Marketing news

• Retired Peyton Manning is now protected by Ollie the Otter in new Otterbox spots

  14-08-2017 23:05
  Now that Peyton Manning is retired from the NFL, he doesn’t have his huge offensive linemen protecting his every move. He’s exposed and vulnerable, which is why he needs the protection of a giant otter named Ollie.
  Manning was named spokesman for OtterBox protective smartphone cases last September, and this latest promotional campaign comes right before NFL season kicks off. In three spots, a man-sized otter, Ollie, the brand’s mascot, is with Manning out in the
  
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• DraftKings invents Dr. Aftkings to diagnose fans for new NFL season campaign

  14-08-2017 20:53
  The NFL season is huge for fantasy football, and fantasy sports company DraftKings is gearing up with a double dose of creative executions to entice gridiron fans, including a doctor who diagnoses “earnings dysfunction.”
  ‘Play’ and ‘Dr. Aftkings’ are the two parts of the first marketing initiative under Don Lane, senior vice president of brand and creative, who joined DraftKings after 21 years at Arnold Worldwide. Created by Deutsch’s NY office
  
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• Addressable TV is on the crest of a wave with ad spend expected to reach $3.04bn in 2019

  14-08-2017 18:46
  Addressable TV advertising will increase both available addressable inventory and the number of households that will be reached with a projected $3.04bn ad spend in 2019, more than double its 2017 level of $1.26bn.
  The TV marketplace is increasingly prepared to use sophisticated targeting driven by data and automation, according to an article in eMarketer today who released a full-report entitled Television Update H2 2017: Advanced TV’s Progress on Aug. 10.
  While personalize
  
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• Star Wars' Mark Hamill and Rian Johnson urge fans to evade the movie's marketing

  14-08-2017 18:32
  An unusual conflict has broken out between the cast and director of Star Wars: The Last Jedi and its marketer sparking a debate around whether movie studios are spoiling their own plots.
  Both Luke Skywalker actor Mark Hamill and movie director Rian Johnson both responded to a concern from a fan that the trailers and promotions could reveal vital plotpoints from the upcoming second installment in Disney’s new trilogy.
  Speaking out on a trend that the major studios, with seeming regularity,
  
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• Ad of the Day: Plan darkly spoofs fashion shoots with ‘maternity wear for 12-year-olds’

  14-08-2017 17:36
  The Finnish arm of humanitarian group Plan International has commissioned a line of maternity wear for 12-year-olds in order to raise awareness of the issues faced by child mothers.
  Scandinavian creative agency Hasan & Partners devised the campaign to promote the range of maternity wear designed specifically for girls under 18, a fashion line that ‘the world should not need’.
  Six maternity dresses have been made by Finnish designer Paola Suhonen. The collection, which i
  
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• Discounts disappearing from supermarket shelves as promotions fall to 10-year low

  14-08-2017 17:35
  The pressure on UK retailers to offer more transparent pricing has led to promotional activity falling to its lowest level in a decade.
  New research by market research firm IRI found that there was a 25% reduction in the number of items on offer in stores between November 2012 and April 2017. This year, the average number of grocery lines on promotion has declined by 13%, while volume is down by 6.4 percentage points – the fastest rate since the decline began in 2014 and the lowest rate in
  
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• Apple's 'Think Different' motto used to batter Google in guerrilla ads erected following diversity row

  14-08-2017 16:11
  Guerilla ads are dragging Google through the mud and casting Apple in a much better light using its historic ‘Think Different’ strapline, all erected by a Conservative artist speaking out against the company's sacking of an engineer who spoke out against its diversity pledge.
  Venice, California is home to the unauthorised ads from Conservative street artist Sabo. The work, features images of former Apple chief executive and visionary Steve Jobs alongside Google chief executive S
  
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• Data management platforms: How to bridge the online and offline gap

  14-08-2017 15:27
  Perfecting the customer journey is the goal of every marketer — delivering targeted, personalised and relevant offers to build loyalty and increase revenue.
  Of course, many organisations view this customer journey as a pipe dream or a shining future goal. But the reality is that marketers are already able to connect with their customers, and even their prospects, through a variety of channels. How? By using a smart data management platform (DMP).
  Marketers have access to a host of customer
  
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• The Walking Dead creator Robert Kirkman now batting for Amazon Studios to develop new shows

