Marketing news

• Apple Watch 3 spot touts 40 million Apple Music songs available wirelessly

  15-09-2017 22:38
  This Sunday (September 17), during NFL and Emmy broadcasts, Apple will debut ‘Roll,’ the first Apple Watch 3 film to hit broadcast airwaves, in follow-up to Tuesday’s keynote announcement. 
  ‘Roll’ highlights the innovative Apple Watch Series 3 with cellular that Apple touts will revolutionize the way people listen to and stream music.
  For decades, music has been an important part of Apple products dating back to the very first iPod and
  
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• John Legend stars in Capri Sun ad to promote the drink brand’s healthy offerings

  15-09-2017 22:34
  Singer John Legend is playing a trickster in Capri Sun’s latest campaign to help the brand promote its line of updated all-natural drinks with no added sugar.
  While the Kraft Heinz brand has seven different varieties of drinks, it’s pushing its four no-added-sugar offerings in its latest marketing push in hopes of appealing to parents who are looking for healthier options to give their kids. The drinks include Capri Sun Fruit Refreshers, Capri Sun Organic, Capri Sun 100% Juice and Ca
  
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• 'We're changing the landscape of digital': Beyond the Brief with Kathryn Guess, Wunderman

  15-09-2017 21:31
  To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them a
  
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• 'Embrace who you are': Exceptional Women of the World, featuring Mira Kaddoura, Red & Co.

  15-09-2017 20:55
  Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity.
  There is no question that Mira Kaddoura, founder and creative director at Red & Co. in Portland, Oregon has been surrounded by plenty of great people in her career. In fact, she counts the legendary Dan Wieden as a major influence — having spent 10 years at Wieden+Kennedy in P
  
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• Volkswagen 'rules the road' in 21-day Instagram scavenger hunt for 2018 Tiguan campaign

  15-09-2017 20:09
  Volkswagen of America is leading Instagrammers on a 21-day ‘Rule the Road’ scavenger hunt as part of its 2018 Tiguan campaign.
  The social experience incorporates elements from the campaign’s original launch spot, ‘The New King,’ including an inflatable gorilla, the actress who plays the driver, and her Tiguan as she races through the city.
  For 21 days, fans can participate in the scavenger hunt to chase down the new Tiguan and win daily prizes for their efforts. Eve
  
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• Sir John Hegarty on the best brand story he’s told

  15-09-2017 19:48
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  On the shortlist of legendary creatives who know a thing or two about storytelling, Sir John Hegarty, BBH co-founder is, most certainly, in the rarefied air of those who have and continue to use strong stories to build brands and impact culture.
  In Hegarty's&n
  
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• Cher meets Future for ‘Meet Me in the Gap’ campaign by Yard NYC

  15-09-2017 19:40
  Clothier Gap has pulled together some unique artistic and musical combinations for its latest campaign, ‘Meet Me in the Gap’ and none is perhaps more intriguing than pop icon Cher sharing the stage with rapper Future.
  The newest campaign out of Gap launches September 18, in collaboration with Yard NYC. The campaign pulls together some unlikely pairings, including that of Cher with Future. The duo sings a version of Sly & the Family Stone’s 1969 anthem “Everyday P
  
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• DoubleTree by Hilton uses warm cookies to inspire people to make the world a more welcoming place

  15-09-2017 18:18
  Hotel chain DoubleTree by Hilton is hoping to inspire people to help make the world a more welcoming place by expanding its signature warm cookie welcome into a full integrated campaign.
  The ‘Your Warm Cookie Awaits’ hospitality campaign kicked off Thursday (September 14) with the first of several #SweetWelcome moments – outside of a naturalization ceremony at Faneuil Hall in Boston. Actress, influencer and philanthropist Monique Coleman joined the brand in Boston as
  
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• Once Upon a Time makes its fourth acquisition in MJ Media

  15-09-2017 18:14
  Once Upon A Time (OUAT) has strengthened its offering with the acquisition of  MJ Media, for an undisclosed sum. 
  The central London based integrated agency has tapped MJ Media to power up its capabilities in targeting the youth, entertainment and technology sectors.
  Marking the group's fourth acquisition, Joe Garton, chief executive of Once Upon A Time, said: "We are delighted that MJ Media is joining us as it will enable us to deliver highly targeted and effective crea
  
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• Omnicom buys SEO agency Verve Search

