Marketing news

• Verizon diversity fellowship aims to place majority in full-time marketing jobs

  11-09-2017 23:21
  Verizon has officially unveiled its AdFellows program, a paid fellowship that will give 20 diverse young marketers the chance to work within the company and at its partner agencies over the course of eight months.
  The program comes nearly a year after Verizon’s chief marketing officer Diego Scotti asked 11 of the agencies it works with to submit details on how many women and minorities they employed across different roles and in senior leadership positions. He also asked them to creat
  
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• Airbnb names Wieden+Kennedy as its global agency of record

  11-09-2017 22:18
  Airbnb has made Wieden+Kennedy its global agency of record which will see it lead the company’s roster of community agencies.
  The account was won following a competitive pitch with DDB, and sees the Portland-based agency replace TBWA\ChiatDay LA, which was not involved in the process. 
  Jonathan Mildenhall, global CMO for Airbnb, confirmed the appointment, and described the contest as one of the closest he had been involved in. “Both Wieden+Kennedy and DDB developed outstanding t
  
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• Pepsi’s protest ad gone wrong continues to follow it around online

  11-09-2017 18:40
  In July athlete sponsorships were one of most talked about topics, but in August we saw a rise in conversations surrounding Kendall Jenner and Pepsi in relation to the events in Charlottesville. After the horrific violence in Charlottesville, many people flocked to social media to share their thoughts and feelings regarding the white nationalist rally and the resulting protests.
  While there was an immense amount of love and support being shared online, we also discovered a resurgence in the
  
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• Which surfwear brands are riding highest online? The Drum's Mystery Shopper dives in

  11-09-2017 17:27
  Surfwear brands have often managed to weather the ups and down of the economy, but even they look like they are facing challenging headwinds. As profit margins are squeezed and the search for a bargain increases, more and more of these brands are looking to sell direct to the customer online.
  With summer coming to an end and sales starting to fall away, The Drum’s Mystery Shopper compares the online performance of five of the country’s biggest surfwear brands and assesses who ha
  
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• The Drum Cream Awards celebrates 15 years of advertising creativity with Freytag Anderson, Gerry Farrell Ink, RRD and Wire

  11-09-2017 17:00
  Freytag Anderson, Gerry Farrell Ink, RRD and Wire are joining The Drum Cream Awards in celebrating 15 years of recognising and rewarding the great creativity in advertising, design and digital from the Midlands, Wales and South West.
  On the judging panel this year is Greig Anderson, partner, Freytag Anderson; Gerry Farrell, creative fixer, Gerry Farrell Ink; Corey Stewart, head of agency and creative director, RRD and Pam Scoobie, creative director, Wire with m
  
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• Bacardi and Virgin Atlantic create VR cocktail experience

  11-09-2017 16:58 via campaignlive.co.uk
  Bacardi Global Travel Retail, the travel experiences division for the drinks company, and Virgin Atlantic have created a virtual reality experience for customers visiting the airline's upper class lounge.
  
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• Smartphone browsing overtakes laptop and desktop surfing for first time

  11-09-2017 16:53 via campaignlive.co.uk
  Smartphones have overtaken desktops and laptops as the preferred means of accessing the internet in the UK, with people spending nearly two hours a day on their phones browsing, according to eMarketer.
  
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• NHS picks Wagtail CMS to power the next generation of its online services

  11-09-2017 16:52
  The NHS has chosen Wagtail, an open source content management system (CMS), as the platform for the digital team’s mission to overhaul www.nhs.uk.
  The NHS digital team sought a flexible, scalable, affordable and well-designed CMS to power the next iteration of the popular NHS Choices site. With over 45 million visits each month, addressing user needs is vital, and the team went into considerable detail when evaluating CMS options – from how to display sensitive imagery most sympathet
  
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• Specsavers goes 'fresh and topical' with reactive news mockery in its first ever DOOH campaign

  11-09-2017 16:49
  Specsavers has rolled out a skewering digital out of home advertising campaign that makes light of the pointless news stories of the day in the hope that it will instead direct people towards regular sight tests.
  The ‘More important' campaign debuted today (11 September) and ran with straplines like "More important than leaking phones” and “More important than post-match handshakes" alongside a call to action, driving viewers to the brand's website to register for a test.
  
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• Nespresso goes big on sustainability credentials in new global campaign

  11-09-2017 16:31 via campaignlive.co.uk
  After years of being "shy" about how it sources its coffee, Nespresso is putting its partnership with farmers at the centre of a new campaign, the brand's chief marketing officer tells Campaign.
  
