Marketing news

• Uber pledges $1.2m to Girls Who Code

  25-08-2017 22:18
  Embattled car-sharing startup Uber has announced a three-year partnership with Girls Who Code in which it will donate $1.2m to further the nonprofit’s work to close the gender gap in technology.
  Uber said the partnership will help grow hundreds of after-school and immersion programs, allowing an additional 60,000 US girls to be exposed to technical skills from an early age.
  And to help ensure the success of the partnership, Uber chief brand officer Bozoma Saint John will joi
  
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• Amazon is making Whole Foods more affordable

  25-08-2017 21:53
  Whole Foods Market, the natural and organic foods supermarket that calls itself America’s Healthiest Grocery Store, is trying to shed another nickname, Whole Paycheck, as it “[pursues] the vision of making [its] high-quality, natural and organic food affordable for everyone.”
  That’s because the $13.7bn Amazon acquisition closes on Monday (August 28), ushering in a new era in which Whole Foods will offer lower prices on a selection of grocery staples, including produc
  
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• Havas posts sluggish revenue growth amid industry-wide slowdown

  25-08-2017 20:46
  Havas experienced a 1.9% revenue increase in the first half of 2017, down from 5.2% 12 months earlier, with the Paris-based firm's results published today (August 25) the latest indication of an industry-wide squeeze on ad spend. 
  The holding company’s organic growth took a hit in the first half of this year, with Havas posting an organic growth decrease of 0.4%, down from last year’s 3% increase during the same period.
  Both Europe and North America
  
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• The Advertising Club of New York refreshes brand with help from Gyro

  25-08-2017 19:24
  The 121-year-old Advertising Club of New York, a non-profit organization serving the advertising industry, today (August 25) unveiled a new brand identity and logo.
  The new logo was designed by B2B agency Gyro New York. A plus sign was utilized to symbolize an expanded membership base, which now includes ad tech, social platforms and media startups as well as agencies and clients. A new website is set to launch early in September.
  “For 121 years, The Ad Club has connected professional
  
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• Margins slide at Havas as CEO amends growth forecast

  25-08-2017 19:21 via campaignlive.co.uk
  Havas chief executive Yannick Bolloré hopes the French group's growth and profitability will improve "slightly" in the second half of 2017 after it "suffered a slowdown" in H1 2017.
  
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• Telegraph uses first major brand campaign in 10 years to demonstrate power of the written word

  25-08-2017 17:35
  At a time when fake news has become more prevalent, the Telegraph has launched its first major brand campaign in 10 years that seeks to demonstrate the power of the spoken and written word, and the increasingly important role of quality journalism.
  The creative, called ‘Words chosen well’, utilises famous cultural references – from politics, to sport and pop-culture – to highlight how one word can evoke iconic moments in history. This includes Martin Luther King’s &
  
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• What B2B marketers can learn from the death of consumer retail

  25-08-2017 17:18
  Buying and selling are in the midst of the biggest transformation since the industrial revolution: this year alone, Sears has closed 43 stores, JCPenney has closed 138, and Macy’s has closed 68.
  Why the sudden disruption? Buyers are in the middle of a generational shift: millennials are replacing boomers as a dominant buying block, retail is transitioning from physical locations to digital experiences, and business models are changing from transactional to subscription services.
  And from t
  
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• BetSafe elevates Conor McGregor’s private airline with messages to rile Floyd Mayweather

  25-08-2017 17:07
  Conor McGregor sponsor BetSafe hopes to provoke his ‘Big Money’ fight combatant Floyd ‘Money’ Mayweather by rebranding a private jet as ‘Notorious Airways’ to bring it in line with the Irishman’s trashtalk.
  The signage on the unconventionally pimped out ride, in addition to carrying the McGregor and BetSafe brands, also features the message #49to1 – a reference to the fact the Irish man could stop Money’s 50-match victory streak.&nb
  
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• Sure, 'good' advertising is about selling stuff – but are you really OK with that?

  25-08-2017 16:46
  It is an often overlooked fact that during our short time on this earth, many of us will dedicate the vast majority of our adult lives to our ‘careers’. Think about that. Often over loved ones, cherished moments, weddings, births, deaths... for some of us, our careers will frequently take priority. I’m no exception.
  Why accept this kind of near sociopathic behaviour? I’d like to think for the majority of us, it’s because we truly care about what we do and the work w
  
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• What the media industry thinks about Jon Snow's plea to reconnect with 'left behind' public

  25-08-2017 16:43
  At this week's Edinburgh International TV Festival, veteran news broadcaster Jon Snow delivered an emotive MacTaggart Lecture in which he said the media had become "disconnected" from some parts of society.
  The Channel 4 news anchor pointed to the Grenfell Tower disaster as an example of the rift that has formed between the "elite" in the media and people who have been "left behind". 
  "I felt on the wrong side of the terrible divide that exists in present day society and in which we are all
  
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• Lucozade marketing boss: 'When your purpose is this clear, every decision becomes much easier'

  25-08-2017 16:33 via campaignlive.co.uk
  Lucozade is targeting what it says are the six million fitness fans in the UK motivated by beating their "personal best" with its latest product launch, Lucozade Ribena Suntory's marketing and business development director, Jon Evans, says.
  
