Marketing news

• Bell Pottinger faces administration following CEO resignation & PRCA expulsion

  07-09-2017 23:37
  Following its ejection from the PRCA, Bell Pottinger is reportedly facing  administration as early as next week.
  Executives at the PR firm told staff on Thursday afternoon that “the company's financial position had become pearilous and that they could choose to terminate their employment immediately,” according to Sky News.
  The development comes just days after the PRCA expelled Bell Pottinger from the industry trade body for its involvement in a campaign that sto
  
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• Nars and Refinery29 champion female creativity in immersive art exhibit

  07-09-2017 22:41 via campaignlive.co.uk
  Nars Cosmetics and Refinery29, the WPP-backed digital media company, have created a bold exhibition of female artists celebrating women's strength and self-expression.
  
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• Creative Works: NFL Kickoff edition featuring Bridgestone, Bud Light, Samsung and more

  07-09-2017 21:55
  College football had its weekend in the sun last week, but now it’s time for the pros to step onto the gridiron as the NFL – and its huge batch of advertising dollars – gets underway on the long and grueling road to the championship.
  With the first game tonight (Sept. 7), the defending Super Bowl champs the New England Patriots v the Kansas City Chiefs, the energy for the season has translated into several kickoff commercials hawking everything from beer to mobile devices and c
  
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• Look what you made her do: Taylor Swift battles Andy Samberg in AT&T-DirecTV’s spot

  07-09-2017 19:45
  The old Taylor Swift can't come to the phone right now. But that’s fine because she, through a partnership with AT&T-DirecTV, has released a new spot for her Taylor Swift Now. The product provides exclusive content such as behind the scenes videos.
  In the spot, Swift bounces around from a house to the studio to a fight with Andy Samberg and back to the studio.It starts with a voiceover saying, “Now, she’s entering the studio. Now she’s getting ready to record, now she
  
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• Inside Mindshare's new 'programmable' approach to media planning and execution

  07-09-2017 19:15
  Mindshare is working with digital outfits AppNexus and Jivox to more effectively deliver relevant creative content to the myriad of third-party adtech partners on the market, part of a new approach to media planning it has dubbed ‘ANNA’, which is now in beta.
  In practice, ANNA is a process that will see media planners begin to use computer code to automate how they both conceptualize and conduct a client's media plan. This involves using the digital pairing’s respecti
  
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• Amazon wants a second HQ – and to be wooed by potential sites

  07-09-2017 18:57
  Seattle-based Amazon wants to open a second headquarters somewhere in North America – and it wants local and state government leaders to compete for the honor of hosting it.
  The ecommerce leviathan is clear HQ2 will be a complete headquarters and not a satellite office – but it is not clear why it wants a second headquarters.
  An Amazon rep did not respond to a request for comment.
  Amazon noted it has a preference for metropolitan areas with more than one million people, as well
  
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• DNA test marketplace Helix unveils first brand campaign

  07-09-2017 18:45
  DNA testing company Helix has rolled out its first-ever brand campaign in hopes of giving consumers a better idea of how they can benefit from the service’s bevy of “DNA-powered products.”
  Helix was founded in 2015 with help from Illumina, which makes the majority of DNA-sequencing machines in the US, but it wasn’t until earlier this year that the company rolled out its marketplace of products that can only be used once a person has gotten their DNA tested. While the crux
  
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• Camden Town Brewery on why it must ‘transcend’ its craft beer tag

  07-09-2017 18:27
  Camden Town Brewery, which is tomorrow (8 September) debuting its first above-the-line campaign since being acquired by beer behemoth AB InBev back in 2015, says it is attempting to ‘transcend’ the craft beer tag.
  The campaign is made up of four 30-second online films entitled ‘Characters’ and will see ITV show five-second idents that are variants of each of these. Each clip stars a Londoner who the brand claims embodies the “unconventional spirit of the borough of
  
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• Finalists revealed for the inaugural B2B Brave Awards 2017

  07-09-2017 18:22
  Judging for first The Drum B2B Brave Awards has come and gone and the shortlist of nominations can now be revealed.
  Rewarding the best B2B marketing campaigns/strategies, these awards aim to find the best in terms of creativity, effectiveness, ROI and commercial results. 
  This year's judges include; chairman Chris Duffey, senior strategic business development manager, creative agencies, creative cloud enterprise, Adobe; Ritesh Patel, chief digital officer, WPP
  
