Marketing news

• Prop master and 20-year Hollywood vet Scott Bauer on great storytelling

  23-08-2017 23:10
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lensof the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  For over 20 years, prop master Scott Bauer has had a front row seat to plenty of interesting Hollywood stories. From TV to film, Bauer has seen how props have evolved and are important parts of the stories created — especially when brands are involved.&nb
  
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• Bell Pottinger chief executive James Henderson resigns

  23-08-2017 22:03
  Bell Pottinger's London-based chief executive James Henderson is understood to have resigned amidst the growing controversy around the company's work in South Africa for the Gupta Family. 
   
  The Drum has learned that Henderson resigned on Tuesday morning (23 August) during a board meeting, however the company itself has yet to respond to confirm his decision. 
   
  The firm has been under growing scrutiny after it was revealed that it has been hired to improve the reputation of
  
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• Pitch update: Accenture in agency talks plus Ovo and Axa

  23-08-2017 21:44 via campaignlive.co.uk
  Accenture executives have taken time out from parking tanks on holiday companies' lawns to conduct an agency review. Meanwhile the Ovo Energy and Axa reviews have moved on and The Body Shop has turned to an agency as it looks to revamp.
  
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• US Creative Work of the Week: Dr. Aftkings diagnoses fandom maladies

  23-08-2017 21:30
  A doctor who diagnoses fantasy sports fan maladies is part of a campaign that took the top spot as our US Creative Work of the Week, as voted on by our readers.
  ‘Dr. Aftkings’ takes a lighthearted approach to educate fans about the various benefits of DraftKings one-week fantasy football, while telling them they have afflictions like “Draft-itis,” the “Lose-onic Plague” and “Earnings Dysfunction.”
  Created by Deutsch&rs
  
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• WPP on ‘solidifying the fences’ post-cyber attack

  23-08-2017 21:00
  WPP has said that it understands the "weaknesses" in its system much better post-cyber attack, and is working with suppliers to "solidify the fences" in the near term in order to stave-off future disruption.
  Addressing a room of investors, chief executive Sir Martin Sorrell said this morning (23 August) the cyber attack suffered by the group towards the end of June had "no significant" impact on its revenue. The holding group said the attack could not be blamed for the weak performance
  
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• Why Snapchat is not a TV killer: Content chief Nick Bell talks scripts and mobile as a remote

  23-08-2017 20:00
  Snapchat sees itself as the face of mobile first TV  will aim to become a platform where the top shows and movies not only advertise but also release content to engage its youthful userbase.
  Speaking at the Edinburgh International TV Festival, Nick Bell, vice president of content of Snap Inc, unveiled the ins of outs of being tasked with developing new shortform formats and enticing broadcast partners to work with them.
  Bell, who was snagged from his role of senior vice president
  
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• Jon Snow calls on media to reconnect with "left behind" public and urges Facebook, Google to fund their efforts

  23-08-2017 19:59
  Jon Snow has delivered an emotive call to the media to prevent so-called "digital media barons" Facebook and Google from devouring local and national sources of information, at a time when public service broadcast journalism has "never been more vital", and yet so disconnected.
  Speaking as the keynote MacTaggart lecturer at the Edinburgh International TV Festival, Snow spoke at length about both his failure – and the wider media's – in connecting with and understa
  
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• Jon Snow calls on media to reconnect with 'left behind' public and urges Facebook, Google to fund their efforts

  23-08-2017 19:59
  Jon Snow has delivered an emotive call to the media to prevent so-called "digital media barons" Facebook and Google from devouring local and national sources of information, at a time when public service broadcast journalism has "never been more vital", and yet so disconnected.
  Speaking as the keynote MacTaggart lecturer at the Edinburgh International TV Festival, Snow spoke at length about both his failure – and the wider media's – in connecting with and understa
  
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• How risky is AI, really?

