Marketing news

• Facebook says ‘inauthentic’ Russian accounts spent $100K on ads in US Presidential race

  06-09-2017 23:38
  Facebook’s role in the latest race for the White House, and more specifically fake information spread via the social network, has been a hot topic of debate. And that debate has only heated up after it was revealed that up to $100,000 of its ad spend was generated by suspicious accounts during the period.
  A blog post today (September 6) from Alex Stamos, Facebook's chief security officer, details an analysis from the social network that conceded that up to 470 associated accounts, likely o
  
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• M&C Saatchi opens office in Mexico City

  06-09-2017 22:31
  M&C Saatchi has announced that it will be opening an office in Mexico City.
  Called M&C Saatchi Chilanga, the agency will be led by chief executive Alvaro Dopico and chief creative officer Manolo Techera. The two will also be equity partners at M&C Saatchi Chilanga.
  The pair join from Marcel Worldwide, where Dopico served as vice president of account services and Techera served as chief executive. 
  According to M&C Saatchi, the network’s Mexico City office will be its 2
  
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• 007 is heating up: Amazon, Apple reportedly join race for James Bond movie rights

  06-09-2017 22:13
  It looks like a bidding war for the distribution rights to James Bond, which is set to premiere in 2019 with Daniel Craig at the helm.The fight for the rights is getting pretty pricey as Apple and Amazon are entering the battle, trying to beat out Warner Bros., according to a report from The Hollywood Reporter (THR). MGM and Eon Productions, which co-own the film rights, but don’t distribute them, have been hearing pitches from studios for more than two years, according to THR.
  S
  
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• Yext CMO Jeffrey Rohrs on digital knowledge and everywhere brands

  06-09-2017 21:44
  As the universe in which consumers seek out and find information expands – think voice search, Facebook check-ins and Google Maps, to name a few - brands are suddenly responsible for managing infinitely more data about themselves. Yext calls this data “digital knowledge” and the management thereof the art of becoming an “everywhere brand.”
  Yext chief marketing officer Jeffrey Rohrs recently sat down with The Drum to discuss these concepts, as well as to talk about w
  
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• Spotify hires Disney’s Courtney Holt to lead video and podcasting division

  06-09-2017 21:16
  Spotify has hired Courtney Holt to lead the development of its global studios strategy, which includes video, podcasts and audio content.
  In his new role as vice president – head of studios and video, Holt will report to chief content officer Stefan Blom. He will be based in Los Angeles.
  Holt previously served as executive vice president of media and strategy at Disney. Before that he served as head of Maker Studios, which Disney bought in 2014 for $675m. 
  His hire comes days aft
  
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• US Creative Work of the Week: AMEX aces the US Open fan experience

  06-09-2017 20:58
  American Express had fans excited to visit the US Open before the first match was decided with its Fan Experience. It served up new and innovative activations alongside US Open champion and entrepreneur Venus Williams to elevate the overall experience for attendees.
  Williams was on hand to display the American Express Air Tennis feature, which used a combination of custom-built and responsive technologies, including air haptics and an ultra-sensitive motion capture system, to create an inte
  
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• Nike Maker Experience and W+K Lodge promise custom sneakers in less than 90 minutes

  06-09-2017 20:13
  Nike, along with the creative technology group at Wieden+Kennedy, W+K Lodge, has taken a new step in retail with an experience that offers custom sneakers in less than 90 minutes.
  Done in collaboration with Mark Smith, vice president of Innovation Special Projects, and his team in Nike's Innovation Kitchen, the Nike Maker Experience opened recently at the Nike By You Studio in New York. It merges digital design with traditional footwear making, giving guests the chance to design and ta
  
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• London Advertising appoints David Clark as ‘head of making it happen’

  06-09-2017 19:54
  Creative agency London Advertising has appointed David Clark in the newly created role of ‘head of making it happen’.
  Clark will report to London’s founder and creative director, Alan Jarvie,  and has been tasked to bring the Agency’s wide-ranging creative ideas to fruition. Working across the agency’s global client portfolio - which include Mandarin Oriental Hotel Group, Alliance Boots, Fox International, Mauritius and Saudi Telecom - Clark will oversee execut
  
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• Under Armour rolls out #WEWILL campaign to support Hurricane Harvey victims

