Marketing news

• Here’s how the 'fake news' reacted to Steve Bannon’s redundancy

  18-08-2017 21:16
  On Friday (August 18), the White House announced Chief Strategist Steve Bannon, co-founder of alt-right news platform Breitbart, was the latest casualty in Donald Trump’s cabinet.
  “White House Chief of Staff John Kelly and Steve Bannon have mutually agreed today would be Steve's last day,” the statement reportedly said. “We are grateful for his service and wish him the best.”
  The move comes as the US is still reeling from violence in Charlottesville, Virginia, as we
  
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• Dolmio cuts the strings of its puppet mascots for a more grounded marketing strategy

  18-08-2017 17:30
  Mars-owned Italian sauce brand Dolmio is moving away from its long-standing puppet mascots to embrace a more realistic approach starring actor Dominic West.
  After 15 years of faithful service, the family of bug-eyed, bushy-browed Italian lovers is being put out to pasture for a realistic Dominic West narrated slot called ‘No Drama’ that ironically features a lot of drama. Starring as the Dad, replacing ‘Papa’, West narrates his son’s passion for video
  
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• xHamster teases move into conventional TV by offering to save cancelled Netflix series Sense8

  18-08-2017 16:42
  Porn website xHamster is making a grab for headlines after offering to pick up the production of shuttered Netflix original show Sense8.
  The company has put itself into the pitching seat to save the series after the conclusion of the second season on its video streaming rival. This would be after an airing of a two-hour special that is due for release 2018, a video designed to wrap the series up.
  As it is, xHamster thinks it stands to gain by being associated with the Wachowski-produced show tha
  
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• xHamster teases move into conventional TV by offering save cancelled Netflix series Sense8

  18-08-2017 16:42
  Porn website xHamster is making a grab for headlines after offering to pick up the production of shuttered Netflix original show Sense8.
  The company has put itself into the pitching seat to save the series after the conclusion of the second season on its video streaming rival. This would be after an airing of a two-hour special that is due for release 2018, a video designed to wrap the series up.
  As it is, xHamster thinks it stands to gain by being associated with the Wachowski-produced show tha
  
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• Dolmio’s new campaign ditches the Italian puppets in favour of ‘real-life situations’

  18-08-2017 16:21
  Dolmio is changing its advertising to focus on “real life situations” and families, but insists it is not moving away from its puppets completely as they will remain on product packs.
  The new global campaign launches today (18 July) and features British actor Dominic West. Created by creative agency AMV BBDO, the TV ad sees West as the melodramatic father, who is so engrossed playing a video game with this son that they are reluctant to come to the table for dinner. That is, until th
  
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• Dolmio meets Dominic: pasta sauce brand hires Wire star West for latest ad campaign

  18-08-2017 16:15 via campaignlive.co.uk
  Dolmio is focusing on its potential to avoid drama at mealtimes in a new ad starring British actor Dominic West.
  
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• Ad of the Day: brave storytellers highlight new campaign from A&E

  18-08-2017 16:05
  The A&E channel has revealed a new look and a brand campaign that highlights Brave Storytellers, a new series featuring those who are making a difference on the network.
  A&E said that the campaign is aimed at targeting and retaining viewers through “fearless and factual” storytelling.
  The promo spot features the stars of the series, which tells tough, real stories. It includes filmmaker Andrea Demme and subject Steven Clark of Born This Way; Leah Remini of Scientolo
  
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• McCann London nabs creative duo from CHI

  18-08-2017 15:49 via campaignlive.co.uk
  McCann London has hired the creative team Will Cottam and James Crosby from CHI & Partners.
  
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• ITV recreates famous Coronation Street scenes for nostalgic ad campaign

  18-08-2017 15:43 via campaignlive.co.uk
  ITV's long-running soap opera Coronation Street has launched a major ad campaign showcasing the most memorable scenes in the show's 57-year history.
  