  14-08-2017 14:20
  Amazon has teamed up with Robert Kirkman, the comic book creator who has seen his Walking Dead property adapted into a leading TV show on AMC.
  Amazon hopes to develop science fiction, fantasy and horror programming for Prime Video with the help of Kirkman and his company Skybound Entertainment. It also gets first look at his upcoming adaptions and TV projects.
  Sharon Tal Yguado, head of event series at Amazon Studios, said: “Robert is a gifted storyteller who shares our passion f
  
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• Snap is not Facebook and here's three reasons why

  14-08-2017 14:16
  Last week, all eyes in the tech world were on Snap as the app published it's second quarter results.  I was one of them, as a 22-year-old founder who has built a company around Snapchat and also owns Snap stock, I was glued to my phone screen waiting for the Bloomberg report.
  Overall, most investors were not impressed by the numbers. Despite user growth (up to 173 million this quarter from 166 million last quarter), revenue (up to $182m from $149m from the previous quarter) and av
  
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• Netflix snags ABC's Shonda Rhimes, the showrunner behind Grey’s Anatomy and Scandal

  14-08-2017 13:51
  Netflix has tapped ABC’s long-time showrunner Shonda Rhimes as the company wholeheartedly looks to fast-track its original content one week after Disney announced an exodus from the video-streaming service.
  Rhimes, the mind behind some of ABC’s top rated shows, including Grey’s Anatomy, Scandal, and How To Get Away With Murder, has been at the broadcaster for over a decade, with a spin off called For The People and a spin-off for Grey’s Anatomy coming up.
  On her jump to N
  
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• When it comes to the drinks industry customers want involvement, not exclusivity

  14-08-2017 13:49
  When it comes to presenting your brand image, the 'look at us, we’re perfect' message no longer prevails. I’ve witnessed some luxury brands losing ground to younger, hungrier, more inclusive challenger brands, watching Fever-Tree outstrip the popularity of Moet, Martini and others at The Goodwood Festival of Speed.
  In order to place my observations against hard data and find out where brands are lacking, AgencyUK buddied up with Iridium Insights, the marketing folk who specialis
  
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• Google diversity debate: are we asking the right questions about corporate culture?

  14-08-2017 13:28
  The answer to the challenge of moving the needle on the diversity-dial in any organisation lies in asking the right questions about corporate culture.
  As the scandal over discrimination at Google escalates, with reports that over 60 current and former female staff are considering bringing a class-action lawsuit alleging pay disparities and sexism against women the ugly truth about gender diversity is laid bare, once again.
  This follows the now infamous Google memo, whose author (James Damore, th
  
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• IPA demands duopoly takes ‘urgent’ action to solve online ad problems in frank letter to UK bosses

  14-08-2017 13:25
  The director general of the IPA has penned a frank letter to the UK bosses of Google and Facebook, urging them to take “urgent” action in addressing problems of brand safety, measurement and viewability of online video.
  Writing to Ronan Harris, managing director UK and Ireland at Google, and Steve Hatch, Facebook’s managing director for Northern Europe, the Institute of Practitioners in Advertising's (IPA) director general Paul Bainsfair formally called upon the duopoly to deli
  
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• OpenX exec Teri Gallo on bringing brands closer to programmatic and rethinking their model

  14-08-2017 13:00
  Adtech company OpenX has acknowledged a new industry trend that may shape the future of programmatic. Brands are increasingly looking to get closer to the buying process in the interests of transparency.
  Teri Gallo, senior vice president of buyer development, admitted that it helps remind clients of the value of programmatic, going back to the promise of tying data and technology to generate more desirable outcomes.
  The company, last year, called for a new way of buying
  
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• Bell Pottinger hauled before South African committee to answer claims it stirred racial tensions

  14-08-2017 12:07
  Bell Pottinger is facing a PR crisis of its own making after being asked to answer for a South African social media campaign which it devised designed to bolster the standing of the billionaire Gupta family amidst claims that it was responsible for stirring racial tensions.
  Representatives will attend a Friday hearing of the public relations and communications association (PRCA) disciplinary committee to refute claims that it was asked to enflame racial tensions by mounting a ‘hateful and
  
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• Creative Work of the Week: Ella’s Kitchen goes Dutch with the Kleine Foodies characters

