017 10:00
  UK retailers are at risk of losing £249bn a year by ignoring consumers with a disability according to the UK Government’s estimate, leading panellists at the Festival of Marketing yesterday (4 October) to debate what more retailers, brands and advertisers could do to appeal to disabled people. Over 52% of people globally are affected by disability.Rick Williams, author of a research report called ‘The Click Away Pound’, asked brands to start by addressing the accessibili
  
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• JCDecaux introduces brand charter to audit digital out of home ads

  05-10-2017 09:58
  Outdoor advertising specialist JCDecaux has launched a unilateral digital out of home (DOOH) standard, for which it is thus far the sole signatory, in the expectation that other players in the sector will follow suit.
  BranDO will be verified and audited by PricewaterhouseCoopers and dovetails with its own automated digital trading platform, as the group seeks to marry its estimated 48% DOOH market share in the UK with its partners.
  Spencer Berwin, co-chief executive officer at JCDecaux UK,
  
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