Marketing news

• NBC News' Snapchat Discover show attracts 29 million unique viewers

  19-08-2017 12:21
  Millennials are headed to Snapchat for news as NBC News's show Stay Tuned, launched last month on Snapchat Discover, attracted 29 million unique viewers out of which 60% were under 25, according to a statement released by NBC. 
  Co-hosted by Savannah Sellers and Gadi Schwartz, Stay Tuned is the first-ever daily news program on Snapchat and lasts between two-to-three minutes. 
  NBC Universal invested $500m in Snapchat parent company Snap's IPO earlier this year as part
  
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• Facebook set to expand inventory with augmented reality glasses

  19-08-2017 11:21
  Facebook is expected to expand its inventory by designing an augmented reality (AR) glasses that could display digital objects in the physical world, according to a patent application filed by Oculus.
  'A waveguide display used as part of the virtual reality (VR) system, AR system, mixed reality (MR) system or some combination therefore' is how the glass is summaries in the patent.
  Facebook already used this year’s F8 keynote address to showcase its augmented reality (AR) initiative, lauded
  
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• Nestlé partners with Amazon to expand the reach of its products in India

  19-08-2017 10:24
  Nestlé has joined forces with Amazon in India to expand the reach of its products, starting with its new range of Maggi Noodles. 
  Amazon Prime members will receive a 33% discount on the new Maggi range on  as part of the agreement while customers paying through Amazon Pay will get 25% cash back.
  Maarten Geraets, general manager, foods, Nestlé India said, “Our new Maggi Nutri-licious Noodles are in line with our Simply Good initiati
  
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• Nutella to launch £1.1m Christmas campaign

  19-08-2017 09:40
  This Christmas, Nutella will launch a dedicated £1.1m TV campaign as part of a wider investment into the brand over the festive period. 
  The campaign will feature new TV creative, festive snowman sleeves on its 400g, 750g and 1kg packs, and digital, social and experiential activations.
  Nutella-owner Ferrero will be investing £8.2m altogether this Christmas to deliver new products across its brands, including advent calendars and new boxed chocolate products. 
  Following
  
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• Google rolls out video previews for quick searches

  19-08-2017 09:13
  Google has rolled out six second video previews on Google search which will see videos brought up in search results auto-play in silent. 
  In a blog post Google explained: "Starting today and rolling out more next week, on the Google app for Android and Chrome on Android, when video results show up in the video carousel, just like text snippets for text results, you’ll see video previews."null
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  Earlier, Google introduced video versions of featured snippets for quick ans
  
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