Marketing news

• Taylor Swift teams up with Target to launch glossy Reputation album magazines

  27-08-2017 13:15
  Taylor Swift is teaming up with US retailer target to release two exclusive print magazines to promote her new album, Reputation.
  The singer unveiled the title track of the album - Look What You Made Me Do - following a carefully orchestrated social media hiatus as part of a PR stunt last week. 
  Now, her marketing team have announced a collaboration with Target to promote the singer's album, taking shape in the form of a 72-page collectable magazine, which will only be availbale for pu
  
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• Kwik Fit appoints Cogent to lead marketing efforts

  27-08-2017 13:00
  Kwik Fit has consolidated its agency roster into Cogent, following a four-way competitive pitch.
  The move will see Cogent serve as the brand's lead strategic and creative partner for through the line communications. 
  The Birmingham and London-based agency has been tasked with lifting consideration and driving commercial growth for Kwik Fit and its brand portfolio. The agency's first work for the car serving and repair company will run nationwide this autumn. 
  Kwik fit has previous
  
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• Ad of the Day: Peter Dinklage takes a starring role in cinematic Cisco spot

  27-08-2017 12:37
  Peter Dinklage is perhaps best known for his role as Game of Thrones' intelligent and witty tactician Tyrion Lannister, but Cisco has recruited the actor to take on a very different role in its latest spot. 
  The brand's 'The Network. Intuitive. Explained' ad seeks to unpack the computing firm's "intent-based network" solutions which allow clients to speed up their digital operations.
  The cinematic two-and-a-half-minute film shows Dinklage boldly wande
  
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• Carling says it hasn't misled consumers as it admits beer alcohol content is weaker than advertised

  27-08-2017 11:20
  Carling has insisted that customers have not been misled, after conceding that the actual level of alcohol in its beer it lower than the amount advertised.
  Carling advertisers the lager as having 4% alcohol by volume (ABV) but it has been brewed at 3.7% since 2012.
  The admission from the brewery's US-based owner, Molson Coors, came during a hearing brought by HMCR which centered around claims that Carling had underpaid tax by more than £50m between September 2012 and January 2015
  
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• Carling says it hasn't mislead consumers as it admits beer alcohol content is weaker than advertised

  27-08-2017 11:20
  Carling has insisted that customers have not been misled, after conceding that the actual level of alcohol in its beer it lower than the amount advertised.
  Carling advertisers the lager as having 4% alcohol by volume (ABV) but it has been brewed at 3.7% since 2012.
  The admission from the brewery's US-based owner, Molson Coors, came during a hearing brought by HMCR which centered around claims that Carling had underpaid tax by more than £50m between September 2012 and January 2015
  
  Read more

• The Community puts a Spanish twist on new Verizon spot

  27-08-2017 09:00
  Verizon has gotten plenty of miles out of Thomas Middleditch as a spokesperson, but for a new spot in the campaign, he’s joined by a Spanish-speaking lookalike.
  Global creative agency The Community (La Comunidad) has added a twist to the brand’s focus of finding the right mobile network.
  The new spot, ‘Date Interrupted,’ premieres today (August 27) during the 2017 MTV Video Music Awards (VMAs). In the spot, a Spanish-speaking couple dines al fresco, enjoying a rare e
  
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