Marketing news

• Solar eclipse hits the US: Brands are having fun with it

  21-08-2017 19:28
  With the solar eclipse of a lifetime taking over the US on Monday, brands got in on the action with quippy social media posts that work with the solar event. From bananas to mattresses to black and white cookies, creatives are having some fun with the event that millions watched across the country on a variety of social media platforms.  
  Slim Jim
  Playing with the path of totality, Slim Jim draped a salty snack across the US in the same path that the eclipse took and used it for social
  
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• Publicis names Emmanuel André chief talent officer

  21-08-2017 19:13
  Publicis Groupe said it has appointed Emmanuel André to the new position of chief talent officer.
  André, who was most recently international president of TBWA\Worldwide, will handle talent management and recruitment at Publicis, working directly with the chief executives and chief technology officers in its Solutions business. He will also be in charge of all Publicis learning, development programs and group culture. Based in New York, he will join the management com
  
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• Apple used a hidden job ad to seek out a ‘talented engineer’

  21-08-2017 18:41
  A cyber-security reporter unwittingly stumbled upon a hidden job ad from Apple seeking “a talented engineer to develop a critical infrastructure component that is to be a key part of the Apple ecosystem.”
  That’s according to the BBC, which says the reporter found it while reviewing data being sent from iPhone apps.
  It’s unclear how this research led said reporter to the hidden page on Apple’s website, but ZDNet Security Editor Zack Whittaker also found it, tweeting
  
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• Are we taking AI too far?

  21-08-2017 18:30
  AI offers us the ability to interact with customers on their terms 24/7, but can it really create rich, relevant advertising on a customized basis?
  While marketing scientists seem to think AI will solve the escalating demand for relevant content without breaking the bank, I’m concerned we’re overstepping the limits of what a computer can really do by having it create ads – and in the process risking the credibility and reputation of brands with the very people they aim to engag
  
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• Elite dating app Inner Circle on why influencer marketing doesn’t work

  21-08-2017 18:13
  You might not have used elite dating app Inner Circle but you will almost certainly have heard of it. The company made headlines when it launched in the UK in 2015 over the selectiveness of its app.
  It claims to connect only the “most attractive and inspiring singles” and has very strict criteria for who it will let in.
  The singles out there are probably shouting ‘sign me up!’ to themselves as they trudge home from yet another bad date because it picks users based on thei
  
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• Independent Influence: independent space and thought rules at Dallas’ Greenlight agency

  21-08-2017 16:34
  Welcome to Independent Influence, a weekly series that spotlights the work, perspectives and inspirations behind independent agencies across the country. This week we're featuring Dallas agency Greenlight and its space for creativity.
  Sometimes a space can be an inspiration and a catalyst for creativity. That’s the case with the converted warehouse that is Greenlight, an independent agency out of Dallas, Texas.
  Their space, and the adjoining meeting/creative spot, called HowDo, e
  
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• Online bookmaker NGS Bet launches European ad campaign with Media Agency Group

  21-08-2017 16:27
  European sports betting organisation NGS Bet (Bahis) has launched a new long-term advertising campaign targeting sports fans across Europe.
  Coordinated by Media Agency Group (MAG), the multi-format, year-long campaign commenced yesterday (20 August) will see NGS Bet reach its core audience of European football fans, with MAG securing an advertising presence for the brand at high-profile football matches from the upcoming season of Spain’s premier division, La Liga.
  NGS Bet’s advertis
  
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• Suzy Ray joins London Advertising to bolster new business drive

  21-08-2017 16:22
  Global creative agency London Advertising has appointed Suzy Ray as its director of business development and marketing.
  She will report to Michael Moszynski, chief executive and founder, and lead the agency’s new business and marketing activities. 
  Ray has led new business, marketing and brand development across a range of leading agencies including St Luke’s, Grey and Partners Andrews Aldridge.
  Michael Moszynski commented on the appointment: “We have had three fantas
  
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• Ikea, Game of Thrones and the power of reactionary marketing

