Marketing news

• Wendy’s unveils 12-stop college tailgate tour with Kellogg’s, Nissan and Coca-Cola on board

  28-08-2017 23:43
  Fast-food chain Wendy’s is taking its “fresh, never frozen” hamburgers to football fans across the country this year via a college tailgate tour that will span 12 games this season.
  In partnership with experiential marketing agency IMG Live, Wendy’s will kick off the tour on Sept. 3 when UCLA takes on Texas A&M at the Rose Bowl. It will end the 12-game tour at the University of Michigan on Nov. 25 when the school plays Ohio State. 
  At each stop, Wendy’s wil
  
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• Spotify's new 'Upstream' podcast taps top brand execs for culture forecasting

  28-08-2017 23:02 via campaignlive.com
  Debut run of seven episodes includes leaders from Dropbox, Airbnb, Gimlet and IBM.
  
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• McDonald's awards digital innovation work to Publicis.Sapient and Capgemini

  28-08-2017 22:51 via campaignlive.com
  It's the latest in a series of global McDonald's wins for the reorganized holding company.
  
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• Publicis.Sapient and Capgemini to help McDonald’s create ‘restaurant experience of the future’

  28-08-2017 20:24
  McDonald’s has chosen Publicis.Sapient and consulting and technology services firm Capgemini to work on the fast-food chain's digital and technology innovation strategy.
  The duo will be tasked with helping the brand create the "restaurant experience of the future."According to Publicis, the pair won the business after a year-long pitch. The two firms will be part of the team helping McDonald’s build assets including kiosk ordering, web applications, mobile order and pay, and cre
  
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• Droga5 New York expands creative team with new hires

  28-08-2017 19:16
  Droga5 New York is growing its creative team, adding several new creative directors and associate creative directors in response to new account wins.
  Donnell Johnson, Matty Smith and Shannon Washington have recently joined the agency as creative directors. The agency has also hired six new associate creative directors. The hires follow steady agency growth and several new business wins, including ESPN, Tencent and Dos Equis, among others.
  After freelancing at a number of agencies throughout the
  
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• Independent Influence: W+K’s On She Goes encourages women of color to embrace the travel bug

  28-08-2017 17:21
  Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring Wieden + Kennedy's creation of On She Goes, a travel website for women of color. 
  There is no shortage of travel tips, information and recommendations online that detail everything from hotels that won’t break the bank to worthy tourist attractions, but too often these articles fail to address peop
  
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• Stormfront, one of internet's oldest white supremacist sites, knocked offline

  28-08-2017 17:19
  Stormfront, one of the internet’s oldest and most popular white supremacist sites, has been taken offline as part of crackdown against hate sites following the Charlottesville disaster.
  The address Stormfront.org went offline on Friday (25 August), while the site’s domain status has been listed as “under hold,” a category reserved for websites under legal dispute or slated for deletion, the USA Today network first reported.
  The Lawyers’ Committee for Civil Righ
  
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• KFC uses creepy VR game to train staffers

  28-08-2017 16:27 via campaignlive.com
  The fast food chain shines a spotlight on its employees, and brand, in another unorthodox head-turner.
  
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• Remarketing report from SaleCycle reveals cart abandonment rose by 1.3% during Q2 2017

  28-08-2017 15:22
  Based on averages across 500 leading global brands, SaleCycle has published its latest remarketing report, featuring cart abandonment and remarketing stats from April, May and June 2017.
  The research reveals that the global cart abandonment rate rose to an average of 76.9% across all sectors during Q2 2017 – up 1.3% on the previous quarter. The report also includes a focus on retail, which reveals that while 14.5% of online customer sessions lead to an ‘Add-to-Cart’, only 3.3%
  
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• The media industry has their say on the future of TV

  28-08-2017 13:40
  With more people deciding to watch TV across different devices at any given time, it is clear to say that the traditional linear structure we have all become accustomed to is changing.
  At the Edinburgh International TV Festival, the question that seemed to crop up throughout almost every session and panel was, what is the future of TV?
  During the leaders debate panel, BBC, ITV, Channel 4, Channel 5 and Sky were presented with a graph to show the dips each channel had experienced over the last ye
  
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• Strava campaign encourages athletes to be ‘unfiltered’

  28-08-2017 13:27
  Strava, the social network for athletes, has launched a new campaign which focuses on the unifying quality of sport at a time when social media can distance us from reality.
  ‘Athletes Unfiltered’ features everyday members of the Strava community sharing the raw, uncurated and often gruelling nature of sport – including images of blisters, injuries, awkward tan lines and filthy hands – as it calls for athletes to celebrate what makes them unique. 
  Loadi
  
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• Google hijack made Japan 'land of no internet' for more than 30 minutes

  28-08-2017 12:17
  Japan was knocked offline for over 30 minutes on Friday (25 August) as a result of an error on Google's part which caused a BGM route hijack.
  The incident has triggered an investigation by The Internal Affairs and Communications Ministry of Japan.
  According to BGPMon, "Google accidentally became a transit provider for Jastel by announcing peer prefixes to Verizon. Since Verizon would select this path to Jastel it would have sent traffic for this network towards Google. Not on
  
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• Fake traffic forces Google to issue refunds to advertisers

  28-08-2017 11:54
  Google is issuing refunds to marketers and ad agency partners who used the company’s DoubleClick Bid Manager, after it found evidence of ads running on websites with fake traffic.
  Having informed hundreds of partners about the issue with invalid traffic, Google has offered to reimburse about 7% to 10% of the total purchase an advertiser pays on DoubleClick, the Wall Street Journal has reported.
  To counter such issues, the internet giant is asking the 100-plus excha
  