  15-09-2017 18:11
  Omnicom Media has acquired SEO and content marketing agency Verve for an undisclosed sum.
  UK based Verve, which counts Expedia, GoCompare and retailer Made.com among its clients, was founded in 2009 by chief executive Lisa Myers.
  Under her continued leadership, it will operate under its brand name as a unit within Omnicom Media Group.  
   “A successful acquisition enhances an enterprise across three critical areas – capabilities, clients and culture,” said Co
  
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• Why PewDiePie's racial slur shows brand safety is still an issue in influencer marketing

  15-09-2017 18:00
  Last weekend, one of YouTube’s highest paid stars, PewDiePie, casually used an offensive racial slur while playing a game online. Over the same weekend, fellow YouTubers KSI and Joe Weller had a physical brawl, onstage, in front of a live audience filled with teenagers and parents.
  Given that PewDiePie is followed by over 57 million subscribers, most of them children and teenagers, and that  the latter two were at a panel event with lots of fans present, these issues are bound to make
  
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• Latest Samsung Galaxy Note8 spot tenderly chronicles young romance

  15-09-2017 17:04
  Two young lovers are at the center of the latest promo spot for the Samsung Galaxy Note8, and the underlying theme is that new technology can help bring people together in new ways while still making human connections.
  In advance of general retail availability of the Samsung Galaxy Note8, Samsung’s new commercial, ‘I Love You’, is a minute-long modern day love story bringing to life Live Messages on the Note8 and how it can show the most important people in our lives that
  
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• London’s famed Piccadilly Lights to reilluminate in October with Bernardo's charity drive

  15-09-2017 16:40
  After a nine-month window of inactivity, one of London’s most prominent ad boards is to be illuminated in October as part of a philanthropic relaunch intent on raising money for Bernardo’s.
  The iconic advertising inventory has been digitised in a lengthy renovation with a single state-of-the-art 4K LED screen capable of hosting live videos, weather, news and sports results, in addition to real-time social media feeds.
  On a day-to-day basis the screen can be split into numerous s
  
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• Apple, GDPR, Nespresso: 5 things you need to know this week and why

  15-09-2017 16:09
  Apple gambles on a premium iPhone X
  This week, Apple revealed its latest iPhone and along with the premium design of the iPhone X comes a premium price tag of $999.
  The latest edition of the iPhone features a new design style, with Apple dropping the home button and instead opting for an all-screen design. Exclusive new features of the X include an advanced facial recognition system, which allows users to unlock their device with their face, and a new super-fast processor.
  Tim Cook, Apple’
  
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• TBWA\Chiat\Day New York appoints Chris Beresford-Hill as chief creative officer

  15-09-2017 15:49
  TBWA\Chiat\Day New York has hired Chris Beresford-Hill to fill the role of chief creative officer.
  He replaces Chris Garbutt, who was promoted to global chief creative officer of TBWA Worldwide earlier this year. Garbutt previously served as global creative president of TBWA Worldwide and chief creative officer of the Omnicom agency’s New York office.
  Beresford-Hill previously served as EVP-executive creative director at BBDO New York, where he led creative for brands including Foot Locker
  
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• Manchester United players look to bowl over fans in challenge for sponsor Swissquote

  15-09-2017 15:43
  Manchester United players Phil Jones and Ashley Young faced off against colleagues Sergio Romero and Matteo Darmian in a bowling challenge organised by club sponsor SwissQuote.
  The English Premier League regulars indulged in randomised challenges like left handed, blind folded and through the legs bowling to make things more difficult, all to celebrate the partnership with the club's official global Forex and online financial trading partner.
  Having secured the players, the brand,
  
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• Amazon reveals how it thinks about advertising

  15-09-2017 15:28
  Amazon has advised marketers to rethink how they might advertise to consumers on its site to consider how they can add value to the customer journey rather than just use it to boost sales.
  Speaking at the Dmexco ad tech conference in Germany this week, Amazon’s director of international ad sales Dan Wright says: “Traditionally, people think if they sell products on Amazon they want to sell more products or start advertising to create value in that way. But the [real opportunity] is h
  
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• Omnicom snaps up SEO specialist Verve Search

  15-09-2017 15:11 via campaignlive.co.uk
  Omnicom Media Group has acquired independent SEO and content marketing agency Verve Search for an undisclosed sum.
  