  06-09-2017 19:05
  Under Armour has rolled out its #WEWILL campaign to show its support to the victims of Hurricane Harvey. Under Armour has partnered with Team Rubicon, a first responder organization who deploys former service members to emergency situations.
  Under Armour aims to support Team Rubicon by helping the security of all the affected by the hurricane, stabilize the community and help them get back home and finally, helping kids to return to school and sports.
  The campaign which is an expansion
  
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• Post Bell Pottinger, where the PRCA will go now

  06-09-2017 18:04
  So. Bell Pottinger is no longer a member of the PRCA. No longer a member of Europe’s largest body of PR practitioners. It’s making headlines. All of them bad. Clients appear to be walking. And its very existence as an agency appears in doubt.
  I take no pleasure form this situation. I have friends at Bell Pott. And I know that many, many staff there are innocent of the malpractice for which we expelled their employer.
  But I do take pride in the fact that the PRCA took decisive action
  
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• Sign up to our webinar on advertising effectiveness in a digital world

  06-09-2017 17:55
  The emergence of digital media promised a new age of advertising measurement and effectiveness for marketers. With today’s consumers spending many hours of their time each day engaging on connected devices, in theory there has never been an easier time to reach the right consumers at the right time. But at a time when brands are questioning the trust placed in digital media, how confident are marketers in reaching their audience and ensuring their advertising is effective – particul
  
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• Casio reimagines its pianos for the streets with new sub-brand and marketing drive

  06-09-2017 17:46
  Venerable music brand Casio has launched a new sub-brand, #CasioPro, hoping to make young creatives fall in love with piano. To do so, it is collaborating with with rising musicians.
  Jack Terroni, product marketing executive Casio, told The Drum the company’s new sub-brand was envisioned as an enabler for emerging singer/songwriters. Upon Terroni’s arrival at the company around a year ago, himself an accomplished musician and producer, he noticed that there was “a str
  
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• Pitch update: JWT waves goodbye to Debenhams and First Direct

  06-09-2017 17:23 via campaignlive.co.uk
  It's been a bad week for J Walter Thompson as it emerged it has lost First Direct shortly after it failed to make it through to the next stage of the Debenhams pitch, while AccorHotels and Medway Council are speaking to agencies.
  
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• Stonewall urges action from passive LGBT allies as hate crime surges

  06-09-2017 16:18 via campaignlive.co.uk
  Stonewall has launched its first brand campaign in 10 years to reignite the fight for LGBT equality, as new research reveals that hate crime against LGBT people has risen nearly 80% in the past five years.
  
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• Ad of the Day: Diesel highlights personal flaws in first campaign from Publicis Italy to push its apparel

  06-09-2017 16:16
  Clothier Diesel has courted a younger, edgier audience for some time, and now the apparel maker is challenging the conformity of perfection with its new ‘Go with the Flaw’ campaign.
  In a two-minute film, by French director François Rousselet, a young filmmaker dices together a film with clips of models dancing around in an urban landscape. The models, as we see in closeups, all have slight, what some would consider, flaws. A gorgeous woman has a unibrow, another has a mouth fu
  
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• ‘Communication that makes them think, feel and do’: Beyond the Brief with Dan Fietsam, Laughlin Constable

  06-09-2017 16:00
  To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them a
  
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• Outdoor brand Dakine shifts focus to data-centric approach in rebranding campaign from Possible

  06-09-2017 15:28
  For those in the know of outdoor products, Dakine is a respected heritage brand, especially for surfers of all kinds, snowboarders and skiers, and hikers. It’s built its brand over the last 39 years by appealing to a core and loyal lifestyle audience.
  The company, based in the windsurf Hood River, Oregon, on the banks of the Columbia River, is now getting a digital makeover, thanks to fellow Northwest-based agency Possible from Seattle. It’s one that allows them to speak to thei
  
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• Retailers failing to convert £3.5bn left in abandoned virtual shopping baskets

  06-09-2017 15:26 via campaignlive.co.uk
  British retailers are missing out on £3.4bn worth of potential sales due to two-thirds of the contents of virtual shopping baskets being abandoned by consumers, according to a report by Barclays.
  
