Marketing news

• Now you can use Google Home to make phone calls

  16-08-2017 23:16
  Google is rolling out the ability to make hands-free phone calls to the US and Canada via Google Assistant on Google Home.
  In a blog post, Google said users in the US simply say, “Hey Google, call…” and calls will be made over users’ Wi-Fi connections.
  Google Home can call businesses and Google contacts, but it will not call 911.
  The blog post also noted calls to “premium rate numbers” and international numbers are not supported unless users link their Projec
  
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• Google Home now allows uers to make phone calls

  16-08-2017 23:16
  Google is rolling out the ability to make hands-free phone calls to the US and Canada via Google Assistant on Google Home.
  In a blog post, Google said users in the US simply say, “Hey Google, call…” and calls will be made over users’ Wi-Fi connections.
  Google Home can call businesses and Google contacts, but it will not call 911.
  The blog post also noted calls to “premium rate numbers” and international numbers are not supported unless users link their Projec
  
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• Apple has a $1bn budget to find the next Game of Thrones

  16-08-2017 22:31
  Apple is going to Hollywood with $1bn to spend on original programming over the next year.
  That’s according to the Wall Street Journal, which also reports this budget could cover as many as ten or more TV shows – and Senior Vice President Eddy Cue wants content on par with HBO’s Game of Thrones.
  TechCrunch noted Apple’s budget is about half that of HBO, and, Bloomberg said, this is significantly less than Netflix, which will spend $6bn this year, and Amazon, which wi
  
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• US Creative Work of the Week: Naughty Bags put a new spin on prophylactics

  16-08-2017 21:19
  Safe sex got a ringing endorsement this week as our readers voted the Naughty Bags campaign from Cramer-Krasselt as US Ad of the Week.
  The campaign used information gathered from focus groups of urban young adults in Wisconsin and came up with Naughty Bags, a new brand of condom designed especially for teens. The packaging and naming convention takes a lighter tone and appeals to teens by not being judgmental nor preachy.
  Naughty Bags are a collaboration between marketing and communications agen
  
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• How to optimize for Amazon, one of the world's largest product search engines

  16-08-2017 21:17
  An April 2017 Forrester study said 31% of US online adults who made a purchase in the past three months started their shopping research on Amazon – and they did more than 200 bn searches on the site in 2016.
  Similarly, a 2016 study from personalization platform BloomReach found 55% of consumers turn to Amazon first when looking for products online.
  “It’s just a different mindset,” said Joe Migliozzi, managing director of e-commerce and retail media uni
  
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• NASCAR Digital Media looks to amp up content for male millennials with partnership

  16-08-2017 21:16
  NASCAR Digital Media has announced a partnership with Resignation Media, the digital media company with brands TheChive and TheBerry, to create content targeting millennial males.
  “TheChive has a massive and engaged millennial following which for NASCAR represents a tremendous opportunity to grow the fan base. For a sport as vibrant and colorful as NASCAR, there’s no shortage of great content. Through this digital partnership, we’re able to position our drivers i
  
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• Goodstuff co-founder politely bids adieu to Spotify after losing media account to UM

  16-08-2017 21:13
  Rarely does an agency speak openly and genuinely about an account loss, but London media agency Goodstuff’s co-founder Andrew Stephens has done just that in a LinkedIn post that acknowledges the shop’s loss of Spotify to IPG Mediabrands' UM.
  Goodstuff won Spotify’s media planning and buying account in the UK early last year, but earlier this week, Adweek reported that the music streaming service recently decided to hand its global media account to UM after a competitive re
  
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• Why James Bond couldn't afford to lose Daniel Craig, a true Hollywood heavyweight

  16-08-2017 18:03
  Craig’s sensitive and sometimes scary take on 007 morphed the franchise into a sleek supercar. No wonder its producers were so set on him staying Related: Daniel Craig confirms he will play James Bond again For decades the James Bond series has been the Rolls Royce of British cinema: deluxe film-making that maintains a reputation for excellence, while simultaneously acting as a classy-but-discreet national-esteem enhancer. From its early-60s inception it has been a solid box-office presenc
  
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• Is loyalty still relevant in the travel industry?

