Marketing news

• Trainline appoints BBH to pan-European creative account

  12-09-2017 23:42 via campaignlive.co.uk
  Online rail ticketing platform Trainline has appointed Bartle Bogle Hegarty as its retained agency partner without a pitch.
  
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• A whiz kid named Molly creates clever inventions to get out of chores in GE’s latest ad

  12-09-2017 23:21
  GE’s latest ad features a girl named Molly who creates a number of clever inventions that can do her menial household chores for her.
  At the beginning of the ad, Molly becomes annoyed by her dad when he asks her to take the trash out during a rainstorm. Upon completing the task, she has a lightbulb moment of sorts when she realizes there may be an easier way for her to get the garbage outside. With the help of a bicycle, some rope and a drill, she’s able to create a system that allow
  
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• IAB releases OpenRTB 3.0 for public comment

  12-09-2017 20:57
  Research and development consortium the IAB Technology Laboratory released OpenRTB 3.0 for public comment.
  OpenRTB 3.0 is an overhaul to the real-time bidding framework. The IAB said it will heighten trust in the security of the automated advertising supply chain by giving buyers more transparency during the bid process. It will also integrate recent technology advancements like ads.txt to improve automated buying and selling for all stakeholders, the IAB added.
  Proposed updates includ
  
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• No easy answer: drawing the PR lines in a post-Bell Pottinger world

  12-09-2017 19:30
  PR people, like journalists, are never short of an opinion. And in the last few weeks industry experts have rushed to declare that PR is dead, morally bankrupt or facing a new dawn.
  The Bell Pottinger scandal has brought out the best and worst in PR practitioners, who, given an issue that pushes the right buttons, are prone to run riot across social media like the residents of Springfield in the Simpsons.
  I was proud to work at Bell Pottinger. It is sad that now feels like a declaration at an AA
  
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• Bell Pottinger enters administration following South Africa scandal

  12-09-2017 19:25
  Embattled PR firm Bell Pottinger has entered into administration following the controversy surrounding its work with the Gupta family in South Africa.  
  Accountancy firm BDO was appointed last week to explore a potential sale. However it failed to find a buyer and will now handle the administration process.
  A number of redundancies have already been made. 
  “Late last week, the level of those losses, compounded by the inability of the business to win new clients, was such tha
  
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• How to tell when someone is talking BS about AI

  12-09-2017 19:00
  With the upcoming Dmexco and Ad Week New York trade shows on the horizon, the words 'Artificial Intelligence', or 'AI', are likely to be ringing in the ears of attendees. The Drum probes experts on how to tell who actually knows what they're talking about, and who is just using another buzzword. 
  According to data from venture capital (VC) database PitchBook, the artificial intelligence (AI)/machine learning vertical raised $2.42bn in VC in 275 deals in the first half of 2017
  
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• Why movie marketing and distribution need to change to keep up with digital rivals

  12-09-2017 18:05
  More product, more competition, higher cost, lower engagement. No one in their right mind thinks that making a movie and launching it commercially is easy, but the rate and speed at which that difficulty is growing is terrifying.
  The internet is wreaking havoc with Hollywood’s business models: a recent report by the European Union Intellectual Property Office (EUIPO) identified that 27% of 15-24 year olds accessed content from illegal sources intentionally. Blockbusters are becoming increa
  
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• Ikea Canada unveils touching spot that explores modern social issues

  12-09-2017 17:41
  A young girl recites the words of Louis Armstrong’s ‘Wonderful World’ in a touching spot out of Ikea Canada.
  The 90-second ad was created by Canadian agency Rethink, which was recently named Ikea Canada’s agency of record. The account was previously handled by Leo Burnett Canada.
  In the spot, the words and melody of ‘Wonderful World’ are paired with an array of scenes that show what a diverse, accepting world looks like. For instance, at one point a teenage gi
  
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• Save the Children parodies UK's automotive heritage in ad condemning arms exports

  12-09-2017 17:30
  Save the Children has opened fire on the UK government for its role in selling arms to Saudi Arabia.
  The charity is raising the temperature on the government with a hard-hitting parody film, just in time to coincide with Defence and Security Equipment International (DSEI17), an arms convention taking place at the Excel Centre in east London from 12-15 September.
  Dominic West, now of Dolmio fame, narrates the ad entitled 'Made in Britain', which is shot in the style of a classic ca
  
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• Speakers from Google, Vodafone and Zoopla confirmed for Manchester’s Benchmark Search Conference