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• Heinz spills the beans on how its emotional Pixar-inspired animation came to life

  06-09-2017 15:23
  Y&R AKL managed to transform a simple communication about bean can packaging into something memorable with the help of production company Assembly. The Drum touched down with the creatives behind the campaign to understand the creative process behind the bold work - the agency’s first for the brand.
  The three-minute video, which has been sliced into ad-friendly segments, told the story of bean-loving Geoff, a boy who eventually became head of innovation at Heinz. Along the way he devel
  
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• Recommended reading: Transforming business culture and disruptive technologies

  06-09-2017 14:49
  Futureproof
  Minter Dial and Caleb Storkey
  Subtitled ‘How to get your business ready for the next disruption’, this book explores the three core mindsets and 12 disruptive technologies that the authors claim every business must be able to master today. The former are meaningfulness, responsibility and collaboration while among the latter are smartphones, the internet of things and cloud computing – and the technologies must be used together, not in isolation, to obtain maximum b
  
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• ‘If you’re too original, you confuse people’: why nothing's wrong with a bit of creative imitation

  06-09-2017 14:48
  Are we too obsessed with originality in advertising?
  A couple of months ago, the Titanium jury at Cannes threw out the Clemenger BBDO campaign for Victoria’s Transport Accident Commission – ‘Meet Graham’ – because it was derivative.
  It was, they told us, a copy of a campaign that won a D&AD Silver back in 1985.
  Never mind the fact that half the jury were still in nappies at the time ‘Natural Born Smoker’ was made. 
   
   
  Elsewhere,
  
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• Channel 4's Bake Off debut drew 12m viewers including catch-up and online

  06-09-2017 14:24 via campaignlive.co.uk
  Channel 4's The Great British Bake Off debut was watched by a total of 12 million people, according to the latest figures, which include time-shifted viewing on TVs, online and on-demand.
  
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• Sizmek closes Rocket Fuel takeover with Mark Grether named CEO

  06-09-2017 14:13
  Sizmek’s proposed takeover of Rocket Fuel has been given the all-clear following the closure of the publicly-listed adtech outfit’s opportunity to seek alternative offers, with Mark Grether named chief executive officer.
  In a statement announcing the closure of the deal Grether, claimed the renewed focus of the pair would see it combine data enablement, creative optimization and media execution.  
  “Sizmek’s unique ability to centralize data components in on
  
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• US Creative Works: Featuring FCB West, Carmichael Lynch, J. Walter Thompson Caracas and more

  06-09-2017 13:30
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on th
  
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• Bell Pottinger could close by end of the year without fresh finance

  06-09-2017 13:25
  PR company embroiled in scandal over its practices in South Africa needs to service debts of around £4mThe embattled public relations firm Bell Pottinger is under pressure to find a buyer within the next month or it could face closure by the end of the year due to mounting debts.The company, which is fighting to hold on to staff and clients after being embroiled in a scandal over a secret campaign to stir up racial tensions in South Africa, is understood to be £4m to £5m in the
  
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• As NFL Game Pass relaunches in Europe, here's how it will break sports viewing constraints

  06-09-2017 13:19
  The NFL’s video subscription service Game Pass has relaunched in Europe in an unconventional joint venture between Bruin Sports Capital, its sports broadcast entity Deltatre and ad network WPP. To bridge these entities a new company called OverTier has been formed to deliver what it perceives to be the future of sports TV.
  The Drum touched down with Sam Jones, chief executive of OverTier, to learn how the platform will utilise real-time data integration,
  
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• Is the ASA good for advertising? A case for the positive

  06-09-2017 12:57
  How can the ASA like ads when it bans so many of them? How can it have the best interest of the advertising industry at heart, when it regularly shines a spotlight on irresponsible practice in that industry? An industry, by the way, that’s suffering declining public trust.
  Our work - the ad rules we administer, the policies behind them and the decisions we take -gets people talking, whether it’s about broadband pricing or gender stere
  
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• Vodafone insists it ‘isn’t stereotyping’ millennials by launching youth-only brand Voxi

  06-09-2017 12:54
  Launching a youth-only brand is risky business. For starters, young people are incredibly different, with the attitudes and behaviours of Gen Z and millennials nearly impossible to predict or correlate. Marketing Week columnist Mark Ritson has even gone as far as calling it stupid: “Focusing just on millennials is a stupid, stupid approach to segmentation. It is a totally unacceptable and offensive stereotype in an era when such things are meant to be behind us.”
  Yet despite being su
  
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• Coca-Cola: Ecommerce should not be seen as a channel