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• AB InBev on how it plans to surpass Heineken in the UK

  11-09-2017 16:29
  Budweiser is one the beer brands owned by AB InBev.AB InBev has unveiled its plans to grow the business over the next 12 months, with craft brands, new partnerships and Budweiser’s World Cup sponsorship playing a key role.
  The business is currently the world’s biggest brewer after merging with SABMiller last year, making approximately £42bn in revenue more than its rival Heineken in 2016.
  However, this isn’t the case in the UK. Heineken has recently looked to increase it
  
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• Growth hacking: the key to better serving your customers

  11-09-2017 16:08
  ‘Growth hacking’ is a buzzword that’s been floating around ever since entrepreneur Sean Ellis coined the phrase in 2010, but what exactly does it mean, and what can it do for you?  How can we put the zeitgeist to good use for a more customer-centric approach and enhanced one-to-one marketing?
  A popular misconception of growth hacking is that it’s finding shortcuts, but it’s not that - it means discovering new ways of doing things through experimentation. B
  
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• Atomic London moves Goulding to CEO while Fox becomes chairman

  11-09-2017 16:07 via campaignlive.co.uk
  Atomic London's founding partner Jon Goulding has been made chief executive, with fellow co-founder Nick Fox taking on a chairman role at the agency.
  
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• Out of home will never be entirely digital says KBH managing director

  11-09-2017 16:00
  KBH On-Train-Media invests a lot of work and research into how digital and traditional out of home (OOH) can work in sync. Managing director, Ian Reynolds, says that OOH will never be completely digital. He expresses that a blend of digital and traditional is the way to go, especially if there is a need for broadcast cover and frequency.
  Ahead of his role as judge for The Drum Creative Out Of Home Awards, Reynolds talks to The Drum about digital and traditional partnership, how branding best wor
  
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• Breakfast of Champions reveals its recipe for The Big Family Showdown title sequence and menu graphics

  11-09-2017 15:50
  Animation, motion design and video production studio Breakfast of Champions has revealed its involvement in the BBC’s latest cooking show ‘The Big Family Cooking Showdown’, where 16 families go head-to-head to secure the title of Britain’s best family of home cooks.
  Theresa Hilsden, head of design, at the London-based studio was tasked with creating a look and feel for the title sequence and menu graphics shown throughout the show. She explored a number of styles for
  
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• Westminster Abbey and National Theatre to take part in 2018 Lumiere London

  11-09-2017 15:32 via campaignlive.co.uk
  Westminster Abbey and the National Theatre are among the first London landmarks to be revealed as locations for next year's Lumiere London light festival.
  
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• Omnicom hires LBi founder Luke Taylor to lead CRM growth within Precision Marketing Group agencies

  11-09-2017 15:00
  Omnicom has brought on board LBi founder Luke Taylor to head up its customer relationship management offer Precision Marketing Group, The Drum has learned.
  As chief executive, Taylor will report to Dale A. Adams, the chairman and chief executive of the DAS Group, a digital division within Omnicom that is aiming to broaden its CRM outlay with RAPP, Proximity, Organic, Targetbase and Javelin all under Taylor’s control.
  The remit will see him work with the agencies to grow their offerings and
  
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• 'We think of ourselves as entrepreneurs': Independent Insights featuring Mekanism's Jason Harris

  11-09-2017 14:58
  Welcome to Independent Insights, a regular series that features interviews with independent agency leaders across the country. This week we’re featuring a Q&A with Jason Harris, chief executive and president of Mekanism. 
  For Mekanism’s Jason Harris, Cinco de Mayo 2010 is a day he’ll never forget. Yet his fondness for the holiday has little to do with the celebrations (and copious amounts of tequila) that normally come with it -- rather, the date sticks out in his
  
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• ClientEarth imagines Poison Playgrounds to pressure parents into supporting clean air initiatives

  11-09-2017 14:54
  Non-profit environmental lobby group ClientEarth is bolstering its clean air message with a new ad campaign showing a playground of kids in gasmasks.
  The work cites research by University College London research claiming that more than 950 UK schools are near illegally polluted roads according to leglislation to be adhered to by the UK government.
  It utilises imagery reminiscent of the Blitz where the public adopted gasmasks the protect from Luftwaffe attacks using chemical agents.
  Delivere
  
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• Mars Petcare gives brutal twist to debut ad for Dreamies Deli-Catz brand

  11-09-2017 14:49 via campaignlive.co.uk
  Mars Petcare's first ad campaign for new cat food brand Dreamies Deli-Catz features a cute friendship between a cat and a chick that is brutally cut short.
  
