Marketing news

• MullenLowe axes 101 brand as buyout completes

  22-08-2017 21:52 via campaignlive.co.uk
  MullenLowe London has completed its acquisition of independent creative shop 101 in a move that marks the end of the six-year-old agency brand.
  
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• 101 brand axed as MullenLowe completes buyout

  22-08-2017 21:52 via campaignlive.co.uk
  MullenLowe London has completed its acquisition of independent creative shop 101 in a move that marks the end of the six-year-old agency brand.
  
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• Walmart expands its US grocery delivery pilot with Uber

  22-08-2017 21:24
  Walmart, which remains the world’s largest retailer despite stiff competition from e-commerce, is expanding its grocery delivery pilot with Uber to Orlando and Dallas as it seeks to stake a stronger claim in the online grocery business.
  In a blog post, the brand said it has “been testing delivery in a number of ways for a while now in key markets across the country” – which has reportedly included other US cities like Tampa, Phoenix, Denver and San Jose, with general
  
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• More than one-third of millennials say they’ll subscribe to Disney’s streaming service

  22-08-2017 20:18
  According to a recent study from media and technology company Morning Consult, 36% of 18-to-29-year-olds would likely subscribe to the upcoming Disney streaming service.
  That’s versus 23% of the US population as a whole.
  Disney recently announced its plan to pull its content from Netflix in favor of its own offering, which will include new releases like Toy Story 4 and Frozen 2, as well as Disney classics.
  Of the millennials who said they would subscribe to the Disney servic
  
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• The IAB wants to make it easier to advertise on podcasts

  22-08-2017 19:40
  The Interactive Advertising Bureau (IAB) has released its first IAB Podcast Playbook, a buyer’s guide to podcast advertising that provides insights into audience demographics, listener behaviors, creative treatments, ad formats, delivery, targeting and measurement.
  The guide also features research that confirms the increasing popularity of podcasts as nearly 25% of US consumers over the age of 12 listen to podcasts on a monthly basis and, on average, each person subscribes to six podc
  
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• D&G names Yumi Prentice as president and managing partner

  22-08-2017 19:34
  David&Goliath (D&G) has today (Aug. 22) announced the appointment of Yumi Prentice as president and managing partner, replacing Brian Dunbar who left the independent creative shop in June to pursue his own venture.
  Prentice will report directly to David Angelo, founder and chairman of D&G, and brings with her expertise in global, integrated and digital marketing, and will be responsible for introducing new modes of collaboration that facilitate
  
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• Publishers welcome Facebook's move to fight fake news by adding logos to links

  22-08-2017 19:00
  Facebook has played its latest card in the assault against fake news, revealing that it will begin to display publisher logos next to links posted within its walls.
  Initially, logos will be featured adjacent to content viewable in Facebook’s topical Trending bar as well as in search results on the site – with eventual plans to extend the tool to anywhere people can view news on the platform, meaning logos are likely to feature in users’ news feeds at some point.
  This means an a
  
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• Nando's picks AnalogFolk to run digital account

  22-08-2017 17:29 via campaignlive.co.uk
  AnalogFolk has been named UK digital agency of record for restaurant chain Nando's, following a competitive pitch that took place in May.
  
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• IBM says blockchain will enhance global food safety

  22-08-2017 17:17
  Food retailers like Walmart, Unilever and Nestlé are partnering with IBM on a blockchain collaboration intended to address food safety.
  Additional IBM partners include Dole, Driscoll's, Golden State Foods, Kroger, McCormick and Company, McLane Company and Tyson Foods. They will work with IBM to identify new areas where the global supply chain can benefit from blockchain technology, which is a digital ledger IBM said establishes a &ldq
  
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• A smaller version of Google Home is in the works

  22-08-2017 16:40
  Google is reportedly preparing to launch an Amazon-Echo-Dot-like version of its Google Home device at an upcoming event.
  That’s according to Android Police, which cited “a source familiar with the company’s plans.”
  Android Police had no additional details about the new device, but noted a smaller version makes sense given the popularity of the more economical Echo Dot, which is $130 cheaper than the Echo. Amazon is also offering a $20 discount for consumers who buy three
  
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• A PR performance? Taylor Swift shakes it up with her shock and awe online eclipse