  06-09-2017 12:50
  Coca-Cola believes ecommerce is playing an increasingly important role for the business, but warns that its image of only being the remit of digital “pure players” is wrong and should be challenged.
  Speaking at the Barclays Global Consumer Staples Conference yesterday (5 September), the company’s executive vice president of Coca-Cola North America, Sandy Douglas, spoke about the “digitisation” of the business, and how technology is changing the way it serves consume
  
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• Coca-Cola: ‘E-commerce should not be seen as a channel’

  06-09-2017 12:50
  Coca-Cola believes ecommerce is playing an increasingly important role for the business, but warns that its image of only being the remit of digital “pure players” is wrong and should be challenged.
  Speaking at the Barclays Global Consumer Staples Conference yesterday (5 September), the company’s executive vice president of Coca-Cola North America, Sandy Douglas, spoke about the “digitisation” of the business, and how technology is changing the way it serves consume
  
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• Nextbase moves up a gear with new TV sponsorship campaign on Dave

  06-09-2017 12:31
  Dash-cam retailer Nextbase is partnering with UKTV's Dave channel to become sponsor of the channel's 'Driving Entertainment' output.
  The package, which went live on 1 September and is scheduled to run until the end of December, enables Nextbase to closely align itself with motoring content, including Top Gear, Sin City Motors, James May’s Cars of the People and Jay Leno’s Garage. The constant on-air strategy was coordinated by Guerillascope.
  Bryn Brooker
  
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• Sneak peek: Snowball and Al-Qassab talk accidental careers, visiting Zambia and the talent crisis in new Campaign feature

  06-09-2017 12:19 via campaignlive.co.uk
  Abbott Mead Vickers BBDO's Cilla Snowball and BT's Zaid Al-Qassab will be the first duo to appear in The Conversation, a monthly feature in the new Campaign in which top marketers and their agency or media partners interview each other.
  
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• LinkedIn's new Audience Network, lets marketers reach professionals on third-party properties

  06-09-2017 12:08
  Microsoft-owned LinkedIn is continuing its efforts to monetize its network of 500 million-plus professionals with the launch of an ad network that will let advertisers target its user-base on third-party websites and apps.
  The new tool, dubbed LinkedIn Audience Network, was announced today (September 6) and lets advertisers engaging professionals using LinkedIn Sponsored Content, to then extend its reach by serving it on native ad units on third-party desktop and mobile properties.
  Divye Raj Khi
  
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• Amazon Prime Video unveils a talking metal detector to introduce 'The Tick' in India

  06-09-2017 12:04
  Amazon Prime Video is generating a bit of buzz in India with a with talking metal detector shaped like its new hero the Tick.
  The talking metal detector called 'Securi-Tick' conceptualised by Blink Digital, is wired to detect metal via sensors which are used by an algorithm to trigger a dialogue from the show, depending on the metal levels detected.
  Dooj Ramchandani, co-founder and chief creative officer, Blink Digital said: “The Tick is a superhero that ‘saves the world’.
  
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• Accurate versus precise location data: why marketers need both to create smarter consumer segments

  06-09-2017 12:00
  Location data needs to be both accurate and precise for it to be effective. But most marketers cannot tell the difference between the two. In the second episode of Everything You Need to Know (EYNTK) about location-based advertising, Ian James, general manager international at Verve explains how to bring them together.
  Consumers carry their mobile devices with them everywhere. This provides marketers ample opportunities to target them with personalised messaging across different phases of the da
  
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• MEC and Maxus seek to turn the tide with Wavemaker merger

  06-09-2017 11:55
  MEC and Maxus are waving goodbye to their former identities as they come together to operate as single media, content and technology agency branded Wavemaker.
  The merger will create a billion-dollar player at a stroke, employing 8,500 people rippling out across 139 offices in 90 different nations with which to shake up the current market.
  Derived from the W and M drawn from both agencies respective WPP and GroupM heritage respectively the combined business boasts a client list that includes the
  
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• Dentsu launches ‘for moms by moms’ marketing network Mamalab

  06-09-2017 11:31
  Dentsu has launched a specialist network within its Asia Pacific business in which marketers that are mums will offer services to brands that are targeting the sought-after audience of mothers.
  MamaLab will become a full-service marketing network, first launching in Singapore, Japan, Indonesia, Philippines and Taiwan. China, India and Thailand will soon follow.
  According to chairmom and chief creative officer Merlee Jayme, the launch came from a need to take action against stereotyping that she
  