  16-08-2017 17:45
  Everyone keeps telling us that loyalty is dead.  It’s probably true, certainly in the low-cost airline market.  But what they forget is that for many brands, it never really existed. And if it did, it certainly didn’t exceed low prices. Last year, Ryanair carried more passengers than anyone else while having rock-bottom customer satisfaction. Illogical? Perhaps; perhaps not.
  And while brands such as British Airways and United Airlines have
  
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• IT movie adopts VR to trap you in the sewers with Pennywise the Clown

  16-08-2017 17:40
  The latest adaptation of Stephen King’s IT is soon to hit cinemas so to make audiences feel the fear Warner Bros has released a virtual reality experience that sees viewers stalked by childhood-ruining, antagonist Pennywise the Clown.
  IT: Float - A Cinematic VR Experience is a 360-degree video optimised for virtual reality headsets that was released to help immerse viewers in the horrific world of IT, the town of Derry Maine.
  The creative sees viewers drift through the town and its se
  
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• Pitch update: Spotify, Malibu, UKTV and McDonald's

  16-08-2017 16:46 via campaignlive.co.uk
  Keep up to date with the latest in agency new business with Campaign's Thursday round-up of pitch lists, reviews and wins.
  
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• Turkey of the week: Honda "Are you type R?" by Southpaw

  16-08-2017 16:42 via campaignlive.co.uk
  Gurjit Degun found Honda's latest ad promoting the Civic Type R dull.
  
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• Kids tell silly jokes in new PSA campaign supporting fatherhood

  16-08-2017 16:08
  A group of cute kids are telling some truly groan-worthy “dad jokes” on Tell a Joke Day to promote fatherhood in a new PSA campaign.
  The HHS Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements recognizing the critical role fathers play in the lives of their children. The campaign created by the Ad Council and creative agency Campbell Ewald coincides with Tell a Jo
  
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• Why Tiki decided to douse torch-wielding white supremacists

  16-08-2017 15:55 via campaignlive.com
  It's the second time in three months that the company has had to disassociate its brand from extremist groups.
  
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• Brands take action to wrestle back control of their digital spend

  16-08-2017 15:34
  Global brands have made major changes to how they structure their teams, their contracts and relationships with agencies and how they buy media over the past 12 months as they look to take back control of digital ad spend in response to growing concerns over issues including brand safety, viewability, transparency and ad fraud.
  New research by the World Federation of Advertisers, which surveyed 35 global brands with spend in excess of $30bn, found that 65% have improved their internal capabilit
  
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• US Creative Works: Featuring Greatest Common Factory, Battery, JWT Atlanta and more

  16-08-2017 15:10
  Welcome to The Drum's US Creative Works in partnership with Workfront.
  This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our 'Creative Work of the Week.’
  For project information, credits, and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form.
  To vote for your favorite, make sure you click on th
  
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• Documentarian Cheryl Dunye on what makes a great story

  16-08-2017 15:00
  What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond.
  Filmmaker Cheryl Dunye tells strong, narrative stories derived from events. Dunye rose to prominence as part of the ‘queer new wave’ of filmmakers in the 1990s, and her films have often featured personal stories with a domestic context, f
  
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• Tiki Brand, Chicago Red Wings denounce violence in Charlottesville, Virginia

  16-08-2017 14:58
  As violence erupted in Charlottesville, Virginia, photographs of protestors chanting, yelling and holding tiki torches emerged. Even though hate flooded the town that hosts the University of Virginia, Tiki Brand, the maker of similar torches to the ones used by the white nationalists, have denounced the violence.
  “Tiki Brand is not associated in any way with the events that took place in Charlottesville and are deeply saddened and disappointed. We do not support their message or the use of
  
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• Pick of the week: Toyota Europe "Safe and sound" by Saatchi & Saatchi

  16-08-2017 14:50 via campaignlive.co.uk
  Simon Gwynn is tickled by the lateral thinking in this attempt to shame teens into responsible driving.
  