  22-08-2017 16:38
  Taylor Swift has left her fans in shock and awe with her social media and website blackout that was perfectly timed to coincide with yesterday’s total eclipse of the sun. 
  On Friday 18 August, she wiped her digital slate clean. Her entire posting history vanished in a puff of smoke and, just as suddenly, she’s following no one.
  Her 95.4 million Twitter followers, 102 million Instagram followers and 838,458 Facebook friends are all left in limbo, watching, waiting and wondering w
  
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• Earnest bolsters creative and strategic team following five new wins

  22-08-2017 16:31
  Earnest, a B2B marketing agency based in London, has expanded its team with eight new hires to strengthen the agency’s strategy and creative team, in preparation for new business projects for five new clients.
  A spate of recent appointment wins, including Instagram, Gumtree, Capita, Kronos and Digital Realty, has seen the agency bolster its workforce to provide faster and more accurate service.
  The strategy team welcomes Ben Thomas and Beatriz Ruano; Georgia Greena
  
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• Tencent’s not-so-secret success is its lead as the platform for China’s new sharing economy

  22-08-2017 16:00
  Outside of China, the momentum of its major digital players has been significant as the likes of Tencent, Alibaba and Baidu ramp-up awareness globally. As it becomes more global, so too does its influence in showing the global technology world how to build an ecosystem within the mobile phone.
  Just this week Tencent posted a 59% growth in revenue and a 70% profit growth, driven largely by advertising and gaming revenues. The results don't split out what proportion of revenue is domesti
  
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• From marketing director to MD: Weetabix’s Sally Abbott on ‘failing forward’ and driving growth

  22-08-2017 15:54
  “We’re pretty straight talking as an organisation,” says Sally Abbott, reflecting on the character of the Weetabix UK and Ireland business, five days into her role as managing director.
  “We’re empowered to make decisions and we’ve got a pretty flat structure, so you genuinely get the opportunity to make things happen quickly and that’s not always the case when you’ve got those global organisations with chains of command to work your way through.&rd
  
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• Facebook’s appeal fades as younger users move to Instagram and Snapchat

  22-08-2017 15:50
  Facebook is losing out in popularity to “more visual” competitors such as Instagram and Snapchat, a new study claims.
  Although Facebook will remain by far the most popular social network in the UK in 2017, boasting an estimated 32.5 million monthly active users, it is still losing share.
  Among those aged 12 to 17 and 18 to 24, Facebook’s user growth will fall by 2.8% and 3.1% respectively in 2017, according to eMarketer’s latest forecast of the UK’s social network u
  
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• ‘I have a passion for influencing more diversity in the industry’: Beyond the Brief featuring Dorion Taylor, Carmichael Lynch

  22-08-2017 15:45
  Starting in 2013, as the director of new business and a partner at Carmichael Lynch, Dorion Taylor has been working to lead the agency’s efforts to expand its client roster.
  In addition to bringing on new clients, his role at the Minneapolis-based agency includes building success for clients, such as Subaru of America, Jack Link’s and others.
  Before Carmichael Lynch, Taylor served as manager of marketing for Target Corp. for just over three and a half years. During that time, he
  
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• Zenith hires OMD's Shah for leadership role

  22-08-2017 15:38 via campaignlive.co.uk
  Zenith has poached OMD UK's chief strategy officer Rian Shah for a new dual leadership role for global and UK clients based in London.
  
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• LinkedIn rolls out native video sharing

  22-08-2017 15:30
  LinkedIn is continuing to diversify its product portfolio with the introduction of native video, as the online professional network’s owner Microsoft seeks to bolster its fortunes.
  The B2B network today (August 22) said that it would now begin the global rollout of its native video offering to its 500 million-plus user base after it began experimenting with the formats since last month.
  The updated offering gives users key insights into which audiences have viewed their posts, including th
  
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• Voice search, 3D modelling and chatbots named as 2017’s most significant e-commerce trends

  22-08-2017 15:21
  Advances in voice search, 3D modelling and chatbots have been identified as 2017’s most significant e-commerce trends in a new whitepaper from Magneto and Lab.
  Tom Head, sales and marketing director at Lab, believes that voice searching has taken a huge step forward this year with the launch of Amazon Echo and Google Home. He said: “Recent research by Comscore suggested that, by 2020, 50% of all online searches will be voice searches. Google have categorized different situations in w
  
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• IPG Mediabrands global mobile chief departs

  22-08-2017 14:31 via campaignlive.co.uk
  IPG Mediabrands has confirmed the departure of Travis Johnson, global president of its mobile arm, Ansible.
  