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• "Great creatives need a partner": OKRP leaders on becoming a great creative

  07-09-2017 18:21
  What Does It Take To Be A Great Creative? is a video series that highlights the thinking of global creative leaders on specifics actions that can build a successful creative career in the industry. See what other creative leaders had to say in past episodes.
  For Matt Reinhard, OKRP CCO and Tom O’Keefe, OKRP founder and CEO, becoming a great creative is all about the partnership. Working together at the Chicago shop together from 20+ years, they have a bond that has helped lead some excepti
  
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• Can Graphic Design Save Your Life? review – thrills, pills and big pharma

  07-09-2017 18:00
  Wellcome Collection, LondonThis hard-hitting exhibition explores the impact of graphic design in health and pharmaceuticals as companies seek to educate, save lives, or simply sell us stuffIf graphic design can save your life, it is eminently capable of killing you, too. That’s the conflicted message at the heart of a powerful new exhibition at the Wellcome Collection, which explores graphic design’s complex relationship with health, medicine, and the world of big pharma – and
  
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• Is the latest Marmite wheeze to everyone's taste?

  07-09-2017 17:21 via campaignlive.co.uk
  At the beginning of last month, The Daily Telegraph dutifully reported how Marmite could prevent miscarriages and birth defects.
  
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• Cartoon Network partners with nail salon for Powerpuff Girls activation

  07-09-2017 17:17 via campaignlive.co.uk
  Cartoon Network is partnering with Soho nail salon Wah for a Powerpuff Girls activation to bring the brand closer to consumers.
  
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• House of Lords to launch enquiry into UK ad industry with evidence from AA chief

  07-09-2017 16:57
  An inquiry into the future of the UK’s advertising industry is set to launch later this month, with the chief executive of the Advertising Association, Stephen Woodford, on standby for the first committee interview at the House of Lords.
  The inquiry will examine how the industry can maintain the development of skills needed, an access to international talent, the effects of digital advertising growth and how the government can support creative and business ‘clusters’.
  The evide
  
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• House of Lords canvasses ad industry ahead of Brexit

  07-09-2017 16:28 via campaignlive.co.uk
  The House of Lords has launched an inquiry into the future of the advertising sector ahead of Brexit, calling on the industry to provide evidence about the UK's current access to international talent and the skillsets required to sustain business.
  
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• Tyrrells launches debut TV ads with new 'absurd what we do' tagline

  07-09-2017 16:18 via campaignlive.co.uk
  Tyrrells, the crisp brand, is launching its first TV advertising campaign today with a Monty Python-esque duo of spots.
  
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• Public Health England encourages brisk walking with digital outdoor ads

  07-09-2017 16:12 via campaignlive.co.uk
  Public Health England has unveiled an interactive campaign in which adults who walk briskly from an out of home ad site to a Boots store within ten minutes are rewarded with a free Shapers Meal Deal.
  
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• International round-up: Trivago overspends on advertising & ‘sacrilegious’ lamb ad banned

  07-09-2017 16:11
  Trivago admits it has spent too much on advertising
  If you live in London, you’re more likely to spend time with the Trivago advertising woman than a loved one. She’s literally everywhere.
  But Trivago execs might just be cursing her as this week the brand issued a profit warning after a sharper-than-expected ad revenue slowdown, which didn’t give the company enough time to pull out from the significant ad spend it had already committed to search and programmatic channels.
  Accor
  
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• Creative Director’s Choice: Sandy Greenberg of Terri & Sandy talks how the Martin Agency changed a state slogan for inclusion

  07-09-2017 16:00
  Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they think are making a difference. Each week The Drum is featuring the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging.
  This week, Sandy Greenberg, co-founder and executive creative director at New York agency Terri & Sandy, talks about how t
  
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• Why Oath greenlit its first UK series in Yahoo Sport’s football show For The Win

  07-09-2017 15:48
  Yahoo Sports has launched a weekly football video series called For the Win featuring pundits Colin Murray and Dion Dublin, marking the first series greenlit in the UK since Yahoo was acquired by Verizon and joined AOL to become Oath.
  The company has become a media powerhouse powered by Verizon's ad capabilities to boot and as such has been pushing heavily into content to best leverage this. In the UK since the rebrand, the football punditry show becomes the first show launched. In this push, th
  