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• Location-based advertising: the opportunity behind the hype

  11-09-2017 14:00
  Everything You Need to Know About Location-Based Advertising is the fourth EYNTK series from The Drum, designed to help readers and viewers get up to speed with some of the most important issues in today’s marketing industry in one short film – something they can watch in the back of a taxi on the way to their next crucial meeting on the subject.
  Location data hit the mainstream a few years ago and has since become a critical element of a brand’s market
  
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• Kia extends its official partnership with England women’s cricket team

  11-09-2017 13:48
  Asian car brand Kia has chosen to extend its formative sponsorship of the England women’s cricket team in a deal which will last until 2020.
  The brand is building upon its substantial involvement of the sport, including that of the Kia Super League partnership, extending a partnership that has been in place since 2014, for another two years.
  Paul Philpott, president and chief executive of Kia Motors UK, said: “We are delighted to extend our partnership with the England Women’s
  
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• Facebook fined €1.2m by Spain’s data privacy regulator in stern warning ahead of GDPR

  11-09-2017 13:27
  Facebook was today (September 11) dealt a €1.2m fine (approximately $1.4m) by Spain’s data privacy regulator, according to reports, with the ruling coming just months ahead of the implementation of the European General Data Protection Regulations (GDPR).
  Politico quotes a statement issued by the authority claiming the social network’s privacy policy is “generic and unclear”, going on to state: “Facebook does not adequately collect the consent of either its user
  
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• Nissan taps Gareth Bale to celebrate its Uefa Champions League sponsorship extension

  11-09-2017 12:44
  Nissan his signed a three-year extension of its Uefa Champions League coverage with a new video featuring Real Madrid forward Gareth Bale.
  To celebrate the news, Nissan took Bale down to meet Madrid school children where he was tasked with recreating his cup-winning goal against rivals Athletico Madrid in 2014.
  As the lynchpin of Nissan’s sports marketing, the brand expects a cumulative television audience of over 3.6 billion a season across the tournament.
  Roel de Vries, corporate vice pr
  
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• Your interview started (or ended) the moment you clicked send

  11-09-2017 12:18
  In an industry based on communication and relationship building, even more scrutiny is placed on both of those two things when you’re trying to get a job. So if your first point of contact is via email, or through an online social/professional network, you’d better take care to ensure that you’re putting your best foot forward. Otherwise you’ll find yourself in the trash sooner than you can click refresh.    
  Your best foot forward
  According to an online job mat
  
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• Past performance does not guarantee future media results

  11-09-2017 12:11
  Just because a stock rose 20% last month does not mean that it will rise another 20% next month. It’s a basic principle in finance: Past performance does not guarantee future results. The same is true in marketing.
  Young people are listening to more radio
  Two weeks ago, Nielsen reported that erstwhile teenagers are now tuning into more radio than before:
  “Back in spring of 2011, consumers 12-17 spent an average of nine hours and 15 minutes with radio each week – not i
  
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• Creative Work of the Week: Galaxy shifts focus to the modern heroine in topsy turvy spot

  11-09-2017 12:04
  The first Audrey Hepburn-free spot since 2013 from Mars’ Galaxy has been voted Creative Work of the Week, garnering your votes with its phantasmagorical Thought Train and renewed focus on the hectic life of the modern woman.
  Co-created by AMV BBDO and BBDO New York, the ad taps into the current urban trend for mindfulness. It follows the Shakespearean actress and poet Jade Anouka as she makes her way through a locomotive full of surprise twists and turns, beginning with
  
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• How to help challenge mental health stigmas in the workplace with Do It Day

  11-09-2017 12:00
  Defeating the stigma and discrimination of those who live with mental health issues still poses a challenge today, particularly in the work place.
  A study by Business in the Community - supported of YouGov - found that over three fourths (77%) of employees experience symptoms of poor mental health at some point in their lives and almost one third (29%) have a diagnosis.
  This is why Do It Day 2017 will be focusing on mental health, and in particular, in the workplace
  
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• Deciphering Gen Z: Why brands need to transform their marketing

  11-09-2017 12:00
  The next generation has arrived. With Gen Z we’re beginning to see a fascinating new cohort of teens and young adults who are part traditionalist, part exceedingly modern tech-natives. The eldest Z-ers are now 22 and entering the workplace, and the youngest already influence billions of pounds of annual spend in the UK through their parents.
  The burning question for many brands is ‘how can we create brands and messages that resonate with them?’. Marketing agency Jaywing i
  
