Marketing news

• Amazon to reward Twitch users to increase revenue and engagement

  02-09-2017 14:01
  To increase revenue and customer engagement, Amazon has rolled out its 'Gear on Amazon' program which rewards gamers, artists and chefs on its live video streaming platform Twitch for  selling products to their fans through amazon.com.
  They can select different products to promote from the Amazon catalog and create a “Gear on Amazon” list from their Twitch dashboard alongside other extensions.
  Twitch earlier introduced  'Twitch extensions'  which allows third-party dev
  
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• 'How to tie a tie' & 'How to kiss' among Google's top 10 'How to' searches

  02-09-2017 12:43
  In revealing the most popular How To search queries it has recieved, Google has also unveiled a website titled 'How to fix a toilet' to charter the top things people search 'How to' for because of its growing popularity.
  It has also revealed that the most searched question was How to tie a tie? followed by How to Kiss? and How to get pregnant among the top three respectively. 
  According to the website, the most searched 'How tos' across various age category , range from how to boil eggs to
  
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• President Trump axes Obamacare advertising budget to $10m

  02-09-2017 12:01
  President Donald Trump has slashed the Obamacare advertising budget from $100m to $10m ahead of the upcoming Obamacare open enrollment. 
  There will also be a cut in funding for 'navigators', who help people enroll in Obamacare health insurance plans, by 41% to $36.8m.
  In a statement, the U.S. Centers for Medicare and Medicaid Services (CMS) said: "CMS plans to spend $10m on promotional activities in order to meet the needs of new or returning affordable act care (AC
  
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• Demise of Yellow Pages confirmed as Yell aims for digital transformation

  02-09-2017 11:18
  Yell, the parent company of Yellow Pages confirmed the demise of the long published listings directory as it plans to transition into a fully digital marketing service provider for UK businesses. 
  The final print cycle of Yellow Pages will be published in January, 2018 and the final edition will be distributed in 2019 in Brighton, where the first edition was published as a classified section in 1966. Its web directory was launched in 1996.
  Yellow Pages will also be remembered for its famous
  
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• Honda targets multicultural millennials through Snapchat and social media influencers

  02-09-2017 10:49
  A new integrated campaign from Honda has been released with the aim of targeting uber-connected multicultural millennials to introduce 2018 Honda Fit. 
  The campaign features a 30-second Hispanic TV spot titled 'Secret Life of Fits' and another titled 'Fituation' targeted to African American millennial car buyers. 
  Honda has also integrated with Snapchat, which will feature comedians and influencers including Nick Cannon, Renny, Lejuan James and Franki
  
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• Google introduces its new augmented reality platform, ARCore

  02-09-2017 10:30
  To step up to Facebook and Apple's augmented reality (AR) kit, Google has introduced its own software development kit (SDK) called ARCore which brings AR features to android users.
  Facebook already used this year’s F8 keynote address to showcase its AR initiative, lauded as “the first mainstream augmented reality platform." It is now all set to expand its inventory with augmented reality glasses.
  This is not the first time that Google has ventured into AR. In 2014, Google p
  
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• Apax partners acquires stake in Matches Fashion to encourage growth in online luxury retailing

  02-09-2017 09:14
  A British private equity firm, Apax Partners has acquired a majority stake in luxury retailer Matches Fashion in a bid to gain advantage of the online penetration of the luxury market.
  According to The Guardian, Tom and Ruth Chapman, founders of Matches Fashion, are set to hold onto a stake in the business following the completion of the deal, valued at around £130m.
  A statement from the pair said: “We are delighted that Apax Partners have taken a majority stake in the
  
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• Onken website capable of bespoke content creation developed for new campaign

  02-09-2017 08:27
  As part of a new campaign, yogurt brand Onken has rolled out a bespoke website that instantly creates shareable content to engage its customers.
  The digital campaign, conceptualised by Karmarama, allows everyone to personalise their yogurts and win prizes.
  Brian Williams, executive creative director at Karmarama, explained: “Flying knives, a catchy theme tune and a team of gloved hands, all working in symphony to create your personalised yogurt. Give it a go. Even if you don&rsqu
  
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