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• Walmart move highlights voice search conundrum for brands

  25-08-2017 16:29
  In a move seemingly designed to combat the threat of Amazon in the Grocery and Home Shopping space, Walmart announced yesterday (23 August) that they’re partnering with Google to power the Google Express service available via Google Home. While it potentially secures the fulfilment of orders to the growing numbers of people using voice search to purchase, it throws up interesting questions about the approach of brands to being ready for the era of the digital personal assistant.
  As we hurt
  
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• College football on Fox kicks off with 14 Big 10 spots from W+K

  25-08-2017 16:15
  College football officially kicks off this weekend, and to get the fans pumped up Wieden+Kennedy has put together 14 new spots for Fox Sports' upcoming Big 10 conference coverage.
  The 14 spots (yes, there are 14 teams in the Big 10, but numbers only matter in the score at the end of the game) being released at once for Fox Sports is part of the ‘Every Game is Everything’ campaign. Each individual spot depicts specific insights from the 14 schools within the Big 10 conference.
  Ea
  
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• Mediacorp to cut 40 jobs after ending print edition of Today and will buy back SPH-owned shares

  25-08-2017 16:13
  Mediacorp announced today that it will end the print edition of its free newspaper Today from the end of September and will retrench 40 staff from the paper because of the move.
  The state-owned broadcaster explained that it will continue restructuring the Today business to better face the new digital-first media landscape, having ended the paper’s weekend print circulation in April. The paper will now go fully digital.
  In the same announcement, Mediacorp also said it had entered into an ag
  
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• Walkers campaign asks customers to 'choose or lose' famous flavours

  25-08-2017 15:25 via campaignlive.co.uk
  Walkers' latest brand campaign centres on challenging consumer loyalty to see whether people would choose to ditch familiar flavours for a new variant.
  
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• What being in a band taught me about working at an ad agency

  25-08-2017 15:22
  I’ve had a lot of jobs in my life. And I’ve learned different things from all of them. But by far, the job that taught me the most useful advertising skills was the 6 years I spent playing lead guitar in a rock band.
  I started as a freshman in college and, despite appearances, it was a great learning (and beer drinking) opportunity. It drove my parents crazy, but in hindsight, nothing did as much to prepare me for my career as my years spent on stage. Some useful life lessons:
  Load i
  
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• Game of Thrones to TV what Jaws was to movies says Amazon Studios VP Roy Price keen to emulate its success

  25-08-2017 14:56
  Amazon Studios is a lead disruptor in the video space and a number of broadcasters may look on in fear at its financial heft. Roy Price, the vice president of Amazon studios, talking at the Edinburgh International TV Festival, perhaps solidified these fears.
  Price underlined an ambition to buckle down with more original content as momentum gathers in the wake of it having to its name an Oscar winning movie in Manchester by the Sea and and a Golden Globe accolade as a result of Transpar
  
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• California Lottery wants players to dream in black in campaign from D&G

  25-08-2017 14:23
  The California Lottery is using a luxurious dream sequence to promote its new California Black Premium Scratchers Series. Created by agency of record David&Goliath, the new work combines the dream of winning $5m and the product’s color: black.
  The concept is that all dreams start in black when you close your eyes, then things get vivid as your mind begins dreaming.
  The dream in the 75-second spot that kicks off the campaign, ‘Dreams Start in the Black,' is one where a woman
  
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• Nokia, Ikea & Snapchat: 5 things that mattered this week and why

  25-08-2017 14:17
  Ikea says it reached 151 million people with Game of Thrones campaign
  Ikea has been talking up the power of reactive advertising after its campaign reacting to news the creators of Game of Thrones use the Swedish retailer’s rugs (pictured) to create Jon Snow’s outfits went viral.
  Subsequently, Ikea posted a do-it-yourself guide on its Facebook page that gave shoppers all the steps needed to make their own winter-warming Jon Snow threads.
  The reactive campaign reached 151 million inte
  
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• Manifesto boosts its strategy offering with two senior hires

