Marketing news

• Bell Pottinger is a textbook example of how not to manage a crisis | Nils Pratley

  04-09-2017 20:57
  The City PR firm is in the reputation-enhancing game – but appears unable to protect its own nameBell Pottinger, in its handling of its own public relations disaster in South Africa, has provided a textbook example of how not to manage a crisis.At first the City PR outfit denied it had done anything wrong in its work for the Gupta family. When the facts suggested otherwise, and that Bell Pottinger had been running a poisonous campaign based on stoking racial division, the company fired a m
  
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• Bell Pottinger expelled from PR trade body after South Africa racism row

  04-09-2017 19:59
  PRCA bans agency from membership for five years after finding it was unethical and brought the industry into disreputeBell Pottinger, one of the City’s leading public relations agencies, has been expelled from the industry’s trade association after an investigation found its secret campaign to stir up racial tensions in South Africa to be the worst breach of ethics in its history. The Public Relations and Communications Association said Bell Pottinger was unethical and unprofessional
  
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• Ad of the Day: Scotch & Soda explores the array of ‘other’ Amsterdams around the globe

  04-09-2017 19:33
  Dutch fashion label Scotch & Soda is paying homage to the free-thinking nature of its Amsterdam birthplace in its latest film, which explores the wide-ranging places named Amsterdam outside of the Netherlands.
  The brand chose Amsterdam in the Arctic Ocean, an island only reachable by an 18-hour boat ride, as the spot’s main location. Here a team of models were shot by director Fleur Fortuné and fashion and landscape photographer Elisabeth Toll amid frozen fjords and snow-ca
  
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• Repainting the lines: the art of automobile marketing

  04-09-2017 17:28
  I have been a closet fan of Will Gompertz, the BBC arts editor, for some time now. So I was lucky to be able to see him talk, in all his effervescent glory, at a conference recently. He spoke about how, in challenging times like these, faced with the prospect of robots taking our jobs, we need to think like artists to survive.
  Gompertz took us through an inspirational art history lesson, which illustrated that the artists who had not only survived, but thrived, were those who challenged the
  
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• Lesley Hickmott to build comms at Space and Time Media

  04-09-2017 17:17
  Lesley Hickmott has been promoted at Space and Time Media as head of communications. 
  Designed to develop the agency’s offering to potential new clients, the position also has responsibility for internal communications and formalising training and development for its 84-strong team across five UK office locations.
  Hickmott, an Institution of Direct and Digital Marketing (IDM) evangelist, has experience spanning consultancy, client-side work and an extensive media agency care
  
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• Our cars say a lot about who we are

  04-09-2017 16:32
  Stylish, exciting and successful or practical, sensible and safe. Which is nuts, really, because in a world of increasingly commoditised products and services, today’s cars are a lot less different than they are the same.
  Built by the same global conglomerates, often in the same factories, with the same chassis, the same engines and virtually all the same features, why are we prepared to pay a premium to get from A to B?
  The answer, of course, is brand experience. When we walk into a showr
  
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• Watch: NME and BFI's rooftop live music and film mashup

  04-09-2017 16:24 via campaignlive.co.uk
  The world of NME and the BFI collided through live music and film for rooftop events across the summer, sponsored by cigarette rolling-paper brand Zig-Zag.
  
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• Campaign Underground to examine unconscious bias

  04-09-2017 16:18 via campaignlive.co.uk
  Campaign's next fresh thinking Campaign Underground event will help marketers and agencies guard against their buried prejudices tainting their advertising.
  
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• Campaign Underground to delve into emotional response to brands

  04-09-2017 16:18 via campaignlive.co.uk
  Tickets are on sale for second instalment of Campaign Underground, an event featuring an array of content that will seek to answer the question: can brands genuinely engage emotionally with consumers?
  
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• 'Potentially racially divisive': report censures PR firm Bell Pottinger

  04-09-2017 15:58
  Firm accused of stoking anger over ‘white monopoly capital’ and ‘economic apartheid’ in South African social mediaA leading City PR firm at the centre of a scandal over stirring up racial tensions in South Africa on behalf of one of the country’s most powerful families, created a potentially racially divisive campaign, according to an independent report.The report into the events at Bell Pottinger, carried out by Herbert Smith Freehills law firm, was published a day
  
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• CIPD extends media and events relationship with Haymarket

  04-09-2017 15:34 via campaignlive.co.uk
  Haymarket Media Group's partnership with HR industry body the CIPD has been reinforced after the publishing group signed a deal to provide the organisation with an array of event services aimed at members across the globe.
  
