Marketing news

• Yellow Pages to stop printing from January 2019

  01-09-2017 20:21
  Print publication, once vital household telephone directory, ends after 51 years as owner Yell fully digitises its businessThe Yellow Pages will stop printing from January 2019 after more than five decades, its owner Yell has announced. Yell has taken the decision to fully digitise the business, ending the publication’s 51-year run. The first of the 104 final editions will be distributed in Kingston in January 2018, and the last will be sent out a year later in Brighton, where it was first
  
  Read more

• Snickers fantasy football spots show hunger can have embarrassing effects on your game

  01-09-2017 19:43
  Snickers is again aiming for chuckles in its latest ads that highlight how hunger can ruin your fantasy football draft.
  The spots, created by BBDO New York, feature new NFL-themed Snickers hunger bars. The bars will be available throughout the football season and replace the iconic Snickers on packaging with what can happen on the football field when you’re hungry.
  The words include: Bench Warmer, Benched, Blocked, Defeated, Defensive, Deflected, Denied, Downed, False Start, Flag
  
  Read more

• Justin Bieber joins Katy Perry in the 100m Twitter follower club

  01-09-2017 18:23
  Canadian popstar Justin Bieber continues to grow his brand by becoming only the second person to ever accumulate more than 100 million followers on Twitter.
  Bieber is breaking records all across the board with 'Despacito' recently becoming the most viewed YouTube video of all time, breaching 3bn views in a mere 204 days.
  Katy Perry leads with 103 million disciples, followed by Bieber, with Barack Obama coming third with 94.3 million. Musicians Taylor Swift and Rihanna have mustered 85.5 mil
  
  Read more

• Square Enix marketing VP hopes Life is Strange promo evokes ‘emotion and spirit’ rare in video game ads

  01-09-2017 18:10
  Games publisher Square Enix is rolling out an ad campaign promoting the latest game in its critically-acclaimed Life is Strange series – and it is hoping to make viewers cry.
  The three-minute trailer called 'An Open Letter' was created to elicit an emotional response in viewers around the concept of friendship, seeing members of the public discuss candidly what is so special about those closest to them.
  Discussing the evocative campaign, Jon Brooke, vice president for brand marketing at Sq
  
  Read more

• Advertisement

• Russell Group evolves into service provider with launch of new website

  01-09-2017 18:00
  Russell Group, a risk management software and services company, has launched a new website with digital partner Spinning Clock to reflect its service offering.
  The rich media content and animation explains the complex nature of global connected risk and promotes Russell’s integrated process solution, reflecting the company’s new brand positioning.  
  Manvir Basi, marketing consultant at Russell Group, said: “Our corporate website no longer represented our evolving presence
  
  Read more

• Money for muffin: Great British Bake Off search advertising is a piece of cake

  01-09-2017 17:20
  The return of the Great British Bake Off (GBBO) this week was highly anticipated, with the switch to Channel 4 causing die-hard fans concern. Which for some, only grew following the announcement of surrealist comedian Noel Fielding as one of the hosts.
  The move to Channel 4 of course also meant the introduction of adverts, with advertisers rumoured to have paid up to £200,000 for a 30 second slot. We were curious to see what return brands got for this expense and how brands who didn’
  
  Read more

• Boots' No7 sharpens its message as fencer Monica Aksamit shares her confidence mantra

  01-09-2017 17:08
  No7 has tapped Olympic fencer Monica Aksamit for a new campaign promoting the power of cosmetics, with the brand focusing on how make-up makes her feel, rather than look.
  The ad campaign is elevated beyond the run-of-the-mill aesthetic enhancement angle to display how confidence can benefit the world's top athletes.
  Footage of Aksamit's duel is interspersed with her pre-duel preparation which includes putting on her make-up despite her face being covered by a fencing mas
  
  Read more

• The Contributor Network Live: developments in the industry and the impact of driverless cars on automotive brands

  01-09-2017 16:44
  The Drum loves great content and our Contributor Network enables agencies to self-publish their own news, insights, campaigns and case studies on The Drum website to build profile with our audiences. In this week’s Contributor Network Live, we look at developments in the marketing world, tracking software solutions and what AI  advancements mean for the future of automotive. 
  Bulletproof: Peloponnese® relaunches with revitalized visual identity to appeal to taste ad
  
  Read more

• Advertisement

• CHI & Partners bolsters creative department

  01-09-2017 16:34 via campaignlive.co.uk
  CHI & Partners has boosted its creative firepower with the hiring of Kate Allsop and Howard Green from Grey London and Alice Burton from Y&R London.
  
