Marketing news

• HBO hackers claim to have leaked Game of Thrones season 7 finale plot details

  26-08-2017 12:20
  Hacker group Mr Smith claims to have accessed plot details around the Game of Thrones season seven finale. 
  The collective sent an email to Mashable over the weekend, which the title says contained a data dump featuring plot summaries and outlines which appear to provide, in exact detail, just how this season will end.
  Mashable has chosen not to publish the explicit details, mentioning that Mr Smith said in an email: "Game of Throne [sic] is over. Wait for major waves!!! RIP
  
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• Game of Thrones season finale suspected to be hacked

  26-08-2017 12:20
  Hacker group Mr Smith claims to have hacked the Game of Thrones season finale in an email sent to Mashable.
  Mashable has chosen not to post the explicit details. All they mentioned was that Mr Smith in its email said: "Game of throne is over. Wait for major waves!!! RIP HB-Old."
  Earlier, in a note to employees HBO chairman Richard Plepler wrote: “As most of you have probably heard by now, there has been a cyber incident directed at the company which has resulted in some stolen pr
  
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• Amazon wants YouTubers to get involved in its influencer program, but will they take the bait?

  26-08-2017 12:00
  Amazon has opened up a self-service tool for YouTube influencers to join its highly-vetted Influencer Program.
  The web giant, which has been touted as a possible “third force” against the Google and Facebook duopoly by WPP boss Sir Martin Sorrell, quietly brought the Influencer Program out of a closed beta last Thursday, allowing YouTubers to put themselves forward for consideration.
  The program was initially launched in Spring to let influencers set up their own pages within Amazon'
  
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• Game of Thrones rolls out AR camera effect on Facebook

  26-08-2017 10:47
  Ahead of its season 7 finale, Game of Thrones (GOT) have rolled out  an augmented reality (AR) camera effect exclusively on Facebook. 
  Fans can transform themselves into Night Kings, a character in GOT who turns dead, alive by his touch, through the AR effect.
  The creatives are conceptualized by visual effects studio The Mill
  Fans need to update their Facebook app, tap the camera icon on the top left and swipe right now to turn themselves into the Night King. They can also op
  
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• Spice brand Schwartz creates AI powered chatbot on Facebook

  26-08-2017 10:10
  Spice brand Schwart partnered with The Apprentice Finalist, Nick Holzherr - and Spark Foundry to create a chatbot on Facebook.
  The chatbot will leverage artificial intelligence (AI) from Whisk’s Food Genome  technology to advise people on personalised cooking recipes based on what is available in their fridge.  
  NIck Holzherr, finalist of The Apprentice and Whisk’s founder said: “When a brand as innovative and ambitious as Schwartz comes to you with a challe
  
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• Facebook rolls out new features to expand 'On This Day'

  26-08-2017 09:12
  Having recently updated its News Feed for consumers to have "more lively" and "expressive conversations", Facebook is expanding the 'On This Day' feature with two new updates.
  This first is 'Recapping Your Memories' where users' recent memories, will be bundled into a monthly or seasonal memory recap story. Like On This Day, these memory recap stories will show up in the News Feed and are shareable.null
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  Secondly, the current 'Celebrate Your Friendships' and other celebratory messages like '
  
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• Ebay extends 'Fill Your Cart With Colour' campaign to UK

  26-08-2017 08:20
  To promote diversity, eBay is adding a new platform 'Fill Your Cart With Colour'  to enhance shopping experience for consumers.
  The platform, which has already been introduced in US, was conceptualized by  creative agency 72andSunny will be introduced in UK via a 40-second TV commercial. 
  Gareth Jones, eBay’s senior director of marketing said: "In addition to creating a more personalised marketplace experience for our shoppers, we are celebrating their passions and
  
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• Ad of the Day: Beats by Dre rolls out 'Dedicated' ad featuring Conor McGregor ahead of the 'Money Fight'

  26-08-2017 08:00
  Beats by Dre has rolled out a new advertisement featuring mixed martial arts superstar Conor McGregor ahead of the so-called 'Money Fight' between him and legendary undefeated boxer Floyd Mayweather.Dedicated. @TheNotoriousMMA #AboveTheNoise. pic.twitter.com/8nTDRuyUCS
  — Beats By Dre (@beatsbydre) August 23, 2017
  Th ad titled 'Dedicated' has been dedicated to his city and country, Dublin, Ireland by McGregor. The ad is summarised by Beats by Dre as: "The world is a noisy place. Whether you
  
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• Clear Channel joins forces with United Nations to support humanitarian campaign

  26-08-2017 07:39
  Outdoor advertising company Clear Channel International (CCI)  has joined forces with the United Nations (UN) in an effort to get people to join the UN’s global humanitarian #NotATarget campaign.
  As part of the partnership, CCI's digital out-of-home screens have hosted a series of UN ads across some of Europe’s largest capitals and city street furniture.
  Amanda Pitt, communications director for the UN’s Humanitarian Affairs Office said, "Our campaign this ye
  
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