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• 'There's nothing like the feeling of making a real difference in the world': Beyond the Brief with Fabrizia Cannalonga, Innocean USA

  07-09-2017 15:32
  To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them a
  
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• 90% of publishers, brands and agencies say cross-media measurement would help drive digital ad spend

  07-09-2017 15:05
  90% of European industry stakeholders believe brands would spend more on digital channels if cross-media measurement capabilities were improved, according to a new study from IAB Europe.
  The study also found that the two other top priorities for marketers were greater integration with programmatic tools, and unsurprisingly, brand safety.
  Cross-media measurement
  An overwhelming majority of the 700 publishers, advertisers and agencies questioned as part of the group’s digital measurement pri
  
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• Ray Liotta is the latest actor to don the Colonel Sanders suit for KFC campaign

  07-09-2017 15:00
  Another Colonel is coming to your screen, and this time he’s a bit two-faced. KFC and Wieden+Kennedy have teamed again to put the white suit and glasses on a new actor in the series, Ray Liotta, to promote the chain’s two chicken flavors as Colonel Harland Sanders.
  Liotta, of Goodfellas fame and currently starring on the NBC show ‘Shades of Blue’, is a Colonel torn in two as he promotes two southern flavors: sweet and tangy Georgia Gold honey mustard BBQ chicken, and spic
  
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• Inside the hazy business of marketing marijuana

  07-09-2017 15:00
  With legislation complicating the way medical and recreational marijuana can be marketed, and Facebook and Google’s bans on cannabis businesses promoting posts through their networks, the world of marijuana marketing is hazy. The Drum speaks to brands and agencies using creativity to convey messages that move beyond stoner stereotypes and reach mainstream audiences.
  Marijuana marketing may sound like a fairly niche sector, but it’s actually a budding industry. A report from New Front
  
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• Tom Goodwin: Ecommerce has been democratised – now anyone can sell anything

  07-09-2017 14:53
  For years, the economics of the world were such that producing things was expensive and distributing them even more so. These factors created an environment where size, experience, relationships and the deep pockets needed kept most new entrants at bay.
  Historically, retailers needed to build complex supply chains and rent vastly expensive stores to sell products. They needed to recruit and train staff. Set-up costs and ongoing expenses were significant. Inventory was always a large sunk cost,
  
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• KFC enlists Iris to lead digital and CRM as agency ends five-year relationship with Domino's

  07-09-2017 13:30
  KFC has enlisted Iris to handle its digital and CRM account, resulting in the agency ending its five-year relationship with Domino's.
  The Drum understands that the agency made the decision to terminate its deal with the pizza giant due to a conflict of interest between the two brands.
  The move comes just months after Domino's handed its creative account to VCCP, taking away a portion of the business from Iris, which since April has handled only digital functions for the brand. 
  It's underst
  
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• Inside Jack Daniel's Tennessee pop-up by Amplify

  07-09-2017 13:02 via campaignlive.co.uk
  Jack Daniel's, the Brown-Forman whiskey brand, has kicked off its Tennessee pop-up that aims to bring a contemporary element to its roots and appeal to millenials.
  
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• Tinder matches with James Blunt to offer 'blunt' critique of user profiles

  07-09-2017 13:00
  James Blunt, the musician who wrote ‘You’re Beautiful’ – a love song about falling in love with a woman on the subway and then drowning yourself at the beach after her rejection – is leading Tinder’s latest charm offensive, offering a very ‘Blunt’ critique of user profiles.
  The musician was temporarily appointed as 'chief blunt officer'. Fulfilling his role, he offered tidbits of wisdom on how one should conduct themselves on the dat
  
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• Diageo admits it has had ‘no successes’ in selling direct to consumers

  07-09-2017 13:00
  Diageo says it is yet to find an effective way to sell to consumers through its own online platforms, and has instead upped its focus on working with wholesale partners and retailers such as Ocado, Tesco and Amazon.
  Speaking at a press briefing yesterday (6 September), the alcohol giant, which sells brands such as Johnnie Walker and Gordon’s Gin, said it is looking to hone in on its digital capabilities, in which ecommerce plays an important role.
  Charles Ireland, Diageo‘s general ma
  
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• Ad of the Day: Bud Light football beer vendor follows fan around in all aspects of life