  Read more

• How one group of influencers is cooking up ‘perfect’ brand partnerships

  01-09-2017 16:05
  If you’re a young food fan then chances are you’ve heard of SortedFood, a popular food channel on YouTube, with 1.8m subscribers and more than 1 billion minutes of content watched.
  The channel, run by four school friends with a passion for food and entertaining, offers a light-hearted but informative take on cooking – think Top Gear for food.
  The foursome – Jamie Spafford, Barry James Taylor, Mike Huttlestone and Ben Ebbrell – came up with the concept while at unive
  
  Read more

• Ad of the Day: Ad Council and Matthew McConaughey lend helping hands to Hurricane Harvey relief

  01-09-2017 16:04
  Hurricane Harvey wreaked havoc on Texas and Louisiana – millions of people have been displaced and many have lost everything. In response to the devastation, the Ad Council (with help from actor Matthew McConaughey) has released new public service advertisements (PSA) to encourage Americans to make monetary contributions to relief efforts.
  The first PSA utilizes stop-motion animation of a dollar bill being molded into shapes that will assist in the recovery efforts, such as building m
  
  Read more

• L’Oréal faces backlash after dropping influencer following ‘racist’ comments

  01-09-2017 15:52
  L’Oréal is facing a backlash on social media after sacking one of its new influencers Munroe Bergdorf, who had made comments in a Facebook post addressing racism and white supremacy.
  The company released a statement on Twitter earlier today, stating: “L’Oréal champions diversity. Comments by Munroe Bergdorf are at odds with our values and so we have decided to end our partnership with her.”
  Trans activist Bergdorf was named the latest member of the brand&rsq
  
  Read more

• Russell Parsons: A decade on, the impact of the financial crisis on marketing is still being felt

  01-09-2017 15:48
  We have just passed what is generally considered the 10th anniversary of the beginning of the financial crisis. The event generally seen as the moment banks’ exposure to the US sub-prime mortgage market began to unravel came on 9 August 2007 when French bank BNP Paribas announced it was freezing its hedge fund assets. It was at the beginning of September, however – when images of concerned customers queuing outside Northern Rock made front pages and news bulletins worldwide –
  
  Read more

• Ignis sets up innovation lab

  01-09-2017 15:38 via campaignlive.co.uk
  Ignis, the brand experience agency, is launching an innovation lab to identify and develop new technologies.
  
  Read more

• Jack Daniel's pairs food, booze and song to help Brits 'Find their taste of Tennessee'

  01-09-2017 15:35 via campaignlive.co.uk
  As part of its "Find your taste of Tennessee" campaign, Jack Daniel's has launched a microsite that teaches you different whisky based cocktails, paired with recipes and music.
  
  Read more

• Creative experts line up to judge digital out of home contest

  01-09-2017 15:32 via campaignlive.co.uk
  Anna Carpen, executive creative director at 18 Feet & Rising, Aaron Goldring, executive creative director at Partners Andrews Aldridge and Neil Richardson, creative director at Leo Burnett will be joining the judging line-up for the out of home Digital Creative Competition run by Ocean Outdoor, in partnership with Campaign.
  
  Read more

• Why Coca-Cola Japan joined hands with a UK tech startup

  01-09-2017 15:27 via campaignlive.co.uk
  The brand speaks for the first time about an initiative that can be seen as a model for more effective research and collaboration between established companies and startups.
  
  Read more

• Twitter's #TweetToTheTop scheme to develop talented planners and address industry issues like transparency and fraud

  01-09-2017 15:19
  In an attempt to upskill young talents in media and advertising agencies using its platform and solutions for clients, Twitter has launched the #TweetToTheTop programme, where the best in class will be rewarded with a trip to Cannes 2018.
  The year-long programme, unique to Asia Pacific, will see the young talents from 11 agencies from GroupM, Omnicom, Interpublic, and Dentsu in Australia, India, Indonesia, Philippines and Singapore, showcase their best work using Twitter platform and soluti
  
  Read more

• How brands can use technology to fix the customer feedback loop | Brand love stories