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• Samsung turns Samuel Beckett Bridge into playable harp

  15-09-2017 15:06 via campaignlive.co.uk
  Samsung turned the Samuel Beckett Bridge in Dublin into a playable harp for the launch of the new Galaxy Note 8 model.
  
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• Dentsu India to build emerging categories for MTR and Orkla through its creative mandate

  15-09-2017 14:48
  Dentsu India secured the creative mandate of packaged foods company, MTR's brand ‘Snack Up’ and its parent company Orkla’s brand ‘Laban.'
  Dentsu won the mandate after a multi-agency pitch and will aim to build emerging categories for MTR and Orkla.
  Simi Sabhaney, chief executive officer, Dentsu India, said: “With MTR, it was meeting of minds from the word go. We are looking forward to a long and productive relationship.”
  Samrat Chengapa, senior vice presi
  
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• Brands, bots and Bonin: Dmexco 2017 highlights

  15-09-2017 14:41 via campaignlive.co.uk
  The cream of the digital marketing world once again descended on Cologne, Germany, for Dmexco, the annual two-day conference and exhibition that brings together the latest innovations and the talking points dominating the industry. Here's what went down.
  
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• Adidas unveils its first ever Snapchat game, a keepie-uppie Snap Ad

  15-09-2017 14:21
  Adidas has created a game exclusively for Snapchat, designed to run on the platform as an ad between Stories.
  The brand’s first game on the media platform will land Saturday (16 September) in the UK, France, Germany, Spain and Italy.
  It was designed to engage football fans with a compelling gamified ad that allows them to partake in some touchscreen keepie-uppies while performing as many skills as possible. There’s a competitive streak to the work; Snapchatters can play aga
  
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• Ad of the Day: McDonald’s harnesses the power of LED in surprisingly subtle print campaign

  15-09-2017 14:15
  In a break away from its usual bright ‘n’ loud creative, McDonald’s has unveiled a series of posters that capture the strange beauty of LED lights softened through a lens.
  The print campaign was shot by Helmut Stelzenberger and devised for the French market by TBWA\Paris to communicate the late opening hours of the fast food store. Glowing bulbs were photographed to form the fuzzy but distinguishable shapes of a Big Mac, ice cream Sundae and a portion of French Fries. 
  
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• Next 15 buys Elvis for £5.5m

  15-09-2017 13:46 via campaignlive.co.uk
  Indie creative agency Elvis has been bought by digital communications group Next 15 for £5.5m.
  
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• Spotify, Heineken and IBM on the challenge of marrying data and creativity

  15-09-2017 13:29 via campaignlive.co.uk
  In a panel session on data and creativity at Dmexco, Maureen Traynor, global director of creative solutions at Spotify, outlined how the music platform was using the one billion data points it gathered every day to build a deep understanding of its users.
  
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• Can brands help their customers lead better lives?

  15-09-2017 13:22
  Many consumers today instinctively recoil at the concept of a brand. The more cynically minded see brands as the corporate antithesis of art. When anyone sells out, it’s a brand that buys their soul.
  There are plenty of bad brands around, so it’s understandable that blame gets attached to the underlying notion itself. But, in essence, a brand is simply a constellation of qualities – a personality in the material realm. It presents a vision of life in a hugely condensed man
  
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• The Contributor Network Live: The benefits of working remotely and the psychology of colour

  15-09-2017 13:18
  The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences. In this week’s Contributor Network Live, we look at the benefits and limitations of working away from the office and the psychology behind choosing a brand's colour scheme.
  CSI Media: brand identity: the psychology of colour 
  Loading...
  Scientific studies hav
  
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• Trivago woman visits her 'spooky', omnipresent ads to prank Londoners

  15-09-2017 13:09
  Gabrielle Miller, the unforgettable face of Trivago’s latest ad push, has taken to London to deface the ads that made her famous (or infamous).
  The all encompassing media buy has shrouded London with actress Miller's likeness in an ad that just wants you to ‘Find your ideal hotel for the best price’.
  Capturing this collective feeling from London commuters, Jon Beach, a freelance creative from FCBInferno, assembled some relatable prose earlier this
  
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• Business on the Move: Shell, Fox’s Biscuits, Kepak and more

  15-09-2017 13:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Account wins
  Shell UK has appointed TMW Unlimited as its lead digital and internal communications agency for its retail division. The agency won the brief following a competitive pitch.
  The appointment comes at a time when Shell Retail UK is looking to achieve a physical-digital transformation across its entire business. TMW Unlimited&rsquo
  