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• Registrations are now open for The Drum Digital Trading Awards APAC Breakfast

  16-08-2017 14:28
  With the judging fast approaching for The Drum Digital Trading Awards APAC, you can join a panel of experts for breakfast and hear from some of the region’s top minds in the programmatic space.
  Do you have any burning questions about clarity and transparency in the industry? The Drum Digital Trading Awards Business Breakfast will be an interactive session in which you will be encouraged to take part in the discussion and ask questions to the host and panelists.
  Confirmed speakers
  
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• Meet The Drum’s US 50 under 30 honorees from the Midwest

  16-08-2017 14:00
  Each day this week, The Drum will be highlighting 10 of the 50 talented women that make up our inaugural 50 under 30 in the US, a list that is celebrating women across the country who are putting themselves - and their cities - on the map via their creativity, achievements and dedication to an industry that is changing at a fast clip.
  Today we are featuring our honorees from the Midwest. Each was chosen with the help of a judging panel that included MullenLowe Los Angeles executiv
  
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• BBC Sport becomes first brand to adopt the broadcaster’s latest typography redesign

  16-08-2017 13:47
  BBC Sport has relaunched its brand identity in the form of a new logo and graphics, in line with the soon-to-be standard font family of BBC Reith.
  The channel’s BBC Sport brand is the first of its properties to introduce BBC Reith, the typography named after the corporation’s founder, Lord Reith. The font family will eventually be rolled out across all of the broadcaster’s products.
  While it is said to make text and branding clearer and easy to read across digital, BBC Rei
  
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• Monster Energy renews Conor McGregor deal, touting shared ‘confidence, determination and aggression'

  16-08-2017 13:41
  Ahead of Conor McGregor's ‘Fight of the Century’ with Floyd Mayweather 26 August, energy drink brand Monster is extending its with the fighter that has been in  place since 2015.
  The Monster claw will feature on McGregor’s shorts for the fight and his UFC title defense later this year, granting it significant reach.
  Marianne Radley, senior vice president of marketing of Monster Energy, said: “After two years as a Monster Energy UFC fighter, we are exci
  
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• Seven in ten major brands have amended media agency contracts in last year over transparency

  16-08-2017 11:42 via campaignlive.co.uk
  New research of 35 leading multinational companies by the World Federation of Advertisers shows that the last year has seen a sea change in media governance practices, as brands grapple with issues including transparency, ad fraud and brand safety.
  
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• McDonald's awards World Cup brief to Leo Burnett

  16-08-2017 11:11 via campaignlive.co.uk
  McDonald's has expanded its relationship with Leo Burnett London after awarding the agency its global sports sponsorship activity for next year's football World Cup.
  
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• Momentum Worldwide and Wasserman lead shortlists for Event Awards 2017

  16-08-2017 10:14 via campaignlive.co.uk
  Momentum Worldwide and Wasserman are leading the way with the most nominations for the Event Awards 2017, with six shortlists apiece.
  
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• Keko picks Karmarama's Zeidler to lead creative

  16-08-2017 10:11 via campaignlive.co.uk
  Keko London has hired Karmarama's Paul Zeidler as its new top creative after parting ways with Piggy Lines.
  
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• 'Insufficient evidence' that govt anti-drugs campaigns are effective, according to Home Office report

  16-08-2017 08:42 via campaignlive.co.uk
  Millions of pounds spent on anti-drug campaigns in recent years may have been wasted and in some cases even encouraged drug use, the Government has admitted.
  
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• Put a Bomb Under Your Brand With A Power Haka

  16-08-2017 08:08
  The recent Fucking Clients essay throws a light on how agencies bad mouth their clients for not ‘getting it’. They do so behind their plush office doors, secretly resenting their clients for putting a stop to their creative flow.
  Meanwhile, these same agencies fail to appreciate that their clients have more on their plate than signing off an idea.
  The result? Genius work misses its mainstream mark and ends up being submitted to the Chip Shop Awards.
  But surely there's a way to g
  
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• Air Berlin collapse could mean expansion opportunity for easyJet

  16-08-2017 08:05 via campaignlive.co.uk
  EasyJet could look to expand its presence in Germany after the country's second largest airline, Air Berlin, went into administration.
  