  23-08-2017 19:03
  In recent weeks, Tesla chief executive Elon Musk has said artificial intelligence (AI) is riskier than North Korea and he has called on the United Nations to ban autonomous weapons before they turn into killer robots.
  Musk has also reportedly called for AI regulation, saying AI is a “fundamental risk to the existence of human civilization” and he said Facebook chief executive Mark Zuckerberg’s rosier spin proves “his understanding of the subject i
  
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• CP+B names Erik Sollenberg as next global CEO, taking over for retiring Lori Senecal

  23-08-2017 18:52
  CP+B announced today (August 23) that the agency has named Erik Sollenberg co-global chief executive officer. He will work with current global chief executive Lori Senecal until her retirement at the end of the year, at which time he will become global chief executive of the agency.
  In his position, Sollenberg will oversee all of CP+B’s offices around the world and help shape CP+B’s product development, innovation initiatives and global growth. He will be based in CP+B’s Boulde
  
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• Posters for Peace call to action video uses harsh imagery to call for peace

  23-08-2017 18:16
  Creative incubator Sid Lee Collective and Massivart have called on artists for a ‘Posters for Peace’ movement to celebrate this year’s Bed-In for Peace. With it, their creative call to action video juxtaposes happy faced animations with harsh real photos and videos.
  The Bed-In for Peace event commemorates John Lennon and Yoko Ono’s famous event of the same name that took place in 1969 in Montreal. This year’s bed-in event will take place in Montreal on September 21,
  
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• Why I, unlike 101, won't be selling my indy agency anytime soon

  23-08-2017 17:31
  Whenever an agency sells, we at Creature are always asked the same question: so - you guys next?
  Fuck me, that’s annoying. So yes, after it was announced that 101 had been acquired by MullenLowe, this morning was another one of those annoying times.
  Which isn’t to say we’re not happy for Laurence [Green], Mark [Elwood] et al, any more than we weren’t happy for Lucky Generals’ Danny [Brooke-Taylor], Andy [Nairn], and Helen [Calcraft] back in February. They’re b
  
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• The Great British Bake Off ratings: Channel 4 chief says anything over 3m would be 'fantastic'

  23-08-2017 17:16
  Channel 4’s outgoing chief creative officer Jay Hunt today said she would be “delighted” if the new Great British Bake Off series exceeds 3 million viewers – despite it bowing out with a peak of 14.8 million on the BBC.
  Bake Off’s new run will get underway on Channel 4 next Tuesday after the broadcaster paid £75m to snare the format from its public service counterpart.
  But despite the eye-watering outlay, Channel 4’s ratings expectations are considerably
  
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• Channel 4 chief expects Great British Bake Off ratings to fall well short of BBC's 14m

  23-08-2017 17:16
  Channel 4’s outgoing chief creative officer Jay Hunt today said she would be “delighted” if the new Great British Bake Off series exceeds 3 million viewers – despite it bowing out with a peak of 14.8 million on the BBC.
  Bake Off’s new run will get underway on Channel 4 next Tuesday after the broadcaster paid £75m to snare the format from its public service counterpart.
  But despite the eye-watering outlay, Channel 4’s ratings expectations are considerably
  
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• With Walmart on its side, Google seeks to dominate voice shopping

  23-08-2017 16:34
  Google and Walmart are joining forces to allow consumers to order hundreds of thousands of products by voice with Google Assistant on Google Home or the Google Express website or app.
  According to Google, Walmart customers can choose to link their Walmart accounts to shopping service Google Express and receive personalized shopping results based on their online and in-store purchases.
  In fact, Walmart noted one of the primary use cases for voice shopping will be the ability to build a
  
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• Marketoonist on ad fraud

  23-08-2017 16:12
  Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
  See more of the Marketoonist here
  The post Marketoonist on ad fraud appeared first on Marketing Week.
  
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• Former Grey ECD Dom Goldman in surprise move to production company Iconoclast

  23-08-2017 16:02 via campaignlive.co.uk
  Dominic Goldman, the former executive creative director of Grey London, has re-emerged as the global creative director at the production company Iconoclast.
  
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• People on the move featuring Volvo, London Advertising, Airbnb, McCann and more

  23-08-2017 16:00
  This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below.
   
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  Airbnb
  Airbnb has appointed Geoff Seeley as its first ever media chief almost eight months after the hunt began.
  Working under the title ‘director of global connections and media activation,’ the former Pearson and Unilever executive has been charged with dr
  
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• The #hashtag turns 10: Twitter's global brand strategy head on lessons learned

  23-08-2017 15:38 via campaignlive.com
  On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.
  
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• The #hashtag turns 10: Twitter's global brand strategy boss on lessons learned

  23-08-2017 15:38 via campaignlive.com
  On August 23, 2007, user Chris Messina used the first hashtag on Twitter #Barcamp. Today, an average of 125 million hashtags are tweeted per day.
  
