Marketing news

• Evening Standard owner Lebedev eyeing Metro buyout

  17-09-2017 13:10
  The owner of the Evening Standard and Independent is reported to have made a move to buy the Metro newspaper from the DMGT.
  DMGT, publisher of the Daily Mail and Mirror, has been considering a sale of the Metro as part of a broader business review.
  Metro saw a 9% decline in ­underlying revenues last year to £65m and suffered a 12% fall in operating profit.
  The newspaper has been valued at between £25 and £35m. 
  According to The Telegraph, ESI Media boss Evgeny Leb
  
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• Twitter fixes ‘bug’ allowing marketers to target by derogatory terms

  17-09-2017 12:56
  Twitter has said that it has fixed a “bug” that allowed marketers to use its ad serving platform to target users by terms like ‘Nazi’ or phrases like “How to burn jews.”
  ProPublica found earlier this week that Facebook had advertising categories that allow buyers to tailor their ads for ‘hate speech’ sub-groups in which several thousand users were active.
  Twitter was later found by the Daily Beast to also allow marketers to target many more users i
  
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• Economist suffers ad revenue decline as ‘virus’ catches up with it

  17-09-2017 11:59
  The Economist has suffered an 11% fall in profits as a result of declining ad revenues, something the publication until recently said it had “seemed immune” to.
  However, to capitalise on uptick in subscribers, it has increased its marketing budget over the “next few years” in the hopes of stemming further losses.  
  In its annual report, it revealed that less than 20% sales came from advertising, compared with 23% in 2015 and 40% in 2010.
  It said that despite largely
  
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• Angry Birds studio Rovio takes up Everton FC sleeve sponsorship

  17-09-2017 11:00
  English Premier League football team Everton FC have secured their first ever sleeve sponsor in the form of mobile gaming giant Rovio.
  The multi-year deal will see the Angry Birds logo appear on the team’s kit sleeve, debuting against Manchester United on Sunday 17 September. This season the ability to embrace a sleeve sponsor opened up new financial avenues for clubs and many have taken it on board.
  Publicising the partnership is a short-animated film featuring Red, the Angry Bird’s
  
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• Ad of the Day: Audi orchestra revs engines to memorable theme songs in honor of past Emmy nominees

  17-09-2017 09:00
  Audi of America is returning for the seventh year as the official automotive sponsor for the Television Academy for the 69th Annual Emmy Awards. To honor television history, the automaker has turned its cars into musical instruments for a three-spot television campaign, titled ‘Audi Orchestra.’
  The clever spots feature the engine sounds of the new Audi R8 V10 plus, Audi TT RS, and Audi SQ5 models as they rev their engines to recreate theme songs of three television shows that have in
  
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