Marketing news

• Google set to appeal against record €2.4bn EU competition fine

  10-09-2017 13:36
  Google has lined up an appeal in response to its record fine €2.4bn from the EU over allegedly breaking monopoly laws.
  The costly slap on the wrist will be appealed on Monday according to a report in the Telegraph. While the company has coughed up the fine, further down the line, it expects to face further charges on its online advertising and mobile operating system.
  The fine landed in June after a seven year battle between the EU and Google. It was accused of abusing its 90% domination of
  
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• YouTube targets advertisers with six-second ads bigging-up its advertising

  10-09-2017 13:05
  YouTube has created a series of ads to better inform potential advertisers on the power of its ad network and audiences.
  AdAge reports that the video platform has run the video creative on YouTube, Twitter, LinkedIn and beyond to tout the benefits of its engaged audience. The company is looking to show the power of its niche audiences that transcends a plethora of categories.
  The work comes from collaborations with R/GA, Anomaly, Kornhaber Brown and C42D and features YouTubers like Jackie A
  
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• Ad agency's mural for Mother! movie critisised for defacing cherished local artwork

  10-09-2017 12:13
  An Australian ad agency has incurred the wrath of Melbourne citizens for painting over an iconic mural to promote Jennifer Laurence thriller Mother!
  The Sydney Morning Herald reports that Apparition Media, caught some flak for painting over a cherish mural from a local artist to instead promote the movie.
  It took the movie marketing campaign took to the streets with an impressive likeness of Lawrence but the replacement of the meaningful mural with an ad did not go down overly well.
  So, they pai
  
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• PlayStation shows gaming teaches real-world skills in The Interview

  10-09-2017 11:57
  PlayStation has took up the fight against the notion that gaming is a waste of time with an ad showing how job applicant Gary best utilised his time with the joystick.
  The Interview, from BBH New York, showed how Gary can work under pressure, is a quick thinker and won’t back down from a challenge, all skills built up through gaming.
  The ad could help fight negative conventions and inspire a slew of CVs to adopt the numerous skills gamers pick up during their adventures. God of War, Star W
  
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