  21-08-2017 16:18
  Ikea hit the headlines when it emerged the Night’s Watch characters on Game of Thrones were clad in spruced up rugs and furs from the Swedish retailer.
  And with Winter coming (sorry), Ikea posted a do-it-yourself guide on its Facebook page that gave shoppers all the steps needed to make their own winter-warming Jon Snow threads. The series of posts became a viral success gaining attention from publications such as Time Magazine.
  In fact, the reactionary campaign has reached 151 million int
  
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• Branding's placebo effect: how our expectations about a product influence its performance

  21-08-2017 16:18
  On 22 January 1944 lieutenant Colonel Beecher was one of the 36,000 allied soldiers who invaded Anzio, on the Italian coast.
  The troops landed unopposed, but despite the early success the allies hesitated. The delay allowed the Nazis to regroup and within a week they had dug a warren of tunnels in the nearby hills, encircling the British and American troops. Churchill, dismayed by the caution, commented that “I had hoped we were hurling a wild cat onto the shore, but all we got was a stran
  
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• Carlsberg to bring dead founder 'back to life' to mark 170th birthday

  21-08-2017 15:20 via campaignlive.co.uk
  Carlsberg Group is hosting a week of events in its home city of Copenhagen to mark the anniversary of its 1847 founding by JC Jacobsen.
  
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• E4 launches interactive campaign 'first' for VisitScotland

  21-08-2017 15:11 via campaignlive.co.uk
  VisitScotland, the tourism agency for Scotland, is launching an interactive TV campaign on E4 which invites viewers to perform in and commission a choice of ads for a week.
  
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• Sagittarius opens London office for growing team following five new hires

  21-08-2017 14:39
  Sagittarius, a digital agency which has worked with Knauf, Race of Champions and Contiki, has moved from a four person workplace to a large Shoreditch based-office to support its fast expanding team.
  The agency now calls Forge & Co Shoreditch its new home, after five new hires required a move from a We Work space in Moorgate. Sagittarius is creating an inspiring and collaborative working environment for its nine London employees, as the agency still continues to grow.
  Paul Stephen, Sagi
  
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• Watch: Bompas & Parr's 'Future Forest' at Westfield

  21-08-2017 14:25 via campaignlive.co.uk
  Adventure zip wires, soundscapes and fruit clouds are all part of the experience at Westfield's Future Forest event, featuring an immersive, multi-sensory series of installations.
  
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• Formula One bets big on eSports with first official series

  21-08-2017 13:47
  Formula One is launching its first official eSports series as part of growing trend among sports brands to align themselves with the online medium as it gains momentum worldwide.
  The Formula One eSports Series will be run as a partnership between F1, game developer Codemasters, and eSports specialist Gfinity.
  The first season of the World Championship league will kick off in September to coincide with the launch of the new F1 2017 game. 
  A qualification system will run through the
  
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• Ad of the Day: ITV honours the evolution of TV through the lens of Coronation Street

  21-08-2017 13:05
  ITV has launched a ‘major’ new campaign for flagship soap opera Coronation Street that takes the viewer on a behind-the-camera journey through the drama’s 57 years.
  The spot recreates scenes from across the decades, featuring classic characters such as Elsie Tanner, Hilda and Stan Ogden, and Jack and Vera Duckworth. It also captures the ongoing changes to the soap’s production, including the transition from black and white to colour and the development of movable cam
  
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• Be more Rembrandt: should your brand endline be original or creative?

  21-08-2017 12:32
  Rembrandt painted hundreds of portraits over his lifetime. Even to the untrained eye, there is a uniquely original pattern and signature style which they nearly all share.
  His technique was so distinctive that investment bank ING, working with J. Walter Thompson, were recently able to programme an AI machine to paint a completely new, ‘original’ Rembrandt portrait that looks, at first glance, indistinguishable from the kind of thing he would have created himself. For all his gen
  
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• Audi joins Adidas and BBC to refute claims it worked with 'follower-buying' website

  21-08-2017 11:45 via campaignlive.co.uk
  Audi is the latest major organisation to reject claims that it is a client of a UK-based business that lets influencers buy followers and 'engagement' on social media.
  