  01-09-2017 15:00
  Putting customers’ needs before a brand’s self-interest is not an easy thing to do. But brands that do not address customer feedback and shift business strategies accordingly are missing an opportunity, according to Michele Silvestri, EVP and chief design director at GTB.
  In the fifth episode of Oath’s brand love series, Silvestri talks about the importance of listening to customers and using those insights to create positive change.
  “[In order] to provide a better s
  
  Read more

• Galaxy lays Audrey Hepburn (back) to rest as it reveals first TVC since 2013

  01-09-2017 14:51
  Mars Chocolate’s Galaxy has sealed the coffin of its resurrected advertising star, Audrey Hepburn, choosing instead to feature a ‘modern day heroine’ in its first global campaign since 2013.
  ‘Thought Train’ is a trippy film that follows the Shakespearean actress and poet Jade Anouka as she makes her way through a locomotive full of surprise twists and turns. The journey begins as a mundane commute, but once Anouka spots a blue bird resting on her smartphone she&rsqu
  
  Read more

• Specsavers sets its sights on audio with it's new 'Arctic' campaign

  01-09-2017 14:29
  Specsavers has taken its famous 'should've gone to Specsavers' strapline in its new drive to promote free hearing tests.
  ​Created by its in-house creative agency, the spot is set in the Arctic and sees a comical mistake similar to its previous ads however this time the push is for hearing rather than eyesight.
  ​The 30-second short sees a rugged looking scientist set up in a remote part of the world doing research awaiting his requested supplies with only a square of ch
  
  Read more

• Galaxy dumps Audrey Hepburn ads for stressed working woman

  01-09-2017 14:18 via campaignlive.co.uk
  Galaxy, the Mars chocolate brand, has ended its four-year run of ads starring a digital Audrey Hepburn in favour of a global campaign featuring a "modern" professional woman who faces the stresses of working life.
  
  Read more

• Pulse Creative exec talks candidly on how great advertising content can be found outside the mobile screen

  01-09-2017 14:00
  Pulse Creative's, executive creative director, Robin Garton has outlined that by informing, entertaining and giving the audience quick, effective pieces of content, in the form of posters, it could lift the rose-tinted glasses where people see online as content's only source. 
  Before taking on the role as a judge for The Drum Creative Out Of Home Awards, Garton talks ardently about content and advertising merging, how OOH posters are a “simplistic expression o
  
  Read more

• Aldermore Bank's marketing director on revamping its relationship with the public

  01-09-2017 14:00
  Corporate is old news. Tune into any advert or look at The Drum’s marketing blogs for the last six months and you will see creatives talking about adopting a ‘human approach’ to the consumer; social media has painted over the line that separates brand from consumer and creative agencies and restaurants have jumped on the opportunities opened to play with the service they can offer their clients.
  But what about the banking industry? Although embracing social media, banks, law fi
  
  Read more

• First Direct, Bake Off, Carlsberg: 5 things that mattered this week and why

  01-09-2017 13:38
  First Direct repositions
  First Direct has built its brand on a strong customer service reputation and regularly tops lists of the best. So its admission that this is no longer a differentiator for brands in the age of Amazon is something of a shock.
  According to marketing boss Zoe Burns-Shore, the problem is that having great customer service is not something potential customers can see the benefits of. And so while it’s a great customer retention tool it doesn’t work nearly as well
  
  Read more

• Business on the Move: Diesel, Carlsberg, Converse and more

  01-09-2017 13:28
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Account wins
  Diesel has selected Publicis Italia as its new global marketing agency less than a year after handing the business to Anomaly Amsterdam.
  The Drum understands that there was no competitive pitch process. Publicis Italia was appointed after the agency worked with the brand on a project at the start of 2017.
  Carlsberg chose IPG Mediabrands' medi
  
  Read more

• Snapchat's 'older' users more open to brands than its core teen audience

  01-09-2017 12:59
  Snapchat is inarguably the domain of teens but new research claims there is more opportunity for brands among the app's 'older' users - that is, those who are aged between 25-34.
  Media agency UM interviewed 2,500 UK consumers aged 16 and above as part of a wider social media study. It found that the major draw to Snapchat from Facebook was that their parents were not on it; 40% of those aged 16-24 admitted this, while among 25-34-year olds this sentiment reduced to a mere 20%.
  George McMahon, in
  
  Read more

• Dark social: why agencies should be experimenting with the 'massively untapped' medium