  12-09-2017 17:26
  Speakers from brands including Google, Vodafone, Zoopla and Just Eat will converge in Manchester on Thursday 21 September to attend the annual Benchmark Search Conference, now in its third year.
  Focusing on topics including SEO, PPC, social media, content marketing or CRO, Benchmark 2017 aims to offer attendees insights and actionable advice from world-class experts to improve online engagement and visibility.
  Marketing prefessionals from brands including Tesco, Thwaites, Autotrader, RBS, Umbro,
  
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• Vice's 'The Best of Times, Worst of Times' film aims to drive action ahead of Global Goals event

  12-09-2017 17:15
  Vice Impact has created a video ahead of the inaugural Goalkeepers Event by Project Everyone, which will be attended by president Barack Obama and Bill & Melinda Gates in order to continue to drive awareness and action of the Global Goals it has set.
  The Global Goals were announced two years ago when Project Everyone began to drive the ambition to create change for good and have the UN and world powers agree to meet them as targets. 
  The event will take place in New York and is als
  
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• Vice Media's 'The Best of Times, Worst of Times' film aims to drive action ahead of Global Goals event

  12-09-2017 17:15
  Vice Media has created a video ahead of the inaugural Goalkeepers Event by Project Everyone, which will be attended by president Barack Obama and Bill & Melinda Gates in order to continue to drive awareness and action of the Global Goals it has set. 
  The Global Goals were announced two years ago when Project Everyone began to drive the ambition to create change for good and have the UN and world powers agree to meet them as targets. 
  The event will take place in New York and i
  
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• Is pricing a piece of cake or are you risking a soggy bottom line?

  12-09-2017 17:00
  Generating profit is a pretty straightforward recipe - the key ingredients of profit, as we know, are price, volume and cost. Sadly, while the recipe is quite simple, putting the right amount of each ingredient into your mixing bowl is usually where the problems creep in and can leave you with a soggy bottom line.
  When times are leaner, or ‘uncertain’ as seems to be the description that is very much in vogue at the moment, business leaders all too often spend a lot more of their
  
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• Intelligent Tracking Prevention: preparing for iOS 11 and Safari updates

  12-09-2017 16:46
  To coincide with an announcement of Apple’s iPhone 8 today (September 12), Apple has launched its new mobile operating system, iOS 11.
  This update to the OS will naturally include an update to Safari – the web browser that has a market share in Europe of approximately 17%, and approximately 25% on mobile devices, according to the research company StatCounter.
  For advertisers, one of the most important features is Intelligent Tracking Prevention, first announced by Apple’s Webki
  
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• 21st Century Fox’s Sky takeover bid faces watchdog scrutiny

  12-09-2017 16:22
  Parliament has put the brakes on 21st Century Fox’s prospective takeover of UK broadcaster Sky as UK culture secretary Karen Bradley admits she was "minded" to put the deal under further regulatory scrutiny.
  The Murdoch family holds controlling shares in leading UK newspapers The Sun and The Times, and of course, US broadcaster Fox. Conversely, Fox also owns 39% of Sky and the £11.7bn deal would create a major holding for the family in the UK across numerous platforms and mediums.
  As
  
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• Marketoonist on how CEOs manage marketing budgets

  12-09-2017 16:09
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on how CEOs manage marketing budgets appeared first on Marketing Week.
  
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• The Failure Awards for defunct branding | #5 Legendary Harley-Davidson eau de toilette

  12-09-2017 16:08
  In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Last time we looked at Juicero. Today, it's the turn of an iconic brand no doubt made dizzy by the sweet smell of success and hoping to bottle that scent – Legendary Harley-Davidson eau de toilette.
  Like many brands, Harley-Davidso
  
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• Amazon highlights new Thursday Night Football package with Bears and Packers docu-style ad

  12-09-2017 16:06
  Thursday Night Football NFL games are about to be streamed live on Amazon Prime Video for the first time, and a new campaign is touting the new streaming service with some docu-style humor.
  To help get customers excited about watching Thursday Night Football on Amazon, a campaign was created focused on the literal side of who will be playing, starting with the Bears and Packers streaming live September 28 on Amazon. 
  In the spot, a British naturalist, a la David Attenborough, studies t
  
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• Givenchy sells straight to fashion consumers with dedicated e-commerce service

  12-09-2017 15:44
  Luxury fashion brand Givenchy has rolled out an e-commerce platform to sell directly consumers.
  Developed with R/GA London, the platform, optimised for use across desktop and mobile, blends content and commerce. Access to the shows, and behind the scenes items, intersperses the latest designs from the retail catalogue.
  The landing page features striking shots from photographer Steven Meisel. There’s also a local element to the site, that can allow users to locate items available in stores
  