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• ‘Staple your work to a tree’ and other colourful truisms: a tribute to the late Jo Hodges

  16-08-2017 08:00
  Jo Hodges, the unmistakable industry stalwart and London College of Communications (LCC) lecturing legend, passed away from an ongoing illness on 25 July.
  Her untimely death at the age of 58 has sent a tremor not only through the ranks of her students (of which there are, and have been, many) but through the peculiar world that is the London advertising scene, a crowd that is, if nothing else, close-knit. Before she half-escaped that world for a life in academia with LCC, she had racked up
  
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• For brand purpose to work ‘marketers must take a broader perspective’

  16-08-2017 08:00
  While the purpose of marketing is the same as it has always been, the way in which brands engage with brands is fundamentally changing.
  If consumers are to buy in to a brand, they need to buy in to the entire company. Never before has so much emphasis been put on brand purpose and doing right by staff and customers, as well as the environment and society as a whole.
  Becky Willan, managing director and co-founder of sustainability-driven agency Given London, is no stranger to helping brands&
  
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• PepsiCo under fire as Trump backtracks on criticism of far-right

  16-08-2017 07:45 via campaignlive.co.uk
  PepsiCo's chief executive Indra Nooyi has been targeted by a campaign calling for business leaders to disassociate themselves from Donald Trump, after the US president was harshly criticised for his response to the weekend's far-right protests in Virginia.
  
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• News Corp's UK revenues fall 19% after taking currency hit from Brexit

  16-08-2017 07:39 via campaignlive.co.uk
  Rupert Murdoch's UK newspapers saw revenues tumble 19% in the 12 months after the Brexit vote.
  
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• Farmers Union Iced Coffee rebrands for Father’s Day campaign

  16-08-2017 07:16
  South Australia’s iconic iced coffee brand, Farmers Union Iced Coffee, is rebranding to ‘Fathers Union’ as part of a new campaign to celebrate Father’s Day.
  The iced coffee brand will launch limited-edition packaging featuring four unique Father’s Day designs: No.1 Dad, Total Legend, Big Fella and The Boss, which will be available statewide.
  The campaign is accompanied by a series of ads featuring Adelaide radio host Dylan Lewis sharing advice to help dads enjo
  
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• Temasek Holding sells off US$6.76m worth of shares in Snap

  16-08-2017 06:03
  Less than a week after investing in struggling SoundCloud to help it stay afloat, Temasek Holdings has made the headlines again, this time for selling off its shares in Snapchat’s parent company, Snap.
  The Financial Times reported that the Singapore state investment company sold off all its 300,000 shares, valued at US$6.76m. Other investors like Jana Partners and Third Point also sold off their shares.
  Snap recently posted poor Q2 2017 results, but remained optimistic that its self-serve
  
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• Facebook opens first office in Indonesia, where it has the most users in the world

  16-08-2017 05:28
  Facebook officially opened its first office in Indonesia on Monday, three years after establishing its presence with a representative office in a country where it has 115 million users, the most in the world.
  According to Tech in Asia, the move comes as the Indonesian government is tightening up regulations and is currently drawing up rules to determine how global technology companies can do business in the country.
  Despite becoming a permanent business entity, Facebook however, declined to reve
  
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• ASA blasts Alien: Covenant for running digital ads that caused 'distress' to kids

  16-08-2017 01:01
  20th Century Fox, the film company behind the Alien: Covenant films, has been reprimanded by the advertising watchdog for not targeting its advertising properly after two digital outdoor ads for the film were inadvertently seen by children under the 15 rating it had.
  The two ads for the film, the sixth installment in the Alien film series, featured scenes in which an alien mouth suddenly explodes from an egg out towards the viewer, and a woman in distress is seen being chased by an arachnid
  
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• Shoe club JustFab hit with ASA ban after luring customers into 'subscription trap'

  16-08-2017 01:00
  Direct-to-consumer website JustFab has been hit with an ASA ban for luring customers into a "subscription trap," via a promotion on its website. 
  The internet shoe club, which delivers accessories to consumers based on a subscription model of £35 per-month or alternatively allows them to purchase items as one-offs, has been wrapped by the watchdog for not making it clear that shoppers who joined its 'VIP club' were in fact enrolling in a monthly contract. 
  Four members of th
  
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