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• Guide Dogs hosts literal blind dates in emotional relationships ad

  04-09-2017 15:17
  Charity Guide Dogs has ran an emotional ad showing the importance canine helpers can make to the blind community with a video aping popular shows Blind Date and First Dates.
  Creative agency Don’t Panic is looking to show the impact loneliness can have on some two million people with sight loss and raise money with the quirky video tying in with Guide Dogs Week which runs from 7-15 October.
  Peter Emmett, head of community fundraising at Guide Dogs, said, “The First Blind Dates co
  
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• Ogilvy wins govt brief to promote UK exports

  04-09-2017 15:16 via campaignlive.co.uk
  Ogilvy has won a brief from the Department for International Development to encourage more businesses to sell abroad as part of a government drive to improve exports.
  
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• Pixability's MD on alleviating the walled gardens ‘tension’ and solving marketing industry needs

  04-09-2017 15:00
  The power players Google, Facebook and Twitter are quite comfortable in their walled gardens, reaching mass consumers across various platforms, at a phenomenal scale. Brands and advertisers have to play nice, but how can they get the most bang for their buck?
  Video advertising technology company, Pixability plays the middleman between the two by helping brands and agencies choose the best platforms for their campaign needs. But as Chris Bennett, managing director at Pixability explains, handling
  
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• In pictures: Vodafone launches Voxi

  04-09-2017 15:00 via campaignlive.co.uk
  Vodafone hosted a secret gig at the Old Truman Brewery to launch its youth network Voxi.
  
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• Heineken campaigns against drink driving as study unveils behavioural causes

  04-09-2017 14:39
  Amsterdam-based drinks brand Heineken is upping its social good footprint as it reveals the findings of its self-commissioned research into the unlawful and dangerous behavior, drink driving.
  Expanding upon its Enjoy Heineken Responsibly platform and touching down after its sponsorship of the Italian Grand Prix, the company, working with behavioural design expert, Sille Krukow, is looking to use the power of its brand to combat the causes of drink driving at its root.
  The global study of 10,000
  
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• Why I love my job, but (sometimes) hate my industry

  04-09-2017 13:23
  You will have heard the reasons why people love working in digital thousands of times – it’s fast paced and exciting; it is constantly evolving and changing; working in an agency means no two days are the same… Blah, blah blah. The truth is, I'm no different. I love my work and count myself lucky that I don't dread the thought of Monday mornings.
  This being said, the digital industry is by no means a bed of roses. Here are eight problems with the industry – not &lsq
  
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• Jack Daniel's taps Oath to spread the word of cocktails, food and its 'authentic place in pop culture'

  04-09-2017 13:00
  Jack Daniel’s is connecting food and its intricate cocktails drink in a new content series created in conjunction with media tech firm Oath and media agency Spark Foundry.
  A new microsite is set to showcase the many ways one can serve up the beverage, with recipes from Olly Bird at Zelman Meats that will be run across the Oath publisher ecosystem.
  As per the partnership, Jack Daniel’s will look to reinforce its 150 year heritage and its alluring food and drin
  
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• Bell Pottinger chief quits: 'I've been let down by the colleagues who misled me'

  04-09-2017 12:30
  The chief executive of Bell Pottinger, James Henderson, has formally resigned amid a scandal at the public relations firm over its allegedly racially divisive work for the wealthy and controversial Gupta family in South Africa.
  Following weeks of speculation that he had already taken a step back, in a statement released today (4 September) , the chief executive of nearly five years said he felt "deeply let down" by his colleagues who he claims "misled" him in reference to the
  
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• Tinder’s effort to monetise dating takes gold as it becomes top grossing iOS app

  04-09-2017 12:12
  Mobile dating app Tinder has had a solid affirmation of its monetisation efforts by becoming the top grossing App Store app following the global launch of its premium subscription service Gold.
  The chart measures the top earning apps each day and weighs them accordingly. On top of this, App Annie has shared data showing that the app has been in the top 15 earners for the whole of the year on account of its 2015 service, Tinder Plus providing a solid revenue stream.
  While Plus allows users to rew
  