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• Campaign Diary: Sorrell's binoculars and Mother gets the chills

  23-08-2017 15:25 via campaignlive.co.uk
  Martin Sorrell retained a sense of humour, while Mother staff have been temporarily turfed out of their Shoreditch office.
  
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• Turkey of the week: Dolmio "No drama" by Abbott Mead Vickers BBDO

  23-08-2017 15:22 via campaignlive.co.uk
  First came the scary puppets and then came the scarily predictable gender stereotypes, says Nicola Kemp.
  
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• VR delivering marketing value: virtually a chicken and egg problem

  23-08-2017 15:15
  Marketers have more channels that enable brand engagement than ever before. As both consumers and marketers know, virtual, augmented, and mixed reality have already begun to transform our world.
  Whilst these new digital experiences are making life more interesting, this new world is also creating confusion and apprehension for brands. They are struggling to justify the cost and untangle the complexity without a way to measure effectiveness — and account for the changes that will impact the
  
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• Sir Martin Sorrell: Digital uncertainties have failed to check the growth of Facebook and Google

  23-08-2017 15:08
  The digital ad industry has had a difficult start to the year following a wider brand safety scandal and concerns around fake news, viewability, verification, transparency and measurement. However, that has not stopped advertisers upping their spend on the two main players.
  While WPP says it’s seen a “marked pause” in advertising on YouTube over the first half of the year, it is still “pureplay internet” that is providing nearly all the growth in the UK market. Whil
  
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• Sir Martin Sorrell: Digital uncertainties have failed to check Facebook and Google’s growth

  23-08-2017 15:08
  The digital ad industry has had a difficult start to the year following a wider brand safety scandal and concerns around fake news, viewability, verification, transparency and measurement. However, that has not stopped advertisers upping their spend on the two main players.
  While WPP says it’s seen a “marked pause” in advertising on YouTube over the first half of the year, it is still “pureplay internet” that is providing nearly all the growth in the UK market. Whil
  
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• Pick of the week: Secret Escapes "I shouldn't even be here" by Droga5 London

  23-08-2017 15:08 via campaignlive.co.uk
  Brittaney Kiefer thinks Secret Escapes' campaign is a cut above other summer holiday ads.
  
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• More adtech M&A as DoubleVerify sells majority stake to Providence Equity Partners

  23-08-2017 14:47
  Digital measurement outfit DoubleVerify has agreed to sell a majority stake to private equity fund Providence Equity Partners in the latest round of adtech mergers and acquisitions.
  Former Starcom Mediavest Group chief executive Laura Desmond is set to join DoubleVerify's board as part of the deal.
  The terms of the transaction have not been  publicly disclosed by either party, but media reports have pegged the financial value of the deal at $200m. The DoubleVerify manage
  
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• What the retail graphs of Christmas past reveal about the future

  23-08-2017 14:34
  Every year, Christmas seems to arrive earlier and 2017 is going to be no exception. There are two things certain in the UK retail market as we head towards the festive season: more shoppers will choose to shop online and that ecommerce will continue to see healthy retail growth.
  The UK has Europe’s most dynamic ecommerce market, and according to IMRG, Christmas 2016 registered sales of $25b between November 13 and December 25, with growth driven by purchase on smartphones, which was up 47%
  
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• Sustainability, culture and locality are the key trends from this year's Scottish Event Awards nominations

  23-08-2017 14:12
  Sustainability, locality and culture are the three key trends that stuck out in this years Scottish Event Awards nominations.
  The judging panel, including Eilidh Muir, The Gloag Foundation and Ben Woolfe, RPM; found that while looking at local and sustainable events, they needed to focus on the cultural impact too.
  Chairman of the judging panel, Damian Clarke, managing director, Undercurrent said: "There were some excellent entries this year and as the panel went through each of t
  
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• Unilever’s Hellmann’s to deliver ‘impulse’ groceries in first direct-to-consumer tests

  23-08-2017 14:00
  Unilever-owned brand Hellmann’s has embarked on its first direct-to-consumer trial, delivering fresh ingredients for people cooking a new recipe on impulse.
  The brand has partnered with Quiqup, an on-demand delivery service, for the tests and will use its platform and app. In it, users will be able to choose a recipe and have all of the ingredients at their door within an hour.
  “We recognised that consumers are looking to technology to help make their cooking and eating habits quicke
  