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• People on the move featuring MEC, Lewis Moberly, Reckitt Benckiser and more

  06-09-2017 11:30
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Reckitt Benckiser
  The head of marketing at consumer goods giant Reckitt Benckiser has departed amid a wider exodus of senior executives.
  Roberto Funari will leave at the end of the year to "pursue new opportunities" alongside the heads of IT, HR and developing markets. It co
  
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• Watch: Jägermeister and Modestep prepare for gig in the sky

  06-09-2017 11:17 via campaignlive.co.uk
  Jägermeister and Modestep are preparing to perform a gig whilst suspended between mountains in New Zealand as part of its 'Ice cold gig' series.
  
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• Why Pernod Ricard is teaching consumers how to make cocktails look good on Instagram

  06-09-2017 11:02 via campaignlive.co.uk
  Pernod Ricard, which owns brands including Absolut Vodka, Chivas Regal and Beefeater, will be teaching consumers how to make their cocktails look beautiful on Instagram.
  
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• Barclays to hand OMD £60m media account in further blow to WPP

  06-09-2017 11:00
  Barclays has appointed OMD as its media agency following a six month-long pitch process, with WPP's GroupM-owned Maxus losing out on the account, which is understood to be worth up to £60m, The Drum understands.
  The procurement-led pitch came to conclusion earlier this week with OMD now understood to be awaiting board level sign off before it is made official. 
  The Drum has contacted Barclays for comment on reports of the account-switch from industry sources, but it has thus
  
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• Campaign Big Awards final deadline looms

  06-09-2017 10:58 via campaignlive.co.uk
  The final entries for the Campaign Big Awards - the UK's premier celebration of commercial creativity - must be received tomorrow night (Thursday 7 September).
  
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• Movers and shakers: Coca-Cola, Ladbrokes Coral, CHI, MEC, Weetabix, Spotify, SapientRazorfish and more

  06-09-2017 10:08 via campaignlive.co.uk
  Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
  
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• Chime gifts 27% Bell Pottinger stake back to agency

  06-09-2017 09:49 via campaignlive.co.uk
  VCCP owner Chime Communications handed its 27% stake in Bell Pottinger back to the beleaguered PR agency last month, apparently without any money changing hands, it has emerged.
  
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• Help-to-buy scheme aids some buyers, but boosts builders even more | Nils Pratley

  06-09-2017 08:50
  The government has spent £4.6bn already – why should it continue with the subsidy in such a generous form? Housebuilder Redrow says it’s looking forward to working with government to consider the future of the help-to-buy subsidy scheme beyond 2021. You bet it is. Since former chancellor George Osborne in 2013 committed to helping homebuyers purchase new properties with a deposit of only 5%, Redrow has reported record profits every year.The latest annual numbers – and a s
  
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• Citroën invites Facebook users to shape TV ad

  06-09-2017 08:48 via campaignlive.co.uk
  Citroën is allowing social media users to shape an upcoming TV ad promoting its new C3 model, inviting them via Facebook Live to choose which scenes appear in the finished film.
  
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• WPP unveils Wavemaker as name of merged MEC-Maxus agency

  06-09-2017 08:47 via campaignlive.co.uk
  Wavemaker will be the name of the WPP agency formed by the merger of MEC and Maxus.
  
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• New car sales continue to fall but electrics and hybrids boom

  06-09-2017 08:15 via campaignlive.co.uk
  New car registrations in August fell 6.4% year-on-year to 76,433, marking the fifth month in a row of decline.
  
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• 100 Disruptive Brands: Trouva on being the ‘antithesis’ of online shopping giants

  06-09-2017 08:00
  When it comes to Trouva’s brand purpose, it has a clear mission statement: helping independent shops and boutiques on the high street “to thrive, and not just survive”. It looks to do this by providing an online platform where independent shops can sell their products and promote their brand.
  Launched in 2013, the brand’s name means ‘a lucky find’, and the ecommerce platform helps shoppers discover hidden gems in nearby independent shops using location technol
  
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• Labour: ban betting firms from sponsoring football shirts

  06-09-2017 07:52 via campaignlive.co.uk
  The Labour Party would ban football clubs from signing shirt sponsorship deals with betting brands, deputy leader Tom Watson has announced.
  
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