  14-08-2017 11:31
  The Drum’s Creative Work of the Week, as voted by you, goes to Ella’s Kitchen and Iris Amsterdam’s Kleine Foodies – the first major campaign for the baby food brand in the Netherlands.
  To launch the brand in the Netherlands, Iris has developed a fresh proposition away from the British strategy in order to reflect the different way in which children are raised in the Benelux country. Here, Ella’s Kitchen has been positioned as an extension to the mealtime experience
  
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• Keyword Research: The foolproof method

  14-08-2017 11:29
  Keyword research is only a small part of SEO, but it’s an important one. No SEO strategy is complete without this vital portion of research, and devil is in the detail.
  This phase can often result in mammoth amounts of data that can leave SEOs feeling lost – unless, of course, you use my go-to methodology which keeps things simple, logical and, most importantly for your brand, highly relevant to your audience. 
  Building your first list
  Keyword research is essentially market rese
  
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• Google doesn’t miss a beat with purchase of health monitor startup Senosis

  14-08-2017 11:27
  Google is seeking to bolster its digital health credentials with the purchase of Seattle based health monitoring startup Senosis.
  Founded by serial tech entrepreneur Shwetak Patel, a University of Washington computer scientist, Senosis Health is the product of collaboration between campus clinicians, researchers and tech transfer specialists.
  Together with a team of around 12 engineers and physicians they sought to transform the smartphones in our pockets into ever vigilant personal physicians c
  
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• BBC and ITV-backed streaming service BritBox launches on Amazon Prime for US viewers

  14-08-2017 11:05
  BritBox, a collaborative subscription streaming platform backed by BBC Worldwide and ITV, is now available to US Amazon Prime members who can sign-up for $6.99 a month and a seven-day free trial.
  In return for parting with their dollars anglophile customers will be granted access to thousands of hours of British TV shows such as Dr Who, Poirot and Upstairs Downstairs, as well as movies like Pride and Prejudice. 
  Introduced last December the format also offers up to the minute premieres of n
  
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• ‘Publishers need to be more proactive’: Parse.ly marketing vp on challenging the Facebook and Google duopoly

  14-08-2017 11:00
  Exactly four years ago while publishers were figuring out how to increase their web traffic, Facebook offered a helping hand. According to its 2013 post, the tech giant found that on average, referral traffic from Facebook to media sites increased by over 170% throughout the past year.
  The same year, data analytics company Parse.ly found that Facebook was driving just over 10% of traffic to publisher sites, while Google was driving 36%. Fast-forward to present day and the duopoly retains its pow
  
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• Data Storytelling Awards return and are open for entry

  14-08-2017 11:00
  Marketing Week’s Data Storytelling Awards are back for a third year, bringing the industry’s outstanding data strategies, people and brands into the well-earned spotlight.
  Powered by Marketing Week in collaboration with Marketing Week Live and The Insight Show, the awards are unique in shining a spotlight on excellence in the use of data tools and techniques in insight and analytics.
  There will be 15 unique categories including loyalty, data integration and customer integration. You
  
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• STV names ITV's Simon Pitts as incoming CEO

  14-08-2017 10:58
  Commercial broadcaster STV has announced the appointment of Simon Pitts to serve as chief executive officer with effect from 3 January 2018.
  Pitts elevation to the role follows a decision by incumbent Rob Woodward to stand down within a year, clearing the way for Pitts to come on board, bringing 17 years’ experience at ITV to bear – most recently as managing director of online, pay TV, interactive and technology.
  STV chairman baroness Margaret Ford said: "After a thorough and rigorou
  
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• Meet The Drum’s US 50 under 30 honorees from the West

  14-08-2017 10:30
  It’s easy to understand why Madison Avenue comes to mind when people think of advertising – after all, New York City is the birthplace of some of the most iconic campaigns of the past century. But the truth of the matter is that creative ideas, innovations and campaigns are being hatched all across the country every day, which is why The Drum will be spending this week spotlighting talented women from all over the US who are putting themselves – and their cities &ndas
  
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• Creative Works featuring Droga5, BBDO Düsseldorf, Duke, The Brooklyn Brothers and more

  14-08-2017 10:30
  Welcome to The Drum Creative Works, in partnership with Workfront.
  As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
  We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 21 August.
  For project
  
