Marketing news

• Manchester charities' campaign aims to tackle stigmas associated with HIV

  09-09-2017 14:04
  A number of Manchester charities have combined to commission Havas Life Manchester which has installed a  pop-up plant spelling out letters 'HIV' at Manchester's New Cathedral Street to raise awareness about HIV through visual demonstration. The campaign further aims to tackle preconceived notions associated with HIV. 
  The campaign titled #HIV Has Changed' was conceptualised by specialist HIV pharmaceutical company, ViiV Healthcare and the pop-plant created by Urban Plan
  
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• Manchester charities campaign aims to tackle stigmas associated with HIV

  09-09-2017 14:04
  A number of Manchester charities have combined to commission Havas Life Manchester which has installed a  pop-up plant spelling out letters 'HIV' at Manchester's New Cathedral Street to raise awareness about HIV through visual demonstration. The campaign further aims to tackle preconceived notions associated with HIV. 
  The campaign titled #HIV Has Changed' was conceptualised by specialist HIV pharmaceutical company, ViiV Healthcare and the pop-plant created by Urban Plan
  
  Read more

• ASA chairman, Lord Christopher Smith believes that political ads should be held accountable

  09-09-2017 13:16
  Misleading political claims should be held to account the outgoing chairman of the Advertising Standards Authority (ASA), Lord Christopher Smith has said following some of the false promises made during the recent EU referendum. 
  During an interview with The Independent, Lord Smith, who backed the remain side, claimed that UK citizens wanted the chance to vote again, especially upon learning that political claims by the Leave campaign, not least that the NHS would receive an extra £22
  
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• Disney announces return of 'The Micky Mouse Club' as a digital exclusive

  09-09-2017 11:30
  Disney announced the return of the popular show 'The Mickey Mouse Club' now called 'Club Mickey Mouse' as an exclusive Facebook and Instagram show, as Disney continues to ramp up its digital content after cutting ties with Netflix.It's showtime! Meet the Mouseketeers of #ClubMickeyMouse. @hp #ad pic.twitter.com/ejTQNeuTFI
  — Disney (@Disney) September 8, 2017
   
  The marketing strategy for the show remains social media oriented as Instagram, Twitter and Facebook accounts of the acto
  
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• Facebook all set to invest $1bn on original programming in its show platform,Watch

  09-09-2017 10:33
  After Apple, Facebook might be next  to spend $1bn on original programming over the next year to drive more engagement according to a Wall Street Journal report.
  Facebook will aim to produce content on its newly launched platform for shows, Watch, which has already debuted with an eight-episode documentary series about Real Madrid.
  Facebook has been upping its game with video recently with its largest bid of $600m to win the digital streaming rights of IPL which it subsequent
  
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• Google overhauls privacy for its users by introducing re-designed Dashboard

  09-09-2017 09:18
  Google has re-designed its Dashboard to improve privacy for its users which will roll out globally next week.
  This comes after fake traffic forced Google to issue refunds to advertisers recently and a BGM route hijack made Japan the 'land of no internet' for more than 30 minutes.
  The re-design will include improved usability on touchscreens to ensure Dashboard works well on any device and made the process for downloading data much easier. Also, it will be easier to see an ove
  
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• India's HIKE rolls out personalised stickers to combat Whatsapp via its hyper local strategy

  09-09-2017 08:40
  In an attempt to compete with rival Whatsapp, Indian instant messaging platform Hike Messenger is continuously stepping up its game via its hyper local strategy.
  Having ventured into entertainment, Hike has now rolled out personalized sticker packs for around 500 colleges across India. 
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  Hike aims to reach around 1000 colleges by 2018 with its Sticker Team having curated and designed  sticker packs to give users - also known as 'Hikers' - a way t
  
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• Land Rover becomes the official vehicle partner of Bath Rugby to further fan engagement

  09-09-2017 08:19
  Land Rover UK, will extend its support of rugby, through a partnership with Bath Rugby which will see it become the club's official vehicle.
  Elsewhere, Land Rover is also the official vehicle of  Premiership Rugby, principal partner of Welsh regional side Cardiff Blues, official vehicle partner of Glasgow Warriors, main club partner of Wasps and title sponsor of the UK grassroots rugby programme, the Land Rover Premiership Rugby Cup.
  Matt Powell, business development dir
  
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• Land Rover becomes the official vehicle partner of Bath Rugby to further engage Rugby fans

  09-09-2017 08:19
  Land Rover UK, will extend its support of rugby, through a partnership with Bath Rugby which will see it become the club's official vehicle.
  Elsewhere, Land Rover is also the official vehicle of  Premiership Rugby, principal partner of Welsh regional side Cardiff Blues, official vehicle partner of Glasgow Warriors, main club partner of Wasps and title sponsor of the UK grassroots rugby programme, the Land Rover Premiership Rugby Cup.
  Matt Powell, business development dir
  
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• Weight Watchers Canada abandons TV & creates first digital-only campaign

  09-09-2017 05:19
  In a new campaign in Canada, Weight Watchers and digital creative agency Pound & Grain came together to create the “Just Watch Me ____” campaign. But for this campaign, the brand decided to use only digital assets to engage with the audience.
  The agency honed in on specific digital media assets such as digital banners, targeted videos ads on social media channels, YouTube pre-roll ads and native advertising through digital publications.
  "Since working with Weight Watchers, we hav
  
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• FinchFactor hires Amanda Cosindas to lead its NY and LA offices

  09-09-2017 00:22
  Reputation management firm FinchFactor has appointed Amanda Cosindas as managing director of its newly-opened New York and LA offices.
  Cosindas previously served as client and media director LA-based Raconteur. Based in LA, she will work with clients including Airbnb, Critical Mass, Independent Media, MediaMonks and Saatchi LA.
  “FinchFactor is a highly talented, female-led company with a growing portfolio of smart, game-changing clients,” said Cosindas in a statement. “Brands a
  
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