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• Airbnb CMO Mildenhall doesn’t think the consultancies have what it takes to keep creative talent

  22-08-2017 14:24
  Airbnb’s global chief marketing officer is in the midst of creative review but says the management consultancies are not in contention, believing they’re incapable of retaining great creative talent.
  After snapping up dozens of marketing agencies, the likes of Accenture and Deloitte are increasingly encroaching into ad land’s turf.  However, one major criticism – mainly from the camp of traditional holding groups – has been how they will attract and retain crea
  
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• The ThirdWay Group moves corporate identity with Collective London

  22-08-2017 13:43
  Property specialists, The ThirdWay Group, has evolved its brand and created a new corporate identity with the help of Collective London. Entering its ninth year, the group now consists of five companies and has a forecasted turnover of £65m; a significant growth of over £50m in the last three years.
  Founder of The ThirdWay Group, Ben Gillam, comments on these latest corporate investments and growing success: “We have grown at a phenomenal rate in recent years, thanks to our har
  
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• The unexpected in-house benefits of content marketing

  22-08-2017 12:56
  In 2017, most of us are now familiar with the concept of ‘content marketing’ and its associated benefits. Creating, publishing and distributing engaging content for a specific audience, if done correctly, can undoubtedly boost the fortunes of a business in numerous ways: improved visibility in search engines and the wider marketplace; higher domain authority for your site; more referral and social traffic; increased conversion rates; and deeper relationships with customers over time
  
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• How to write copy for mobile

  22-08-2017 12:53
  Over the weekend, I was writing a new ad for my thriller series. The goal is to get people to join my mailing list by offering them a free novel and short story.
  I advertise my novels heavily on Facebook, which provides a preview of the ad as you create it.
  There are three views: desktop, smartphone and feature-phone, with desktop being the default.
  I wrote what I thought was a pretty good ad. It combined elements that had worked well for me in previous campaigns.
  Then it came to preview time.
  T
  
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• Hearst Magazines teams with Westfield and Dyson for beauty pop-ups

  22-08-2017 12:37 via campaignlive.co.uk
  Hearst Magazines, the owner of Cosmopolitan and Good Housekeeping, is partnering with Dyson for a new fashion and beauty event at London's Westfield shopping centres.
  
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• LinkedIn's native video presents new advertising opportunities

  22-08-2017 12:19 via campaignlive.co.uk
  LinkedIn has updated its mobile app to record, upload and share videos.
  
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• Warner Bros hires Google’s Andrew Hotz to fill digital marketing role

  22-08-2017 12:02
  Warner Bros. Pictures has named former Google marketing executive Andrew Hotz as executive vice president of worldwide digital marketing as it seeks to strengthen its in-house expertise.
  In his new role Hotz will tasked with providing oversight of Warner Bros. digital divisions, liaising with the broader marketing team in order to devise campaigns in support of new releases. He will report directly to JP Richards, executive vice president of worldwide marketing and chief data strategist.
  Richard
  
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• Lidl overtakes Waitrose to become the UK’s seventh biggest supermarket

  22-08-2017 11:51
  The UK’s love for the discounters shows no signs of fading, with Lidl now the nation’s seventh biggest supermarket.
  Lidl reached a new market share high of 5.2% as sales rose an impressive 18.9% in the 12 weeks to 13 August, according to the latest data from Kantar Worldpanel. This means Lidl finally leapfrogged Waitrose; something larger rival Aldi achieved back in 2015.
  It was also good news for Aldi. Over the same period, its sales rose 17.2%, giving it a 7% market share. Accordin
  
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• Watch: how The North Face is building communities through climbing

  22-08-2017 11:34 via campaignlive.co.uk
  Outdoor apparel brand The North Face held simultaneous free climbing sessions over the weekend (19 August).
  