  07-09-2017 13:00
  The NFL season kicks off tonight, with the defending champs, the New England Patriots taking on the Kansas City Chiefs. Longtime football advertiser, Bud Light, is ready for kickoff with a new spot as part of its ‘Famous Among Friends’ platform.
  The new ad, ‘Vendor’ celebrates the beloved beer vendor, who roams the stadiums hawking, in this case, “Ice cold Bud Light here!” As a fan requests one from the vendor, he tells his friend how awesome it would be to ha
  
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• Marketing at millennials won’t save your tired brand

  07-09-2017 12:48
  All of us in marketing understand the critical importance of recruiting new customers – even the best of brands is a leaky funnel, and the biggest brands are built on the backs of legions of light buyers.
  But we in marketing also have a certain fixation on youth. Millennials (put roughly, those born between 1980 and 2000) are the prime suspect at the minute because from where we sit in London, it seems like they’re reaching their prime consumption years.
  They value experiences over t
  
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• CNN seeks to double digital ad business after making senior hires from Buzzfeed and Box Plus

  07-09-2017 12:31
  CNN International Commercial (CNNIC) has powered up its digital advertising wing with the appointments of Brandon Keenen as senior digital commercial director and Pippa Scaife as commercial director.
  Keenan joins from Buzzfeed where he was a senior director. Leading a global team of digital directors he will collaborate with CNN’s advertising team to generate campaigns for brand partners and clients. Upon this remit, he will also seek out new clients and paths of revenue.
  Pippa Scaife on t
  
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• WPP further consolidates digital brands with summation of Rockfish into VML

  07-09-2017 12:05
  WPP has advanced further down the path of streamlining its digital brands with the decision to fold Rockfish Digital into VML with immediate effect, in order to provide a more comprehensive digital offer.
  As part of the deal Rockfish chief executive Michael Stitch will join VML’s leadership team alongside president and chief strategy officer Dawn Maire, ensuring continuity of management. Commenting on his impending move Stitch said: “Rockfish has a history of transforming brands thro
  
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• Reaching consumers in the mobile moment with programmatic display

  07-09-2017 12:00
  IAB’s latest advertising stats have shown that mobile ad spend has increased 50.8% year-on-year, with ads on mobile making up a massive 38% of overall digital ad spend.
  Consumers are becoming increasingly mobile-connected; rather than simply being used as a research channel, mobile is growing as the device used to make purchases, which opens up a range of exciting and creative opportunities for advertising tactics to be used that are unique to mobile.
  The very personal nature of
  
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• Mountain Dew takes a bite of AMC's The Walking Dead AR app to reap its contagious appeal

  07-09-2017 11:43
  AMC has partnered with Mountain Dew to release an augmented reality app tying into the return of The Walking Dead to TV screens.
  As season 8 of the show crawls closer to us, Mountain Dew is integrating with newly released AR app, the Walking Dead Encounter, developed by Trigger, to enable consumers to beam gruesome zombies into the real world via their mobile phones.
  But the partnership extends further, culminating in an on-pack and in-store drive. These installations will feature codes that unl
  
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• Joe Media hires AOL’s Gavin Johnson as MD as it reshuffles senior team

  07-09-2017 11:40
  Joe Media has appointed Gavin Johnson, the former UK commercial director at AOL, as its managing director as part of a wider expansion and restructure of its commercial team, ahead of its further push into production.
  Johnson will be responsible for the overall management and operation of the sales, planning, client services, audience development and content teams. He will report directly into founder Niall McGarry.
  McGarry, the owner of parent company Maximum Media, has "taken on a mu
  
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• How the FT is using hundreds of global events to propel it towards 1m circulation

  07-09-2017 11:35
  The number of live events being staged across the world by the Financial Times is quite staggering.
  Today it is hosting a renewable energy summit at the Alvear Palace Hotel in Buenos Aires, featuring 13 speakers and hosted by the paper’s Southern Cone correspondent, Benedict Mander. Yesterday it was at the historic Villa Kennedy in Frankfurt (where JFK stayed in 1963), with comment and analysis editor Frederick Studemann chairing the paper’s latest conference in a series on Brexit, s
  
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• Domino's calls CRM and digital review

  07-09-2017 11:08 via campaignlive.co.uk
  Domino's is reviewing its CRM and digital arrangements after splitting with Iris.
  