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• Adobe Ad Cloud’s VP on addressing ad fraud: ‘We’ve been early and aggressive’

  15-09-2017 12:11
  The problem of ad fraud is not going away and is expected to cost advertisers over $16 billion this year. As brands remain flummoxed over how to address this industry-wide issue, one major technology player is confident it is taking all the right steps.
  Speaking to The Drum at Dmexco, Keith Eadie, Adobe Advertising Cloud’s vice president said that from the outset, the company has had a very clear stance on how to “attack it and prevent it” for their clients.
  “At Adob
  
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• Microsoft: chatbots need a redefinition

  15-09-2017 11:47 via campaignlive.co.uk
  People have unrealistic expectations of what tasks chatbots can currently perform and there needs to be revaluation of the role they play, Microsoft-owned Skype's programme manager Rene Brandel has warned.
  
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• Lord Sugar leads calls to ban pre-watershed gambling adverts

  15-09-2017 11:46
  Billionaire businessman and The Apprentice star Lord Sugar is leading calls for tighter regulation of gambling adverts in the UK after savaging ’absolutely pathetic’ existing warnings.
  Instead Sugar would like to see a complete ban enforced on all pre-watershed gambling adverts attached to major sporting events – considered to be an entry point for many gambling addicts.
  In a direct appeal to the government to combat the ‘addiction’ of gambling Sugar went on to
  
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• 'It's probably just a slightly better phone': what did Dmexco have to say about the iPhone X?

  15-09-2017 11:42 via campaignlive.co.uk
  Campaign spoke to execs from some of the leading tech and media companies to ask for their initial response to Apple's new thousand-pound flagship device.
  
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• IBM, eBay and Sentient Technologies on what AI can really do for advertising

  15-09-2017 11:17 via campaignlive.co.uk
  Artificial Intelligence is set to revolutionise digital advertising, but marketers should always make sure they put business objectives first, an industry panel told an audience at Dmexco.
  
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• Facebook Messenger draws level with WhatsApp in race for monthly users

  15-09-2017 11:03
  Facebook Messenger has drawn level-pegging with its sister service WhatsApp after enjoying rapid growth of 30% since July 2016, taking it to 1.3bn monthly users.
  There are now 1.3B of you actively using Messenger every month. Thank you! We will continue to work hard to make our product better for you. pic.twitter.com/gjEgDXZfgg
  — David Marcus (@davidmarcus) September 14, 2017 
  The psychologically important milestone reinforces Facebook’s dominance of the social landscape, coming
  
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• Google accused of sex discrimination in US lawsuit

  15-09-2017 10:44 via campaignlive.co.uk
  Google is being sued by three female former employees, who are claiming that it discriminates against women, paying them less and favouring men for promotion.
  
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• News UK relaunches Style and Fabulous with seven-day content

  15-09-2017 10:29 via campaignlive.co.uk
  News UK is relaunching Style and Fabulous, the respective flagship fashion supplements for The Sunday Time and The Sun on Sunday, with digital content running seven days a week in a bid to meet changing reader demand.
  
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• Alphabet keen to deepen Lyft relationship with investment talk

  15-09-2017 10:27
  Alphabet is said to be exploring a potential investment in ride-hailing app Lyft as it seeks to deepen and extend its existing partnership with the service.
  Lyft is currently a distant number two in the ride-hailing sphere behind Uber but access to Alphabet’s overflowing war chest could give it the ammunition it needs to make a concerted effort for more market share.
  Reports on Reuters suggest that the scale of the cash injection could approach $1bn although neither Alphabet nor Lyft will
  
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• Facebook in fresh hate speech storm over solicitation of anti-Semitic advertisers

  15-09-2017 09:39
  Facebook has found itself at the centre of a fresh racism row after an investigation by ProPublica found that the social network had actively solicited anti-Semitic ad buyers wishing to target users voicing anti-Jew sentiments.
  It found that among the advertising categories offered by the social network to allow buyers to tailor their ads for specific audiences were ‘Jew Haters’ and ‘How to burn Jews’, sub-groups in which several thousand users were active.
  Facebook has n
  
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• Proximity Worldwide names Worple as CEO and Dodds as global president

  15-09-2017 09:24 via campaignlive.co.uk
  Omnicom Precision Marketing Group, Omnicom's recently-formed CRM division, has appointed Doug Worple as chief executive officer and Mike Dodds as global president of Proximity Worldwide.
  