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• JD.com teams with Baidu in AI and big data play

  14-08-2017 10:17
  Ecommerce giant JD.com has launched a strategic partnership with search powerhouse Baidu in a bid to help brands target consumers more effectively.
  The partnership will leverage the big data, AI technology and large user bases of both companies to create better ecommerce experiences for consumers and advertisers.
  The deal will allow Baidu users to purchase JD products from within Baidu apps, such as Baidu Maps, music and video apps as well as its popular chatroom, Tieba.
  It will also enable cont
  
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• Walmart nurtures online ad business by stealth

  14-08-2017 09:29
  Walmart is slowly but steadily building its online advertising arm as it inexorably muscles in on Amazon, helping to leverage its unique marriage of online and bricks and mortar sales data with advertisers.
  This follows observations by KeyBanc analyst Ed Yruma who has noticed that the supermarket giant has begun hosting third-party banner ads more frequently, breaking with past precedent in which it has almost exclusively promoted its own products and sales.
  Moreover Walmart has begun the proces
  
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• IPA: Google and Facebook are not moving fast enough to tackle ad problems

  14-08-2017 09:22 via campaignlive.co.uk
  The IPA has accused Google and Facebook of being too slow to tackle problems with brand safety, viewability and measurement and has demanded "urgent action" in an open letter.
  
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• Unilever, Topshop, Starbucks: Everything that matters this morning

  14-08-2017 08:50
  Unilever, Subway and Volvo get behind new viewability standards
  Brand safety and viewability have remained hot topics over the last couple of years, as the industry grapples with issues like ad fraud.
  Media agencies in particular have seen a lot of scrutiny, which is why GroupM, owned by WPP, decided to take action by rolling out global viewability standards.
  Viewability considers the area of the ad that can be seen within a browser or application and the duration of time that the pixels remain
  
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• Sainsbury’s, Aldi, P&G: Everything that matters this morning

  14-08-2017 08:50
  Plans stall for Sainsbury’s £130m Nisa takeover
  Sainsbury’s has put its £130m takeover of grocery wholesale group Nisa on hold over fears of intervention by competition authorities.
  According to the Guardian, the supermarket chain is reportedly rattled by the Competition and Markets Authority’s (CMA) ongoing investigation into the proposed £3.7bn merger between Tesco and the grocery wholesaler Booker.
  The CMA has already warned that the Tesco Booker merger cou
  
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• Nokia, Argos, Apple: Everything that matters this morning

  14-08-2017 08:50
  Nokia attempts to revitalise brand with flagship smartphone launch
  Nokia is hoping to making a return to the smartphone market almost four years after it sold its phone business to Microsoft with the launch of a flagship smartphone, the Nokia 8.
  Unveiled at an event in London last night (16 August), Nokia hopes to compete with market leaders Apple and Samsung by pushing the ‘bothie’, an update on the selfie that allows users to film or take photos using both the front and rear camera
  
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• Carlsberg, Amazon, WhatsApp: Everything that matters this morning

  14-08-2017 08:50
  Carlsberg first-half earnings beat estimates on cost-cutting
  Carlsberg reported first-half profit that beat analysts’ estimates as the brewer reduced costs and cut debt.
  Earnings before interest, taxes and one-time items rose 20% to 4.13bn kroner ($652m). Analysts had expected 3.82bn kroner.
  The Danish brewer maintained its full-year guidance of mid-single-digit organic growth in operating profit even after earnings on that basis rose 15% in the first half.
  READ MORE: Carlsberg First-Half
  
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• Asda, Clarks, Hilton: Everything that matters this morning

  14-08-2017 08:50
  Clarks accused of everyday sexism for ‘Dolly Babe’ shoe
  Shoe retailer Clarks has been accused of “everyday sexism” for naming a girls’ school shoe ‘Dolly Babe’, while the boys’ version is called ‘Leader’.
  The girls’ shoe also features a heart-patterned insole, while the boys’ has footballs.
  Clarks has removed the ‘Dolly Babe’ shoe from its website after several people, including Scotland’s first minister Ni
  
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• Google updates AdWords for mobile advertisers

  14-08-2017 08:37 via campaignlive.co.uk
  In an effort to aid qualitative clickthroughs, Google AdWords will offer advertisers the ability to display links to key website destinations for mobile users.
  