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• Ad of the Day: ESPN airs new promo to get people pumped for Monday Night Football

  22-08-2017 11:33
  The start of the NFL season is perhaps the US's most anticipated sports day next to the Super Bowl. And Monday Night Football is an annual tradition for armchair quarterbacks.
  To get people pumped for Monday nights, ESPN is airing a new campaign depicting the challenges fans go through before they can settle in and enjoy Monday Night Football. 
  The first spot focuses on an office worker attempting to get through his 9-to-5 job, carrying the ball past Monday meetings, spinning away
  
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• Breitbart News advertiser exodus sees 2,600 cease association with right-wing portal

  22-08-2017 11:32
  Breitbart News may have regained its combative chairman Steve Bannon following his abrupt departure from the Trump White House but it is also nursing the loss of close to 2,600 advertisers - scared off by its virulently right-wing agenda and a grassroots boycott campaign.
  The latest estimate of advertisers to have cut ties with Breitbart comes from Sleeping Giants, the campaign group spearheading the boycott call, which has been piling on pressure against the site amid escalating political tensi
  
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• Volvo tells tales of deep sea basil and a paralysed musician in cinematic Human Made films

  22-08-2017 11:23
  Volvo has released two short films under the banner of its brand platform, Human Made, to tell anthropocentric stories as part of its Sky Atlantic sponsorship.
  ‘Nemo’s Garden’ focuses on a father and son duo who have devised a way to grow crops on the ocean bed as a solution to a lack of viable farmland. Dotted with picturesque shots of the ocean and the Italian countryside, the film charts the family’s bizarre ambition of growing basil underwater. 
   
  Nemo's Gar
  
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• AnalogFolk hires Matt Fenn to head design

  22-08-2017 11:12 via campaignlive.co.uk
  Digital agency AnalogFolk has appointed former Tribal DDB and MullenLowe Profero head of design, Matt Fenn.
  
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• AnalogFolk hires Matt Feen to head design

  22-08-2017 11:12 via campaignlive.co.uk
  Digital agency AnalogFolk has appointed former Tribal DDB and MullenLowe Profero head of design, Matt Fenn.
  
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• Facebook is losing UK and US teens to Instagram and Snapchat

  22-08-2017 10:54
  Facebook is losing a share of teen users to Instagram and Snapchat in the UK and the US, as the image-focused platforms continue to attract younger audiences.
  New research from eMarketer has estimated that Facebook has around 32.5 million users in the UK, making it the most popular social network – but it is losing younger eyeballs to Snap and Instagram.
  In the UK, among the 12-to-17 and 18-to-24 age brackets, Facebook’s user numbers will decline by 2.8% and 3.1% respective
  
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• Channel 4: 17-minute ad breaks for Bake Off is not a record

  22-08-2017 10:38 via campaignlive.co.uk
  Channel 4 has denied reports that ad breaks for The Great British Bake Off will be a record length, as one of the show's presenters advised viewers to record the show and fast-forward through the ads.
  
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• The Failure Awards for defunct branding | #2 Twitter Peek

  22-08-2017 10:30
  In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that – for one reason or another – failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Today, it's the turn of Twitter Peek.
  As we #celebrate the 10th anniversary of the #hashtag debut on Twitter by tittering at people’s twitterings with fond memories of #Susanalbumparty and #Shee
  
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• Ofcom threatened with judicial review after clearing way for Murdoch’s Sky takeover

  22-08-2017 10:21
  An activist group attempting to scupper Rupert Murdoch’s bid to wrest full control of Sky television via 21st Century Fox is threatening to derail the proposed takeover by instigating a judicial review.
  At issue the regulators ruling is that Sky would remain a ‘fit and proper’ custodian of its broadcasting license if held in the arms of 21st Century Fox, angering Avaaz which has already instructed its lawyers to begin legal proceedings against the regulator.
  This takes the form
  
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• UK Top Shazamed ads: Coca-Cola and Channel 4 take two spots while the top three remains unscathed

  22-08-2017 10:14
  The Drum's Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.
  This week sees two new entries to the chart from Channel 4 and Coca-Cola, with two very contrasting ads.
  Channel 4’s stop motion promo of the Great British Bake Off premiere sees a number of baked goods singing We All Stand Together by Paul McCartney taking ninth place. Meanwhile Coca-Cola takes seventh place with its latest in the Taste the Feeling campa
  
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• Now is not the time to be apathetic about ad blocking in mobile-first Asia Pacific