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• Tesco: If you need to explain it to customers then your charity partnership will fail

  12-09-2017 15:33
  Since Tesco aligned with Diabetes UK and the British Heart Foundation for a multi-party partnership three years ago, it says it has raised £22m in donations and seen its subsequent Let’s Do This healthy eating campaign reach 24 million people. These donations have also helped to fund four pieces of world class research into the prevention of heart and circulatory disease.
  The partnership has also manifested into new colleague-based events such as the Great Tesco Walk, with Tesco clai
  
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• Movers and shakers: Tesco Bank, Havas Media, John Lewis, and more

  12-09-2017 15:30 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Campaign Diary: Adland's Monty Python muse, Clear Channel and JCDecaux in street fight

  12-09-2017 15:28 via campaignlive.co.uk
  Did you struggle to find inspiration over the summer? You might not be the only one judging by these me-too efforts. At least Jack Dorsey and Sir Martin Sorrell are having some fun.
  
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• Uncommon spells out collaboration approach in 'Uncontract'

  12-09-2017 15:09 via campaignlive.co.uk
  Uncommon, the new agency launched yesterday by the former Grey management team of Nils Leonard, Lucy Jameson and Natalie Graeme, has unveiled details of its approach to working with talent.
  
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• Advertising Association boss Woodford warns of industry's 'pivotal' moment in Lords committee appearance

  12-09-2017 14:38 via campaignlive.co.uk
  Advertising Association chief executive Stephen Woodford has called on the government to better support the advertising industry in the face of Brexit while giving evidence to a group of peers.
  
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• Pre-Dmexco update: Tremor rebrands as Telaria; Glispa’s M&A; Adobe’s new EMEA advertising boss; cue the product launches…

  12-09-2017 14:32
  The whirlwind development in the adtech sector has been reflected by the slew of announcements ahead of this week’s two-day Dmexco trade show in Germany, where 60,000-plus industry representatives will pack the halls of Koelnmesse.
  Among this year’s pre-show announcements are: Tremor Video’s Telaria rebrand; Glispa’s fifth purchase in two years; Adobe Advertising Cloud naming Phillip Duffield EMEA chief; plus a glimpse inside Reads’ product portfolio post-exit.
  Trem
  
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• McCann’s AI creative director briefed to produce a music video before the music is written

  12-09-2017 14:29
  AI-CD β, the artificially intelligent creative director of McCann Japan, has been tasked with producing a music video for Kawaii pop girl band Magical Punchline. In a further twist, the track itself will only be written only after the film has been released.
  The program has taken successful TV advertising as inspiration on its quest to find ‘the optimal visual expression’ to promote the group’s new, unwritten song by performing a structural analysis of music-centered
  
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• UK ads now less likely to appear next to inappropriate content, claims study

  12-09-2017 14:00
  The UK ad industry is changing its approach to digital advertising as it deals with issues such as brand safety and ad fraud, according to a new report.
  The Media Quality Report, conducted biannually by measurement and analytics company Integral Ad Science (IAS), looks at trends around viewability, brand safety and ad fraud across UK desktop, video and mobile advertising.
  The report analysed nearly 300 billion global impressions from advertising campaigns that ran between 1 January and 30 June 2
  
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• How digital strength portends shareholder success

  12-09-2017 14:00
  The CMOs arsenal is replete with all manner of tools — yet the challenges faced by lead marketers at brands continues to pile up. Digital, certainly an important part of a brand’s marketing, tells a critical part of the story, yet its impact on a revenue, profit and shareholder value is less understood. To that end, Isobar, with its Digital Strength Index (DSI), is making digital a vital boardroom topic.
  “Obviously, digital transformation is a huge trending term today. I think
  
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• Fox bid for Sky referred to Competition & Markets Authority by culture secretary

  12-09-2017 13:56 via campaignlive.co.uk
  Culture secretary Karen Bradley will refer 21st Century Fox's bid to take over Sky to the Competition & Markets Authority, she has announced.
  