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• Online abuse and hate speech should be treated as seriously as face-to-face crime says CPS

  21-08-2017 11:24
  The Crown Prosecution Service has issued new guidelines for prosecutors in England and Wales informing them that online abuse and hate speech should be treated with equivalence to cases of physical abuse.
  Updated guidance describes social media abuse as "equally devastating" to shouted insults across the street amid warnings that the internet and social media offer abusers safe harbours from which to wage vendettas.
  Alison Saunders, director of public prosecutions, told the Guardian: “Whet
  
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• Jack Wills poaches senior Burberry marketer Waugh as CMO

  21-08-2017 10:58 via campaignlive.co.uk
  Fashion retail Jack Wills has hired Claire Waugh, formerly director of marketing (fashion and beauty) at Burberry, as its first chief marketing officer.
  
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• UK government issues wake-up call as 2/3 of FTSE 350 bosses say they lack cyber security training

  21-08-2017 10:49
  The full extent of UK companies exposure to cyber-attacks has been laid bare in a new study compiled by the Department for Digital, Culture, Media & Sport which found two-thirds of bosses at Britain’s largest firms have had no training in how to handle such incidents.
  This comes despite growing corporate awareness of cyber security as an issue in the wake of high profile hacks affecting the likes of WPP and TalkTalk, which have both endured significant disruption at the hands of hacker
  
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• Creative Work of the Week: the humble media planner is the hero of the Guardian’s picture book

  21-08-2017 10:40
  Proving that the marketing industry loves nothing more than laughing at media planners, Oliver Group and the Guardian’s bedtime story on that illustrious career has been voted The Drum’s Creative Work of the Week.
  ‘Learn about the world of…The Media Planner’ has been sent by the publisher to real-life media planners across London, in a bid to “draw attention to the Guardian’s impressive credentials” in “a fun way”, according to Ha
  
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• Creative Works featuring Karmarama, WCRS, McCann Manchester, FCB Cape Town and more

  21-08-2017 10:30
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 28 August.
  For project
  
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• Shortlist Media creates group publisher role for Holt

  21-08-2017 10:10 via campaignlive.co.uk
  Shortlist Media, the publisher of ShortList and Stylist, has appointed Hearst's Georgina Holt to the newly-created role of group publishing director across all brands.
  
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• Children exposed to record numbers of gambling ads as marketers hit the jackpot

  21-08-2017 10:03
  Children are increasingly coming into contact with gambling ads, according to data which shows that online casino houses have collectively splurged £1.4bn on marketing since 2012; part of a 97% increase in ad spend over the past five years.
  While aimed at adults, many of these ads are being consumed by children, sparking concerns from GambleAware, a charity offering help to those with gambling addictions, that betting shops could be unwittingly inducting a new generation of gamblers.
  Figur
  
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• Mumbai City FC ropes in fan engagement platform Rooter to strengthen their reach

  21-08-2017 09:50
  Indian Super League (ISL) team Mumbai City FC, owned by Bollywood actor Ranbir Kapoor, has roped in fan engagement platform Rooter to strengthen their reach.
  ISL is the world's fourth biggest football league and the second most watched league in India after Indian Premier League (IPL). Its new season is set to kick off in November.
  Rooter will provide assistance in three aspects of fan engagement and acquisition; revenue generation, such as selling tickets, merchandizing and acquiring sponsorshi
  
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• Missing out on the eclipse? Meet the Dunkin' Donuts Moonchkin

  21-08-2017 09:38 via campaignlive.co.uk
  Dunkin' Donuts has found a way for anyone (who has an Apple smartphone or tablet) to experience a "total eclipse" from anywhere in the world.
  