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• Creative Work of the Week: Eric Cantona plays a living scarecrow for Kronenbourg

  04-09-2017 12:09
  Kronenbourg 1664 brand ambassador Eric Cantona’s distinctly French impersonation of a scarecrow has won the brand the title of Creative Work of the Week.
  In a series of social shorts, the ex-footballer is planted in the middle of an Alsatian field for the beer brand’s ‘Le Scarecrow Suprême’ campaign. He stops at nothing to protect the 1664 Strisslespalt hops from trespassers in a very modern fashion – for instance, employing the skills of a screaming lady
  
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• O2 runs 'broken' billboards to show off screen replacement offer

  04-09-2017 11:50 via campaignlive.co.uk
  Mobile brand O2 dialled in plenty of attention last week when it placed five apparently broken billboards across the country to create buzz around its offer of free screen replacment on new phones.
  
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• Royal Mail puts its stamp on Star Wars with Malcolm Tween designs

  04-09-2017 11:41
  Packages can now get sent to a place far, far away with the help of a newly unveiled line of Star Wars stamps from Royal Mail.
  The designs have been created by British artist Malcolm Tween, who worked on a previous line in 2015, all to coincide with the launch of the second movie in the latest franchise, Star Wars: The Last Jedi in December.
  Furthermore, the stamps are intended to celebrate the British talent that helps develop the franchise, which is largely shot at the 007 Stage at P
  
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• Star India bags Indian Premiere League media rights for a record $2.55bn

  04-09-2017 11:40
  Cricket continues to dominate the sports sponsorship realm in India. In a close bid between Facebook, Sony and Star India, Star India has emerged as the winner of Indian Premiere League (IPL) media rights for TV and digital broadcast, with a record figure of $2.55bn. The rights will extend till  2022.
  Sony enjoyed the media rights previously, while the contenders for the digital rights were Times Internet, Reliance Jio, Airtel and Facebook.
  Previously, VIVO retained the title sponsorship fo
  
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• Dark social sharing means that you aren’t tracking 87% of content shares

  04-09-2017 11:16
  When reviewing content performance, especially social shares, marketers are finding there are many dark social channels which are much harder to track.
  For example, Slack, WhatsApp, read later apps, Facebook messenger, Twitter/LinkedIn direct messages and even email.
  We thought it would be interesting to run an experiment to test a commonly forgotten, but very popular content sharing method, by tracking copy and paste of article URLs. 
  Our study showed that compared to social butt
  
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• Apple eyes Hollywood studio where The Matrix was shot in original content drive

  04-09-2017 11:15
  Apple is seeking to establish itself as a major player in original content by leasing the renowned Hollywood studios which gave birth to both The Matrix and Gone With The Wind.
  A report in the Financial Times suggests that Apple has its eye on The Culver Studios as it vies with the likes of Google and Amazon to win bragging rights with the finest original content.
  Should it prove successful Apple will gain access to a prestigious office address alongside 13 soundstages of up to 32,000sq/ft at a
  
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• Kristof Fahy seeks new challenge after Ladbrokes Coral role comes to 'natural conclusion'

  04-09-2017 11:13 via campaignlive.co.uk
  Ladbrokes Coral chief customer officer Kristof Fahy is to leave the bookmaker at the end of September, 11 months after it was formed from the merger of Ladbrokes and Gala Coral.
  
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• Unruly CEO: Want to win? Be a futurist

  04-09-2017 11:11 via campaignlive.co.uk
  It's up to agency and brand leaders to see what's coming first and prepare for it, as technology advances quicker than ever, according to Sarah Wood.
  
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• In pictures: House of Nokia by The Flash Pack

  04-09-2017 11:04 via campaignlive.co.uk
  Nokia used a live stream lounge, a room filled with plants and neon lighting, and a dark space dedicated to sound, to debut its new phone.
  
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• In pictures: Home of Nokia by The Flash Pack

  04-09-2017 11:04 via campaignlive.co.uk
  Nokia used a live stream lounge, a room filled with plants and neon lighting, and a dark space dedicated to sound, to debut its new phone.
  