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• How to raise your agency’s profile: become a TV star

  18-08-2017 15:33
  There are over 30,000 agencies in the UK. The industry is rife with tips and tricks to raise your business profile and profits to stand out amidst the thousands of potential competitors. Winning new business is the agencyland’s lifeblood.
  The Drum caught up with Neil Stanhope, managing director of branding agency Underscore, to find out about his arguably extreme and star-studded route to winning new business – going on TV.
  Stanhope was approached by Alex Polizzi, The Hotel Inspector
  
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• Recommended reading: Sports marketing and maximising the value of content

  18-08-2017 15:08
  Beyond Harvard
  Mark H. McCormack
  One of sports marketing’s most influential figures, Mark H McCormack turns to his colleagues and competitors for this series of anecdotes that analyse how each contributor has succeeded, both in business and in life.
  Covering everything from negotiating tips to how the rituals of sport can be applied to the business world, the book’s central theme is why it’s better for marketers to under-promise and over-deliver. Contributors include Billie Je
  
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• Inside Color of Change's campaign to get Pepsi's CEO to #QuitTheCouncil

  18-08-2017 14:49 via campaignlive.com
  Other companies such as IBM also found themselves in the organization's crosshairs after their leaders joined President Trump's business advisory councils.
  
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• WPP digital exec on B2B, wearable technology and how combinations of innovation are helping move the industry forward

  18-08-2017 14:25
  Global communications service group WPP announced the formation of WPP Health and Wellness back in February with the ideology of uniting its “broad capability” under one banner to “significantly advance its [offering] and partnership with clients across the spectrum of health and wellness."
  Ahead of his judging post for The Drum B2B Brave Awards, WPP Heath and Wellness’ chief digital officer, Ritesh Patel explains his thoughts on Google Glasses in B2B and how&nb
  
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• McCain, National Lottery & viewability – 5 things that mattered this week and why

  18-08-2017 14:17
  GroupM’s softer stance on social ad viewability
  The debate over what constitutes a ‘viewable’ ad is still evolving but GroupM has come up with some new standards that have the sign off of some of the biggest advertisers in the world, including Unilever, Volvo and Shell. And there’s an interesting mix of softening some while strengthening others.
  For example, the requirements for social video have been relaxed. Whereas before GroupM demanded sound on and that people active
  
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• ‘It’s not a political statement’: why Publicis is celebrating immigration through artwork

  18-08-2017 13:45
  Visit Publicis’ London office on Baker Street throughout August and you’ll find yourself in the midst of an art gallery curated to celebrate the creative lifeblood that immigrants – and the children of immigrants – bring to British culture. However the show should not be read as a political statement, according to the agency’s chief executive.
  Entitled There’s a Good Immigrant, the exhibition exclusively features artists who are migrants or second-ge
  
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• BT Sport continues foray into live streaming with Twitter punditry show

  18-08-2017 13:23
  BT Sport has signed yet another live deal, this time with Twitter to showcase its football results show BT Sport Score to viewers in the UK.
  The announcement follows on from a slew of experiments from the broadcaster around the way it delivers sport and highlights to fans – including a recent deal with Snapchat around the Champion’s League and a 360-degree YouTube live-stream of the final.
  The latest collaboration with Twitter will tap into BT Sport’s plans to make its content
  
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• Collective London appoints Chris Shadrick as head of strategy

  18-08-2017 12:53
  Creative digital agency Collective London has appointed Chris Shadrick as its new head of strategy.
  Previously head of digital strategy with Ab…, Shadrick’s extensive experience spans leadership of both digital and creative projects. He joins Collective to help define and lead the agency’s strategic output across all clients and sectors.
  Carolyn Laing, managing director at Collective London, said: “It’s fantastic to welcome Chris onboard at an exciting time for Col
  
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• Meet The Drum’s US 50 under 30 honorees from the Southwest

  18-08-2017 12:43
  Each day this week, The Drum has been highlighting 10 of the 50 talented women that make up our inaugural 50 under 30 in the US, a list that is celebrating women across the country who are putting themselves - and their cities - on the map via their creativity, achievements and dedication to an industry that is changing at a fast clip.
  Today we are featuring our honorees from the Southwest. Each was chosen with the help of a judging panel that included MullenLowe Los Angeles executive
  
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• If Trump left Twitter it would cost the company $2bn claims analyst

  18-08-2017 12:43
  Donald Trump tweets about everything from his viewpoint on global warming to "military solutions" to threats from North Korea, and now an analyst has estimated that without the president Twitter could lose one-fifth of its value. 
  Monness Crespi Hardt analyst James Cakmak told Bloomberg that he believes the social media company would see as much as $2bn in market value wiped out if @RealDonaldTrump fled the platform. 
  “There is no better free advertising in the world th
  