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• Publicis Groupe agrees Plexal partnership that scales startup access in London to over 300 companies

  12-09-2017 13:55
  In order to scale and strengthen its ability to connect corporate clients with the London startup scene, Publicis Groupe has begun a new stage in its Drugstore/startup project through the agreement of a partnership to work with innovation hub Plexal. 
  Publicis Drugstore, the innovation center opened by the advertising group three years ago in Shoreditch, will aim to scale its client offering through the new partnership based at a site on the former Olympic Park. 
  The £1
  
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• Ed Vaizey: the tech revolution is barely touching the world of culture – and it should be

  12-09-2017 13:31
  As someone passionate the worlds of culture and technology, I have always been struck by one thing – the most culturally creative sector by far is the technology sector.
  Of course, I’m not talking about the culture of the company office, with its annoying ping pong tables, table football, pods and beer on tap … I could go on. And I don’t find it easy to keep a straight face when every 22-year-old pitching their company tells you they will change the world because th
  
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• Evans Cycles entrusts PR and social to Fusion Media

  12-09-2017 13:27
  UK cycling retailer Evans Cycles has tapped London-based Fusion Media to handle its PR and social media brief.
  The brand, which is coming up for its 100-year anniversary in 2021, has 62 stores across the nation and runs a substantial ecommerce operation. As such, the agency will be tasked with telling this story, by touching down with niche and national media, as well as adapting the social media presence.
  James Backhouse, marketing director at Evans Cycles, said: “Fusion is the only agenc
  
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• Fox’s Biscuits passing around the party rings with appointment of Together as lead agency

  12-09-2017 13:19
  The maker of top UK biscuits like the Rocky, Crunch Creams and Party Rings has tapped Together as its lead agency.
  Fox’s Biscuits has hired the agency to lead its strategy and creative, including digital, social, in-store, advertising and PR. Leading this drive is a refurbishment of the brand which will culminate in the launch of a new website this month. Further to this, it is looking to develop social creative, strategy and a series of PR campaigns.
  Kate Needham, head of marketing at Fox
  
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• UK Top Shazamed ads: Chanel takes second place while Samsung knocks itself out the chart

  12-09-2017 12:37
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  M&S Food is the only brand to hold its place in the chart this week with five new entries from Chanel, Samsung, Gucci, Santa Maria and Very.co.uk.
  Samsung's long reigning 'The New Normal' campaign has finally been knocked out by another Samsung ad, this time promoting the Note 8.
  Backed by The Black Keys' Howlin' For You, the short shows the new "bigger thi
  
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• Sky Sports secures 'revolutionary' deal to live-stream midweek EFL fixtures

  12-09-2017 12:24
  Sky Sports has signed a new deal with the English Football League in a transformative agreement defined by its objective livestream 80 games.
  From the 2019/20 season until 2024, the broadcaster will air some 183 matches live annually across the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, Carabao Cup and Checkatrade Trophy tournaments – this stands as a 26% increase on its current deal with the sports body.
  However, Sky Sports will also livestream 80 midweek Champions
  
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• Givenchy launches new ecommerce platform

  12-09-2017 12:03 via campaignlive.co.uk
  French fashion house Givenchy has created a new site ahead of the launch of the first ready-to-wear collection from new artistic director Clare Waight Keller.
  
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• Tencent Music in harmony with Alibaba following rights deal

  12-09-2017 11:59
  Tencent Music has paved the way to an expected $10bn IPO by signing a rights deal with Alibaba, strengthening its position within the important Chinese market.
  Under the terms of the deal Alibaba will gain the right to stream music from international labels such as Sony and Universal Music, which already have exclusive deals with Tencent, in return for offering reciprocal rights to its catalogue of Chinese and Japanese music.
  China’s fast-growing streaming market is evolving rapidly as it
  
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• Mr Benn pop-up celebrates 50th anniversary

  12-09-2017 11:49 via campaignlive.co.uk
  A Mr Benn pop-up at Waterloo station is giving people the chance to celebrate the 50th anniversary of the children's TV character.
  
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• Neo@Ogilvy’s data analyst on overcoming the big data challenge| Future stars of digital

  12-09-2017 11:35
  Marketers are drowning in data and while some are focusing on developing their analytical skills, others believe that without the right skill-set, effective data analysis is impossible. According to a recent report by BlueVenn, 64% of UK and US marketers believe it’s their role to collect customer data but not analyse it.
  In the final episode of the future stars of digital series, Neo@Ogilvy’s data analyst, Elisabeth Westerlund says there is a trove of treasure hidden in the data &nd
  
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• Five of the best iPhone ads from the last decade

  12-09-2017 11:31 via campaignlive.co.uk
  Ahead of this evening's Apple Keynote, when the tech giant is expected to launch a new iPhone, Campaign charts the smartphone's best ads from the last decade.
  