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• Business on the Move: Barclays, Superdry, Collect+ and more

  11-09-2017 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Account wins
  Barclays has appointed OMD as its media agency following a six month-long pitch process, with WPP's GroupM-owned Maxus losing out on the account, which is understood to be worth up to £60m, The Drum understands.
  The procurement-led pitch came to conclusion earlier this week with OMD now understood to be awaiting board level sign off bef
  
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• VisitScotland targets £1bn millennial tourism market via interactive E4 campaign

  11-09-2017 11:48
  VisitScotland is targeting an estimated £1bn millennial tourism market via the launch of a new TV campaign exclusively targeting visitors between the ages of 16 and 34.
  The tourism body is reaching out to the lucrative demographic by way of a commercial campaign on E4 on which an emphasis is placed on outdoor experiences, quirky accommodation and authentic experiences as opposed to more cliched offerings.
  From tonight a series of 60-second spots will follow will showcase the experiences of
  
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• EU's ePrivacy proposals 'would kill off half the digital ad market'

  11-09-2017 11:39 via campaignlive.co.uk
  A proposed new privacy regime that would see web users give consent for their their data was used at a "device level" would have devastating effects on the European economy, research from IAB Europe has suggested.
  
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• Dentsu x India appoints Roopam Garg as chief client officer to increase board senior talent

  11-09-2017 11:26
  Part of Dentsu Aegis Network, Dentsu x India has appointed Roopam Garg as chief client officer to foster innovation.
  Roopam has previously worked across multiple markets which includes India, China, Vietnam, London and across FMCG majors (P&G, Coke, Reckitt Benckiser) Two Wheeler (HMSI), Cars (Tata Motors) and Durable (Samsung).
  Commenting on his appointment, Roopam Garg, said: “In my experience across markets, I have come to realize that it’s critical to keep it simple, act
  
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• The Guardian adopts OpenX for primary programmatic

  11-09-2017 11:15
  The Guardian has alighted on programmatic advertising specialists OpenX in order to maximise the value of its content.
  By opening up its inventory to the OpenX Ad Exchange the Guardian will be in a position to maximise the monetary value of its assets to 150m monthly desktop and mobile users worldwide by utilizing one of the industries most transparent marketplaces for buyers and sellers.
  Jason Fairchild, co-founder and chief revenue officer at OpenX, said: “We have had extensive conversat
  
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• Rooting out the click forgers - is the net closing on fake influencers?

  11-09-2017 11:10 via campaignlive.co.uk
  Something is (still) rotten in the state of influencer marketing, and the sector is calling for more action against fraudulent bloggers and vloggers.
  
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• Uefa taps Hegerberg, Messi, Ronaldo and Pogba for #EqualGame campaign

  11-09-2017 10:58 via campaignlive.co.uk
  Uefa has stepped up its commitment to promoting diversity in football with its new #EqualGame campaign, which includes a TV-spot, website and social activity.
  
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• Virgin Trains coaxes drivers out of their cars with roadside ambushes

  11-09-2017 10:36
  Virgin Trains has attempted to coax drivers from their cars with a roadside advertising campaign employing real-time traffic data to illustrate how much time could be saved by jumping on board a train instead of hitting the road.
  The digital OOH campaign will directly compare journey times to London, Birmingham and Leeds by road and rail on giant roadside displays from today until 1 October.
  Conjured up by Manning Gottlieb OMD and Anomaly and produced by Grand Visual, the real-time campaign
  
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• Ad of the Day: Vitamin Stree produces fitness anthem to tackle body shaming in India

  11-09-2017 10:35
  Vitamin Stree (Vitamin Women), a YouTube channel by content studio Supari Studios, has rolled out a This Girl Can-style campaign celebrating all body types to counteract body shaming in Indian culture.
  The campaign titled 'Fit is not a body type' features several athletes working out to a quirky background track by Su Real and Tanya Nambiar.  The spot focuses on the cultural, artistic and ideological perspectives that are shaping the lives of women in contemporary I
  
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• Marmite's new app tests reactions to the divisive spread

  11-09-2017 10:26 via campaignlive.co.uk
  Marmite has launched an app that analyses people's emotions as they eat the spread and determines whether they are born to love or hate it.
  
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• Clear Channel reveals outdoor street photography exhibit

  11-09-2017 09:44 via campaignlive.co.uk
  Clear Channel UK, the out of home media owner, has launched an outdoor exhibition of street photography.
  