  22-08-2017 09:56
  Ad blocking has of late moved from the headline to the second scroll on the industry news pages. Despite that, there is no doubt that it should remain a major cause of concern for agencies and marketers.
  For those who need evidence that consumers are sending us a message, a recent study revealed that the inclination to download adblocking software has risen to 90% in Asia Pacific (APAC). This is especially an issue in the mobile-first world of APAC, as customers are paying with their data for ir
  
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• Apple pairs with Barclays to offer voice activated banking

  22-08-2017 09:46
  The ever-evolving iPhone has gained a new skill to add to its repertoire following a new partnership between Apple and Barclays to create a Siri-powered voice activated banking service.
  Anyone looking to transfer cash in a hurry will now be able to do so simply by uttering the words ‘Hey Siri, transfer some money’, freeing up owners from the hassle of manually opening the Barclays banking app.
  Authentication is still required in the form of a simple tap of the finger using the Touch
  
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• Stop and stare at what these nine brands did for the eclipse

  22-08-2017 09:02 via campaignlive.co.uk
  You don't have to shield your eyes from social media during an eclipse - brands from DoubleTree by Hilton to Pizza Hut have found creative ways to capitalise on the total solar eclipse.
  
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• Channel 4 and VisitScotland invite viewers to direct a Scottish road trip

  22-08-2017 09:00
  Channel 4, in partnership with VisitScotland, will be inviting viewers to take part in and direct a series of five ads for a first-of-its-kind interactive campaign on E4.
  The 60-second spots will focus on the escapades of six young people as they travel across Scotland.
  The five-day event will kick off on Monday 11 September at 10.15pm, the ad break during matchmaking show Celebs Go Dating, with the first ad inviting viewers to vote for the activity that the six travellers will undertake the fol
  
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• Stephen Fry to open The Festival of Marketing

  22-08-2017 08:58
  Stephen Fry is to share his thoughts on digital disruption and technology-fuelled innovation after being confirmed for the opening headline slot at this year’s Festival of Marketing.
  The actor, author and director will be interviewed on his love for emerging technology and how it has and will alter our lives. He will also speak about his advocacy for mental health charity Mind. Fry will take to the stage at 9.15 on 4 October.
  He joins headliners Jo Malone, who will close the first day and
  
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• ‘It’s just fucking advertising’: Natalie Marsan on giving up the NYC grind for travel, work and family

  22-08-2017 08:30
  Natalie Marsan has managed to do what was once the impossible: raise a baby, hold down a London-based job while living in Croatia, and travel – constantly. But less than three years ago she was buried deep in New York’s marketing scene. In the latest episode of Why I Left Advertising, Marsan explains why and how she became a nomadic working mother.
  Marsan currently works as an account director at The Social Element, where she leads her team from her two homes in Croatia&rsq
  
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• Does the brand crackdown on media transparency go far enough?

  22-08-2017 08:30
  The last year has seen digital ad spend dominate the marketing conversation and not often for the right reasons. There seems to have been one issue after another, from the YouTube brand safety scandal to Facebook’s measurement errors and the media transparency concerns raised by the Association of National Advertisers’ (ANA) report.
  What has exacerbated these is the lack of understanding among marketers when it comes to their media investments, which was clear in the reaction to all
  
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• Publicis Groupe names first chief talent officer to lead transformation

  22-08-2017 08:21 via campaignlive.co.uk
  Publicis Groupe has appointed TBWA's international president Emmanuel André to the newly-created role of chief talent officer.
  
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• This phone uses cookies: Google unveils Oreo as next version of Android

  22-08-2017 08:06 via campaignlive.co.uk
  Google confirmed rumours that the next version of Android would be named "Oreo" in an unveiling in New York during yesterday's solar eclipse.
  
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• Longer is better and don't invent words: picking the right name for your business

  22-08-2017 08:00
  Coming up with a name to make your business stand out is no easy task. Here’s an expert guideWe all see a vast number of words on a daily basis. A study has shown that we are presented with the equivalent of 174 entire newspapers of data every single day. This represents a fivefold increase over the past 30 years. Of course, this information isn’t all presented in ruled, neatly spaced, longform writing – it’s posts and tweets and adverts and everything else that finds its
  
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• Snapchat 'will overtake Facebook among US teens' this year

  22-08-2017 07:55 via campaignlive.co.uk
  Facebook's scale may not guarantee its continued dominance, data suggests, as Snapchat looks set to overtake the dominant social network among the audience of tomorrow.
  
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