  01-09-2017 12:45
  From Adidas using WhatsApp to build hyper local communities in cities across the world to Greggs turning to the platform for a niche seasonal campaign, brands are still firmly in the test and learn arena when it comes to dark social. 
  Despite these experiments, Robin Shaw, co-founder of creative events, experiential and cultural consultancy company Warm Street, believes that the medium is a "massively untapped" resource for agencies, noting its ability to shine a light on consumer
  
  Read more

• Patrick Collister shares untold stories of Heineken’s Water In Majorca and milk's Accrington Stanley ads

  01-09-2017 12:39
  In the latest episode of You Couldn’t Make This Crap Up, The Drum’s contributing editor and Google’s creative lead in The Zoo EMEA, Patrick Collister discloses why the Milk Marketing Board picked on Accrington Stanley in its memorable Ian Rush ad and the story behind Heineken’s iconic ‘the water in Majorca’ work, explaining how the best ideas tend to come when disaster strikes.
  After carefully planning a Heineken commercial about earning &l
  
  Read more

• Top sessions you must not miss at The Festival of Marketing

  01-09-2017 12:30
  The Festival of Marketing is back in October. There is nowhere else in the UK marketers can enjoy the depth and breadth of expertise and experience imparted by top marketers, business leaders and entrepreneurs – in one place, over two days. Here are my picks of the panels, keynotes and debates not to be missed this year
  The Marketoonist speaks
  Almost everyone working in marketing will be familiar with the Marketoonist. His razor sharp takes on the foibles, failings and fad-chasing in marke
  
  Read more

• People on the move featuring Rosie Lee, Essence, Ellevest and VML

  01-09-2017 11:30
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
  Loading...
  Accenture 
  Accenture Interactive has snapped up Wunderman Brazil’s Eduardo Bicudo to lead operations in Latin America.
  Having spent a fruitful 14 years at the agency and 25 years in the industry, Bicudo moves to Accenture’s newly launched Sao Paulo base, rep
  
  Read more

• L'Oréal drops model Munroe Bergdorf after her Facebook rant

  01-09-2017 11:24 via campaignlive.co.uk
  Transgender model Munroe Bergdorf has been dropped as a L'Oréal Paris model for posting on Facebook that "all white people" are racist.
  
  Read more

• Moneysupermarket.com pays homage to Dirty Dancing in latest spot from Mother

  01-09-2017 11:14 via campaignlive.co.uk
  Mother has been digging through the 80s film back catalogues again for its latest spot for Moneysupermarket.com.
  
  Read more

• Snowball, Blackett, Bogle and Evans among industry leaders honoured with Marketing Society fellowships

  01-09-2017 10:57 via campaignlive.co.uk
  The Marketing Society has honoured 13 industry figures for their contribution to marketing and advertising at its annual fellows cocktail party.
  
  Read more

• Charity calls out on Dow Chemical merger in animated campaign 'DoNT bury Bhopal'

  01-09-2017 10:34
  To protest against the $9bn merger of Dow Chemical with DuPont, UK based charity The Bhopal Medical Appeal has rolled out an animated campaign.
  Dow Chemical was responsible for an explosion at a pesticide plant that exposed 500,000 people to a cloud of toxic gas in 1984 in Bhopal,India. As a result, around 25,000 people were killed.The campaign conceptualised by Soul has merged the names of the two merger companies to from the logo that spells 'DoNT' “Dow and DuPon
  
  Read more

• Vice NZ: 'the best branded content is the stuff we would have made anyway'

  01-09-2017 10:12
  The most effective branded content is content Vice New Zealand would have created regardless of commercial objectives, according to the publication’s head of marketing and business development, David Benge.
  Benge told The Drum the brand-funded work that fits seamlessly and naturally within the publication is always the most successful.
  “As a general rule, the best branded campaigns for us - the ones that we are most excited about and the ones that are most successful for our cli
  
  Read more

• Vodafone gets help from young creatives to launch mobile youth brand

  01-09-2017 10:01 via campaignlive.co.uk
  Vodafone is collaborating with young creatives to launch its new mobile youth brand.
  
  Read more

• First Direct appoints Karmarama to launch first major ad campaign in two years

  01-09-2017 09:55 via campaignlive.co.uk
  First Direct is launching its first major campaign in two years today, promoting itself as a "modern, digital bank".
  