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• Apple: lessons for brands from 10 years of product launches

  11-09-2017 09:32 via campaignlive.co.uk
  Tuesday's launch of what we now know is to be called the iPhone X marks 10 years of Apple's iPhone, a device launched by the late Steve Jobs that redefined the mobile marketplace.
  
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• YouTube, iPhone, Marmite: Everything that matters this morning

  11-09-2017 08:45
  YouTube advertises to advertisers
  YouTube is running its first ad campaign aimed at marketers as it looks to convince them up spend more money with the video platform. The campaign, which is running across digital channels including Twitter and LinkedIn, features YouTube influencers and aims to showcase the types of audiences found on YouTube, including sports fans, gamers and young parents.
  The campaign is set to run for six weeks, according to Ad Age, which means it will be airing during Ad We
  
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• Morrisons, John Lewis, Facebook: Everything that matters this morning

  11-09-2017 08:45
  Morrisons profits soar as Potts turnaround continues to impress
  Morrisons saw pre-tax profits rise 40% in its first half of the financial year as like for like sales also climbed 3%. This means the big four supermarket has now achieved seven consecutive quarters of sales growth.
  Particularly impressive has been its wholesale collaboration with Amazon Fresh of which Morrisons supplys with own-label food and drink items. And Morrisons brought in £14m of incremental profit from whol
  
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• Google, Nestle, Thomas Cook: Everything that matters this morning

  11-09-2017 08:45
  Google slammed for sex discrimination
  Google has been accused of systematic discrimination against female employees in a class-action lawsuit filed on behalf of all women employed by the company in California over the past four years.
  The lawsuit alleges women are paid less than men for doing a similar job, denied promotions and “segregated” into lower-paid roles. According to the Guardian, the class-action names three plaintiffs who offered specific stories of Google “assignin
  
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• Google, Mothercare, VW: Everything that matters this morning

  11-09-2017 08:45
  Google appeals €2.4bn fine over search engine results
  Google is appealing against a record €2.4bn (£2.2bn) fine imposed by the European Union for its abuse of the search engine market in building its shopping comparison service.
  The search engine giant is accused of artificially and illegally promoting its own price comparison service in searches, thereby denying consumers free choice and failing to allow rival firms to compete on a level playing field.
  The EU claims that the man
  
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• AppNexus and Rubicon Project launch Prebid.org hailing open-source approach to header bidding

  11-09-2017 08:45
  AppNexus, Pubmatic and Rubicon Project have announced the official launch of Prebid.org, an independent organization aimed towards helping adtech players and premium publishers challenge the dominance of Google’s DoubleClick with an open-source approach to header bidding.
  The pairing of AppNexus and Rubicon Project have characterized the approach as a “collaborative industry effort” that will make the marketplace a more fair ecosystem by delivering “unbiased programmatic
  
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• Apple, Instagram, Unicef: Everything that matters this morning

  11-09-2017 08:45
  Apple finally reveals its iPhone X
  After suffering a major leak earlier this week, the tech company finally revealed its latest iPhone models at a media event yesterday evening. Like the leak papers suggested, it is launching a high-end ‘iPhone X’ model that is Apple’s most expensive phone yet.
  It costs £999 for a 64 gigabyte capacity version and an eye-watering £1,149 for 256GB. It also uses a facial recognition system to recognise its owner rather than a fingerpri
  
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• Why young marketers are taking a different route to the top

  11-09-2017 08:33
  It has arguably never been a more exciting time to build a career in marketing. It is fast-paced and continually evolving, creating numerous opportunities to progress. But a recent report shows that when it comes to advancing into the top roles internally, there is a big chance you could be overlooked.
  During the first half of 2017, 72% of publicly reported CMO appointments were external candidates, up from 64% during the same period in 2016, according to research by Russell Reynolds Associates.
  
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• Trust, discipline and candor: how HP and PHD are using the client-agency relationship to tackle complexity

  11-09-2017 08:30
  HP has experimented with using data to power personalised display ads and, while the campaign has increased its return on investment (ROI), the lessons in how to manage complexity in digital advertising have been almost as valuable.
  The promise of data-led advertising, while technologically viable, has been hampered by the complexities that arise with getting such projects off the ground. Lots of options around who to work with, and in what capacity, has led many brands to question its relations
  
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• Leonard, Jameson and Graeme unveil new agency

  11-09-2017 08:19 via campaignlive.co.uk
  Nils Leonard, Lucy Jameson and Natalie Graeme, the former management team at Grey London, have named their start-up agency Uncommon Creative Studio and are open for business from today.
  
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