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• Claudine O’Sullivan on drawing for Apple and the widespread threat of trendy illustration

  28-08-2017 11:46
  Last month, London-based Claudine O’Sullivan fought off fierce international competition to be crowned winner of the advertising professional category at the World Illustration Awards, off the back of a single entry commissioned by Apple. When the brief landed she wasn’t even working full-time as an illustrator, let alone represented by an agent.
  O’Sullivan spoke to The Drum about what it’s like to draw for Apple, the fortuity of her career so far, and the pressure placed
  
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• Tencent forms alliance to develop artificial intelligence in self-driving vehicles

  28-08-2017 11:40
  Tencent has formed an alliance with prominent industry players to explore the development of artificial intelligence (AI) that is used in autonomous driving in China, to keep up with rivals Baidu and Alibaba’s work in the self-driving industry.
  The alliance includes the likes of Stanford University professor Sebastian Thrun, famously known as ‘the father of Google’s self-driving car’, Li Bin, founder and chairman of Chinese electric carmaker Nio and Stefan Greiner, direct
  
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• How one challenger is trying to disrupt the ‘shady’ gambling industry

  28-08-2017 11:30
  Betting startup Smarkets is on a roll. Its annual report shows its profits were up 160% in 2016 to £13.7m while revenue increased 144% to £26.5m.
  Average active monthly users, meanwhile, were up 118% to almost 25,000 and it had close to 200,000 users. It made the top five in the Sunday Times Tech Track 100 and the Deloitte Fast 50 lists.
  Those numbers might seem small given the scale of the Paddy Powers and the Betfairs of this world, but Smarkets thinks it can take them all on throu
  
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• Inbound marketing and man buns: a series of unfortunate events

  28-08-2017 11:00
  Say that on an average day, 10,000 people enter a specific Walmart in the US or a Tesco in the UK. Except in the case of highly targeted direct response campaigns, the company’s marketers will never know exactly why each of them decided to go to that location at that particular time.
  The digital marketing world will soon find itself dealing with that same issue as people become less and less likely to know precisely why a particular person arrived at a website – or even if it was a f
  
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• CBS agrees to buy Australia’s Ten Network as Murdoch misses out

  28-08-2017 11:00
  US broadcaster CBS has agreed to buy the struggling Ten Network, one of Australia's three commercial channels that was placed in voluntary administration in June after running into financial troubles.
  The purchase is still subject to regulatory approval.
  The US network giant beat Lachlan Murdoch, son of media mogul Rupert Murdoch, and Bruce Gordon, the largest shareholder of Ten Network, who announced a joint takeover bid in July.
  Gordon, through his private company Birketu, currently owns about
  
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• Creative Works EMEA featuring ITV Creative, Ogilvy & Mather, Shape History and more

  28-08-2017 10:30
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Monday 4 September.
  For projec
  
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• Creative Work of the Week: Clive Tyldesley jumps into bed with TotallyMoney

  28-08-2017 10:15
  Creative Work of the Week’s August bank holiday special goes to TotallyMoney and its Live With Clive spot, which transports sports pundit Clive Tyldesley into the bed of the finance brand’s customer Dan as he checks his live credit score.
  Designed to promote TotallyMoney’s Live Credit Score and Credit Report service, the ad was devised by McCann Manchester, directed by Theo Delaney and produced by Rose Bulow. The agency wanted the spot to convey a sense of ‘surrealist hum
  
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• GroupM overhauls India leadership with changes at MEC/Maxus ‘NewCo’ and Essence

  28-08-2017 09:17
  GroupM has taken its world tour of leadership changes to India, announcing that it would be launching 'NewCo', an interim name for the combined MEC and Maxus agency, into the market, as well as changes at Essence.
  Kartik Sharma, former managing director of Maxus South Asia, will assume the role of managing director of the new media, content and technology agency in India and South Asia when 'NewCo' launches in January 2018.
  Tim Castree, global CEO at MEC said: “We’re creating a
  
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• 10 questions with Jason Chebib, VP consumer planning, Diageo North America

  28-08-2017 08:42
  The Drum seeks out and talks to some of the most interesting people working in the global media and marketing sector in an effort to get to know them better. This week In this week's 10 Questions With, Diageo's Jason Chebib offers his thoughts on buzzwords, social media use and Arsene Wenger.
   
  What was your first ever job?
  I tutored Latin, aged 12. I’d only done a year’s Latin, but it was just enough to teach 10-year olds who’d missed the first year of Lati
  
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• Airbnb India head: 'There is a new economy that can be based on people’s inclination to have new experiences'

  28-08-2017 08:02
  With the rise of a digital economy, digital travel sales in India are set to touch the $22.52bn mark in 2017, according to eMarketer.
  According to Indian Ministry of Tourism, India registered an 11% year-on-year increase in foreign tourist arrivals (FTAs) during 2016, with as many as 9 million tourists visiting the country, excluding visits by non-resident Indians.
  This has facilitated growth of online marketplace and hospitality service like Airbnb in the Indian market.
  Airbnb's CEO Brian
  
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• Expedia CEO Dara Khosrowshahi set to become Uber's new CEO

  28-08-2017 03:54
  Uber’s board has voted in favour of making Dara Khosrowshahi, the current chief executive of travel company Expedia, its new chief executive.
  While Khosrowshahi has yet to formally accept the offer, an Uber spokesman confirmed the news with TechCrunch, saying: “The Board has voted and will announce the decision to the employees first.”
  With Meg Whitman, CEO of Hewlett Packard Enterprise, turning down the job publicly, it leaves Khosrowshahi, who has been running Expedia for mor
  
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