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• Naomi Campbell fronts karaoke squad for H&M ad campaign

  15-09-2017 08:26 via campaignlive.co.uk
  Naomi Campbell sings karaoke on the streets of Tokyo for H&M's autumn/winter fashion campaign.
  
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• Skin whitening cream sales still boom in India despite rules against ads deriding darker skin

  15-09-2017 08:06
  Skin whitening is a controversial topic the world over, in some Asian cultures it is even a norm, but in India, while it is big business for brands, the context behind the idolization of fairness remains fraught with tension.
  India's obsession with fair skin can be traced back to British rule when supremacy, or rule, could be assumed on the basis of skin colour. From that point on, the idea that fairness meant higher worth prevailed and it continued into Bollywood (India's film industry) influen
  
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• Neurodiversity is 'the diversity conversation that hasn't happened yet', says Direct Line marketer Evans

  15-09-2017 08:05 via campaignlive.co.uk
  Neurodiversity is the "diversity conversation that hasn't happened yet", Direct Line's top marketer Mark Evans told last night's Oystercatchers Club debate on workplace culture.
  
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• WPP's new branding agency: boss Jim Prior on what staff and clients can expect from merger

  15-09-2017 08:00
  WPP’s shock move to consolidate five of its leading branding businesses into one new agency will give it greater global clout and satisfy clients’ growing desire for simpler relationships with their marketing partners, according to the man who’ll be leading it.
  Jim Prior, the current chief executive of The Partners and Lambie-Nairn, will take up the global chief executive post when his consultancies merge with Brand Union, Addison Group and VBAT to form the yet-to-be-named new
  
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• Next: We won’t retaliate against Amazon, we will learn from them

  15-09-2017 08:00
  Earlier this month, Amazon launched the first big-budget advertising campaign for its new own-label Find fashion brand. The Find collection, which includes hero pieces such as a red, floral wrap dress and hot pink sock boots, as well as more timeless pieces such as a plaid trench coat, looks to be targeting the same everyday consumer of high street fashion brands such as M&S and Next.
  However, Next chief executive Lord Wolfson insists his business isn’t in competition with Amazon or lo
  
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• Govt suggests moving only part of Channel 4 outside London

  15-09-2017 07:59 via campaignlive.co.uk
  The government is now considering moving only part of Channel 4 out of London, with a significant part of the broadcaster being able to remain in the capital.
  
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• Cambridge Analytica: 'Getting people to vote no different from marketing toothpaste'

  15-09-2017 07:17 via campaignlive.co.uk
  Cambridge Analytica commercial vice-president Richard Robinson said there is no fundamental difference between getting someone to vote and persuading them to swap toothpaste brands.
  
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• Havas Group global managing director, Dominique Delport on Vivendi & branded content; 'We absolutely need to be radical'

  15-09-2017 06:48
   
  One of the key opportunities that will be opened up if the proposed tie-in between Havas and Vivendi does take place will be around the content marketing that the pair can collaborate on for advertisers, believes global managing director of Havas Group, Dominique Delport. 
  Speaking to The Drum while attending Dmexco, Delport spoke of his 10 years at Havas and four years also working with media company Vivendi, which he described as "a privilege" before talking about his view on the s
  
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• Chinese football fans are heavily influenced by clubs sponsors and marketing

  15-09-2017 04:13
  Two-thirds (65%) of Chinese football fans intend to buy products from a football club’s official sponsor, according to a new report.
  The Red Card+ Report, which surveyed more than 30,000 Chinese football fans to reveal their motivations for following the European leagues, found Chinese fans are heavily influenced by a clubs sponsorship and marketing.
  More than half (58%) consider sponsor brands to be highly influential due to their partnerships with the clubs, indicating the value these br
  
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• Diageo and P&G on the future of the media agency model

  15-09-2017 03:00
  With the role of media agencies increasingly under question, two of the world’s largest advertisers took to the Dmexco stage to share their thoughts. Here, attendees of Day Two at the event heard senior marketers from Diageo and Procter & Gamble (P&G) strike a more empathetic tone than dramatic headlines over in-housing and transparency would suggest.
  The contemporary era of marketing can be defined by brands seeking to address the gaps in their digital knowledge, as well as take g
  
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