  25-08-2017 13:54
  Manifesto has bolstered its strategy team with the the appointment of two new senior hires.
  Phil Aiston joins as client strategist, responsible for developing Manifesto’s digital media and strategy offering, having previously worked both client and agency side to create scalable strategies for large retail networks. He will also assist the acquisition and engagement strategies of a wide range of organisations across social, email and paid digital media.
  Manifesto also welcomes Vaughan John
  
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• Lucozade sets up in-house agency to make its marketing work harder

  25-08-2017 13:54
  Lucozade has brought its creative and production services in-house as it looks to cut back on costs following the Brexit vote, but insists its marketing budget will not be touched.
  The move follows the appointment of Jon Evans as marketing and business development director at Lucozade Ribena Suntory (LRS) a year ago. While he has been responsible for communicating big changes at the company, including the introduction of low-calorie options and launching its new brand purpose ‘Made to Move
  
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• Lucozade brings creative in-house but promises it isn’t cutting marketing spend

  25-08-2017 13:54
  Lucozade has brought its creative and production services in-house as it looks to cut back on costs following the Brexit vote, but insists its marketing budget will not be touched.
  The move follows the appointment of Jon Evans as marketing and business development director at Lucozade Ribena Suntory (LRS) a year ago. While he has been responsible for communicating big changes at the company, including the introduction of low-calorie options and launching its new brand purpose ‘Made to Move
  
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• Mayweather vs McGregor: brands wary of getting in the ring despite superfight's marketing masterclass

  25-08-2017 13:36
  The so-called 'Money Fight' between legendary undefeated boxer Floyd Mayweather and mixed martial arts superstar Conor McGregor is touted to become one of the most lucrative events in sporting history when it takes place in Las Vegas on Saturday (26 August).
  For brands, the extraordinary clash of styles represents a unique opportunity to put themselves in front of what is predicted to be the biggest pay-per-view audience of all time and millions of armchair fans passionately debating t
  
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• German retailer strips foreign goods from shelves to champion diversity in new ad

  25-08-2017 13:05
  German grocer Edeka has seized headlines with a compelling marketing stunt that has seen it strip foreign goods from the shelves of its Hamburg outlet.
  The activity was run to show how much other cultures – and especially immigrants –can bring to German shores, all shot for an upcoming ad campaign that hopes to make this message resonate further.
  Only goods made in Germany were left in place, making a strong and visual point about the global nature of the food chain and the countries
  
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• UK plans close co-operation with Europe on data after Brexit

  25-08-2017 12:59
  The Government has set out plans it hopes will reassure businesses that the flow of information across borders will not be disrupted after Brexit.
  In the latest paper on the UK’s relationship with the EU after it leaves, the government says it wants to ensure individuals have control over and transparency on how their personal data is used and that it is protected from misuse with robust safeguards. It points out that, upon the UK leaving the EU, the country’s data protection rules w
  
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• Brands invited to harness ‘sensory reality’ to make virtual shopping immersive

  25-08-2017 12:30
  Geometry Global UK is inviting brands to embrace ‘sensory reality’ alongside virtual and augmented reality as a means to deliver a personalised shopping experience.
  The brand activation agency has become the first in Britain to install Sensiks Sensory Reality Pod – a multi-sensory cabin capable of synchronizing sound, vision, smell, temperature, air flow, taste and vibration to create a fully customizable experience.
  Fred Galstaun, Sensik chief experience officer, said: “
  
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• Ad watchdog criticises Gwyneth Paltrow’s Goop for snake oil ‘deception’

  25-08-2017 11:34
  Actress Gwyneth Paltrow’s lifestyle brand Goop has fallen foul of US-based advertising watchdog Truth in Advertising (TINA) after it described health claims made for products as ‘deceptive’.
  In all TINA found 51 instances in which Goop directly or indirectly promoted products which were claimed to ‘treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments’; including a seaweed bath with alleged anti-aging properties
  
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• Mother names four new partners as it looks to diversify its creative output

  25-08-2017 11:25
  Mother has named four new partners to run its London operation as part of the agency’s drive to broaden its creative output across an increasing portfolio of brands and business.
  The partners include Ana Balarin and Hermeti Balarin, the husband-and-wife creative team who became the agency’s first ex­ecutive creative directors in London in 2015, and have been with the agency for 10 years.
  Chris Gallery and Katie Mackay, Mother's heads of strategy, also become partners.
  The new par
  
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• Unibet owner Kindred picks Initiative for UK media

  25-08-2017 10:34 via campaignlive.co.uk
  Kindred, the European online gambling company, has awarded its media planning and buying account to Intitative.
  