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• Ministry of Sound's events & brand director: 'London is saturated with experiential – go to Bolton or Scunthorpe instead'

  23-08-2017 14:00
  Ahead of his judging post at The Drum UK Event Awards 2017, Ministry of Sound's director of events and brand, Andrew Akuffo, speaks to The Drum about how experiential marketing is the best way to contact your audience, how to track the ROI of live events and how social media will move experiential out of a saturated London.
  What have been the biggest challenges that the events industry has had to contend with over the past year?
  The marketing industry in general always h
  
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• Chester appointed ISBA's director of media as Finney exits

  23-08-2017 13:51 via campaignlive.co.uk
  Mark Finney is leaving ISBA as director of media after 17 months and Steve Chester will replace him as the trade body for advertisers seeks to beef up its digital expertise.
  
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• Ad of the Day: James Harden boasts lavish lifestyle in latest Foot Locker spot

  23-08-2017 13:50
  It’s pretty great being James Harden right now, according to Foot Locker’s latest digital campaign with Adidas, featuring the NBA star boasting his lavish lifestyle on a luxury yacht.
  The spot, entitled 'Summer of Harden,' tracks the player as he reflects on his recent accomplishments, including what he dubs his "little raise at work" (Harden recently signed the biggest contract extension in NBA history, worth $228m).
  In the ad, debuting on Foot Locker's YouTube channel, Harden
  
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• Tricks of the travel trade: creating the best user experiences for your travel website

  23-08-2017 13:44
  By providing robust tools that greatly simplify user experience, a travel website will give customers an easy user experience and journey when they are using your site, making them more likely to book through you in the future. Here are some of the best user experiences, which you can provide for your end user.
  Be the best in customer satisfaction
  Do all that you can to provide the ultimate customer satisfaction and that can include website layout and the booking process. Just recently, Journey
  
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• US Creative Works: Featuring The Weather Channel, Momentum Worldwide, ESPN and more

  23-08-2017 13:28
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on th
  
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• Mark Ritson: Brands boycotting Mumsnet have a deluded view of consumers

  23-08-2017 13:25
  There can be little doubt that Mumsnet is a marketing and media phenomenon. Founded only 17 years ago, the site now attracts in excess of 10 million users a year and continues to maintain a double-digit annual growth rate. Aside from its sheer scale, the Mumsnet audience is also a tasty prospect for marketers because of its demographic and behavioural uniformity.
  In an age of fragmented media and markets that fail to follow the traditional demographic stereotypes, Mumsnet is that rarest of thin
  
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• Mark Ritson: Brands boycotting Mumsnet for bad language have a deluded view of consumers

  23-08-2017 13:25
  There can be little doubt that Mumsnet is a marketing and media phenomenon. Founded only 17 years ago, the site now attracts in excess of 10 million users a year and continues to maintain a double-digit annual growth rate. Aside from its sheer scale, the Mumsnet audience is also a tasty prospect for marketers because of its demographic and behavioural uniformity.
  In an age of fragmented media and markets that fail to follow the traditional demographic stereotypes, Mumsnet is that rarest of thin
  
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• CNN follows NBC with Snapchat daily news show as broadcasters continue to chase millennials

  23-08-2017 13:20
  CNN is the latest traditional broadcaster to move into daily programming on Snapchat’s Discover platform, announcing that it will begin streaming a news slot called The Update within the app’s walls.
  The Update premiered on Monday (22 August), and will show at 6pm ET every day. Each episode will feature at least five of the top news stories from the past 24 hours, and feature curated reporting from anchors, correspondents and reporters from around the world.
  The move comes on the bac
  
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• James Corden on how Carpool Karaoke became a YouTube sensation

  23-08-2017 13:00
  James Corden’s Carpool Karaoke, where he's joined by a celebrity in a car for a singsong and a chat, is a YouTube sensation that has rejuvenated the late-night talk show genre. In the latest issue of The Drum magazine, we find out how he convinced CBS to come along for the ride.
  Carpool Karaoke has traveled beyond the confines of the show to become an internet sensation, with the installment featuring Adele now the most viewed viral video of all time on YouTube with over 163m views.
  At Soh
  
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• Animal instinct: do you know why you do what you do?

