Marketing news

• Taylor Swift mysteriously wipes social media accounts as internet scrambles for answer

  20-08-2017 14:00
  Taylor Swift has mysteriously disappeared from the internet, leaving fans scrambling for an answer with various theories suggesting the singer is about to drop an album, has been hacked, or is having a digital detox.
  Fans noticed on Friday morning that all posts from the singer’s Instagram, Twitter, Facebook and Tumblr accounts had been deleted, while her website had been taken down. 
  The singer has 95.4 million followers on Twitter, 102 million Instagram followers and 838,458 followe
  
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• YouTube introduces ‘breaking news’ feed as it muscles in on Twitter’s USP

  20-08-2017 13:30
  YouTube has introduced a ‘Breaking News’ carousel to its mobile apps and homepage, a move that could indicate parent company Google wants to make it easier for users to source important content on a platform where 300 hours of video are uploaded every minute.
  The new section looks similar to a recommended channel on the web homepage, and as a scrollable carousel in the mobile app between suggested videos. It was first pointed out by Android Police.Image from The Verge site
   
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• Twitter and The Weather Channel set to livestream solar eclipse as it moves across the US

  20-08-2017 11:14
  The Weather Channel, an IBM business, is teaming up with Twitter to bring audiences unrivalled footage of the imminent solar eclipse in a livestream that will follow the eclipse as it moves across the US.
  The eclipse, a once-in-a-hundred-year event, will only be viewable to the US on 21 August. The interactive live coverage for ‘Chasing Eclipse 2017’ kicks off at noon ET and will include footage from 10 locations along the eclipse path.
  Live locations include: Stanley, ID; Carbondale
  
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• Ad of the Day: CBBC taps Parris Goebel to choreograph colourful Find Your Tribe campaign

  20-08-2017 10:00
  BBC Creative, the BBC’s in house creative team, has collaborated with renowned choreographer Parris Goebel to launch a new campaign for children’s TV strand CBBC that aims to showcase the channel’s diverse appeal.
  The ad, which launched on Saturday (19 August) on the CBBC channel, is styled like a music video and sees five 'tribes' of kids - The Darers, The Giggleators, The Imagineers, The Quizzicals and The Trenders -  tackle different dance routines, until eventuall
  
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