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• Mothercare CCO Andy Harding abruptly departs for Alamy

  12-09-2017 11:27
  Mothercare’s newly installed interim chief customer officer Andy Harding has barely warmed his office chair before heading straight for the exit to head up stock photography provider Alamy in service to its co-founder and chief executive James West.
  Just two months into his Mothercare role Harding is off to pastures new once again to channel his extensive experience in retail to the world of online archival – with Alamy having amassed a collection of 110m images, illustrations and vi
  
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• Adidas urges athletes to unleash their creativity as its Tango Squad infiltrates a football stadium

  12-09-2017 11:18
  Adidas has kept the momentum rolling on its Sport17 'Here to Create' campaign as it looks to accentuate the fact that creative athletes are more likely to get noticed by the bigwigs.
  The ad, aptly called ‘Creativity Gets You Noticed', featuring 'Tango Squad' sees the talented footballers of the elite team, modelled after a special ops unit, get noticed by Real Madrid’s Marcelo and Zinedine Zidane.
  Featuring the song Whatever I want by Sterling Hayes, the minute-long ad shows the
  
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• Tesco Bank hires top Barclays marketer to replace Larcombe

  12-09-2017 11:09 via campaignlive.co.uk
  Tesco Bank has appointed Nigel Hunt, managing director, brand and marketing at Barclays UK, as its new marketing and brand director.
  
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• Google seeks to extricate itself from record €2.4bn EU antitrust penalty

  12-09-2017 10:49
  Google has launched an appeal against a €2.4bn fine levied against it by Brussels over its abuse of its market leading position in search rankings to boost its own shopping comparison service.
  In launching its appeal Google has gained several years breathing space while Luxembourg lawyers ruminate on the merits of the case, with a defiant Google saying that it ‘respectfully’ disagreed with the original judgement.
  The European Commission also remains unmoved however and has vowed
  
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• The Shopper Agency targets B2B growth with the appointment of We are Boutique

  12-09-2017 10:35
  Shopper experience business The Shopper Agency has appointed full service media communications agency We Are Boutique to raise its B2B profile.   
  Boutique initially started working with its Holbeck neighbours to offer strategic support, helping optimise the agency’s owned channels through digital insights and brand workshops. In July, Boutique was appointed on a retained basis to handle PR, content and SEO for the retail marketeers.
  Hannah Abbasi, retail marketing director at Th
  
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• Ogilvy & Mather lands Trebor ad account

  12-09-2017 10:21 via campaignlive.co.uk
  Ogilvy & Mather London has picked up the UK advertising account for the Trebor mints account without a pitch, further strengthening its relationship with Mondelez.
  
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• Photographer defeats Peta in ‘monkey selfie’ copyright case

  12-09-2017 10:09
  A photographer from Monmouthshire has won a landmark legal campaign against animal welfare charity Peta, following two years of courtroom maneuvering.
  The bizarre case began in 2011 when Slater was on an expedition to the Indonesian jungle in pursuit of a troupe of macaque monkeys, after earning the animals trust over several days of observation one among their number, Naruto, took its famous grinning selfie.
  Slater’s joy was short lived however when Peta threw its full weight behind the a
  
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• Manchester United duo Paul Pogba and Zlatan Ibrahimovic preach ‘Equal Game’ in viral vid

  12-09-2017 09:42
  Manchester United star turns Paul Pogba and Zlatan Ibrahimovic have taken time off the football field to make a pitch of their own in support of Uefa’s ‘Equal Game’ initiative which states that all races and creeds be able to enjoy the beautiful game.
  In the piece, an inquisitive Ibrahomovic asks his colleague what his Equal Game T-shirt is all about, to which Pogba replies ‘it’s not my style’. An unimpressed Ibrahomovich responds that ‘it’s not my
  
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• Manchester United duo Paul Pogba & Zlatan Ibrahimovic preach ‘Equal Game’ in viral vid

  12-09-2017 09:42
  Manchester United star turns Paul Pogba and Zlatan Ibrahimovic have taken time off the football field to make a pitch of their own in support of UEFA’s ‘Equal Game’ initiative which states that all races and creeds be able to enjoy the beautiful game.
  In the piece, an inquisitive Ibrahomovic asks his colleague what his Equal Game T-shirt is all about, to which Pogba replies ‘it’s not my style’. An unimpressed Ibrahomovich responds that ‘it’s not my
  
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• Paytm Payments Bank introduces digital debit card in association with National Payments Corporation of India

  12-09-2017 09:14
  Indian electronic payment brand Paytm is aggressively increasing its inventory as digital payments are set to power the Indian economy in future.
  Paytm Payments Bank (PPB), which was rolled out few months back, has now introduced RuPay-powered digital debit card, in association with National Payments Corporation of India (NPCI).
  PPB managing director and CEO Renu Satti told Press Trust of India (PTI): "Our customers will now be able to pay across all online platforms with our digital d
  
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