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• Marriott collaborates with Accenture and Incubator 1776 on Travel Experiences startup

  25-08-2017 10:03
  Marriott is branching out from hotels into the world of travel experiences in an innovative collaboration between Accenture and Incubator 1776.
  The Travel Experience Incubator is a 12-week programme commencing on 12 September which has already received 165 applicants, from which six will be selected to take part in an ideas competition.
  Explaining their plan Stephanie Linnartz, global chief commercial officer at Marriott International, said: “In the near term, we’re looking for oppor
  
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• Nestle’s global marketer quits for publisher Konbini: ‘The advertising model is broken’

  25-08-2017 10:00
  Tired of the “broken” advertising model, Nestle’s global head of integrated marketing has jumped the client ship for a role in publishing, joining French media company Konbini as its first ever chief marketing officer.
  Michael Chrisment worked four years at Nestle, predominantly managing its Nescafe brand; prior to that, he spent time in top digital marketing roles at fellow FMCG giants Mondelez and Kraft Foods. However, the catalyst to move out of consumer goods marketing and
  
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• BBC gives as good as it gets in Daily Mail ambulance chasing attack with ‘crass beyond belief’ rebuke

  25-08-2017 09:30
  The BBC has refused to hold its tongue no longer and come out all guns blazing against the Mail Online following the publication of an attack piece which accused the public broadcaster of ‘capitalising on misery’ by devoting air time to a slew of high-profile disasters and murders.
  Observing a ‘rush’ of programming around the Grenfell tower fire, racist murder of Stephen Lawrence and gay serial killer Stephen Port the title latched on to critics who claim such material me
  
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• Advertising will follow India's shift to digital, says Times Internet's Gulshan Verma

  25-08-2017 09:16
  The Indian government estimates the digital economy to surpass $1.115tn by 2024-25, according to India's digital minister Ravi Shankar Prasad, while the Indian government's initiative Digital India has further empowered the Indian digital landscape
  With a much more digital society on the horizon, what it will mean for traditional media remains to ne seen. The Drum spoke with Gulshan Verma, chief revenue officer at Times Internet Ltd. (TIL) , the internet news arm for the Times of India
  
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• Tim Leberecht: Romantic marketing is the antidote to data

  25-08-2017 08:32
  From CMO of consultancy Frog Design to global TED speaker, author and entrepreneur Tim Lebrecht has a well respected marketing career built up over 22 years.
  His book, The Business Romantic ,looks at the importance of romance in everyday lives and business, urging people to design products, services and experiences that connect them to something that is “greater than themselves”. He has also given three TED talks, with the most recent, ‘4 ways to build a human company in the ag
  
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• Paytm summoned by India Post for 'postcard' word breach

  25-08-2017 08:22
  Indian digital payment company Paytm has been summoned by government-operated India Post to drop the word 'postcard', according to The Times of India report.
  According to the notice, which was sent by the Department of Posts to Paytm founder and CEO Vijay Shekhar Sharma, India Post currently has the exclusive right to use the word “postcard”, as per IPO Act rules and regulations.
  Earlier this month, on Raksha Bandhan, Paytm rolled out Paytm Postcards, a digital version of gifting mon
  
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• Spotify reaches licensing deal with Warner Music

  25-08-2017 08:09 via campaignlive.co.uk
  Spotify has reached a deal with Warner Music, the last of the three major record companies, meaning the label will provide its music to the streaming platform under renewed terms.
  
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• Amazon signals earthquake for grocery industry by cutting prices at Whole Foods

  25-08-2017 07:49 via campaignlive.co.uk
  Amazon has announced an immediate round of price cuts at Whole Foods Market, the high-end food retailer it reached a deal to acquire in June.
  
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• Ad of the Day: Singapore uses storytelling to show the world a new passionate side

  25-08-2017 06:48
  Singapore Tourism Board (STB) has taken on a new approach for its major global campaign launch ‘Passion Made Possible’, which aims to show the world a more human side to the country.
  Without entirely shedding its ‘clean and green’ image, the new campaign wants to position Singapore as a place where people can come to be who they want to be, rather than tick of a to do list.
  The ‘Passion Made Possible’ tagline is part of a new branding for the country, which al
  
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• ‘My passion for learning from others will help spread a mindset of collaboration’: Beyond the Brief with Carla Rubio, Mindshare

  25-08-2017 02:08
  Carla Rubio made the leap from New York City to Miami in September to work as an account manager for the Latin American region at Mindshare. Before joining Mindshare, Rubio was working with communications planning at Carat USA.
  In addition to her creative work, Rubio gives back to the places that gave her the big start that she needed. One of them is MAIP, which gives multicultural students the opportunity to complete internships in the advertising world. She serves on the Alumni Executive Counc
  
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