  Read more

• Vodafone enlists a pool of young content creators to launch youth network Voxi

  01-09-2017 09:00
  Vodafone has ramped up its ambitions to become the provider of choice for young people with the launch of Voxi – a standalone, SIM-only network designed for under 25s that is putting young creatives at the very heart of its marketing strategy.
  Voxi aims to entice a young audience by taking the use of selected social and chat apps out of data allowance calculations. Users will be able to access Facebook, Facebook Messenger, Instagram, WhatsApp, Pinterest, Snapchat, Twitter and Viber wi
  
  Read more

• Google and Facebook pledges $1m toward flood relief victims in APAC

  01-09-2017 08:55
  Google has pledged to donate $1m from Google.org and Google employees to Goonj and Save the Children (SC) charities for their relief efforts in India and across South Asia. 
  Facebook too joined Google. In a statement, it said: "Given the immense needs that communities across South Asia are facing following severe flooding and landslides, today we're announcing that we're donating $1 million to organizations on the ground providing relief and recovery support."
  Facebook is also launchin
  
  Read more

• Why McDonald’s is using agencies and consultancies to drive digital innovation

  01-09-2017 08:00
  McDonald’s is in the midst of overhauling its business, and that overhaul has technology at its heart. Every one of its analyst calls is packed with updates on what digital changes the fast food chain has been implementing, from mobile ordering apps and in-store touchscreen kiosks to home delivery.
  The company unveiled the next round of changes earlier this week by appointing global consultancies Capgemini and Publicis.Sapient to look after its digital overhaul. The aim, it says, is to acc
  
  Read more

• Uber steps up its safety drive by introducing UberSAFE campaign in India

  01-09-2017 07:48
  Uber has launched a number of safety initiatives and features as part of its UberSAFE campaign in India, in a bid to ensure customers have a safe ride. 
  The features include the Share My Trip option, which allows drivers to share the trip information with family without divulging the drop-off information. These features have been rolled out in Delhi, Kolkata, Jaipur, Ahmedabad, Mumbai, Pune, Lucknow and will be fully rolled out across India by end of this month.
  Uber has also part
  
  Read more

• Boots drops morning-after pill price but sues BPAS

  01-09-2017 07:45 via campaignlive.co.uk
  After months of pressure, Boots has announced it will sell a cheaper emergency contraception pill for £15.99, down from £28.25.
  
  Read more

• Boots drops morning-after pill price but issues legal warning to pregnancy charity

  01-09-2017 07:45 via campaignlive.co.uk
  After weeks of pressure, Boots has announced it will sell a cheaper emergency contraception pill for £15.99, down from £28.25.
  
  Read more

• VW UK offers £6,000 discount in exchange for diesel car

  01-09-2017 07:26 via campaignlive.co.uk
  Volkswagen UK is offering discounts of up to £6,000 for customers who trade in diesel vehicles when buying a new car.
  
  Read more

• VW offers £6,000 discount in exchange for diesel car

  01-09-2017 07:26 via campaignlive.co.uk
  Volkswagen UK is offering discounts of up to £6,000 for customers who trade in diesel vehicles when buying a new car.
  
  Read more

• The Trade Desk signs deal to scan every ad impression pre-purchase

  01-09-2017 07:12 via campaignlive.co.uk
  The Trade Desk and verification tech company White Ops have signed a deal that they say will guarantee a human is on the other end of every ad impression in real-time.
  
  Read more

• Ogilvy opens office in China's Silicon Valley in bid to align with emerging tech companies

  01-09-2017 04:44
  Ogilvy has launched a new office in Shenzhen, often referred to as China’s Silicon Valley, and appointed Angela Chou as managing director.
  The launch, which was one year in the making, aims to align the agency with the emerging tech companies in the area. Shenzhen is home to Chinese tech giants such as Tencent, Huawei and telecommunications company ZTE, as well as a host of emerging tech companies and start-ups.   
  Chris Reitermann, CEO of Ogilvy China and Co-CEO of Ogilvy APAC,
  
  Read more

• Berlei bra campaign urges women to be kind to their breasts

  01-09-2017 04:20
  Berlei is showcasing the uncomfortable and painful methods women endure to support their breasts in a new bra campaign.
  The campaign, which was created by The Monkeys and directed by Kim Gehrig, features breasts being poked, pushed, suppressed, bound, exposed, and hidden away under plasters and pasties.
  The campaign aims to provide an authentic look at how uncomfortable and unsupportive women’s bras can be, to help launch its new range, Womankind, which the brand claims is “our kinde
  
  Read more

Follow @marketing_UKnws on Twitter!