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• News UK looks to startups to unearth new sources of revenue

  04-09-2017 11:00
  After a troubling year for advertising and circulation, News UK is hedging its bets with a startup incubator it hopes will unearth new revenue streams.
  The News UK Startup Lab will take up to six small companies and host them in a month-long incubator programme starting in October.
  The programme is open to any business -  be it travel, finance, or tech-focused - that can leverage the publisher’s journalism, data and expertise to develop new products and find new revenue streams for th
  
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• Google AdWords updates to aid conversion rate optimisation

  04-09-2017 10:51 via campaignlive.co.uk
  Performance oriented digital marketers stand to gain if the new AdWords update can truly optimise for the sake of conversions instead of cost per click.
  
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• Creative Works EMEA featuring Antidote, Octagon, Iris and more

  04-09-2017 10:40
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 11 September.
  For proje
  
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• Publicis Media restructures China management team

  04-09-2017 10:37
  Publicis Media has announced a restructure of its China leadership team in a bid to sharpen the group’s services.
  The changes will see Starcom CEO Sapna Nemani assume a new role as Publicis Media chief intelligence officer, while Spark Foundry CEO Scarlett Shih, will leave the company to pursue new endeavours.
  PMX chief operating officer Wee Ching Ian will assume the combined role of China CEO of Starcom & Spark Foundry.
  Starcom Guangzhou managing director Ellen To has been appointed C
  
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• X Factor series opener audience down to 6m

  04-09-2017 09:56 via campaignlive.co.uk
  The X Factor recorded its lowest launch audience numbers since the talent show's first episode 13 years ago on Saturday night.
  
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• John Lewis adopts gender neutral clothing lines for children

  04-09-2017 09:35
  John Lewis has broken with centuries of tradition to scrap separate clothing lines for boys and girls in response to campaigners calling for an end to gender stereotyping.
  As a result the department chain has become the first High Street retailer to adopt a single clothing line labelled ‘boys and girls’ or ‘girls and boys’, removing pressure on parents to purchase particular colours, patterns and styles for their children.
  Explaining their bold move Caroline Bettis, head
  
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• Unilever, Starhub, Xaxis and more on restoring confidence in the ecosystem post-transparency furore

  04-09-2017 09:06
  The Drum held a breakfast panel last week on the judging day of the Digital Trading Awards APAC 2017 (DTAs), where panelists had a spirited debate on this year’s theme of transparency and clarity.
  The panel discussed what can be done to ensure brands, publishers and agencies work together to solve the problems that plague the industry around clarity and transparency.
  Negative headlines on transparency have dominated the headlines over the past year and, while there have been efforts t
  
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• FIFA U-17 competition will open the gates for more Indian brands to associate with football

  04-09-2017 08:52
  The world will be watching closely as India readies to host the FIFA Under-17 (U17) World Cup for the first time this October and brands will be doing the same, according to the tournament director.
  India's love for sport is growing rapidly and the corporate world is realizing the great potential the country has from grassroots to commercial activities.
  To find out more about brand sponsorships and opportunities, The Drum spoke with Javier Ceppi, LOC FIFA tournament director, FIFA U-17
  
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• Twitter, Amazon, Ikea: Everything that matters this morning

  04-09-2017 08:51
  Hashtag notification conceptTwitter set to investigate Russian ad activity during US election
  Social media giant Twitter is preparing a report for US Congress around Russia activity on its platform during last year’s Presidential election. It is expected to show Russian ad dollars funding misinformation campaigns during the campaign.
  Earlier this week, Facebook revealed it had found evidence of multiple fake accounts that were “likely operated out of Russia” using the US elect
  
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• Lego, Tesco, BBC: Everything that matters this morning

  04-09-2017 08:51
  Lego Group vows to ‘reset’ the company after profit declines
  After reporting a 6% drop in profit for the first half of 2017 compared to the same period last year, chairman Jørgen Vig Knudstorp says the business has “pressed the reset-button for the entire group”, a move that will result in an 8% cut to its workforce.
  In pushing to grow the business over the past five years he says complexity had been added into the organisation, which is preventing it from growing
  
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• John Lewis, McDonald’s, Starbucks: Everything that matters this morning