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• Daily Mail seeks buyer for the Metro in £35m disposal

  21-08-2017 09:27
  Daily Mail and General Trust (DMGT), publisher of the Daily Mail, is seeking to dispose of its commuter-friendly free title the Metro for as much as £35m as part of efforts to ‘streamline’ its business.
  First published back in 1999 the Metro is expected to command a price of between £25 and £35m and the sale, dovetailing with a strategic review of the public transport distributed title.
  According to the Times the sale is being orchestrated by new DMGT chief exe
  
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• WPP, Walmart, Samsung: Everything that matters this morning

  21-08-2017 08:55
  Walmart partners with Google on voice to take on Amazon
  US retail giant Walmart is teaming up with Google to enable customers to shop for products via its online marketplace Google Express – the first time it has allowed its products to be sold online in the US from anywhere other than its own website.
  The deal will also enable shoppers to reorder items they have previously purchased via Google’s voice-controlled speaker  Google Home – its rival to Amazon’s Echo
  
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• Spotify, Qantas, Marriott: Everything that matters this morning

  21-08-2017 08:55
  Spotify secures Warner Music deal
  Spotify has signed a new licensing deal with Warner Music Group, the last of the three big record labels to make its catalogue available to Spotify’s 140 million users.
  The deals with Sony, Universal and Warner mean Spotify is perfectly placed to float on the New York Stock Exchange as early as this year.
  Warner Music chief digital officer Ole Obermann said the deal was focused on finding “inventive ways” to reinforce the value of music and cre
  
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• Samsung, McDonald’s, Bake Off: Everything that matters this morning

  21-08-2017 08:55
  Samsung looks to draw a line under exploding Note 7 scandal with new smartphone
  Samsung has launched what is probably the most important smartphone in its history as it looks to bounce back from the disaster of last year, when it had to recall its exploding Note 7.
  The new Note 8, unveiled at an event in New York yesterday (23 August), aims to re-establish Samsung as the dominant player in the ‘phablet’ category – phones with a bigger screen and longer battery life than normal
  
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• Cyber threats, Co-op Bank, 5G mobile – Everything that matters this morning

  21-08-2017 08:55
  FTSE leaders unprepared for hacks and GDPR
  Among the UK’s 350 biggest companies, 10% of boards have no plans in place to respond to cyber attacks, while just 6% say their business is completely ready for the new data laws being brought in next May under the EU’s General Data Protection Regulation (GDPR).
  The government’s annual Cyber Governance Health Check, which questioned 105 of the FTSE 350’s members, also worryingly found that only 31% receive comprehensive informat
  
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• Apple, Johnson & Johnson, Channel 4 – Everything that matters this morning

  21-08-2017 08:55
  Apple collaborates with Barclays so Siri can transfer money
  Siri, Apple’s virtual assistant for the iPhone, can now transfer money. Thanks to a collaboration with Barclays, UK customers can simply use their voice to transfer cash.
  By telling Siri who they want to transfer money to, the iPhone will allow them to seal the deal by just tapping their finger to authenticate via Apple’s Touch ID technology.
  Barclays, which is the first UK bank to use Siri in this way, said the technology
  
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• Alibaba affiliate Alipay teams with Yelp for mobile payment services in the US

  21-08-2017 08:39
  Alipay, the Alibaba affiliated mobile payment service, has inked a partnership deal with Yelp to push its services to Chinese tourists in the US.
  The deal will enable Alipay’s 520 million Chinese users to access content, book restaurants and pay through the app in RMB while visiting New York City, Los Angeles, Las Vegas and San Francisco.
  Currently the content will be Yelp’s English language version, however, a translated version of the app is planned to launch at a later stage.
  Alip
  
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• Keith Weed: The industry must join forces to banish gender stereotypes

  21-08-2017 08:08
  The Cannes Lions Festival of Creativity in June marked the first meeting of the Unstereotype Alliance, co-convened by UN Women and ourselves at Unilever.
  It was a remarkable gathering, with 24 industry-leading advertisers, agencies, tech companies and trade bodies coming together to commit to a shared and global agenda to tackle unhelpful and harmful gender stereotypes in advertising.
  Together, the diverse group represents millions of dollars in advertising power, so it’s a group with both
  
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• Volvo hires former Harley-Davidson marketer Johnstone as marketing strategy director

  21-08-2017 08:05 via campaignlive.co.uk
  Volvo Car UK has appointed Mike Johnstone, Harley-Davidson's former head of marketing operations, international, to the new role of marketing strategy director.
  