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• Atari takes aim at Kit-Kat over use of ‘Breakout’ game in ad

  18-08-2017 12:25
  The chocolate and confectionary industry is no stranger to lawsuits. More often than not, companies are locked in legal battles to secure their intellectual property against rival incursions. Mixing things up however, Nestle’s Kit-Kat has been collared by a relic of gaming’s past, Atari.
  The Atari was one of the first leading home consoles with titles like Pong, Asteroids, Space Invaders and Pac-Man in the 70s through 80s. The company’s fortunes are more modest today, it l
  
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• Business on the Move: McDonald’s, UKTV, Rolls-Royce and more

  18-08-2017 12:00
  Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions.
  Account Wins
  McDonald's has awarded Leo Burnett's London office its global sports sponsorship activity for next year's football World Cup.
  The Publicis Groupe agency, which works on McDonald’s UK business, won the account for the fast-food giant’s FIFA World Cup sponsorship after pitching against other roster agencies.
  Leo Burnett has been tas
  
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• Doing data right: driving value in marketing

  18-08-2017 11:58
  With the evolving regulatory landscape, there is a shift in the balance of power between companies and consumers, with individuals getting more rights, controls and access than before. Marketers should be prepared to introduce new processes and solutions to ensure data quality is maintained by both parties when the regulation comes into force next year.
  Connection to a mobile phone network and the internet is near universal, giving consumers the ability to operate 24/7 and from any location. Thi
  
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• Childhood obesity strategy one year on: has it whipped brands into shape?

  18-08-2017 11:48 via campaignlive.co.uk
  It's a year since the government's long-awaited childhood obesity strategy was announced to harsh criticism from industry, health campaigners and everyone in between - but what has changed in the last 12 months?
  
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• Leeds Beckett University chatbot Becky enrols new students

  18-08-2017 11:47
  Leeds Beckett University has successfully launched a new chatbot that informed students of their enrollment in the learning institution.
  The bot went live on Wednesday and has since sent messages to 127 users, also helping offer places to an additional 15 people through Clearing.
  The Bot was capable of talking term dates, accommodation, the application process, describing the Leeds scene, and guiding students through Clearing. By analysing keywords, the bot could learn the courses prospective st
  
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• Return hires Building Block's Mellissa Flowerdew-Clarke for marketing director role

  18-08-2017 11:31
  Mellissa Flowerdew-Clarke has been appointed marketing director at Manchester-headquartered agency Return, with the intent to capitalise on its success, drive new client acquisition and increase revenue.
  Flowerdew-Clarke joins the agency from Building Blocks, where she held the same position, and brings with her over a decade’s experience of global, B2B lead generation in sectors including professional services, retail, FMCG, technology, construction, and The Arts.
  Commenting on the appoin
  
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• Tackling location data roadblocks: Insights from The Drum’s marketing breakfast event

  18-08-2017 11:00
  Location data provides marketers with ample opportunities to target consumers more effectively. But according to Forrester’s latest findings, 34% of US marketers find inaccurate location data challenging, while 33% struggle with understanding how to use location to deliver relevant messaging. So what is causing these roadblocks and what can marketers do to maximise location data’s capabilities?
  Panelists Dan Read, head of platform solutions at TabMo, Nigel Fung, UK industry manager a
  
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• ODD launches in US after winning global Perry Ellis ad account

  18-08-2017 10:40 via campaignlive.co.uk
  ODD, the creative agency that specialises in fashion brands, is launching in the US after winning the global creative account for Perry Ellis.
  
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• Mediacorp welcomes back Tham Loke Kheng as chief executive

  18-08-2017 10:33
  Mediacorp announced today that it has appointed Tham Loke Kheng as chief executive officer and board director to replace outgoing CEO Shaun Seow, effective of 1 September. 
  Tham returns to the state broadcaster, where she started her career in 1988 with its predecessor, Singapore Broadcasting Corporation. She then moved on to StarHub, Taiwan Broadband Communications and, most recently, Pacific Century CyberWorks Limited.
  Ernest Wong, chairman at Mediacorp, said that Tham was a nat
  
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• Trending on and off the turf; how Premier League players are boosting their social media reach

  18-08-2017 09:41 via campaignlive.co.uk
  The top ten player influencers in the Premier League, ranked by We Are Social.
  