  04-09-2017 08:51
  John Lewis removes ‘boys’ and girls’ labels from its children’s clothing
  John Lewis has launched a range of gender neutral children’s clothes, thereby becoming the first retailer in the UK to remove “boys” and “girls” labels.
  The department store said it did not want to “reinforce gender stereotypes” with its childrenswear, which now has unisex labels on all clothing from 0-14 years.
  School uniforms are still in gender categories
  
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• Heineken, RB & TalkTalk: Everything that matters this morning

  04-09-2017 08:51
  Heineken pushes its responsible drinking message with new research into drink driving
  Heineken its pushing its commitment to responsible drinking with new research and a targeted campaign that aims to “nudge” people to behave differently and not drive under the influence. The study finds that while drivers “set out with good intentions”, 77% find at least one situation where it is acceptable to drink and drive.
  For example, 64% find it acceptable if they have eaten a lot,
  
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• Diesel, Marmite, Pinterest: Everything that matters this morning

  04-09-2017 08:51
  Ad industry reiterates need for a flexible system for immigration’
  A leaked document suggests UK plans to curb EU migration.
  The document, obtained by The Guardian, suggests free movement will end upon exit in March 2019 and the UK will adopt a “more selective approach” based on the UK’s economic and social needs.
  Access to labour in industries without shortages may be curbed, it suggests.
  A spokesperson from the Ad Association reiterated the need for a flexible system fo
  
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• Yellow Pages: 30 years of memorable ads

  04-09-2017 08:45 via campaignlive.co.uk
  As the Yellow Pages plans to cease printing in 2019, Campaign takes a look at some of the brand's most memorable ads from the last three decades.
  
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• eBay Australia launches major brand campaign as it readies for Amazon arrival

  04-09-2017 08:25
  eBay has launched a major brand campaign celebrating the way Australians shop, as it prepares for a wave of competition as new rivals enter the market.
  The ‘Fill Your Cart with Colour’ campaign encourages shoppers to embrace the unique personalised experience of eBay.com.au against a sea of similar ‘beige’ online marketplaces.
  The campaign aims to celebrate eBay’s role in the Australian retail industry, where it supports 40,000 small businesses, 80 of the top 100 on
  
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• Tesco fraud trial set to begin

  04-09-2017 08:06 via campaignlive.co.uk
  The trial of three of Tesco's former top executives for fraud and false accounting is set to begin today, almost three years after the retailer revealed it had overstated profits by £263m.
  
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• Ritson and Sharp reveal their marketing heroes and the biggest challenges facing the industry

  04-09-2017 08:00
  Which marketing company do you most admire and why?
  Ritson: P&G. It was so far ahead of everyone else in creating brand management at its company in the pre-war years and with Marc Pritchard that spirit of being in the vanguard of stewarding best practice in marketing is continuing.
  Sharp: I meet many impressive marketers in impressive companies. These companies have much to be proud of, as the modern market economy is just amazing. For example, step into a Whole Foods Market and the choices
  
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• Tom Goodwin, Zenith Media's head of innovation, begins monthly column for The Drum

  04-09-2017 07:56
  Zenith Media's executive vice president and head of innovation, Tom Goodwin is to become a monthly columnist for The Drum, sharing his views on emerging trends across the digital marketing sector.  
  Goodwin, the self styled industry provocateur and commentator on the future of marketing and business, will offer a monthly take on various topics as he aims to deliver his thoughts on how the industry will be shaped going forward.  
  At Zenith Media, Goodwin's role
  
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• Govt may be planning tough restrictions on betting machines, letter suggests

  04-09-2017 07:45 via campaignlive.co.uk
  A letter from the Chancellor, Philip Hammond, to the Bishop of St Albans, suggests that the government is preparing to clamp down on fixed-odds betting terminals.
  
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• In the new age of connectivity, digital is the oxygen advertisers need to survive

  04-09-2017 07:35
  In 1964 when attempting to categorize pornography, the US Supreme Court Justice John Potter famously declared that he didn’t know what it was, but “I know it when I see it.”
  Today, I believe that much the same of TV. I’ve now asked 30,000 on my travels “what makes TV, Television?” In a world of laptops and smartphones it’s not the device, in the age of streaming it’s not the pipe, and with stackable highlights of shows it’s not really the len
  
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