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• MEC APAC chief Peter Vogel to lead NewCo Australia and New Zealand

  21-08-2017 08:01
  Peter Vogel, the current APAC CEO of MEC, will assume the role of CEO of the GroupM ‘NewCo’ agency for Australia and New Zealand.
  Vogel will also lead the South East Asia hub for the media content and technology agency which will be launch in January 2018 by the merger of MEC and Maxus.
  Vogel has been the regional CEO for MEC since 2015 and prior to this, was CEO of MEC’s Australia and New Zealand business.
  Vogel will be supported by MEC Australia’s current CEO James Hier
  
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• EE follows Three in Ofcom legal action over 5G spectrum auction

  21-08-2017 07:51 via campaignlive.co.uk
  EE has said it will take legal action over plans announced by Ofcom to limit the amount of 5G spectrum any network operator can own.
  
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• 10 Questions With... Laura Jordan Bambach, chief creative officer of Mr President

  21-08-2017 07:32
  This week's 10 Questions With...is with Mr President's chief creative officer, and co-founder of She Says and the VOWSS at Cannes this year, Laura Jordan Bambach, a former president of D&AD, and - as you will soon learn - a cheese counter assistant at Cut Price Deli. The Drum finds out more about the much lauded creative about some of her thoughts and experiences in life. 
   
  What was your first ever job?
   
  At school, I worked on the cheese counter at Cut Price Deli,
  
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• Gaming and advertising revenue drive Tencent Q2 growth, as company looks to AI

  21-08-2017 07:19
  Mobile gaming and advertising revenues were the key drivers behind Tencent’s stellar second-quarter results, with the Chinese internet giant posting 59% growth in revenues and 70% growth in profits.
  The results, which again outstripped analyst expectations, build on a strong first quarter, with the gaming and entertainment giant posting revenue of RMB 56.6bn ($8.4bn) and profits of RMB 18.25bn ($2.7 bn).
  Tencent’s hugely popular Honour of Kings smartphone game helped boost online gam
  
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• Hack your commute: Look out the window

  21-08-2017 07:00
  This won’t be much help if your commute is exclusively underground, or requires you to keep your eyes fixed to the road, but studies show that looking at scenic landscapes can be beneficial for your performance of cognitive tasks, your wellbeing, and just making you a nicer person.
  The findings are even more intriguing in light of the increasing time people spend staring at mobile screens and focusing on the world directly in front of their noses, suggesting they might be better off lookin
  
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• Alibaba continues to grow with 56% revenue increase, buoyed by ongoing ecommerce growth in China

  21-08-2017 06:05
  Alibaba has again beat analyst estimates reporting a 56% increase in revenues for the quarter ending June 30, as the ecommerce giant continues to grow.
  The ongoing strength of China’s ecommerce market was the main driver behind Alibaba’s robust results, with revenue of RMB 50.2bn ($7.4bn) and income of RMB 14.03bn ($2bn).
  Alibaba’s core commerce revenues grew 58% year-on-year to reach RMB 43.02bn ($6.3bn), while revenue from cloud computing surged 96% to RMB 2.4bn ($359m)
  Aliba
  
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• Amanté on its Amazon association and bringing international trends and innovations to the Indian market

  21-08-2017 06:00
  Lingerie advertisements have been a taboo in India for a long time. To the extent that for a very long time many pronounced 'lingerie' as 'Ling-ari.'
  However, there has been a considerable positive shift in the cultural mindset of Indians where they have become more accepting towards women-related brands. The brands are furthering their cause by taking lingerie advertisement online.
  Asian lingerie brand Amanté is one such brand which has rolled out television advertisements and has also o
  
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• Alibaba rapped for allowing sale of 'illegal products' like hacking tools and VPN

  21-08-2017 04:52
  As it continues its efforts in removing and preventing counterfeit goods from appearing and being sold on its platforms, Alibaba is being called out by the Chinese government for another problem – Illegal products.
  The ecommerce giant has been actively stepping up its efforts to protect intellectual property, with the expansion of the Cloud Sword Alliance key to its strategy, as well as launching a number of initiatives to stop counterfeit activities.
  However, ahead of Alibaba’s rele
  
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