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• Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients

  18-08-2017 09:01 via campaignlive.co.uk
  Adidas and the BBC have rejected claims they are clients of a UK-based business that lets influencers buy followers and 'engagement' on social media.
  
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• One digital innovator on his rise to CMO

  18-08-2017 08:30
  John Veichmanis can lay claim to a rare distinction. Not only did he start his career at almost exactly the same time as the internet reached the masses, he has also worked entirely in online roles ever since.
  From his beginnings as a university ‘internet co-ordinator’ in 1996, via stints at Apple, Skype and Expedia, through to his current position as CMO of luxury marketplace Farfetch, Veichmanis has seen online innovations come and go at some of the leading digital businesses of th
  
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• Start them young: DBS launches smart watch for school kids to learn about cashless payments

  18-08-2017 08:29
  DBS, the 2016 world best digital bank, is looking to start educating Singaporeans about cashless payments at a younger age, after launching a digital smart watch which allows school children from 19 primary schools to pay for their purchases in school.
  The watch is part of the DBS-owned POSB Smart Buddy programme, which helps students to track their savings, spending habits and pay for their purchases at school canteens and bookstores, where payment terminals have been set up.
  The bank beli
  
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• Pharma giant Sanofi picks Mindshare for global media

  18-08-2017 08:07 via campaignlive.co.uk
  Sanofi, the French pharmaceutical giant that produces over-the-counter medicine, has appointed Mindshare to handle its global media planning and buying business after a review.
  
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• The man behind the Marketoonist on bringing marketers’ bugbears to life

  18-08-2017 08:00
  A picture is worth a thousand words, or at least that’s how the saying goes. One man who agrees whole-heartedly is Tom Fishburne, perhaps better known as one of Marketing Week’s longest-serving regular contributors: the Marketoonist.
  “I think of cartoons as little encapsulated stories, a leaping-off point for more in-depth conversations,” he says. “Cartoons are one of those mediums that have always been tacked up on a fridge door because it’s a simple shortha
  
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• One Championship ropes in Mediacorp to air Live events

  18-08-2017 07:23
  One Championship is constantly evolving its sponsorship strategies to keep up with rival UFC. After renewing its partnership with Philippines media giant ABS-CBN, One Championship has now partnered with Singapore broadcaster, Mediacorp.
  As part of the agreement, Mediacorp's  free-to-air channel OktoSports will cover One Championship's Live events. Full coverage and catch-up will be available on its OTT platform Toggle.
  Chatri Sityodtong, chairman and CEO of ONE Championship, said:
  
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• Wieden and Kennedy and Dalmia Cement to put a solid effort into making cement creative

  18-08-2017 05:46
  Wieden + Kennedy is entering an interesting creative challenge with new client Dalmia Cement; to make the cement interesting and exciting through its create work.
  The agency has been handed the strategic planning and creative duties for the Indian cement manufacturer.
  Sidharth Loyal, managing director of Wieden+Kennedy, said: “The potential creative opportunity that lies within the cement industry is challenging, yet quite exciting."
  "For us, it’s a territory that we haven&
  
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• In the director’s chair: John Poliquin on being inspired by Spike Jonze and working without creative agency involvement

  18-08-2017 05:06
  In the third of the director’s chair series, in which The Drum interviews directors on influences, passions and career highlights, John Poliquin of Derby, discusses how a DVD with Spike Jonze, Chris Cunningham and Michel Gondry inspired his career and the differences in projects that involve a creative agency.
  Earlier in the series, The Drum interviewed Andrew Lang and Camille Marotte.
  Who or what inspired you to be a Director? (Or who are your creative heroes and why?)  
  When I was i
  
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• Porsche's Carl Isenbeck on the personal touch and why its cars will never be fully autonomous

  18-08-2017 02:26
  Porsche Asia Pacific recently launched its ‘Life Intensified’ campaign to showcase its Macan line of SUVs, making use of award-winning photographer Florian W Muller’s striking and vibrant images of the cars.
  Known for their creative campaigns such as this, how does Porsche keep it fresh consistently?
  Using the last campaign as an example, Carl Isenbeck, marketing director of Porsche Asia Pacific, explained to The Drum that Porsche made an effort to reach out and &lsqu
  
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