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• Will radio kill the Internet star?

  14-08-2017 08:35
  It was the fall of 1999, and I was in a dormitory room on the top floor of Boston University’s French House - the building where I lived during most of university except during a later summer journalism internship in London in 2001.
  My friend Jeff and I had an exam the following morning in our beach and shoreline processes class, so naturally we were drinking beer, smoking cigarettes, and strumming our guitars to classic rock on 100.7 WZLX the night before.
  Long before everyone’s add
  
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• Ending the stigma of taking a career break

  14-08-2017 08:00
  Developing a strong pipeline of female leaders is a serious concern for the marketing industry as it strives to become more diverse both in age and gender.
  Aside from the widening gender pay gap, one of the biggest issues facing female marketers is the penalty being imposed on their careers for taking a break to raise their children.
  Whether they choose to step away from work for three, five or even 10 years, women contemplating a return to the workplace face a number of barriers, ranging from r
  
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• Diageo’s head of culture departs to link brands to cultural influence – but not influencers

  14-08-2017 08:00
  Leila Fataar, Diageo’s first – and now former – head of culture and entertainment for Europe, has a lot to say about the state of the modern marketing strategy. Content, she believes, is at “saturation point”, influencer marketing is totally “misunderstood” as a term and marketers and consumers alike have reached a point of “social media fatigue’.
  Rather than bitching about this on panels and penning numerous opinion pieces on
  
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• Microsoft awards digital merchandising business in Asia Pacific to Publicis Media

  14-08-2017 07:46
  Microsoft has awarded its digital merchandising business in Asia Pacific to Publicis Media’s commerce division, tasking the agency to focus on e-content delivery for eretailers for its products like Windows, Office, Xbox and Surface, as well as reorganising the reporting.
  The scope of the work will be focused on markets in Singapore, South Korea, Thailand, Philippines, Vietnam, Malaysia, and Indonesia.
  Publicis Media’s commerce division has also boosted its team in recent times, with
  
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• Clarks pulls shoe over accusations of sexism

  14-08-2017 07:39 via campaignlive.co.uk
  British shoemaker Clarks has been accused of sexism for naming a girl's school shoe "Dolly Babe" while naming the boy's shoe "Leader".
  
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• Bell Pottinger summoned before disciplinary committee over South Africa

  14-08-2017 07:14 via campaignlive.co.uk
  PR agency Bell Pottinger will face thethe public relations and communications association (PRCA) disciplinary committee to face charges.
  
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• Hack your commute: Write a letter for a good cause

  14-08-2017 07:00
  You may well already donate to charities, either personally or through corporate fundraising, and therefore might feel there’s no space in your life for another one. But not all causes need to be supported financially and not all require you to give up valuable free time.
  Indeed, some could benefit from you simply making use of dead time sitting on delayed public transport.
  A number of charities cite writing a letter as an important means of support. Among them is Post Pals, supported by C
  
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• 10 questions with... Josh Valman, CEO of RPD International

  14-08-2017 06:41
  The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions With... features Josh Valman, founder of the ground breaking product development and manufacturing company RPD talks connectivity, Spielberg and business lunch attire. 
  What was your first ever job? 
   
  I was made redundant from my paper
  
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• GroupM to remove APAC structure for merged Maxus/MEC agency 'NewCo'

  14-08-2017 06:39
  GroupM will remove the APAC management structures for its new  ‘NewCo’ agency in a bid to improve efficiencies across the business.
  'NewCo', the media content and technology agency which will be formed by the merger of MEC and Maxus, will dissolve the roles of MEC regional chief executive Peter Vogel and Maxus APAC chief executive Ajit Varghese, when it officially launches in January 2018.
  'NewCo' country heads from key markets, including Australia, China and India, will report
  
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• Tencent, Baidu and Sina Weibo under investigation by China's online watchdog

  14-08-2017 03:25
  Tencent, Baidu and Sina Weibo are being investigated by the Cyberspace Administration of China for “violating internet laws.”
  According to Bloomberg, the internet giants are being investigated for multiple violations by its news services, which are accused of sharing user-generated content laden with “violence, porn, rumours”.
  China’s online watch dog has instructed its Beijing and Guangdong branches to carry out the investigations.
  All three companies have released
  
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