  23-08-2017 12:43
  We can all be a bit irrational and emotional when it comes to making decisions, much of the time without any reason or explanation.
  Enter Lab, a London-based digital agency, who have come up with a unique psychology model that helps them to empathise with all aspects of decision-making – the rational, the irrational and the emotional, thereafter giving them an animal (monkey, lion or dog) with similar traits. The monkey is a contextual thinker and wants to make a difference and leave
  
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• Analysts on WPP: 'expected bad, got worse'

  23-08-2017 11:38 via campaignlive.co.uk
  Business analysts have generally agreed that WPP's half-year earnings fell below expectations given recent market commentary, but have offered mixed guidance going forward.
  
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• Why Amazon’s dominance over e-commerce may not be as complete as it seems

  23-08-2017 11:35
  Nothing better highlights the threat to brands than Amazon recently shrugging off a steep profit drop in the same week it announced recruitment drives, massive expansions to its R&D arm and its first major TV sports deal.
  Amazon is the seemingly unstoppable machine, capable of shrugging off poor financial results while still expanding. You'd be forgiven for questioning how other brands can possibly compete.
  Yet, despite outward appearances, Amazon does have a weakness – it’s simp
  
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• Naomi Campbell criticises lack of diversity at Vogue

  23-08-2017 11:30
  Naomi Campbell has criticised outgoing British Vogue editor Alexandra Shulman for the lack of diversity in her team. 
  Posting an image from Shulman's final issue on her own Instagram page, which showed the editor surrounded by 54 employees, Campbell said she hoped British Vogue's new editor Edward Enninful would usher in a new era for the title when it comes to inclusivity. 
  The model, who has appeared on the cover of the fashion bible, wrote: “This
  
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• McDonald's UK makes first foray into fashion with 'luxe' burger box by Julien Macdonald

  23-08-2017 11:27 via campaignlive.co.uk
  McDonald's UK has paired up with top fashion designer Julien Macdonald to create a special edition burger box for its new Signature Collection range of 'gourmet' burgers.
  
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• Performance Horizon set to transform affiliate and partner marketing with AI

  23-08-2017 11:26
  Performance Horizon has today announced a significant step forward for marketers with the addition of proprietary artificial intelligence capabilities to support its rapidly growing ecosystem of merchants, marketing partners, developers and technology companies.
  Performance Horizon’s platform makes it simple for merchants to on-board, track, optimise, and pay any type of partner from a Fortune 500 brand to a niche blog. With this scalable infrastructure in place, Performance Horizon i
  
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• Why traditional media are trusted to deliver

  23-08-2017 11:11
  The option of directing spend towards traditional media is rising back up the agenda of marketers. Data suggests advertising in these channels retains high levels of consumer trust, which seems increasingly attractive to marketers in a world of fake news and intrusive online ads, not to mention frequent malware and cyber attacks.
  For example, a recent survey from the CMO Council revealed that almost two-thirds (63%) of consumers would respond more positively to a social media ad if it appeared
  
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• Deadline for Campaign Big Awards looms

  23-08-2017 11:05 via campaignlive.co.uk
  The deadline for entries for the Campaign Big Awards, which showcases and celebrates the best of British commercial creativity, is looming with the first entry deadline at 23.59pm on 24 August.
  
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• J. Walter Thompson Melbourne partners with independent creative agency Girl

  23-08-2017 10:45
  J. Walter Thompson Melbourne has teamed with independent creative agency Girl to bolster its expertise in fashion and retail.
  The alliance will see Girl staff, including founders Elizabeth Wilmott and Jo Talbot, move into JWT’s Melbourne office.  The two agencies will operate as a team and will share clients and staff, however, Girl will retain its separate branding. 
  The move is part of a strategy by JWT to boost its expertise in the areas of specialist fashion, health and retai
  
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• Pringles' first chatbot creates personalised music videos

  23-08-2017 10:42 via campaignlive.co.uk
  Pringles and DigitasLBi have created a Facebook Messenger chatbot for the brand that generates a personalised music video for fans.
  
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• WPP: 'Our industry may be in danger of losing the plot' as like-for-like sales and revenues fall

  23-08-2017 10:18
  WPP has called the first half of 2017 “much tougher” than anticipated, reporting a drop in like-for-like revenue and sales.
  The company blamed slower client spending and short term investment strategies, as well as calling out the industry for unsustainable new business practices. In an emotive call, WPP said in its statement: “our industry may be in danger of losing the plot.”
  For the first half and Q2 highlights, it reported like-for-like revenues down 0.3% and like-for
  
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