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• Unilever acquires ethical tea brand Pukka Herbs

  07-09-2017 11:06 via campaignlive.co.uk
  Unilever has bought organic herbal tea company Pukka Herbs for an undisclosed sum, boosting its organic and environmental credentials.
  
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• Google India join forces with Gujarat government to promote digital literacy among rural women

  07-09-2017 09:41
  Google India signed a deal with the government to promote digital literacy among rural women in Gujarat, part of Digital India initiative.
  The platform titled 'Internet Sathi' will provide digital training to children and women and help them develop skills in the use of modern mobiles and web technology. It will also train degree, diploma and science postgraduate students in 'Google Android Fundamentals' and 'Mobile Development.'
  As part of the deal, small and medium businesses will be
  
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• Facebook admits selling 3,000 political ads for fake pages linked to Russia

  07-09-2017 09:19 via campaignlive.co.uk
  Facebook sold political advertising designed to shape the outcome of last year's US presidential election to a Russian firm, the social network admitted yesterday.
  
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• Marmite gene testing could prove whether you're born to 'love it or hate it'

  07-09-2017 08:57 via campaignlive.co.uk
  A scientific study has shown that people's taste preference for Marmite is in their genes.
  
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• What to think about when pricing a product

  07-09-2017 08:30
  “Of all the words associated with marketing, the one we should focus on the most is value. This is because when you boil down what we as marketers do, it is about creating, generating, communicating and then harvesting value.” Those are the words of Professor Mark Ritson, leader of Marketing Week’s Mini MBA in Marketing.
  But getting pricing right is a complex art, and one that many marketers struggle with, something which he looks to address during the course’s ‘pri
  
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• Stonewall issues rallying cry to ‘Come Out for LGBT’ with first new campaign in a decade

  07-09-2017 08:30
  LGBTQ+ charity Stonewall has launched its first new brand campaign in 10 years, following up the success of ‘Some people are gay. Get over it’ with a call for supporters to mobilise and ‘Come Out for LGBT’.
  At the heart of the three-year campaign is the aim of re-energising the British public to show demonstrative support of the LGBTQ+ community. Recent research from Stonewall found that UK hate crime against this community has risen significantly in the la
  
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• Apple and Amazon join race for 007 distribution rights

  07-09-2017 08:12 via campaignlive.co.uk
  Amazon and Apple have emerged as contenders for the distribution rights to the James Bond franchise.
  
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• The big debate: Is CMO succession in crisis?

  07-09-2017 08:00
  How can marketers ensure they don’t get left on the shelf?When appointing a new marketing leader, boards and CEOs must weigh up whether the skills they need exist within the current team or whether they should hire an external recruit who embodies the evolving CMO skillset.
  When it comes to the crunch, external hires are growing in popularity. During the first half of 2017, 72% of publicly reported CMO appointments were external candidates, up from 64% during the same period in 2016, acco
  
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• Scratch below the shiny surface: artist Mojoko on Singaporean subculture

  07-09-2017 08:00
  The Drum catches up with multimedia artist Mojoko, who says step away from the sterilized sheen of Singapore’s center and you’ll find it a lot more creative than people give it credit for.
  Ask what Singapore is like and anyone who doesn’t live there, and a few who do, will reply with adjectives such as ‘clean’ or ‘safe’. Rarely will their description include words such as ‘creativity’ or ‘subcultures’, but scratch below the surfac
  
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• Amazon, Starbucks and Microsoft take on Trump over undocumented children

  07-09-2017 07:50 via campaignlive.co.uk
  A trio of top brands have thrown their weight behind a legal challenge to Donald Trump's plan to end protection for undocumented immigrants brought to the US as children.
  
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• Highsnobiety invests in long-form documentary to increase its street cred

  07-09-2017 07:29
  Highsnobiety has produced its first-ever long-form documentary, which explores the street wear movement in South Korea and investigate the exploding counterfeit culture in the Asian country. The move into video perfectly matches the brand’s image, according to founder, David Fischer.
  The lifestyle and street wear brand started scaling on video late last year, producing two to five minutes long premium video content. It also started growing its video operation from a headcount perspect
  
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• Turkey of the week: LivingSocial's singers are unoriginal

  07-09-2017 07:12 via campaignlive.co.uk
  LivingSocial's family of barbershop singers failed to charm Omar Oakes.
  
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